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Global Business Analysis of Uae

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The major elements and dimensions of culture in the UAE
The elements and dimensions of culture include communication (language), religion, ethics, values and attitudes, manners, customs, and social structures and organizations. The understanding of these principles, relative to culture, is imperative to the success of international businesses, marketing scholars, and practitioners alike. Within this insight lies approved goals and objectives to meet the needs of merchants and consumers internationally.
Social Structure of the UAE The UAE is one of six members belonging to the Gulf Corporate Council (GCC). It is also a member of the United Nations (UN), International Monetary Fund (IMF), Oil Product Exporting Countries (OPEC) and the World Trade Organization (WTO) (Rees, C. J., Mamman, A., & Braik, A., 2007). Compared to other nations in the Middle East, the UAE is regarded as the most politically stable (Akoum, 2008). After declaring its independence from British parliament in 1971, the UAE formed a federation of seven independent emirates (Akoum, 2008). Those emirates are: Abu Dhabi, which is the largest city and capital of the UAE, Dubai, Sharjah, Ajman, Umm Al Qaiwain, Ras Al Khaimah, and Fujairah. Governed by Hereditary rule, each emirate consists of a Sheikh from the supreme council of rulers who work alongside a Crown Prince and a deputy ruler (Rees, et. al., 2007). These rulers control general policy and federal laws.
Values and attitudes In keeping with Islamic tradition, families in the UAE share the view that men are guardians over women (Crabtree, 2007). They also believe that marriage is a means for procreation and to promote social stability. Patriarchal views are dominant throughout the region as well. Sons are valued more than daughters, a viewpoint that can be seen through the celebrations that occur following births. For example, two

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