...but also during special occasions such as festivals and weddings. The history of clothing, particularly in India, goes back to the Indus Valley Civilization, where the cotton was spun, woven and dyed. Some of the techniques and methods that were used to produce the clothing garments are still being used today. Most of the clothing garments in India are made using ancient techniques with cotton because of the adaptability that cotton has as a fabric to the dry, hot summers of the South Asian subcontinent. Today, most of the familiarity and information that is available regarding ancient Indian clothing comes from sculptures and paintings located in several caves and monuments, one of which is known as Ellora. Ellora, an archeological site in the state of Maharashtra in India, has depictions of goddesses and even dancers wearing a garment known as a dhoti wrap, which closely symbolizes the sari that we know today. But besides knowing all there is about cotton, the Indus civilization was also familiar with the production of silk and how to...
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...Trajectory of Indian Sari- A study of The Traditional India Sari Un-stitched lengths of fabric draped around the body formed the main garment of men and women in India. This form of attire may be compared to wearing toga’s in Ancient Greece or Rome. The Indian Sari, A length of cloth, sometimes plain and at others highly decorated, has been the source for many fables and a fabric of our imagination as a society and a culture. The Sari is the traditional outfit of women in Indian subcontinent. The word Sari is a derivative of the prakrit as sadia, and originally came from Sanskrit sati, meaning a strip of cloth. This glamorous, yet demure outfit first originated in southern India and today has gained enough popularity to symbolize itself as a part of Indian heritage. The reputation of the Sari has spread so much that even women from other parts of the world, of different nationalities and cultures are also taking an active interest in it. In my paper, I am going to illuminate various aspects of the traditional Indian Sari. Some of the questions addressed are: How the sari has evolved? What is the purpose & meaning of sari in India for Indian people. A sari in not only a cloth to cover the body of women, it’s something which helps them to realize, how important & special they are? In this paper, I will focus on the trajectory of Indian sari, how sari was worn in ancient times? What is the significance of sari for an Indian woman? How was it worn in Colonial...
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...Sabyasachi leaves the job on the models Anwesha Mittra, TNN Aug 1, 2013, 12.36PM IST Tags: West Bengal|Velvet|Silk|showstopper|Sabyasachi Mukherjee|Opium|lehenga|Designers|collection|Bollywood|Anupama Dayal (Sabyasachi leaves the job…) The second and final show of the first day of the PCJ Delhi Couture Week'13 held at the Taj Palace Hotel in New Delhi was well worth the long wait. The designer in question was one Sabyasachi Mukherjee who is known for his aesthetics, eye for detail and a never-dying penchant for classics. And perhaps the only designer who stands among the spectators and watches his show. We weren't very surprised to see the ramp turned into a garden of an old mansion complete with hanging glass lamps, old portraits on the walls, a wealth of planters including cacti and empty wine bottles gathering dust. Theme: Titled 'Opium', the designer attempted to show an amalgamation of aesthetic sensibilities of the West and the East, for which he combined elements from his home state West Bengal with that of Rajasthan, Kashmir, Karnataka and then fused it with the lazy, flirtatious elegance of France. And the result was a line up of ensembles that bespoke subtlety and understated elegance. Collection and detailing: A lot of designers use bling and make it look bling, then how does Sabyasachi use bling and yet make it look classy? Every piece displayed was unique in its use of fabric, silhouettes and jewellery. The girls all had their hair tied in...
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...particular product and brand in the ethnic wear section. Since we visited an MBO, we could observe the customer with ease and permission from store was also not a problem. Once she was over with her purchase and was making the payment we introduced ourselves to her and interviewed her on a few basic points and why did she choose Shopper’s Stop for making a purchase. This activity instilled in us the power of observation and helped us know various aspects that a customer keep’s in his/her mind while making a purchase decision. Buying Process: 1. Need Recognition- Observation- The lady was specifically looking for pastel colored suits (ethnic wear) with very light embroidery or design. Inference- Maybe she wore Indian formals to her office. She had a need to buy suits for her office wear purposes. 2. Information Search- Observation- Initially the lady specifically looked for brands like Biba and ‘W’. Inference- Maybe through her past shopping experience she wanted to but only these two brands. She was comfortable with the fit and style of these two brands and was quite satisfied with its quality. She was looking for limited set of colors, so that reduced her information search For the next pair of suit she asked for assistance to match a churidaar for her. Again the service of sales people reduced her activity of information search. 3. Evaluation of alternatives- Observation-The lady took 4 sets of suits...
