...College of Economics and Management 85 COLLEGE OF ECONOMICS AND MANAGEMENT Libornio S. Cabanilla, Dean Jose V. Camacho, Jr., Associate Dean Agnes T. Banzon, College Secretary Reynaldo L. Tan, Chair, Dept. of Agribusiness Management Cesar B. Quicoy, Chair, Dept. of Agricultural Economics Amelia L. Bello, Chair, Dept. of Economics The College of Economics and Management (CEM) was formally created in the 996th UP-BOR meeting, February 1987. However, the College traces its roots to the Institute of Agricultural Development and Administration (IADA)which was established in 1975, with three departments – Agricultural Economics (DAE), Economics (DE), and Management (DM), and was elevated to the College of Economics and Management from the merger of IADA with the Agricultural Credit and Cooperative Studies and the Agrarian Reform Institute in 1978. At present, CEM is composed of three departments – the Department of Agricultural Economics, the Department of Economics and the Department of Agribusiness Management. The college sees itself as a center of excellence in undergraduate and graduate instruction, research and extension in economics, agricultural and applied economics, and agribusiness management in Asia. It envisions to be an institution of higher learning that can serve as an active catalyst for economic and social transformation. Its two-fold mission is to produce graduates and future leaders with strong training in economics, agricultural and applied economics, and in agribusiness...
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...6 February 2011 Monday PLM- Catwalk CMC on CLOUD 9! (Exhibit) This day was the official start of the week-long celebration for the 9th foundation day of the College of Mass Communication. The celebration includes a thanks giving mass, an outreach program, the 3rd PLuMa Lecture and Recognition Program, the much awaited groovy night and an exhibit showing the works of the PR majors which include their own PR firm brochures; photos, games and a representation of the Milestones in the history of Public Relation. As I walked the on the PLM grounds early in the morning of February 6, I saw the students from batch Simulangan as they prepare for the exhibit later that morning. Some Mass Communication students (which belong from the lower years) also helped in preparing for the said activity. I think the exhibit was divided in four (4) parts/ categories. The first thing that I saw on the catwalk were different pictures showing different concepts and taken by students from Photography class. There were two photos which I liked most. The first peg was about a little boy, whose holding a phone. It captured my attention because he looked so cute and also, the picture has the black and white effect and made me feel like it was taken when the colored pictures was not yet introduced. The second photo was about a cellular phone and on the screen, it showed that somebody is calling the phone owner and the name of the caller was “Mahal ko ”, it really made me smile because...
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...Give a detailed narration unpacking how the Public Relations function has evolved over the years and the challenges that the practice faces in the developing countries. Public Relations function is as old as human civilisation. Published narrations or histories have usually telescoped and oversimplified a fascinating history by emphasising novelty and a few decorated personalities. There have been contributions in the professional literature that impart a meaningful picture of public relations function’s past and present (Cutlip, 1994). It has existed in one form or the other. There are a lot of examples of its varied form, content and end use. An ancient clay tablet, found in Iraq, told the Sumerian farmers how to grow better crops. That was over 4000 years ago. The Arabian tales relate how the celebrated Sultan Haroon-Al-Rashid used to wander about every night in disguise to see for him as to what the people really felt about his administration. However, the available literature makes us inclined to think of public relations as a 20th century phenomenon, but the desire to communicate with others and to deal with the impact of opinion dates back to ancient cultures (Wilcox and Cameron, 2003).Therefore, this paper seeks to give a detailed narration unpacking the public relations function evolution over the years and the challenges that the practice faces in the developing countries. In the Ramayana there is a character called Bhadro who used to report to Rama about...
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...PR History…The American Experience The field of public relations sure has evolved! Review the public relations timeline below, then seek more information from the text and the web to fill in the blanks and explanations. Early American Period -Founding of the Republic -Use of public opinion, managed communications and persuasion Early American Experience -Sam Adams – Committees of Correspondence to distribute the news -Staged Events – Boston Tea Party -Thomas Paine – wrote persuasive pamphlets The Federalists Papers -Letters to newspapers 1787-88 by Alexander Hamilton, James Madison and John Jay -Pressure group PR campaign to gain acceptance for the Constitution -Used accurate facts and sound ideas -“History’s finest public relations job.” –Allen Nevins Antifederalists -Letters in newspapers criticizing new constitution, urging against ratification -Concession for Bill of Rights -Negative name -Antifederalists went away -Federalists became a party. Early PR Men in America – 1800s -John Beckley for Thomas Jefferson -Amos Kendall for Andrew Jackson. Kendall was first press secretary -Mathew St. Clair for Davy Crockett Robber Barons and the Muckrakers -Adversarial PR & Press Relations -Press Agentry: Provocative act to get publicity and draw attention toward an idea or grievance (P.R. Barnum, 1830s) -First corporate PR department established by George Westinghouse -First publicity agency: The Publicity Bureau, Boston, 1900 The...
