...Introduction Information and communication technologies (ICT) refer to several forms of information exchange between two or more computers through any of the several methods of interconnection. These technologies provide speedy, inexpensive and convenient means of communication. The adoption of these technologies in many countries by different sectors of the economy have been found to have direct positive impact on the organizations's efficiency and have led to more rapid acceleration of development in these countries. In Nigeria, however, preliminary investigations show that only a few organizations in the economy have adopted the ICTs, but there has not been formal study to determine the level of adoption and impact on the efficiency of the organizations and the consequent effect on the nation's economy. This study, is therefore, designed to determine the level of adoption in the Nigerian organizations, and the impact on the operations of these organizations as well as investigating the factors responsible for the present level of adoption of these technologies in the organizations. Globalization of the social economy will further increase during the 21st century. The mission of international air transportation will become more important, and all airports around the world will have a significant role to play. Furthermore, it is predicted that air transportation demand in the world will double over the next 15 years. In the meantime, since the September 11, 2001 terrorist attacks...
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...a place for it in the world of Quickflix? Will the video streaming part of Netflix eventually put the DVD part out of business? Discuss the similarities and differences between Quickflix video streaming and YouTube. Case Study2 : Information systems are critical for take-off in the airline industry Textbook, pp. 186-187 What are the advantages for an airline of using a revenue management system? Are revenue management systems a competitive advantage or simply a new necessity for doing business in the airline industry today? What other industries could benefit from the use of a revenue management system? How could an airline use customer information to gain competitive advantage? What types of metrics would airline executives want to see in a digital dashboard? How would an airline’s revenue management system be used for decision support? 1. Problem identification What are the key problems affecting the business? What are customers saying about the service and the product? What is the root cause of any decline in revenue or production time? 2. Data collection Why are certain processes falling short? What are the immediate steps the company can take to adjust the current processes to improve them? Who are you listening to, and are they actual or complaints or rumours? What departments are struggling? 3. Solution generation What are some of the solutions...
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...Information & Management 41 (2004) 805–825 eAirlines: strategic and tactical use of ICTs in the airline industry Dimitrios Buhalis* Centre for eTourism Research (CeTR), School of Management, University of Surrey, Guildford, England GU2 7XH, UK Received 16 June 2002; received in revised form 26 April 2003; accepted 6 August 2003 Available online 13 November 2003 Abstract Information Communication Technologies (ICTs) have revolutionised the entire business world. The airline industry in particular has fostered a dependency on technology for their operational and strategic management. Airlines were early adopters of ICTs and have a long history of technological innovation, in comparison to many other travel and tourism businesses. This paper discusses comprehensive research, including exploratory research with airline executives, using qualitative methods to examine the use of ICTs in the contemporary airline industry and to discuss recent developments in the industry. The work demonstrated that the airline industry was using the Internet to improve its distribution strategy and reduce costs; it also used Intranets and internal systems to develop tactical and strategic management. In addition, Extranets were being gradually used for communicating with partners and to support business-to-business (B2B) relationships. The effort demonstrated that ICTs will be critical for the strategic and operational management of airlines and will directly affect the future competitiveness...
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...AIRWAYS TAKES OFF WITH CITRIX CASE STUDY QUESTIONS Q1.What problem does Jet Airways hopes that Citrix technologies will solve? Ans. Jet Airways hopes that Citrix technologies will solve there problem are as follows:-1. As Jet Airways technicians worked on planes, they used several different legacy software packagesinstalled over years. The system weren’t able to interact with one another or with finance or inventory. 2. The inefficiencies of the system were costing Jet Airways the time of its engineers and money thatcould have been used on maintain its planes, instead of needlessly maintaining excess costs. Q 2.How does Citrix Systems’ improve operational efficiency and decision -making? Ans 2. The benefits of Citrix Presentation Server that interested Jet Airways were enhanced and fasterdelivery of business-critical application to local and international users, timelier decision making andincreased operational efficiencies, superior service levels and significantly lower IT administration costs.2. PresentationServer with its inherent centralization capabilities facilities application delivery andinformation available in a timely manner.3. Instant access to business critical application helps management to take faster decision on criticalbusiness aspect of running the airline.4. By providing relevant authenticated user IDs, users are able to access application as and whenrequired. Q3.Give examples of three decision supported by the Citrix system. What information does...
