...Q1- How do you evaluate the success of the advertising campaign? ANSWER- The success of any advertising campaign depends on whether it manages to touch a chord within the hearts of consumers and make them curious and excited enough to get them to check out the product for themselves. It positively effects the mindset/perceptions of consumers and the sales of the product. In this case ,the switch from DDB Needham as agency to Arnold Communication was a crucial step. Arnold communications with the tag lines- “Drivers Wanted” had given a boost to its sales even before the advent of new beetle. It established a beautiful relationship between the product and the consumer, giving it an individualistic edge. The root of this success lies with tremendous amount of research they did to identify the consumers to target.The sales saw a boost of almost 150% from 1994 figures to 1997 annual figures. The “Drivers Wanted” campaign stressed on the fun, drivability, the thrill of driving an experience rather than just a car.It managed to create enough buzz about the new beetle among the consumers to get them to the auto show in Detroit. The limited budget , impact on market, the advertising campaign , is on its way of being a success. Q-2 Discuss the meaning of the brand to the consumers? The brand is what distinguishes a produc from the rest. A strong brand speaks for itself, attracts consumers in greater numbers and helps to create a stronger and bigger market. Whereas , a weaker...
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...business endeavors throughout a multitude of various demographics, lifestyle and economic sectors. It is because of this extreme diversity within the business structure that Santander faces many obstacles in their decision making process. The level of difficulty in understanding each financial and economic sector relative to the various outreaches of each individual company demonstrates the need for strong initiative and research in assessing the components of each economy. Of these various concerns, once studied and researched, will provide answers to the questions presented within the case study. The decision of continuing to consolidate or expand and venture into new financial markets will be based on current performers within each market with respect to the competition branches within each individual segment. Understanding the influence of political powers within each business sector will allow the decision of flow of functions within the organization to improve current organizational structuring methods. Lastly, understanding the risk within an individualistic level would allow for these companies to gain a forecast into the sustainability of household debt in order to predict the of profitability within consumer lending activities. Demonstrating great growth, Santander has an accredited list of...
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...This paper seeks to identify the customer’s preferences, behavior and shift of behavior in the Chinese food market and how they can influence foreign companies’ marketing strategy. This literature review shows that, pushed by a multitude of factors, the Chinese food consumption and food consumer’s behavior have strongly changed over the past 10 years, both in quantity and quality demand, creating a lot of opportunities for foreign companies. Moreover, the Chinese cultural background and preferences are identified as playing an important role in the willingness to buy (WTB) and shopping habits which prompts for a more adaptive approach of marketing. Introduction In the past decade, China has seen a lot of both positive and negative factors influence its food consumption and its society as a whole. Three main socio-economic factors are identified by the previous literature. Urbanization has been growing fast, more than 50% of the population lived in urban areas and it is expected to reach 75% by 2035. Moreover, the average income has been continuously rising and contributes to the growth of the middle upper class granting an easier access to goods. Finally, the demand or the need for imported goods rocketed, fueled by the recurring food scandals. (Gale, Hansen, Jewison, 2014) This evolution largely contributed in turning the Chinese food market, now the largest in the world, into a very attractive potential market for foreign companies, however, this paper will show...
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...Jagannath Mohant and Bhabani P. Rath Abstract—Since the liberalization in 1991 in India, the industries have gone through a massive change. The Indian companies have also made rapid strides in merging and acquiring foreign companies to improve them and survive in the highly demanding corporate world. The work culture and the mindset of people have also dramatically changed over the past two decades. The introduction of foreign products has improved the quality of the local products. The lifestyle has also witnessed a major shift from the pre – liberalization years. Thus the changes that are occurring worldwide are very important and forcing organizations to change. Therefore the change agent working in a traditional organizational development framework, describing culture is the first step in a rational change process which involves moving an organization from ‘here’ to ‘there’. For the practitioner who works from a complex or living systems perspective, describing culture is also as a key part of the change process itself. The paper is an attempt to investigate as to how much a given Organizational Culture can predict the prevalent Organizational Citizenship Behaviors in three different sectors namely, Manufacturing, Banking and Information Technology. Index Term—Organizational culture, organizational citizenship behavior, correlation. I. INTRODUCTION The concept of organizational culture is relatively new and is still evolving. The discipline of organizational...
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...Management Summary The goal of this bachelor thesis is to answer to following problem statement: Which firm and country characteristics influence fully owned subsidiaries and contractual agreements given different cultural dimensions between host and home country? This thesis is based on secondary data which consists of papers published in several journals Culture is extremely hard to define, in this thesis, Hofstede’s(1980) definition will be used: ‘Culture is the collective programming of the mind which distinguishes the members of one human group from another... Culture, in this sense, includes systems of values; and values are among the building blocks of culture’. The cultural dimensions measure the cultural distance between a home and a host country. The dimensions that influence entry mode decision making are ‘power distance’ and ‘uncertainty avoidance’. The firm and country characteristics influence entry mode decision making and they are divided in 5 groups: Internal factors, product, desired more characteristics, transaction-specific factors and external factors. While entry modes can be distinguished in 3 groups of which this study only focuses on contractual agreements and fully owned subsidiaries. The conclusion drawn from this literature review states that internal factors such as firm size and international experience determine the resource commitment of a firm. High resource commitments are needed to establish fully owned subsidiaries. ‘ Control’ is a factor...
