...1. Introduction Public communication is an increasingly fragile yet crucial component of business activity in today’s world. Firstly, since all corporations or organizations have more than just a few stakeholders it is becoming ever so popular to disclose vital information about the functioning of the organization to all stakeholders. Secondly, with the knowledge and awareness of stakeholders increasing it has become vital for any organization to take into account their stakeholders’ mass opinions when designing strategic plans. Going back a 100 years, with slow and tedious modes of communication, organizations and stakeholders alike did not find it feasible to disclose and discover information on organizations’ plans and objectives. However, with the advent of communication technology, this infeasible task has turned into one of the easiest tasks to accomplish. Stakeholders now generally have more say in the overall strategic planning of an organization and managers face an ever increasing pressure to keep all stakeholders satisfied. When it comes to public communication campaigns, campaign designers have also benefitted from the advent in communication technology. Where it was cumbersome, economically unfavorable and extremely idealistic some years ago, getting messages across a vast majority of people has become an easy task to achieve. Be it a message from an NGO or the government itself, public communication has improved by leaps and bounds. Technologies such as social...
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...12/7/09 Introduction to Public Relations: Mini Campaign The OC Gazette is a small business located in Orange County, California. The company publishes a free, monthly direct mail magazine that reaches more than 100,000 affluent owneroccupied homes. They are dedicated to promoting businesses in local communities while providing interesting articles that highlight local heroes, history and culture. Despite being only a few years old, this publication has grown from a small, community newsletter-style magazine, with a distribution of roughly 50,000 to what it is today. I personally have watched its progress and am extremely excited to help them expand even more in the future, especially because my older sister, Sara Wilkins, has been working as part of the creative team for over a year now. After consulting with the Creative Director, Jennifer Hood, along with my sister, Sara, we came to the conclusion that their web content was an area in need of some improvement. My main goal is to help The OC Gazette increase their online presence by introducing them to numerous forms of social media and by refining existing content to generate more appeal among target audiences. We agreed that I would evaluate their current Web site, blog, and other social networking mediums that they are using such as Facebook and Twitter and help them build upon it as well as offer new ideas. According to our textbook, “New communication technologies have always influenced public relations practice, but perhaps...
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...few fashion innovators, special individuals who are able to create new innovative trends out of recycled clothing. Our customers appreciate designer brands but are not necessarily brand loyal. They are educated either in high school, college or college graduates. Our customers are in middle to upper middle income brackets and are living on a budget, and pay close attention to their spending habits. Are they users of social media? Based on survey results our customers are considered heavy users. They use many social outlets such as Tumblr, Instagram, Pinterest and Twitter. To keep up with trends and to voice their opinions, consumers must regularly follow brands and designers; to review consumer motivations and concerns and to maintain public interest, designers must regularly update their sites and responses. Who are all competitors? Our vendors can be considered our competitors since our product is handed down to us second hand. Vendors sell original products in large quantity. Our sellers are also competitors, there is no legal obligation for them to do so. What social media activities are their marketing and promotional plans? No designer or brand inherently holds power in the social media realm, some luxury fashion brands have been resistant to joining the social media presence. However, this refusal to prompt consumers’ interests on social media sites inadvertently...
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...PR Campaign Proposal As requested, the following public relations proposal has been devised in order to successfully promote and maintain a PR strategy for University College of Bahrain. With the cooparation of Muslim Educational Society which is an active organization in Bahrain we have come to initiate a campaign in UCB campus for winter cloth collection and fund raising for those in need in Syria. This step can be taken forward as an annual event in which University College of Bahrain’s employees and students can help to participate in the society both nationally and globally by giving the unneeded to those who are in need. Campaign Name The Giving Winter Goals We aim to improve the opinions of our organization significantly within the next semester. Objectives 1- Cooperation with a known organization in the field in Bahrain. 2- Set three days for the fund raise and collection event. 3- Increase and spread the awareness within the university about the upcoming event. 4- Documentation of the event inside the university and in social media. Target Audience 1- Students from age: 16-25. 2- Parents. 3- Bahrain Educational Organizations. Target Media 1- Social Media: Instagram, Snapchat and Twitter. 2- Magazine: CO-EDS Magazine. Strategies and Tactics 1- Spread brochure and post posters inside the university. 2- Press Releases in local newspaper or magazine. 3- Event in the university. 4- Spread the word through social media by starting a hashtag...