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...INTRODUCTION History Edward L. Bernays, nephew of Sigmund Freud, is widely recognized as the father of public relations. Bernays graduated from Cornell University in 1912 and opened the first recognized public-relations firm with Doris Fleischman in 1919. As Harold Lasswell explained in 1928, "public relations" was a term used as a way of shielding the profession from the ill repute increasingly associated with the word "propaganda": "Propaganda has become an epithet of contempt and hate, and the propagandists have sought protective coloration in such names 'public relations council,' 'specialist in public education,' 'public relations adviser. MEANING OF PUBLIC RELATIONS Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs. Public relations (PR) concerns professions working in public message shaping for the functions of communication, community relations, crisis management, customer relations, employee relations, government affairs, industry relations, investor relations, media relations, mediation, publicity, speech-writing, and visitor relations. The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which...
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...BREVIA Recently Formed Polyploid Plants Diversify at Lower Rates Itay Mayrose,1* Shing H. Zhan,1 Carl J. Rothfels,2 Karen Magnuson-Ford,1 Michael S. Barker,3 Loren H. Rieseberg,1,4 Sarah P. Otto1 olyploidy (or whole-genome duplication) is a widespread feature of plant genomes, but its importance to evolution has long been debated. Polyploids have been postulated to be evolutionary dead ends because of the inefficiency of selection when genes are masked by multiple copies (1). However, most plant species have experienced at least one genome doubling early in their history (2), suggesting that rather than being an evolutionary dead end, polyploidy is a route to evolutionary success. A recent study (3) confirmed the ubiquity of polyploidy, with about 35% of vascular plant species being recent polyploids (“neopolyploids,” having formed since their genus arose), representing 15% of speciation events in flowering plants and 31% in ferns. It remains unknown, however, whether the abundance of polyploids is a consequence of higher diversification rates following polyploidy or of frequent polyploid formation. We estimated diversification rates of neopolyploids relative to their diploid congeners. We compiled a data set of angiosperm (n = 49) and seed-free vascular plant (SFVP, including ferns and lycophytes; n = 14) generic-level groups in which ploidy levels could be estimated from cytological and phylogenetic data (4). Over 500 ploidy shifts were inferred with a probabilistic model of...
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...POC Planning Document POC GOALS: • To test the Maximo upgrade from the current version of Maximo 4.01 to version 6 ensuring full data integrity and accuracy. • The POC must ensure that the Maximo software is fully operational within the Illovo architecture and environment i.e. the POC must test co-existence with all other Illovo software products and hardware. • The POC must also ensure that all re-worked existing application interfaces are fully operational on the upgraded version. • The following new requirements must be met: - Provision of a scheduling tool and full integration with MS project - Fully operational new interfaces as defined in the Functional Specification • All existing application customisations must be re-applied and must be fully functional • Reports as defined in the functional specification must be fully functional • The POC must also result in a standard migration path being documented to ensure a smooth rollout and implementation process. • To select/Replace the thin client (NCD 200) with new models that meet business requirements (Group replacement) • To select and install hardware for the Maximo Application/Report server (Maximo & Kronos Sites only) • The architecture selected must cater for SA and African Maximo hardware requirements. APPLICATION POC OBJECTIVES • To migrate all current Maximo transactional data from version 4.01 to the new release version...
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...Evolution of PR from its Inception to Today To discuss the origins of public relations, one must consider what is meant by “public relations.” What is generally termed as public relations today, with greater emphasis on managing communication between publics and the client, began to take shape over the past century. However early methods used by public relation practitioners and the goals for which these methods were utilized are millennia old. Kings and religious leaders throughout time have used persuasion to reinforce their image of power or to spread a truth deemed critical to the populace. Monuments and statues declaring the insurmountable power of leaders and decrees or writings of early religious leaders were used to persuade people to act in accordance with the creators’ goals or desires. The Renaissance brought increased public relation efforts in politics with the forced creation of the Magna Carta and the practices of political philosophers such as Machiavelli. The 1400’s saw the new world discovered, mercantile trade expand even further, and Gutenberg invent the movable type printing press. These factors stimulated new ways of thinking of oneself in relationship to others and increased the uses and means by which one could capitalize on persuasion. The usage and study of public relations has generally been led by the United States and can be seen through five stages: The Beginning of PR (1600-1799), Communicating/Initiating (1800-1899), Reacting/Responding...