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...Information Technology Transformation - Airline Industry Introduction Information Technology has changed the way airlines sell their products and services over the last decade. No longer does one have to engage a travel agent to book a flight. Airline branded websites now allow consumers to book a flight online while travel portals such as Expedia, Priceline and Orbitz enable travelers to search airlines’ databases for the lowest fares. This paper will examine how the airline industry is using cost leadership, differentiation, innovation, operational effectiveness, and customer orientation strategies to effectively sell products and services by leveraging information technology. Priceline.com® uses a cost leadership strategy that allows airlines to offer the lowest available fare to consumers through a reverse auction process. For example, a person needs a round trip flight from Atlanta, Georgia to Dallas, Texas departing on November 5, 2010 and returning on November 7, 2010. She is willing to pay $200.00 for the ticket. This information is entered online at Priceline’s website. Priceline searches its database of participating airlines for available seats in this price range and displays them back to the customer. Priceline.com® broadened their low-cost leadership position by eliminating booking fees on airline tickets and offering “Pricedrop Protection on its published-price airfares” (Ek, 2009). In 2003 Delta Airlines launched Song, a low-cost airline that leveraged innovations...
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...Classic Airlines and Marketing MKT/571 Every company recognizes that it costs far less to hold on to a customer than to attain a new one. As the commercial airline industry is shifting at a fast pace, Classic Airlines is faced with the obstacle of bringing improved value within thinner consumer budget. Since the travel industry expenses are decreasing and new technology is steadily replacing many jobs, Classic Airline is set to use this as an opportunity to influence proven techniques while improving the existing Customer Relationship Management system. Classic Airlines strives to introduce a transparent planning process to increase customer loyalty. Rising costs and over expansion has been a hindrance for Classic Airlines. With a 20% decrease in flights, 19% decrease in rewards members and 32,000 employees on the payroll; the company is need for a significant change. The Board of directors have also added a 15% cost reduction mandate for 18 months increasing the need for a transformation within the company. Amanda Miller was hired in 2000 to prepare for her promotion in 2002, following the retirement of Jack Broadway. This switch happened at a critical time, and has inopportunely set the airline back. Amanda Miller believes in operational excellence as the number one priority for the company, which has left the firm vulnerable in a time when consumers need to be valued and competitors are learning more of continuous improvement. Problem Solution Classic Airlines earned...
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...MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries, specifically in airline business are attempting to improve their services to draw new passengers and travellers and to retain old passengers and travellers, and this objective is part of their business as well as their marketing model. In order to adjust with the stiff competition in the airlines business, airlines industries tend to come up with various businesses models and model to be competitive. Additionally, because of increasing competition among substitute industries, firms like AIRASIA, AIRASIA X and MAS. Airlines adopt strategic model to marketing and expend their market reach as well give better and satisfying service delivery to their target market. To sustain the market position as well as advantage business market model to management and marketing are being developed and utilized. MAS, AirAsia share swap not a win-win deal From its inception, it has not been plain sailing for the planned share swap between two of the country's most bitter airline rivals — Malaysia Airlines (MAS) and AirAsia — given the many issues involved...