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...Gillette, and Gatorade. Each of these nationally and globally know companies decided to end their endorsement partnerships with Tiger Woods in the weeks and months following the post-Thanksgiving incident and increasing marital issues. The only sponsor that has continued to endorse Woods has been Nike (CBS/AP, 2009). The main reason for these companies parting ways with Woods is due to an emphasis in keeping their names in good standings. In any form of public relations, you always want to have your company or business looked at in a positive light. When CEO’s and presidents of Woods’s former sponsors made remarks as to why they had terminated their relationship with the sports icon, they all mentioned that it was imperative to put the organizations good name as the top priority. This has been most reflected by Accenture’s reason for dropping Woods (Hamblen, 2009). The consulting firm had seen an increase in revenue in the months leading up Woods’ public relations nightmare (Hamblen, 2009). Keeping Woods as the firm’s public figure could have led to a decline in the revenue they had just received. Keeping a company’s name and reputation in good standing is vital for working with business partners and audiences. For your audience to continue to support and help finance your company, they must feel the company is promoting good values and ethics. If Gatorade were to continue to...
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...Public Relations Review 34 (2008) 399–402 Contents lists available at ScienceDirect Public Relations Review Short communication Issues management and inoculation: Tylenol’s responsible dosing advertising Shari R. Veil ∗ , Michael L. Kent 1 Gaylord College of Journalism and Mass Communication, University of Oklahoma, 395 West Lindsey, Norman, OK 73019, United States a r t i c l e i n f o a b s t r a c t Issues management developed as a long-term process interested in the continued health and success of organizations. This essay presents a contemporary issues management case that uses inoculation and a priori solutions as issues management tactics. The case study involving Johnson & Johnson’s responsible dosing campaign demonstrates that organizations perceived to have a high standard of corporate social responsibility are not above using deceptive tactics to protect their brand. © 2008 Elsevier Inc. All rights reserved. Article history: Received 29 April 2008 Received in revised form 11 July 2008 Accepted 28 August 2008 Keywords: Issues management Corporate social responsibility Inoculation Crisis communication Public relations practitioners increasingly need to serve as ethical counselors to the dominant coalition (Health, 1994) and as the ethical conscience of the organization (Ryan & Martinson, 1983; Wright, 1996). Despite the role of issues management in guiding ethical decision making (Bowen, 2005), some communication campaigns have suspended...
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...of Mine (LLOM), has been a client of the agency, Lotus Public Relations. Included in this report will be a wealth of information from both primary and secondary sources that can be used to further the PR campaign. First off, the Research Report will display results from both a focus group and survey.Then, the target publics will be identified whom will be addressed in this campaign. After that, the goals and objectives will be highlighted that should be achieved throughout the campaign with the allocated budget. With the goals, objectives and budget in mind, the strategies and tactics will be explained as part of a campaign plan. Then evaluation criteria of our campaign will be organized to assure that the plan is effective, in conjunction with our goals, objectives, strategies and tactics. Included in this report will also be a year-long timeline of implementation for the next annual Gala. A Press Kit will also be provided.Then, as communication scholars, communication tools will be provide that Little Light of Mine should consider implementing within the organization. Finally, future directions will be provided for after this campaign has been completed and more donations have been received. Publics In the textbook Public Relations by Averill Gordon publics are defined as, “people as a whole, the community, or the nation and it can also mean people in general” (133). LLOM has a variety of publics ranging from the community, to employees, and finally...