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...0917 503 9574 Email Address: cafeamadeo_devtcoop@yahoo.com.ph PR Gaz Franchising Corporation Tel.: (02) 571-7771 to 74 loc. 231 Mobile No.: (0917) 817 74 29 email: franchise@prgazhaus.com CORPORATE OFFICE 84 Solmac Bldg., Banaue cor Dapitan St., Q.C. Trunklines # 732-4185 / 741-3307 / 732-5361 Fax # 712-0677 Direct Lines: Marketing # 712-0941 Purchasing # 740-9482 Information Technology # 711-1711 Manufacturer of Biodegradable/ Non-Biodegradable- Plastic Bag, Sando Bag, Garbage/ Trash Bag, Plastic Packaging, shopping bag Read more: http://www.sulit.com.ph/index.php/view+classifieds/id/1541235/Manufacturer+of+Biodegradable/+Non-Biodegradable-+Plastic+Bag,+Sando+Bag,+Garbage/+Trash+Bag,+Plastic+Packaging,+shopping+bag 1541235 AddressG/F Goldland Tower, No. 10 Eisenhower St., Greenhills, San Juan City, Philippines Unted polyresins,Inc CALL US: Greenhills Sales Office Phone : +63 (2) 722-9183 to 88 Mobile : +63917-8452014 Fax : +63 (2) 722-5213 +63 (2) 722-9188 VISIT US: Greenhills Sales Office Location : Ground Floor, Goldland Tower, # 10 Eisenhower Street, Greenhills, San Juan City, Philippines 1500 Map: About Us PR Gaz is positioning to be the Philippines’ leading LPG supplier with its continuously growing presence in the domestic market. With its expanding network of LPG convenience stores, more and more homes and businesses rely on PR Gaz for a variety of applications and fuel needs. With continued...
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...INTRODUCTION Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. Public relations is thought by many to be propaganda by a different name, ironically, the very term "Public relations" could easily be seen as a public relations ploy to make the idea of propaganda more acceptable. Public Relations is similar to Analyst Relations, Investor Relations and Public Affairs depending on the firm, organization or population it represents. DEFINITIONS OF PUBLIC RELATIONS “Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.” - Institute of Public Relations, USA “Public relations is the attempt by information persuasion and adjustment to engineer public support for an activity, cause, movement...
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...PREL 2338 - “Intro to PR” - Sec. 001 Instructor: Dr. Shelley Wigley Class Hours: M/W/F - 11 – 11:50 a.m. Class Location: UH 121 Office Hours: T & TH, 9:30-11 a.m.; & by appointment Office Location: FAB 416 Phone: (817) 272-2163 E-mail: shelley.wigley@uta.edu Faculty Profile: https://www.uta.edu/mentis/profile/?2559 Required Text: Wilcox & Cameron (2011). Public Relations: Strategies and Tactics (10th ed.). Boston: Allyn & Bacon — available at the campus bookstore. Supplementary readings posted on Blackboard will be assigned at the discretion of the instructor. Required Supplies: You will need access to a computer with Internet access in order to be successful in this course. You also will need to familiarize yourself with the tips for taking quizzes via Blackboard (see attached tip sheet). To ensure success: before taking each quiz make sure to clear your Internet browsing history, and DO NOT close your browser for any reason once you have started your quiz. Course Description: Introduction to Public Relations is the foundation course for all other departmental work in public relations. The course provides a broad overview of public relations including the history of the field, theories of persuasion and communication, legal and ethical considerations, and the current state of affairs as well as the future of the practice. The goal of this course is to provide students with a broad understanding of PR concepts and principles...