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...Narayanaswamy Faculty of Economics and Commerce University of Melbourne 2005 306-669 Strategic Enterprise Systems Group Project Executive Summary IT is one of the major enablers of AirAsia’s successful low cost business model. Based on the environmental scanning performed, the demand for Low Cost Carrier (LCC) is expected to expand rapidly attracting more players to join the market thus increasing the degree of rivalry within the industry. In responding to this condition, it is imperative for AirAsia to continuously identify new sources of cost advantage so that it can provide the lowest possible price to the price sensitive customer and improve its market position. In this project, Advanced Planning and Scheduling (APS) system is recommended as the new source of AirAsia’s cost advantages. Using Venkatraman and Henderson’s model APS fits smoothly to the Technology Transformation Perspective where business strategy acts as a driver. The functionalities provided by APS system to improve AirAsia’s performance include event management technology, supplier portals, inventory planning, demand forecasting, maintenance management, and route profitability analysis. As a result of implementing APS system, AirAsia can obtain both strategic and operational benefits. AirAsia is strongly recommended to outsource the development of APS system. As project management plays critical role in ensuring successful implementation, it is suggested that AirAsia follows the recommendation provided...
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...after reading this case study that BAL has been on the correct path with regard to building their systems architecture. There is a need for a more sophisticated procurement process and the issue of a procurement application may be easily found. The key is the process by which BAL has implemented all other IT applications, they have been very successful. They are thorough and have processes in place to rationalize whether a new by-in application or an in-house developed program would be best. My thought is that at least one, if not more; of the current systems have an appropriate off the shelf application that would work for BAL’s procurement needs. Further investigation through the Materials Management Process Council should reveal an appropriate tool for BAL to use. In this case study I will outline the reasons for my decision and some of the potential cost savings involved. Statement of Issues The main issue of this case is to buy a new e-procurement application or to continue to wait for the best case scenario application to come along. It is an important decision that affects many aspects of the business. The potential to lose a client or a critical supplier is possible during this process. An in depth analysis of the situation must be conducted prior to any move toward a process change. Initially, change is difficult in any organization. A new process or system could require retraining or reassignment of staff. Externally, the client may lose faith in the supplier...
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...digging-out, and analyzing business data…” and that it “often aims to support better business decisions”. Many people only think of the data needed to understand the competition and others think of BI as the information that is confidential to their business. Today Business Intelligence is all of this and so much more. Business intelligence used successfully can be a powerful tool utilized for competitive advantage. To ensure success, companies must understand the importance of accuracy in the data they have gathered together. If the data they have pulled together is not accurate then the information that will be used to make business decisions could potentially cause poor or misdirected decisions having huge negative impacts on their organizations. During a time when the economy has taken such a down turn this can make or break an organization. One industry where business intelligence is being utilized heavily is insurance. The insurance industry in the past few years has taken a huge hit on their credibility. To ensure competitive advantage they must utilize their BI to ensure that they are making decisions not only in the best interest of their customers but in many cases their stockholders as well. They have learned that understanding and knowing their customers is critical to their success. One area the insurance companies are utilizing BI is in the area of setting rates for employers. There are two things they are looking at to determine these new rates...
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...Southwest Airlines Operations – A Strategic Perspective September 1, 2014 by Airline Editor Southwest Airlines Operations – A Strategic Perspective By Mukund Srinivasan Background: Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” This approach has been the key to Southwest’s success. Currently, Southwest serves about 60 cities (in 31 states) with 71 million total passengers carried (in 2004) and with a total operating revenue of $6.5 billion. Southwest is traded publicly under the symbol “LUV” on NYSE. Facts: * The first major airline to fly a single type of aircraft (Boeing 737s) * The first major airline to offer ticketless travel system wide including a frequent flier program based on number of trips and not number of miles flown. * The first airline to offer a profit-sharing program to its Employees (instituted in 1973). * The first major airline to develop...
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...Narayanaswamy Faculty of Economics and Commerce University of Melbourne 2005 306-669 Strategic Enterprise Systems Group Project Executive Summary IT is one of the major enablers of AirAsia’s successful low cost business model. Based on the environmental scanning performed, the demand for Low Cost Carrier (LCC) is expected to expand rapidly attracting more players to join the market thus increasing the degree of rivalry within the industry. In responding to this condition, it is imperative for AirAsia to continuously identify new sources of cost advantage so that it can provide the lowest possible price to the price sensitive customer and improve its market position. In this project, Advanced Planning and Scheduling (APS) system is recommended as the new source of AirAsia’s cost advantages. Using Venkatraman and Henderson’s model APS fits smoothly to the Technology Transformation Perspective where business strategy acts as a driver. The functionalities provided by APS system to improve AirAsia’s performance include event management technology, supplier portals, inventory planning, demand forecasting, maintenance management, and route profitability analysis. As a result of implementing APS system, AirAsia can obtain both strategic and operational benefits. AirAsia is strongly recommended to outsource the development of APS system. As project management plays critical role in ensuring successful implementation, it is suggested that AirAsia follows the recommendation provided...
