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Individualist Versus Collectivist Culture

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Submitted By Mashchapeyama
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There are two broad groups in which culture can be placed. These are individualistic and collectivist ones. How a person behaves is also determined by what type of a culture that person was brought up in. In general terms individualistic culture promotes the independence of the people. There is no incentive or orientation towards groups. Collectivist culture promotes the existence and importance of the group. The group has more preference than individual motives and needs. The collectivist culture promotes interdependence. In collectivist culture people want to affiliate to a group or groups. The groups may be found at home, at the place of work or in the society. The people take the needs of the group as more important than that of the individual. People want peace and oneness in the group or society. They do not want confrontations to exist. Conformity is a key feature of the collectivists. Culturally, I am a collectivist. This is so because I was brought up in such a culture. We value group work. At home we believe in the need for the extended families that give us emotional and material support. The family is an essential part of each one of us. Even today, in our country there is the prominence of group decision making in business. At my place of work we use committees to make decisions. Decisions about sporting activities are made by a committee called Sports Committee. The issues of health and employee welfare are under a committee that is called the Health and Safety Committee. We use many committees at the work place. Decisions that come from a single person are questioned. The use of committees and consultations which we use at work are a result of a collectivist culture. In my personal sense when I want to make decisions I also consult my trusted friends or the elderly people in my community or family. With the coming of the internet I also research from

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