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...The sun slowly climbs above the abyss of Himalayas. Its light begins to wake the vibrant city of Lahore. It spreads through every street, winding its way down alleys, through local bazaars, atop countless mosques. It twists and turns till it reaches the windowsill of a house just a few minutes away from the busy marketplace. The warm rays fall across the face of a young girl; her hair is a frizzy mess from the humidity and her face a deep bronze from her constant sun exposure. Her eyes flutter awake just as the daily azan begins for the first prayer, Fajr. Quickly she tiptoes from her bed to her suitcase, trying to not disturb her four cousins and sister who share the bedroom with her because it offers the only air conditioning in the house. Her mother and aunt are already dressed and chatting in the kitchen, her aunt more likely than not arguing with her cook over the lack of spice in her sallan. She walks across the wood floors until she arrives at the bathroom. She enters it only to find it is occupied by one of the house servants dusting the floors. The girl looks to be several years younger than her and wears a light blue salwar kameez. Apologetically, she gathers her things and leaves the room. The young girl stares at her retreating figure, surprise clearly upon her face. She has not yet grown accustomed to the servants who tread softly about the house, doing laundry and making beds. It always leaves a feeling of guilt and remorse in the pits of her stomach. She shuts...
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...family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover, a 22-store retail footprint, and had outdone its competitors by being the only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and honesty across the store's retail operations. In 2011, with changing dynamics in the Indian apparel market, the company started to face intense competition from small and large Indian and foreign retailers. The company's chairman, Dr. Nalli Kuppusamy Chetty, announced a $25 million expansion plan and proposed the opening of 12 new stores over a period of two years. This case focuses on the company's pricing strategy, merchandising process, and product assortments to support its own competitiveness and overall customer experience. Top Competitors * Babu Silk & Readymades * Prakash Silks & Sarees * Ritika Private Limited * Ramachandra Silks * Pioneer Embroideries Limited * Kalanjali Arts & Crafts * The Chennai Silks * Nawaz Silk Mills Problem Faced by Nalli Group * In year 2011,They are adopting old technique of selling their product that is sareers. Mr. Kappusany came to know that market is becoming more tuff and hard for me to sell my paroduct in the Indian market. * The company was also starting to...
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...1) Online auctions: We believe it’s high time that we embrace the technology and make a transition to internet auctions. Develop an online platform through which growers can sell their products and buyers can purchase them. Both of them will be charged a 0.1 % of transaction amount. This will not only bring in additional revenue but also make the whole process of buying and selling a lot easier. These are the financials involved. We estimate that online portal will cost us around $3 million. With the revenue that we will generate from it, cost of portal will be covered in 341 days. 2) Service Customization As per the recent trend, many clients don’t want full range of auction services. Hence sometimes they bypass auctions and directly contact growers. Taking this into account, we have decided to offer clients what they want. Auctioneers will offer services in the form of bundles. Clients can customize their bundles as per their needs. 3. Situational Analysis 3.1. SWOT Analysis Strengths: * Rich heritage ( Considered America’s original motorcycle company) * Strong brand equity because of snowmobiles and off-road vehicles * Strong supply chain and distribution channel of parent company (Polaris): Polaris' marketing activities are designed to promote and communicate directly with consumers as well as to assist the selling and marketing efforts of its dealers and distributors. The company provides and advertises discount or rebate programs...
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...A Brief History of Indian Motorcycle America's love for the motorcycle began in 1900 with bicycle racer George M. Hendee and engineering wizard Carl Oscar Hedstrom. In 1901, the partners unveiled their first creation, the 1901 Single. The trade name chosen for their innovative machine would signify "a wholly American product in pioneering tradition". The name was Indian. 1910-1919 By 1911, Indian riders hold every American speed and distance record. In 1914, over 3,000 employees work on a 7-mile long assembly line in Indian's 1-million square foot Springfield, Massachusetts plant. Racing activities are suspended in 1916 as the company supplies the war effort with 41,000 machines. 1920-1929 In 1923 the company is renamed Indian Motocycle Company, dropping the "r" in "motorcycle". It's a decade of growth for the Indian model line, starting with the revolutionary 1920 Scout and followed by the 95-mph Chief, the even more powerful Big Chief, the lightweight Prince, the awesome 4-cylinder Four. The 1928 101 Scout becomes the machine of choice for "wall of death" stunt riders. 1930-1939 The Art Deco era hits the Indians adorned in a full range of Duco colors, two-tone designs, pinstriping, and decals. Two new lightweight models debut in 1932, the Motoplane and the Pony Scout. "Iron Man" Ed Kretz, aboard a Sport Scout, laps the entire field in his win at the 1937 inaugural Daytona 200. With the onset of World War II in 1939, the focus again shifts to providing the...