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...Narayanaswamy Faculty of Economics and Commerce University of Melbourne 2005 306-669 Strategic Enterprise Systems Group Project Executive Summary IT is one of the major enablers of AirAsia’s successful low cost business model. Based on the environmental scanning performed, the demand for Low Cost Carrier (LCC) is expected to expand rapidly attracting more players to join the market thus increasing the degree of rivalry within the industry. In responding to this condition, it is imperative for AirAsia to continuously identify new sources of cost advantage so that it can provide the lowest possible price to the price sensitive customer and improve its market position. In this project, Advanced Planning and Scheduling (APS) system is recommended as the new source of AirAsia’s cost advantages. Using Venkatraman and Henderson’s model APS fits smoothly to the Technology Transformation Perspective where business strategy acts as a driver. The functionalities provided by APS system to improve AirAsia’s performance include event management technology, supplier portals, inventory planning, demand forecasting, maintenance management, and route profitability analysis. As a result of implementing APS system, AirAsia can obtain both strategic and operational benefits. AirAsia is strongly recommended to outsource the development of APS system. As project management plays critical role in ensuring successful implementation, it is suggested that AirAsia follows the recommendation provided...
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...Case Study 2: Continental Airlines (Turban: Chapter 2, Page 90) Name: Sandeep kumar Bachala Provide brief but complete answers. One page maximum (print preview to make sure it does not exceed one page). Q1: Describe the benefits of the Continental’s Go Forward strategy. Be specific and include improvement figures. Ans: Go Forward strategy consists of implementing four parts simultaneously. There are several benefits in this strategy 1) Go forward Strategy helps in reducing the cost 2) It helped Continental airlines to establish more ways which alters its industry status from worst to first and then from first to favorite 3) The Go Forward Strategy produced substantial strategic value. 4) It helps in Eliminating the fraud 5) For supporting these activities, technology became more critical. It helps to give more importance to technology Q2: Identify the major differences between a traditional data warehouse and a real-time data warehouse. What strategic advantage can Continental derive from the real-time system as opposed a traditional information system (such as the EDW) that was implemented initially? Ans: Below are the major differences for traditional data warehouse and real time data warehouse a) Traditional Data warehouse is mainly used for strategic decisions, where as real time data warehouse is mainly used for both strategic and tactical decisions. b) Traditional data warehouse gives mostly appropriate data, but real time data warehouse...
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...that the supplier can deliver the desired parts or services on time, in the correct quantities, and without sacrificing quality. Once they have gathered information on the best suppliers, they begin the process of signing contracts with these suppliers who meet the business needs, and they place orders with these strategic business partners. Larger companies like UPS tend to use a wide range of materials. This allows for a greater chance that price and service arrangements can be influenced considerably based on the companies purchasing performance. In the past, purchasing was considered a clerical position in smaller companies. Much of its progression today can be attributed to technology. Purchasing accounts for over half of most organizations' total monetary expenditures; it is no wonder that purchasing is marked as an increasingly critical position. The airline industry certainly has progressed over recent years. The airline industry has linked people together in an intensely competitive market. It has changed in so many ways the way people live and do business these days, by making travel times a lot shorter. By changing their thought process about distance when it comes to traveling to a state that may take ten hours to drive to, but only a few hours to fly to. The Airline Industry and Purchasing The Airline Industry, for example, utilizes supply sourcing which involves determining whether to purchase a part from an outside supplier or produce the part internally. If...
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