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...McIntyre, Vice President of Communications, was part of the internal team that delivered the company’s crisis communication plan through Twitter and YouTube. What makes this story so compelling is the social media aspect of both the crisis itself and the strategy for managing the crisis. The interesting challenge was Domino’s decision to integrate the same medium that sparked the crisis into the strategies to manage the situation, and the efficacy of best practices and principles of crisis management in the age of social media. Overview and Background The way in which companies communicate with stakeholders during a crisis event is rapidly changing with the 24-hour access provided by the Internet, Facebook, Twitter, and YouTube. Public relations practitioners and other communication executives are struggling to craft messages and maintain control of the flow of messages within this dynamic landscape. As Schiller explains, in “times of crisis, while corporate communication executives are preparing manicured statements, customers are [simultaneously] blogging, e-mailing and posting photos out of rage and desperation because the very people who should be listening to them aren’t” .. Bell asserts that stakeholders become “interpretive communities in organizational crisis contexts,” capable of cultivating an organization’s reputation through information they receive in cyberspace.. Social media allow stakeholders to control when, where, and how “reputational meanings are born...
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...INTRODUCTION A. Background Fashion blogging is defined by Merriam-Webster (2014), as a Web site in which its contents are infused with fashion, written as a form of personal thought, exertion, or as modern-technical savvy medium. It also contains entries in mediated spaces where bloggers out together their outfits and share their shopping-related events. Fashion blogging has also been a revolutionary method for communicating and advertising through online media. Sprouting from the collective whole of blogs, called the blogosphere, fashion blogging is a whole new world of personal journals infused with the fast-paced line of design in clothing, footwear, accessories, makeup and other wearable paraphernalia. The fashion industry has been finding ways to connect through their rising audience in the modern society, and via blogging, it has secured a throne of perpetual popularity, fame and success. Through this, fashion blogging is born. Two years ago, two million blogs represent the growing and fast-rising modernity of fashion; and now, fashion blogging has been crowned the most popular form of blogging. The persona of fashion blogging itself is innovation, making use of creativity in a conventional way, following the standard of wearability of certain articles of clothing. All in one, it could express the personality of the blogger, as well as openly communicate with the audiences of the blog, while effectively advertising the pieces of fashion the blogger has been showing...
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...unsanitary, disrespectful and inappropriate behavior on the job. These two employees didn’t think anything of their behavior until they got caught, then offered a lousy and unprofessional apology. Once the uploaded videos surfaced, Domino’s corporate executives were forced to act quickly. In order to do this they needed to ensure that no more videos would be posted, identify the employees and repair any possible damage to the reputation. McIntyre knew the videos could easily have had a larger impact on the Domino’s brand. All major companies face small problems everyday that are easily alleviated and/or fixed. These smaller scale issues teach and show company management how to react and settle said issues in the future. Business and public relations tools are required to be used and in precision detail. When a large scale incident or issue is presented, a given brand (like Domino’s) is put to the test to use the tools that...
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...ALLISON R. SOULE CO PY RI G A thesis submitted to the faculty of the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of a master’s from the School of Journalism & Mass Communication Chapel Hill 2010 Approved by: Dr. Lois Boynton Dr. Patricia Parker Dr. Dulcie Straughan H TE D FIGHTING THE SOCIAL MEDIA WILDFIRE: HOW CRISIS COMMUNICATION MUST ADAPT TO PREVENT FROM FANNING THE FLAMES CO PY Copyright © 2010 Allison R. Soule ALL RIGHTS RESERVED ii RI G H TE D ABSTRACT Allison R. Soule: Fighting the Social Media Wildfire: How Crisis Communication Must Adapt to Prevent from Fanning the Flames (Under the direction of Dr. Lois Boynton) When a nine-month correspondence seeking reparations for musical instruments damaged by United Airlines employees stalemated, Canadian musician Dave Carroll took action online. Utilizing the video-sharing Web site YouTube, Carroll narrated his ordeal went viral generating a torrent of negative YouTube comments about United, commentary from the mainstream media, and more than 3 million views the first week of its launch. United Breaks Guitars embodies the new phenomenon of a social media wildfire in which the rapid proliferation of information through social media causes severe reputational damage to organizations whose crisis communication plans are ill equipped to handle online dilemmas. CO iii PY Using symbolic interactionist theory, this...
