...USA Today by Gannett Company On 20th April 1982 - announced the first copies of USA Today In 1985 - became the second largest newspaper in the America In 17th April 1995 - Launced USA Today Online In 2000 - The paper redesign In 2009 - Newspaper have closed shop or reduced publications day and adapt to online only Norfatahiyah Bt Md Sulhaimi 1110937 USA Today Become a more serious newspaper with improved journalism Raising public awareness and move into profitability USAToday.com Readers interacted with the journalist and given opportunity to voice their opinion Continuous strategy of marketing innovation USA Today Product Innovation Promotional Innovation Distribution Innovation USAToday.com Added blogs Really Simple Syndication(RSS) Pod casting No Demand for the newspaper will decrease because customer just get news from USAToday.com Strength Weaknesses Opportunities Threats Huge media conglomerate with Gannett Gannett's capabilities in high-tech graphic design High fixed costs Weak profit margin Increasing numbers of white-collar workers Failure of competition to innovate and innovate rapidly Online news threaten to cannibalize printed news Competition from other newspaper, national and local Fast delivery the news Design through customer preference Limitation when it saturated Move to USA Today Online Lose readers of the population ages over the next 10 to 30 years Economic factor such as higher newsprint costs https://www.scribd...
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... 1 1.What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Gannett noticed noticed two trends or opportunities, the advantage of these trends. The first generation was bred on television increasingly short attention span, the second is to get more information about the growing hunger. The main task of the newspaper is to provide more news reader in a less time. In addition to this, Gannett's research shows that the majority of readers from these fragments make their information, they are also interested in sports, movie reviews, and health information, so he does not just limit it to traditional news, he said, about the News diverse topics like sports. I believe that the company through close communication with our customers, conduct research, and continue to meet the needs of their consumers, innovation, enhance the value of life and to meet the interests of readers, a chance to know. 2. How has a continuous strategy of marketing innovation proved successful for USA Today and USA Today.com? Do you believe that USA Today is well positioned for the future? Explain While the USA Today has long been critiqued as a journalism lightweight, it has a history of innovation in adapting to changing audience tastes. Many publishing veterans sniffed at USA Today in the early days, believing its formula of short stories without jumps, large infographics 2 ...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...Marketing Opportunities What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer the same questions for USAToday.com. By conducting research and analysis Gannett determined that there were two trends/opportunities that he could take advantage of; one was that an increasingly short attention span among a generation nurtured on television and the other was that there was a growing hunger for more information. With this information Gannet made the newspaper’s primary mission to provide more news in less time. Research suggested that this paper should target achievement-oriented men in professional and management positions who were heavy newspaper readers and frequent travelers. Unlike the other companies/competitors who targeted upper America, Gannett’s company would target middle America- young, well-educated Americans who were on the move and cared about the news and current events. Gannett listened to what the readers wanted and ensured that USA Today would market just that. With this information in hand, Gannett capitalized on it by putting together a team of news, advertising, and production personnel staff from his daily news who developed, edited, published and tested different prototypes. From those prototypes three 40-page versions were sent out to about 5,000 professional people along with a response card for feedback. Marketplace feedback showed that readers...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...Case 1: USA Today Strengths • Strong, respected brand • Strong target market • Highly Innovative • Strong Brand Extension • Gannett is huge media conglomerate (hard for smaller competitors to compete against) Opportunities • Partnerships with online websites such as Amazon • Increasing number of white collar workers (USA Today’s target group) • Continued growth in social media outlets • Continued growth in new technologies Weaknesses • Unable to get paid online subscribers, like Wall Street Journal • High fixed costs • Weak profit margins Threats • Online advertising competitors, such as Google. • Decrease in sales, readership and ad revenue in print industry, due to digital trend • Large number of competitors (print and online) 1) What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to the opportunities? Answer these same questions for USATODAY.COM. One of the opportunities that Gannett Co., Inc. noticed in the marketing environment that led to the launch of USA Today was a void in the newspaper market that targeted Middle America. The New York Times targeted those defined as the “nation’s intellectual elite” and The Wall Street Journal focused its effects towards business leaders. Through research, Gannett learned that the paper should target “achievement-oriented men in professional and managerial positions who were heavy newspaper readers and frequent travelers...
