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Indonesia Cultural Profile

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MY CULTURAL PROFILE: INDONESIA
Indonesia’s Profile • • • • • • • • • • Official name: Republic of Indonesia Population: 242.8 million (UN, 2012) Capital: Jakarta Area: 1.9 million sq km (742,308 sq miles) Major languages: Indonesian, 300 regional languages Major religion: Islam Life expectancy: 68 years (men), 72 years (women) (UN) Monetary unit: 1 rupiah (Rp) Main exports: Oil and gas, plywood, textiles, rubber, palm oil GNI per capita: US $2,940 (World Bank, 2011)

(BBC, 2013) General Etiquette Meeting and Greeting (Ediplomat, 2014) • • • Greetings can be rather formal as they are meant to show respect. A handshake is the most common greeting. Many Indonesians may give a slight bow or place their hands on their heart after shaking your hand. Sometimes, younger ones would bring your hand to their forehead as a respect. This is normally among the Muslims. • • Always start your greeting with eldest person (or higher hierarchy) first. Titles are important in Indonesia as they signify status. If you know of any titles ensure you use them in conjunction with the name. • Some Indonesians only have one name, although it is becoming more common for people to have a first name and a surname, especially in the middle class.



Many Indonesians, especially those from Java, may have had an extremely long name (hence my last name!). Be very careful to pronounce them. If in doubt, just refer to them as Mr/Miss along with their first names. There are several ethnic groups in Indonesia for example Chinese and Dutch. Most have adopted Indonesian names over the years, while some keep the name of their ethnicity.



Body Language (Ediplomat, 2014) • Good relationships involve a great deal of physical contact and touching. But, foreigners should allow time to be accepted and to develop good relationships before this is acceptable. • Indonesians tend to ignore unintentional invasions of space. Allowing for personal space is a sign of respect. • • Looking someone straight in the eyes is considered staring. Avoid prolonged eye contact. This may be viewed as a challenge and may cause anger. The left hand is considered unclean. Do not touch food, pass or receive anything with your left hand. • • A pat on the shoulder means approval. Point with your thumb. Pointing with index finger is considered impolite.

Business Culture (Ediplomat, 2014) • Business partners are expected to be punctual for any meetings. However, it is very common for Indonesians to arrive late. Let them know in advance if you are running late. • Exchange business cards when being introduced. Present and receive the card slowly with much interest. Cards in English are acceptable. Although not all Indonesian could speak English. • It is best to conduct a first meeting with the highest-ranking person of a company. • Having contacts is important. So, an introduction from a local associate or bank representative is helpful. • Indonesians don't get right down to business. An initial meeting may last 4560 minutes without accomplishing much.



Patience is a necessity when doing business in Indonesia since you need to gain their trust slowly. Business relations are usually slow and long. Business dealings must be allowed to develop over time. Several visits are generally necessary to complete a contract. Clarification and feedback are a necessity throughout negotiations. Avoid disagreement and, especially, arguments with Indonesians. To Indonesians, insisting on a written contract is a breech of trust, though many understand a Westerner’s need for such documents. A contract should be viewed as a guideline rather than a statement of duties and responsibilities. Personal visits are important to Indonesians. They do not take well to faxes, telephone calls or messages. Show up in person whenever possible. Indonesians want very much to please. Indonesians rarely disagree in public. To succeed in negotiations with Indonesians, do not apply pressure or be confrontational.





• • •

Dining Etiquette (Kwintessential, 2014) • Dining etiquette is generally relaxed but depends on the setting and context. The more formal the occasion the more formal the behaviour. • Wait to be shown to your place. They generally reserved a special spot for the guest in the dining table. • Indonesians eat with spoon and fork. Traditionally, they eat with their hand however this has become an informal way of dining now. • Food is often taken from a shared dish in the middle. Use the spare dish spoon provided to get the food. Do not use your own cutlery. • If food is served buffet style then the guests are generally asked to help themselves first. It is considered polite when the guest insists others to go before them. • • • Wait to be invited to eat before you start. Men should wear a shirt or suit for the first business meeting. Women should wear skirts and blouses (never sleeveless) or dresses. Avoid tight revealing clothes.

Tips for Women (Ediplomat, 2014) • Indonesians are majority of Muslim society and very male-oriented, but most female visitors experience very few hassles with men. • It helps if you dress modestly. Businesswomen may invite an Indonesian businessman and his wife to dinner. • A woman is expected to initiate a handshake.

Power Distance Indonesia scores on high power distance. This means being reliant on hierarchy, unequal rights between power holders and non-power holders and leaders are directive. Power is integrated and managers count on the obedience of their team members. Employees expect to be told what to do and when. Control is expected and managers are respected for their position. Communication is indirect so negative feedback is being avoided. (The Hofstede Centre, 2014) Individualism Indonesia is a collectivist society. This means there is a high preference for a strongly defined social framework. Individuals are expected to follow the ideals of the society to which they belong. For example, the collectivist culture of Indonesia is in the equation between child and parent Indonesian children are committed to their parents, as are the parents committed to them all their growing lives. This family loyalty is also apparent in the fact that Indonesian families keep elders at home instead of sending them to any institution. (The Hofstede Centre, 2014) Masculinity vs. Femininity Indonesians scores low Masculine. Indonesia is less masculine than some other Asian countries like Japan, China and India. In Indonesia, status and success are important but it is not always material gain that brings motivation. Often, it is the position that a person holds which is more important to them. (The Hofstede Centre, 2014)

Uncertainty Avoidance Indonesia has a low preference for avoiding uncertainty. When a person is upset, it is customary for the Indonesian not to show negative emotion or anger visibly. This also means that maintaining work place and relationship harmony is very important in Indonesia. Another phase of this dimension can be seen in conflict resolution. Direct Communication as a method of conflict resolution is often seen to be a threatening situation. Successful method of conflict diffusion or resolution for Indonesians is to take the more familiar route of using a third party intermediary. It permits the exchange of views without loss of status. An intermediary removes the uncertainty associated with a confrontation. (The Hofstede Centre, 2014) Pragmatism Indonesia has a pragmatic culture. This means that in societies with a pragmatic orientation, people believe that truth depends very much on situation, context and time. They show an ability to adapt traditions easily to changed conditions, a strong propensity to save and invest, thriftiness, and perseverance in achieving results. (The Hofstede Centre, 2014) Indulgence Indonesia has a culture of restraint. Societies in this dimension have a tendency to cynicism and pessimism. Also, in contrast to indulgent societies, Indonesians do not put much emphasis on leisure time and control the gratification of their desires. People with this orientation have the perception that their actions are restrained by social norms and feel that indulging themselves is somewhat wrong. For example: Not like the westerns who would be hanging out at the bars after working hour, Indonesians would come earlier to work and late home. It is rare to see Indonesians take a long amount of time for vacation. (The Hofstede Centre, 2014)

Bibliography BBC (2013) Indonesia Profile [online], available: http://www.bbc.co.uk/news/worldasia-pacific-14921239 (accessed 17 September 2014) Ediplomat 2014) Kwintessential (2014) Indonesia - Language, Culture, Customs and Business Etiquette [online], available: http://www.kwintessential.co.uk/resources/globaletiquette/indonesia.html (accessed 18 September 2014) The Hofstede Centre (2014) Indonesia [online], available: http://geert(2014) Indonesia – Cultural Etiquette [online], available:

http://www.ediplomat.com/np/cultural_etiquette/ce_id.htm (accessed 18 September

hofstede.com/indonesia.html (accessed 18 September 2014)

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