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Ink Dry

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Submitted By Kev1989
Words 414
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Individual Assignment: E ink

2. E- Ink did several things right. They defined a clear vision defined around radio paper and were able to raise initial funds to kick start the company. Also, they were able to develop key partnerships with Philips and Sony that helped bridge the experience gap in electronics while creating a joint venture with the manufacturing company Toppan. IN saying that, the main area that E-Ink went wrong in was that they invested into many fields or segments which in turn caused E-Ink to run out of cash. This caused an issue due to not being able to generate R and D funding and future potential products couldn’t be pursued due to high costs. Also, they failed to keep up with the demands of their customers which forced them to switch to selling ink only. By restructuring and focusing on just ink with just one supply chain they were able to solve many of their ailing technical and financial issues which boded them well in the end. 3. The first focus would be to continue developing radio paper and driving the vison around this product which has potential of being an 80B dollar market. Simultaneously, I would focus on the portable display market as a key relationship with Sony has already been established. Once, these markets have been disrupted I would consider pushing into the retail E-Ink business signs which has potential to be a 600B market. Also, as seen with Cambridge Display and Iridigm, an IPO, acquisition or merger should be considered. This would allow E – Ink to potentially not have to rely on companies such as Sony or Philips but compete against these companies by bringing its own whole product solution.
The business model that E Ink should consider is to be an Ink Supplier as this will help bring in substantial initial revenue. This would also help continually solidify their relationships with partners like Sony.

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