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...mangers and policy makers of motorbike industry,helping them to analyzing the factors which are affecting while driving their industry to different countries of the world. Throughout the last few year,the acronym PESTLE has been suffering a numbers of changes,but it seem to be the most important factor which is helpful for decision-makers of royal-Enfield to analysis the current situation of the that country where industry expands.There are six factors which are influencing PESTLE analysis. Political factors include areas such as taxation policy, law labor of law,transportation problems and stable political environment. Furthermore, governments have great influence proposal that limit number of motorcycles being sold in the country because Indian currency changes everyday with the comparison of UK pounds.The changes of currency means the changes of price of products and demand of product like royal Enfield are also changes which means recession are enter into the market so UK government take some steps to solved the this problem.Royal Enfield sales would affect by this issue.Furthermore UK consumers pay higher pre-tax prices for Motorbikes than anyone else in the Europe.Government is keen to attract foreign firms to invest in UK. Economical factors include economical stability,rate of interest,currency rate[market Recerch report{2013}] . These are factors which puts impacts on the operation of business and accrucul decisions. This is because the rate of interest and the currency...
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...Purpose: To inform Specific purpose: To inform my audience about the Indian culture's diversity Central Idea: India is a fascinating country with diverse traditions related to their language, their costumes, and their cuisine. Organization: Topical Order Visual Aids: Power Point Presentation Audience: University colleagues especially those interested in travelling or in improving their knowledge about cultural diversity. Introduction: I. “Namaste.” A. Does anyone understand what I said? B. I greeted you in Indian. The same word can also be used to say good-bye. C. Have you ever been watching T.V. and found documentary on the Indian culture on the discovery channel? Do you just skip it because you are not interested in other cultures? If you do so then you have missed a lot of interesting information about this fascinating culture. II. Similarly to the way Indians can use one word in a variety of meanings, the diversity of life is a hallmark of the Indian culture. III. As a university student interested in cultural diversity, and after conducting extensive research, IV. I would like to open your eyes on another part of the world and share with you a glimpse of India's diversity of life by looking at its languages, its costumes, and its cuisines. (Transition: Let’s start with Indian languages) Body: I. India is distinguished by a large linguistic...
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...Homework due in Week 6 QUESTION 1: Outline why the culture of a country influences the costs of doing business in that country. Illustrate your answer with examples. When there are simply different norms between how individuals from different countries interact, the costs of doing business rise as people grapple with unfamiliar ways of doing business. For example, while in the US we may get down to business first and then get to know each other socially later. In many South American countries, it is important develop a good social relationship before trying to discuss business issues. Different class structures and social mobility also raise the costs of doing business, if there are inhibitions against working with people from different class, then the efficiency with which information can flow may be limited and the cost of running a business increased. A country’s religion can also affect the costs of business, as religious values can affect attitudes towards work, entrepreneurship, honesty, fairness, and social responsibility. In Hindu societies where the pursuit of material well-being can be viewed as making spiritual well being less likely, worker productivity may be lower than in nations with other religious beliefs. Finally, a country's education system can have important implications for the costs of business. In countries where workers receive excellent training and are highly literate, the need for specific worker training programs are decreased and the hiring...