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...What is Public Relations, Anyway? * Marston’s 4-step Race Model * R = Research * A = Action * C = Communication * E = Evaluation * The model describes the public relations process * Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication * Public relations helps an organization and its publics to mutually adapt to each other. * Public relations is an organization’s efforts to win the cooperation of groups of people * Sharpe’s 5 Principles * Honest communication for credibility * Openness and consistency for confidence * Fairness of actions for reciprocity, goodwill * Two-way communication to build relationships * Research and evaluation to determine actions and to adjust for social harmony * Roles of PR * 1. Management * To succeed, public relations must report to top management, unimpeded by any other group. * 2. Action * True public relations cannot take place without ethical, consistent action. No amount of persuasion will cover up for poor performance. * PR as a management interpreter * Public relations professionals interpret these roles of management to the public * Philosophies * Policies * Programs * Practices * PR as public interpreter ...
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...contributing to an excellent organization and helping to change students’ lives. | Employment History | Student Mentor, Western Governors University | 2010 — Present | Indianapolis, IN Facilitate new student on-boarding and orientation processes.Assist students in educational planning from initial enrollment through graduation.Evaluate learning styles, skills, goals, etc in order to help students utilize the appropriate learning resources.Meet with students on a weekly basis for coaching, accountability and encouragement.Serve as the student’s advocate in resolving matters of academic difficulty, misunderstanding or confusion.Assist students with career planning. | MBA Recruiter & Public Relations Director, Anderson University | 2005 — Present | Anderson, INOversee public relations for the program including chamber involvement, communication, media promotion, newsletters, online networking and promotion of the program through professional organizations.Developed, implemented and facilitate an effective social media campaign for student recruitment and current student/alumni relations.Work with the university Alumni Association to create quality events and opportunities to connect alumni with the university for the purpose of university promotion.Schedule and facilitate presentations to groups of potential and incoming students.Develop relationships with potential corporate partners for the purpose of promoting the MBA program.Determine which students are a suitable fit...
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...Marketing, Promotions, Public Relations, and Sales Managers. (2010). Occupational Outlook Handbook, 32-35. Public relations managers. Public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client. For example, they might write press releases or sponsor corporate events to help maintain and improve the image and identity of the company or client. They also help to clarify the organization’s point of view to their main constituency. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends. Public relations managers often specialize in a specific area, such as crisis management, or in a specific industry, such as healthcare. In large organizations, public relations managers may supervise a staff of public relations specialists. (See the Handbook statement on public relations specialists.) They also work with advertising and marketing staffs to make sure that the advertising campaigns are compatible with the image the company or client is trying to portray. In addition, public relations managers may handle internal company communications, such as company newsletters, and may help financial managers produce company reports. They may assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee...
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...BA 385 Final Case Exercise Part I. The Case. Read through the case called “The Hudson River Clean Up and GE” (Case # 25 in your textbook). Do not do any outside research; stick to the case as it is written up in your textbook. In the table below, identify twenty relevant stakeholders and their stakes. Be specific about what each stakeholder has to gain OR lose by the possible actions suggested in the case. You need only list one stake (describe it if you think it is not clear without a description). *Gain *Lose | |Stakeholders |Stakes | |Stakeholders |Stakes | |1. |Shareholders and Investors |Share value goes down due to huge |11. |Animals live in Hudson River |Better living environment | | | |expense in dredging plan | | | | |2. |Employees |Increased possibility of lay-off |12. |Suppliers and other business |Increased business opportunity | | | |due to huge expense in dredging | |involved in dredging plan | | | | |plan | | | ...
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