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...Evaluation of the Methodology… Pg 5 Explanation on how the researcher used this method… Pg 6 Comments on the contribution of the research… Pg 7 Conclusion… Pg 7 References… Pg 8 Introduction “Friction between Public Relations( PR) and advertising( marketing) comes from bad organizational alignment,” says Scott( Anonymous 66:3). This quote shows us there are many discrepancies between both fields. This quantitative study was conducted by Miss Margalit Toledano, from the “Management Communication Department” of The University of Waikato, New Zealand. By using questions compiled in the form of a survey, 39 New Zealand practitioners were tested. The research problem, questioned the influence of inter-profession challenges, by examining the differences between the PR and advertising industries (Toledano 230). This research problem is significant, because the results of the study showed that PR practitioners were not able to take advantage of the technology, such as social media, in an effort to leverage their professional status or improve their position within the company. This problem is made worse, through the reality that both PR and advertising are still looking for ways to benefit from social media, and both industries are still in the infancy stage of using social media. This research is important because “Social media promises to deliver big changes in getting feedback from the public and attaining public input...
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...become the sixteenth largest corporation in the world (DeCarlo). Last December, however, the Brazilian government filed an $11 billion lawsuit against Chevron over an oil-spill that took place off its coast in November. The spill was comparable, by some, to one that took place in 2010, which flowed into the Gulf of Mexico continuously for three months. Although, another article that I found mentions that it was only 0.1 percent (3,000 barrels) of what was spilt into the Gulf of Mexico (PR Newswire). Regardless of the amount of the spill, the Brazilian government is taking action because they are not happy with how Chevron has handled the situation. In addition to the negative impact the spill has had, Chevron has also been said to “have downplayed” the spill. They have made it seem as if it’s not an issue at all. Many Brazilian environmental agencies are outraged and have accused Chevron of digitally altering pictures in order to cover up the degree of damage caused by the spill (PR Newswire). As I continued to research and look for other articles related to the topic, I found that this wasn’t the first incident involving Chevron and a Latin American country. From 1964 to 1972, Texaco, a brand by Chevron, was in active...
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...PRODUCT PROMOTION Is the act of advertising a good or services with the short/long term goal of increasing sales. FOUR FACTORS WHICH MARKETING DECISIONS MAKING WITH REGARD TO PROMOTION: 1.) THE PROMOTION BUDGET AVAILABLE The amount of money available for promotion is the real determinant of the mix. BIG companies can make greater and more effective use of advertising than firms with limited resources. Small businesses rely on personal selling dealer displays. 2.) THE NATURE OF THE MARKET The influence of the nature of a company’s market is affected by the Geographic scope of the market, its concentration and type of customers and nature of competition. 3.) THE NATURE OF THE PRODUCT Consumer product and industrial goods frequently require different strategies. For instance, firms marketing convenience goods will rely heavily on manufacturer’s advertising, plus emphasis on dealers display. Personal selling plays a minor role, for industrial Goods such as machinery. 4.) THE STAGE OF THE PRODUCT PROMOTION’S LIFE CYCLE AND THE TARGET PROMOTION PRODUCT LIFE CYCLE (CPLC) – the course of a product’s sales and profit over its lifetime. Every product seem to go to PLC –it is born, goes through several phrases, and eventually dies as younger products come along that better suit and serve the consumer needs. METHODS USED TO PROMOTE A PRODUCT: A. ADVERTISING Is a tool that is available for everyone to use. Presentation and promotion ideas, goods, or services...
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...1. In a narrative format, summarize the key facts and issues of the case. The key facts of this case include Imus’ performance and history as a 28-year veteran shock-jock, his employment by CBS and MSNBC, his controversial and off-color comments against a girl’s basketball team, and CBS’ response to the matter. The issues include the remarks made by Imus’, was the response by CBS timely and appropriate and what could have been improved upon in preparation and execution of their crisis management approach. Also, was CBS strategic in their execution of their damage control? Should Imus have continually remained in the media empathetically apologizing then saying he had apologized enough? 2. Update the information in the case by researching it on the Internet. Focus your response on the specific issues in the case. The case study provided by the text provides limited information in the summary. Although it includes the incident, a little history of Imus and CBS’ response, it is vague as to how the matter became so public and why CBS would severe a $40 million contract with one of the nation’s most revenue-producing jock (Press, 2007). Further research reveals the history of Imus’ profession as a highly sought after shock jock, the efforts behind his firing, CBS’ reaction, responses and their inadvertent handling of the matter. The employment contract was extended to Imus by CBS in 2006 because he was a shock-jock of the nation and because his controversy and...
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