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...1. What opportunities in the marketing environment did Gannet seize in launching USA Today? How did the company learn about and respond to the opportunities. Answer these same questions for USAToday.com. The opportunities Gannet seized in launching USA Today was that he knew his audience were readers with very short attention spans and a growing hunger for more information. The newspaper’s primary mission was to provide more news to their readers in less time. This was done by writing "in shorter pieces an sprinkled with eye-catching, color photos, graphs and charts." (Ferrell, O., & Hartline, M.,2014.). One of the new things that set apart the newspaper was that it was broken into four sections "News, Money, Life, and Sports" thus allowing the reader to jump into whichever section of their choosing the quickest. Gannet solved the early problems of encouraging advertisers to buy ad space by launching a "Partnership Plan", where advertising companies who purchased 6 months of ads in the paper received another 6 months for free. This allowed the advertisers to test the waters for newspaper ads and with the increase of popularity or the paper, more companies wanted to join. USAToday.com, the on-line version of the printed newspaper, is formatted in the same way the printed edition is with bright colors and snippets of news. It was developed to keep up with the growing technology and in response to the slight decline in profits to the printed version. Also, like the printed...
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...Elizabeth Paul MKTG610 Marketing Strategies Mark Cusack USA Today: Innovation in an Evolving Industry 3/4/2015 USA Today: Innovation in an Evolving Industry USA Today has been a widely successful company for many decades now. When newspapers were the only form of read news, USA Today cornered the market in the national newspaper arena and become one of the number one newspapers for people in the America to read. As the digital age came about, it was time for change and USA today had huge competition ahead of them and difficulty if they did not chose to compete. New companies were emerging as leaders in the online news world, and even established companies were moving towards online news to keep up with the growing technology. Even though things started out very slow, with the reporting quality increasing they saw a large growth in the advertising and revenue side of things. The values that it included were independence, fairness, accuracy and trust. Loyalty played a huge part and something that the reporters loved and cherished about the company itself. However in the late 1990s, things started to change and technology readily started to take over the nation. Online reporting started to become popular as it was quicker and easier for people to access so more people were going from reading the daily newspaper to the internet for their breaking news. They quickly started losing their market share in the daily newspaper sales so they knew chance was needed to be able to keep...
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...TAGCB | USA TODAY: Innovation in an Evolving Industry | | Dalia Al Asali Kamal Odeh Q1) What Opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to the opportunities? Answer these same questions for USATODAY.COM Through Research they found out that all competitors target the intellectual elites therefore USA today should target the achievement oriented men and men of professional and managerial positions which are the middle America young well educated who are on the move about current events. Also due to experiment to choose the format of the paper through a prototype delivered to 5000 expert in that field they knew which preferred layout to choose form, and also from another research to choose the content of the paper which from the results they established that the paper consisted of 4 sections: News, Money, Life and sports. Also from the two trends that Neuharth was going to take advantage of that is going on among the reading public, an increasingly shorter attention span and a generation nurtured on television a growing hunger for more information but readers faced the problem where there is too much information out there with so little time to absorb all of it, he made his paper laid out for easy access and quick comprehension by time-pressed readers. Q2) how has a continuous strategy of marketing innovation proved successful for USA Today and USAToday.com? Do you believe that USA...
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... Section 1: Information Systems Overview…………………………………………………….1 Organization Overview……………………………………………………………..1 Process for New Systems or Software.......................................................................1 IT Job Functions………………………………………………………………….....2 Determining Effectiveness…………………………………………………………..2 Section 2: Information Systems Concepts………………………………………………….....4 Overview……………………………………………………………………………..4 LAN vs. WAN………………………………………………………………………..4 Wi-Fi………………………………………………………………………………….5 Telecommuting……………………………………………………………………….5 Section 3: Business Information Systems………………………………………………………7 Overview……………………………………………………………………………..7 Transaction Processing Systems……………………………………………………7 Management Information Systems…………………………………………………8 Decision Support Systems…………………………………………………………..8 Artificial Intelligence………………………………………………………………..9 Section 4: System Development………………………………………..………………..……10 Overview…………………………………………………………………..…...…..10 Waterfall Method…………………………………………………….……………10 Prototype Method…………………………………………………………………10 System Design………………………………………………………….…………..11 Section 5: Information Systems and Society…………………………………………………13 Section 1: Information System Overview Organization Overview USA is a medium size credit union that was founded in 1948 and has grown to over half million members’ worldwide and about 6 billion in...
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...largely in Western Europe? Yes. I could find some patterns about ranking of top 100 brands. First as this question mentioned, Western Europe has strong automotive section. Because of in European country are united as an EU. So they can easily pass border, so automobile is essential product to them. Also Italy and France has a large fashion market, the biggest world four fashion show hold in New York, Landon, Paris, and Milano. So four of three the biggest fashion part hold in Western Europe. I guess that’s the reason why they has a luxury brand company. Also in East Asian country, has strength about electrical and automobile product such as Samsung, Hyundai and Honda, and Sony. I guess that’s because of were one of the most recent warfare nations. During the war, they really needed to develop means of transportation for procurement. I guess German faced same situation with Asian countries. After war their countries affected by economic depression, so they just took part in Electrical industry, and got a chance. That’s why they occupy large part of Electronic and automobile industry. 2. List all the brands that you have in your home. Then, research to find the country-of-origin of all the brands on your list. What do you find? How can marketing professionals make use of the information that you have analyzed? What I found is location is really important. Most of products what I brought and used before I came to USA are made in Asian country such as my cellphone, Earphone,...
