Infobae * 4 FM 1 Am, website and television * Radio is most profitable, reaches to all areas of Argentina * Radio is in decline (invest in other opportunities?) * #3 in television, but how many other major news networks are there? 3? * 1st to launch into mobile devices * What product is out in the market (what are the functions? Can we build off of the current application?) * Feel like they are the right size and they feel their success is driven by solidarity * Grow organically (seems pretty adamant against teaming up with other companies) * Advantage – synergy between group and products don’t cannibalize each other * Disadvantage – young, people don’t know the brand * Solution – social networks, online, sponsor with wikileaks * How do they get in touch with the older crowd? * Rely on teamwork to get news info * Aim to be the quickest to gather information * 6 trucks and 1 helicopter (lacks resources?) * Will not be affected by Kirchner’s regulation because company’s market share is too small * Company layout is all decision makers at the center of the room and people sit around them * Decision makers for radio, tv and internet all sit next to each other * Decision making is faster, less formalities * Employees are younger with very few seasoned individuals (weakness?)
Ideas
* Live streaming onto mobile devices? * Cater to the business class * Customizable application (like google.com/news) * Alerts for customized news areas? * Find some way to reach out to the older generation, how many 60 yr olds use twitter or facebook?