...going to use in our second assessment" Analysis of a communication problem" Trompenaars and Hampden-Turner's Seven Dimensions of Culture help us to understand the differences between cultures, so that we will be more able to work with people more effectively and avoid any misunderstandings. They developed the model after they spend around 10 years of deep research on people values and performance around the world. As a result, they found that people from different cultures are different from each other's because each culture has its own way of thinking based on its one belief and values. The seven dimensions we are looking at are: 1. Universalism versus particularism. 2. Individualism versus collectivism. 3. Achievement versus ascription. 4. Natural versus affective * When we will discuss the seven dimensions we have to keep in mind our audiences which are the Arab gulf audience. Universalism vs. Particularism. Universalistic cultures believe that formal rules can be applied worldwide without any modification as they standardize everything. However, particularistic cultures focus more on relationships than rules as they are characterized with flexibility. They believe that circumstances determine the way ideas and practices are applied (Workman, 2008). Arab gulf countries are known worldwide that they apply the Islamic culture in their business. For example, when a new restaurant is opened in any of these countries, the food served in them must...
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...BS701Sara Aseeri | Applied Communication | Trompenaars’ dimensions of culture affects international businesses like Pizza Hut. Pizza Hut USA and Pizza Hut Middle East have two different cultures to address therefore the company needs to consider the affecting aspects in order to build an effective marketing strategy for their website. | Table of Contents Introduction 3 Universalism vs. Particularism 3 Neutral vs. Affective 3 Individualism vs. Collectivism 3 Achievement vs. Ascription 4 Sequential vs. Synchronous (Time Orientation) 4 Internal vs. External 4 Applying Trompenaars’dimensions on the websites 5 * Universalism/Particularism 5 * Neutral/Affective 5 * Individualism/Collectivism 6 Profile of Pizza Hut Middle East’s website Gulf Arab audience 7 Recommendations on improving Pizza Hut Middle East website 7 Conclusion 8 References 9 Introduction The purpose of this report is to identify and compare between the website of Pizza Hut Middle East and Pizza Hut USA using the cultural dimensions. Professor Trompenaars has developed seven cultural dimensions ‘dilemmas’ which give key insights for successful businesses when designing sales strategies as buyers and sellers originate from different cultures. The report also analyzes the audience of Pizza Hut Middle East website and scrutinizes ways to conform to variances based on cultural dimensions to better address the Gulf Arab audience. This report is presented to the Marketing Manager...
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...the video file format will result in a zero grade for this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism, Neutral vs. Affective, Achievement vs. Ascription and Individualism vs. Collectivism. Your company has asked you to set up a virtual discussion group as a resource for this project to familiarise yourself with Trompenaars’ Model. You will discuss the cultural make up of the Gulf Arab Audience by using the Trompenaars Cultural Dimensions mentioned above via the Moodle Forum following...
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...result in a reduction of 5 percent of the total value of this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism, Neutral vs. Affective, Achievement vs. Ascription and Individualism vs. Collectivism. Your company has asked you to set up a virtual discussion group as a resource for this project to familiarise yourself with Trompenaars’ Model. You will discuss the cultural make up of the Gulf Arab Audience by using the Trompenaars Cultural Dimensions mentioned above via the Moodle Forum following instructions below. For this you will be working in groups of minimum 3 -...
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...the video file format will result in a zero grade for this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism, Neutral vs. Affective, Achievement vs. Ascription and Individualism vs. Collectivism. Your company has asked you to set up a virtual discussion group as a resource for this project to familiarise yourself with Trompenaars’ Model. You will discuss the cultural make up of the Gulf Arab Audience by using the Trompenaars Cultural Dimensions mentioned above via the Moodle Forum following...