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...Cultural Background Paper Orientation One: Relation to the Environment (Lane, Maznevski, Distefano & Dietz, 2009). Family Education in China In a lifetime, family is the first school, in which parents are the first teachers for the children. In China, many parents care too much about whether the children have a promising future, a decent job, and a wholesome life. Based on these expectations, the majority of parents feel that their responsibility is to create as favorable conditions as possible so that the children do not have to worry about anything in the future. In addition, many families in China believe that children should not pitch in on any housework; the only thing they should do is homework, since parents regard the grades as the only indicator for future success. For instance, most Chinese students, including myself, are financially supported by parents. We do not have to work part- time in order to make a living; we drive to classes instead of riding bikes or taking school buses. Parents pay the tuitions, living, and other expenses on time as long as we let them know the number. Chinese Parents Influence and Control the Future of Their Children To most Chinese parents, children are the hope of the future, inheriting their remaining dreams. They do everything they can ensure a promising future for their children. Further on, Chinese parents usually replace children’s interests by their own wills and thoughts. They make decisions for children...
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...Ethnographic Essay Rarely do we look our culture and how it affects the way we communicate and interact with each other. Culture is innate to us and we are usually unaware of it because it is an apart of us that we are unable to separate from and analyze. This is what I have learned from interacting and interviewing Luciana Cappuccino better known as “Lucky”. I was aware of her Spanish culture when I was first introduced to her just because of her first name. We sometimes forget how something as personal as our name is stamped by our cultural origin. I did further research into her name; I found out that Luciana is a typical Spanish name meaning light. The religious ties were very prevalent from the beginning even before I had started the interview. Argentina like most of Latin America and my own culture, the Caribbean has a deep history of colonialization; which is even more crucial part to the history of Luciana Cappuciano since she is of European ancestry. The Europeans arrived in Argentina 1502 this is most likely when Lucky’s ancestors first entered Latin America. One of the issues Lucky faced is being ethnically a Caucasian but identifying herself as a Latina. This is her avowal identity, meaning that is the identity “that [she] choose[s] to associate with and portray” (Willis-Rivera 28). However most American ascribes a Caucasian identity to her because of her blonde hair and fair skin; which is features attributes as white in America. This issue was something we discussed...
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...Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 Stefano Di Nicola CPR 081190-3523 Tomás Vaz De Carvalho CPR 190491-4025 Leadership and strategic Management Mini-Project Why Starbucks failed in Israel? COPENHAGEN BUSINESS SCHOOL 2015 Program: Cand.soc Service Management N° of pages: 14 N° of characters: 30,946 Hand-in the 03/05/2015 1 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 2 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 TABLE OF CONTENTS 1. Introduction ...................................................................................................... 4 1.1. 1.2. 2. Problem Statement ................................................................................................ 5 Methodology .......................................................................................................... 5 Analysis ............................................................................................................. 6 2.1. Cultural Analysis .................................................................................................... 6 2.1.1. Introduction to Hoftede’s 5 Cultural Typologies Framework ..................................... 6 2.1.2. Israeli culture vs. United States culture...........................................................................
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...Research Paper: Understanding The Five Generations of Employees Kaplan University Abstract In this paper, five generations of employees will be described. The differences and similarities will be explored. This paper will also look at what it takes to effectively manage each generation. Each work force generation requires different management styles which leads to the need for different expectation as well for each generation. Therefore, the goal should be to understand the needs and work style of each generation. Research Paper: Understanding The Five Generations of Employees Introduction For any organization there must be a sense of camaraderie and team work amongst the employees. It is the management’s responsibility to ensure that this is fostered. The challenge that occurs however is that there are currently five generations in the labor force. “Evidence suggests that there are marked differences in expectations and motivators across generational cohorts.”(Cogin, 2012) Knowing how each of the generations work, their communication styles as well as what motivates them is key. Once a manager is able to meld these styles together there will be a stronger sense of togetherness and the employees will be more productive. The five generations currently in the labor force are the Traditionalist, the Boomers, Generation X, Generation Y and Generation Zen. There are many differences between each of these generations. One of the essential ones...
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...Liberty University “Infant Baptism” A research paper submitted to Professor Seth Johnson In Partial Fulfillment of the requirements For THEO 350-D07 Liberty University Online By Jeffrey Robinson L21932989 Lynchburg, Virginia April 24, 2012 I did not come to the saving knowledge of the Lord until I was twenty-four years old. By this time I had two small children that were four years old and two months old. My wife was born and raised in the church. She wanted to get the children baptized. I did not know what that meant. So being the inquisitive new covert that I was, I went to the pastor and asked what the meaning of the infant baptism was. He explained that it was just an outward sign that I was going to raise my children in the church and the ways of Christ. I thought that was a great idea. Until this class, I did not know that there was any other reason than the one explained to me by my pastor nineteen years ago. The topic just never came up. Since I believe that this is the true reason I had my children baptized, this paper will try to argue that infant baptism is not for salvation purposes. I believe in true faith. I also believe that baptism can be an empty ritual. Through research and prayer, God has been teaching me about the church and the communal nature of faith. I have learned that a person’s view of the meaning of the sacraments, the Church, covenant theology, individualism, and God’s grace have a great deal to do with...