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...surfacing only in recent years. A lot of research has been carried out by academicians on mobile technology and its impact on society. There have also been comparative studies on how privacy has changed for people over the years with the boom of social networking sites and smart phones. But, there has not been a substantial study or analysis conducted on how people's privacy has been directly affected by the ever-increasing population boom of mobile-phone users. This comparative study analyzes the concept of privacy with respect to mobile surveillance and draws upon prior work in the field of mobile surveillance, ranging from popular press on government surveillance in India and USA and case studies in these two countries related to people’s view on privacy, to the works of ACLU (American Civil Liberty Union) in USA and Stop CMS (Central Monitoring System) in India. The study is built around the analysis and comparison of the issue of mobile surveillance in both the countries, how people dealt with this, and the role of culture in determining people’s view on privacy. It also proposes suggestions for how future research can be carried out in the field of mobile surveillance. Keywords Privacy, surveillance, culture, mobile technology, society, ACLU, CMS Introduction The widespread use of mobile phones in the past decades have led to various developments in the field of communication. There has been a lot of positive development in the field of communication in both developing and developed...
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...Effects of USA PATRIOT Act on Banking Privacy Introduction On September 11, 2001, the United States was attacked by the terrorists and the attack has completely changed the way we live and work. Its impact is so immense that it covers almost every aspect of our life including the privacy protection policy in the banking industry. After the September 11 terrorist attack, the U.S. Congress passed a law, the USA PATRIOT Act that makes it easier for government law enforcement and intelligence agencies to gather and share information related to terror-related investigations and it has changed how the banking industry or financial institutions handle the privacy of their customers’ personal information. The purpose of this research paper is to explore the effects of the USA PATRIOT Act on banking industry’s handling customers’ private personal information. Some Background Information and History of Banking Privacy The USA PATRIOT Act is not an official title of the law. It is the acronym of the very long title of the Act: Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism (USA PATRIOT) Act of 2001. It was signed into law by President George W. Bush on October 26, 2001. But, before 2001, do we have any law that provides guidelines for the privacy of banking industry in the United States of America? Surely, there are several laws that are related to the financial institutions and the privacy protection policy...
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...Dubow’s goal for USA Today and commitment to the customer is “getting news and information into the hands of consumers faster than ever before.” This commitment is one that matches the current marketing goal for USA Today which is to be more innovative in order to differentiate its product from competitors. USA Today showed consistency with this goal by showing innovation in the marketing program. USA Today’s marketing program includes online publications, on-demand news and information, and brand extensions and partnerships. These goals are also consistent with customer demand for digital options as technological advances and mobile access increase. Within the national newspaper industry, USA Today still has the largest print circulation and highest volume of newsstand sales in the industry even though the newspaper’s print circulation has declined. However, its digital subscriptions fall significantly behind its major competitors and USA Today is no longer the most widely read newspaper. In regards to printed newspaper circulation, the industry as a whole is experiencing a decline in performance. This is due to decreased revenues, decreased sales and increased costs. Advertising revenues have declined by 51 percent since 2005. Part of a cultural trend, sales of printed newspapers have also decreased as the customer obtains news from other free sources of media. Increased costs of promotion, newsprint expenses, and distribution also decrease profits. USA Today, like...
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...tolerance for the USA PATRIOT Act (Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act). Citizens are becoming more protective of their civil liberties than they were immediately following the terrorist attacks on September 11, 2001. Many U.S. citizens feel that the USA PATRIOT Act gives federal authorities excessive power and violates the protection provided to U.S. citizens by the U.S. Constitution. In the Bill of Rights, the Fourth Amendment to the U.S. Constitution protects “the right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures…" (U.S. Constitution. Amend. IV). The USA PATRIOT Act is believed to infringe upon U.S. citizen’s civil liberties by granting federal authorities liberal room to work around the Bill of Rights. John McKay, former United States Attorney for the Western District of Washington stated that “the Patriot Act simply permits use of this longstanding tool in cases involving terrorism” (2005). In fact, these same liberal laws that make up the USA PATRIOT Act have been used to combat organized crime and drug dealers for many years. Suspected terrorist should fall into this same category and should not be afforded the protected of the Bill of Rights. It can be argued that the lack of such significant laws made the U.S. vulnerable to terrorist attacks in the first place. With the slipping approval of the USA PATRIOT Act...
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