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...Dubai is a city in the middle-east where culture and history meet to form not only a city, but a new world of amazement. It has evolved tremendously with time. In the mid 1980’s Dubai was nothing but a big empty land looking at the Arabian Gulf. By the mid 1990’s Dubai started evolving into a business capital. It has progressed dramatically over the years starting from scratch and evolving into becoming one of the largest growing cities. The progression that is taking place in Dubai shows the world a new dimension of modern civilization and global growth through the hard work of a culture striving for success. Looking at pictures of Dubai from the year I was born is something unbelievable. The city had few roads and not more than five hotels. Actually at that time Dubai had nothing around the hotels that were there. These hotels were only for the unlucky people that could not find any reservations in hotels at Jabel Ali. Jabel Ali is a small industrial city not too far from Dubai and it was considered up until this day one of the main industrial cities in the Arabian peninsula. Even though Dubai was an empty desert looking at the Arabian Gulf it still had a heavenly view. The view of the brown sandy desert meeting the crystal clear blue water of the ocean was an unbelievable observation for professional photographers. However, since the founding of oil in the Arabian Gulf, a lot of shores have been polluted. As a result, that had a very negative effect on them especially...
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...Royal Holloway, University of London School of Management THE MANAGEMENT OF EXPATRIATES WITHIN EUROPEAN AND MIDDLE EASTERN AIRLINES By: September 2010 Supervisor: Dr. Yu Zheng This dissertation is submitted as part of the requirement for the award of the Master’s degree MSc in International Human Resource Management THE MANAGEMENT OF EXPATRIATES WITHIN EUROPEAN AND MIDDLE EASTERN AIRLINES Acknowledgements In the name of God, most gracious, most merciful. I would like to take this as an opportunity, to owe my deepest gratitude to all who have made this dissertation possible. Firstly, I am heartily thankful to my supervisor Dr.Yu Zheng for her unlimited advice, guidance and support throughout this journey. Secondly, a big Thank you to my lovely family, for their encouragement, and constant support. Thirdly, a great appreciation should not be forgotten, to my friends who have helped me during this challenging year. 2 THE MANAGEMENT OF EXPATRIATES WITHIN EUROPEAN AND MIDDLE EASTERN AIRLINES Executive Summary This research endeavours to investigate the management of international assignments in a European and a Middle Eastern airline. In-depth qualitative interviews are conducted to get a clearer picture of the motives behind sending out expatriates, the selection procedures and training programs of each airline. Also to find out the role HR department plays towards the preparation of expatriates and their adjustment...
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...must have a certain degree of understanding about the country in which one wishes to conduct business. The United Arab Emirates is a federation of seven emirates in the Gulf region that has a culture vastly different than that in the United States, yet a business atmosphere that is very open to foreign investors. This paper evaluates the elements and dimensions of culture that affect the business relationship between the United States and United Arab Emirates, the differences between the two nations, and the implications for doing business in the United Arab Emirates for businesses from the United States. Global Business Cultural Analysis: United Arab Emirates Conducting business internationally requires a certain understanding of cultures that may differ greatly from one’s own. Though the world is growing ever more interconnected through globalization, cultural differences still persist and must be recognized if one is to be successful in international business. From the perspective of a businessperson in the United States, the United Arab Emirates presents a unique opportunity to conduct business with a nation with great cultural differences, yet an increasingly open mind in relation to Western culture. While the United Arab Emirates appears at first glance to be highly westernized in its culture, one would be remiss in neglecting to learn the importance of cultural factors that make the United Arab Emirates a unique and potentially profitable location for international...