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...two weeks | Towels | 2 or 3 | | Handkerchiefs | 5 or 6 | | Single bed sheet | 2 | | Double Bed Sheet | 2 | Recommended, because beds are of different sizes. | Pillow Covers | 2-4 | Get Full size covers, pillows here are big in size | Blanket(Light weight) | 1 | Recommended! You can buy a comforter(blanket) here for $15-$35 | Woolen Gloves | 1 | Leather or wool. You can buy them here for approx. $5 | Jacket | 1or2 | Recommended, and better if it works for cold as well as rain, cause here it rains and becomes cold. Not much snowfall | Thermal Undergarments | 1 | optional | Caps | 1 or 2 | Recommended, summers here is really hot. light color(e.g. Off white) preferred | For Women | | | Jewelry Sets, Bindis, Saris, Salwars, Cosmetics | | For Diwali and other ISA parties | | | ------------------------------------------------- FootwearPlease feel free to bring footwear according to your personal comfort. This list is just a guideline to what you would require here. | Items | Quantity | Comments | Slippers/Sandals | 1or2 | We Suggest one set of slippers to be work on your ethnic dress | Regular Slippers | 1or2 |...
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...of the Indian traveller Low penetration of travel The Me Effect: Changing types of travellers The growth of the business traveller The female business traveller The VFR traveller The young traveller The Red Tape Effect: the breaking down of barriers to travel Barriers still impeding Indian travellers The Leapfrog Effect: technology changing the way that Indian travellers behave The rise of mobility The collaborative traveller – India leading the way The need for capacity at the budget end of the market The need for greater budget airline infrastructure Infrastructure – the cruise opportunity The rail opportunity The Barbell Effect: growth at the upper and lower ends of the travel market in India The Indian luxury traveller The growth of the budget traveller Summary: The changing face of the Indian traveller Appendix Our approach Contributors 3 4 4 5 6 7 7 8 9 10 11 12 13 13 14 14 15 16 17 17 18 19 19 19 Shaping the future of travel in Asia Pacific 3 Foreword While the 21st century has been termed the “Asian Century”, the term “Indian Century” is equally apt as the tremendous pace of economic development in India will drive the country to a leading place in the global economy along with other markets such as China. In terms of the travel industry, India represents the emerging giant of the Asia Pacific travel market, as the number of Indian travellers will grow exponentially over the next 20 years. But alongside growth in traveller numbers, the nature of the Indian traveller...
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...the subcontinent who face difficulties in adjusting and integrating and as a result feel homesick and isolated in a new world so different from their homeland. The short story “Mrs. Sen’s” is about a thirty-year old Indian woman who migrated to the United States with her husband. Her husband is a professor of mathematics at the university and is gone all day leaving Mrs. Sen behind by herself. She feels lonely and isolated when her husband is away and she therefore baby sits an eleven year old boy named Elliot. She thinks of the times she had back home “sitting in an enormous circle on the roof of her building, laughing and gossiping and slicing fifty kilos of vegetables through the night” (115). She attempts to find the life she had in India but finds it hard to do so in this society which is new to her. Her only connection to the society is the little boy, Elliot. The short story “Third and final continent” is also about a young woman just like Mrs. Sen, who migrates to the United states after getting married but unlike Mrs. Sen, she adjusts well to the life in the United States. At the start of the story, Lahiri describes Mrs. Sen’s apartment as being decorated in a typical Indian style. Her apartment is what one can say a living example of an archetypal Indian house with “plush pear-colored carpet” (112), unwrapped lamp shades (Lahiri 112) and the “TV and telephone covered by pieces of yellow fabric with scalloped edges” (112) are only a few examples of how her house was...
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...(Bench Assessment) Heritage assessment Pamela Taylor Grand Canyon University Family Centered Health Promotion Nursing 429 Leslie Minjarez March 18, 2015 (Bench Assessment) Heritage assessment In the seventies, growing up in the inner-city ghetto of Baltimore, Maryland lived in a dilapidated, rat, and roach infested home. In addition, attended public schools, monopoly of corner store that sold unhealthy foods and observing on the streets men shooting dice for money. As nurses, we should be culturally sensitive to our patient’s needs and build a trusting patient-nurse relationship. Today this paper will evaluate the common health traditions and practices based on cultural heritage, compare and contrast cultural practices and traditions and address health maintenance, health protection, and health restoration. Usefulness of Applying a Heritage Assessment Different people from everywhere in the world are generating the population of the United States. (“APHA”, 2007) The purpose of applying a Heritage Assessment is to care for a patient mind, body and spirit with the help of the nursing staff, physicians, and social work. Moreover, a heritage assessment can help a patient’s, or a health practitioner’s to get a better interpretation of national, cultural and spiritual customs. Direct connection with all patient and their families is crucial. These historic practices include a state of harmony between the patient, family, and the community. There...
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