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...the challenge to work with transnational teams. International project teams are where most of the boundary spanning works in international enterprise goes on, making them a key factor in organizational success and an important catalyst for individual and organizational development. However, little is known about the management strategies on motivation of diversity, and existing information is scattered. Motivation is a key driver of performance, therefore it is important for management to know how they can influence motivation of transnational teams. This thesis will provide an overview of the effect of culture on the motivational strategy of management on transnational team motivation. This will be guided by the following research questions: RQ 1: How is management related to team motivation? RQ 2: What is the influence of team members’ cultural background on team motivation? RQ 3: How is the relation between motivational strategy of management and team motivation moderated by culture? Different motivational theories are discussed. The most applicable motivational theory with respect to management motivational strategy is the goal-setting...
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...being widely recognised as one of the most exciting emerging economics in the world. Besides becoming a global hub of outsourcing, Indian firms are spreading their wings globally through mergers and acquisitions. During the first four months of 1997, Indian companies have bought 34 foreign companies for about U.S. $11 billion dollars. This impressive development has been due to a growth in inputs (capital and labour) as well as factor productivity. By the year 2020, India is expected to add about 250 million to its labour pool at the rate of about 18 million a year, which is more than the entire labour force of Germany. This so called ‘demographic dividend’ has drawn a new interest in the Human Resource concepts and practices in India. This paper traces notable evidence of economic organisations and managerial ideas from ancient Indian sources with enduring traditions and considers them in the context of contemporary challenges. Intriduction Over many centuries India has absorbed managerial ideas and practices from around the world. Early records of trade, from 4500 B.C. to 300 B.C., not only indicate international economic and political links, but also the ideas of social and public administration. The world’s first management book, titled ‘Arlhãshastra’, written three millennium before Christ, codified many aspects of human resource practices in Ancient India. This treatise presented notions of the financial administration of the state, guiding principles for trade and commerce...
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...Effects of the Distributed-Counseling Model in 7th Grade Hispanic Middle School Students’ Self-Efficacy Skills and Motivation \ Abstract The purpose of this study is to examine the impact of the distributed counseling model on twenty-four 7th grade Hispanic middle school students’ self-efficacy skills and motivation. This study focuses on measuring the various skills that Hispanic middle school children need to be successful at both the high school and collegiate level through the use of a self-efficacy and motivation instrument. In determining the effects of the distributed counseling model one can identify the effectiveness of this model in aiding with student success amongst Hispanic adolescents. It is noted that self-efficacy, amount of intrinsic as opposed to extrinsic motivation an individual possesses, and overall self-management skills are strong predictors of student success. Introduction Alonso-Zaldivar and Tompson (2010) found that Hispanics are at a point where, “Eighty-seven percent said a college education is extremely or very important, compared with 78% of the overall U.S. population.” However, “Census figures show that only 13% of Hispanics have a college degree or higher, compared with 30% among Americans overall.” This figure alone is astonishing in the sense that Hispanics understand the importance of an education, yet somehow seem to get caught up in the process of actually motivating and self-regulating themselves to achieve these educational...
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...Integration Paper Cultural Concepts Introduction Eight Strangers With Nothing in Common, Except Each Other It was Saturday morning February 4, 2012 the first day of Managing in a Diverse and Global World. Ironically, the class of eight students metaphorically resembled the 1985 John Hughes movie the Breakfast Club “five strangers with nothing in common, except each other” about high school students from completely different backgrounds serving Saturday morning detention and their quest to connect on some level as equals. In a graduate class that will focus on cultural diversity in business our classroom was comprised of eight students that resembled just that. The differences were visibly apparent to everyone immediately. We represented more than 5 countries and spanned multiple continents. The three Americans in the classroom were cross sections of American culture; an African American female working in the private sector, a Caucasian American female working in the government sector, and a Caucasian American male working in the non-profit sector. The next seven weeks showed promise for revealing and stimulating conversation that centered on our individual perspectives and approaches in life and business each one of us equally contributing our narrow perspective of the world. All sharing our ideas, our ideals, and our idiosyncrasies. The first day immediately revealed how much I did not know about other cultures. I was very unaware of the breadth of differences...
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...New Approaches to Teaching Sustainable Living to Post-Secondary Students Prepared for xxxxxxx xxxxx John Molson School of Business Prepared by xxxxx xxxxxxxxxx John Molson School of Business November 11 2013 Table of Contents List of Illustrations .................................................................................................................... iii-xi Executive Summary .................................................................................................................... xii Introduction .................................................................................................................... 1 Research Results .................................................................................................................... 2-3 Data Analysis .................................................................................................................... 4 Edification .................................................................................................................... 4 Sustainability .................................................................................................................... 4 Reasoning .................................................................................................................... 4-5 Conclusion & Recommendations ...................................................................................................... 5 Bibliography .............
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