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...Sector Agro and Food Processing Sub - sector Marine Sector Project No. AF-18 Project Title Shrimp farming and processing unit in Kutchh Project Description The project envisions setting up of integrated shrimp farming and a processing unit in the coastal area of Gulf of Kutchh. The project shall have its own feed mill to supply fish feed for hatchery and shrimp farms. Product Application A shrimp is a kind of seafood that is used as an input, for a variety of processed food products. It can be barbecued, boiled, broiled, baked and sautéed. Variety of shrimp products like pineapple, lemon, coconut, pepper shrimp and shrimp soup, stew, salad, burger, sandwich, kebabs, gumbo, pan fried, deep fried, stir fried are available and largely consumed in USA and Japan. Thus, Shrimp has domestic and global market as an important sea food and as input into a variety of processed food products. Apart from Fresh Shrimp, there is also very large demand for frozen shrimp in international market and hence the proposed project will also have Shrimp processing and Cold storage as integral part of the project. Market & Growth Drivers Market China leads the world in Shrimp production, followed by Indonesia, India and Thailand. USA and Japan are the leading Shrimp importing countries, with USA recently surpassing Japan followed by Spain, UK, France, and Italy, while Singapore and Canada are minor importers of Shrimp. India’s total marine export for the year...
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...Prepared by: Thanh Tuan Nguyen Student ID : 100010779 Exploring Justice, Fairness and Organizational sustainability in the international environment: The case of 2010 Gulf of Mexico Exploring Justice, Fairness and Organizational sustainability in the international environment: The case of 2010 Gulf of Mexico Abstract This study leverages insights from the literature of organizational sustainability, stakeholder theory as well as the notion of organizational justice and fairness to help answer the question as to how companies should morally prioritize corporate social responsibility, corporate accountability and stakeholder claims. In this paper, I also utilized the concept of corporate social responsibility as well as the triple bottom line in order to form my own model of sustainability. This model is used to analyze the case of the 2010 Gulf of Mexico oil spills which was claimed as the responsibility of British Petroleum. I also addressed the strong relationship between organizational justice and organization sustainability with the conclusion that by enhancing organizational justice and fairness, organizations will be able to obtain its sustainable development in the long terms. Moreover, it is important to note that this article mostly focus on the sustainability regarding to three dimensions of economic, environmental and social, analyzing the real-world problems in order to emphasize the importance of philosophical roots of sustainability. Perhaps the result...
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...The major elements and dimensions of culture in the UAE The elements and dimensions of culture include communication (language), religion, ethics, values and attitudes, manners, customs, and social structures and organizations. The understanding of these principles, relative to culture, is imperative to the success of international businesses, marketing scholars, and practitioners alike. Within this insight lies approved goals and objectives to meet the needs of merchants and consumers internationally. Social Structure of the UAE The UAE is one of six members belonging to the Gulf Corporate Council (GCC). It is also a member of the United Nations (UN), International Monetary Fund (IMF), Oil Product Exporting Countries (OPEC) and the World Trade Organization (WTO) (Rees, C. J., Mamman, A., & Braik, A., 2007). Compared to other nations in the Middle East, the UAE is regarded as the most politically stable (Akoum, 2008). After declaring its independence from British parliament in 1971, the UAE formed a federation of seven independent emirates (Akoum, 2008). Those emirates are: Abu Dhabi, which is the largest city and capital of the UAE, Dubai, Sharjah, Ajman, Umm Al Qaiwain, Ras Al Khaimah, and Fujairah. Governed by Hereditary rule, each emirate consists of a Sheikh from the supreme council of rulers who work alongside a Crown Prince and a deputy ruler (Rees, et. al., 2007). These rulers control general policy and federal laws. Values and attitudes In keeping with Islamic...
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...the Americas. He will be known as Pope Francis. The longtime Bishop of Buenos Aires, the new Pope spent the majority of his career at home in Argentina with his roots in the Jesuit Order. As the Cardinal of Buenos Aires, he was known for humility, doctrinal conservatism and a commitment to social justice. Argentina is a country of wide-open pampas and ancient forests, in addition to very sophisticated cities, such as its capital, Buenos Aires. Buenos Aires, has the largest number of Jews in Latin America; they are commonly referred to as los rusos (the Russians) because most of the early Jewish settlers emigrated from Czarist Russia. Argentina was the first Latin American country to send a contingent to the Middle East during the Persian Gulf War. Geert Hofstede Analysis for Argentina The Geert Hofstede analysis for Argentina is similar to it’s Latin American neighbors. Uncertainty avoidance ranks highest which...
