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Culture Dimensions

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The Theory of Individualism and collectivism in the Translation of Address Terms
1. Introduction
In 1980, Hofstede made his original study on cultural dimension of individualism and collectivism. Since then, many researchers have focused their attention on this field. Individualism versus collectivism has been established “as one of the basic pattern variables that determine human action” and “Individualistic and collectivistic value tendencies are manifested in everyday family, school, and workplace interaction” (Samovar, Porter and McDaniel, 2010).
Since culture and translation enjoys a close relationship, individualism versus collectivism, as one of the theory in cross-cultural communication, plays a significant role in Chinese-English translation. When focusing on the translation of address terms, we can easily find the changes in the rendition of them which are due to the difference of value tendencies between Chinese collectivism and western individualism. And many scholars believe that the theory of individualism and collectivism functions in the translation of address terms. Therefore, the aim of this paper is to make a further discussion on the Chinese-English translation of address terms under the guidance theory of individualism and collectivism.
Individualism and collectivism
The concept of individualism and collectivism has been widely discussed in the field of cross-cultural communication and many scholars have given their own definitions. In this part, we will discuss the definition put forward by Hofstede and respective features of each tendency, and then probe into the difference between Chinese collectivism and western individualism.
2.1 The Definition of Individualism and Collectivism
According to Hofstede, the definition of individualism and collectivism is that: “Individualism pertains to societies in which the ties between individuals

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