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...Culture: Obstacle or Key Customer? Almaayta, Hassan Borg, Richard TMG610 Michael Buckley Date, 2015 Table of Contents Abstract 3 Introduction 3 Methodology 4 Background 4 Dimensions of culture 5 Case one: Sweden 6 Sweden and its business culture 6 Swedes differ from the general view on culture 6 Case study: Slussen 6 Case two: Jordan 7 About Jordan 7 Business Culture in Jordan 8 Case study: Casino Project in Dead Sea 8 Consequences of stopping the project 9 Conclusion 9 References 10 Abstract Along with the huge trend toward globalization, the world economic get more united. Still there are several obstacles slow down this trend, or it seems to be that. One of these obstacles is the culture. Through the following discussion, the main idea is to show that culture is not an obstacle; rather that globalization should deal with it as a key customer. Moreover, nations, countries, states, and people should change their vision to start deal with globalization as a project not as a goal. This project should have several goals. These goals should be in line with customers’ requirements. Therefore, the customer who is the local culture will accept and support this project. Introduction Culture is an umbrella term for patterns of thoughts, emotions, and ways to act which mankind lives by. Everywhere we go outside our own land border one would face a new culture that somehow differs in a way from the one used to, regardless if it concerns a neighboring...
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...Aviation | | Cassandra BianchiniMichael HaShoaib HasanLeo LamTaylor Smith | 12/1/2011 | EXECUTIVE SUMMARY VIH Aviation has built credibility for its well trained staff, well maintained equipment, safety standards, and technological developments. The performance of the organization has caught the attention of some foreign firms, and additional business ventures will analyzed. China’s second-largest airline has proposed a joint-venture offering shares, profits, cultural know-how for equipment and managerial know-how. Australia’s HNZ group has proposed an acquisition and has offered their staff, equipment, and cultural know-how in exchange for technological expertise and heavy equipment. Finally the sister corporation VIH Cougar in the Gulf of Mexico could be further expanded. The analysis completed was a competitor analysis; Bristow, PHI, and CHC are all industry leaders bringing their own expertise to the table. Bristow is one of the largest companies in the industry and recently started using TCAS2’s (traffic collision avoidance system) for new equipment. PHI dominates the North American oil and gas market, and has the most air time experience of all firms. CHC also has strong ties with oil and gas firms, but after a significant loss they are looking to be acquired by another firm. Overall the helicopter industry is growing due to the new exploration sites for oil and gas, and many opportunities exist. The second part of the analysis was comparing the economic, political...
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...Whale rising Not three metres from where I’m standing on the starboard side of the sailboat, six very large female sperm whales are doing something few humans have ever witnessed. The captain of our 40-foot cutter is Dalhousie University biologist Hal Whitehead, one of the pre-eminent experts on sperm whales. It’s mid-afternoon on a sunny day in Mexico’s Gulf of California, a 1,000-kilometre-long body of water famous for its biodiversity. The gulf’s strong tides create a cool upwelling of nutrients that support countless species of marine life, such as snappers, sardines and sharks, as well as that fierce mass of tentacles known as the Humboldt squid. Sperm whales hunt these squid year-round-they dive kilometres under the surface, pinpoint the squid with their sonar and snap them into their large and toothy grins. For the past five days, Whitehead and four crew members-including two Ph.D. students named Armando Manolo Ãlvarez Torres and Catalina Gomez-have been shadowing the sperm whales around the clock. They track their underwater echolocation pings on the hydrophone by night, and observe and photograph the animals by day. In many ways Whitehead’s approach is that of an old-fashioned behavioural scientist. While younger whale researchers tend to collect data using implants and satellite tracking, Whitehead still prefers following whales in person. By watching who spends time with whom doing what, he can extract insights about their social structure. Until now, the whale...
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