...Disruptive Marketing is Innovative and Boon to the Consumers - a Conceptual Thought Article by Dr. Maruthi Ram. R. Professor and Head – MBA (BU), DSCMIT, Bengaluru Co-Authors Manjunatha.N. Research Scholar, University of Mysore, And Lecturer, NCET, Bengaluru and Shashikala.R. Asst. Professor, DSCMIT, Bengaluru Submitted to DEPARTMENT OF MANAGEMENT PROGRAM CMR INSTITUTE OF MANAGEMENT STUDIES BENGALURU For NATIONAL LEVEL CONFERENCE on “Disruptive Marketing — The Way Forward?” 27th April, 2012 Disruptive Marketing is Innovative and Boon to the Consumers - A Conceptual Thought Introduction Human beings are a very special creation of God. It is this creature that could think compared to the many other creatures in the world. Man can even think of innovative ideas and also implement the same for his convenient living. The good old saying quotes “Necessity is the mother of invention”, has embedded a detailed meaning in it. If we take the example of the invention of the “WEEL” by the ancient man of the Stone Age man we can really understand how innovative in the thinking of Man. The other invention of human beings is the formation of fire. These are a few examples and the list goes on and on. Disruptive Marketing The contemporary world is of the highest civilization this universe has ever witnessed. The innovative mind of human beings has unfolded itself into multifold activity and taken different shapes. In fact the changes that have taken...
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... The alternative strategy used by IonTech Sdn Bhd is the intensive strategy. It emphasizes on product development and market development. 5.1 Product Development Firstly, product development. It is where this strategy is use to boost up the company’s sales and profit. There will be an innovation and modification to the existing product which is pen. A normal pen will be transform into a smart pen. This innovation is prior to the demand of consumers based on their needs and wants. Furthermore, the smart pen will be very useful and handy as it is multipurpose. Nowadays, consumers demand for a product which can make their life easier than before. This is where the smart pen comes into action. IonTech smart pen is portable and multipurpose. It could help the consumers to do their job with a click of a pen. Moreover, there are five functions of the smart pen which includes a writing tool, recorder, projector, USB pendrive and laser pointer. It is a 5 in 1 product. IonTech smart pen can ease the work of the consumer especially in business field. It can help them to save time and cost, be more effective and efficient and to achieve their goals. Besides, the smart pen can be use to write and the ink can be refill. It can be use as a recorder to record any important information that the consumer might left out as the brain cannot absorb all the information at once but a recorder can. This can help the consumer to listen back to the audio and interpret the information...
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...Introduction to Innovation Management Prof. Paul Collins UWB Learning Objectives • Understand the Language of Innovation • Distinguish between innovation as artifact and process • Be able to explain the three innovation imperatives • Be versed in how innovation affects firm growth and performance • Articulate why managing innovation matters Prof. Collins UWB 2 I. The Competitive Challenge Techno-economic Revolution •We are in the middle of an estimated 50 year technoeconomic revolution that creates new growth opportunities and disrupts the basis of competition in many established industries (Hiemtra,2000) •Global markets mean increased competitiveness in terms of cost, quality, and innovation •Affects consumer demand by providing more options that offer multiple performance advantages simultaneously. Prof. Collins UWB UWB 3 Moore’s Law – Powering the Techno-economic Revolution •According to Moore’s Law, the number of transistors on a chip roughly doubles every two years (at less cost per unit of performance). •As transistor counts climb so does the ability to increase device complexity and integrate many capabilities onto a chip. • How does this affect your industry? Company? Prof. Collins UWB 4 Evidence (Forbes Study) Drivers of Value Creation Drivers of Value Creation What Forbes' Research Established (rank order) 1. INNOVATION 2. ABILITY TO ATTRACT TALENTED EMPLOYEES 3. ALLIANCES What Forbes' Readers Said (rank...
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...MindGrip® Pens[pic] Introduction La Innovators International launches its sensational new product ‘MindGrip’ range of pens. ‘MindGrip’ pens represent a new milestone achieved in the technology space and is bound to grab eyeballs and will develop a market for itself owing to its unique product proposition and the comprehensive plan chalked out by the marketers at La Innovators International. ‘MindGrip’ is basically a unique new pen gadget which catches the brain waves while one is thinking and holding the pen, converts those waves into alphabets forming words and consequently sentences. It thus capitalizes on the growing dearth of time which working professionals face these days. The random thoughts can be stored , analyzed, processed and sequentially presented in the desired format. Segmentation, Targeting & Positioning Segmentation: As per Population Census of India 2011, the Literacy rate of India is 74.04%. Out of the total literate population, La Innovators International has segmented the market based upon 3 main parameters: Geographic: |Geographic Segmentation | | |Cities |Characteristics | |Metro |Delhi NCR, Bangalore, Mumbai, Chennai |Fairly well established markets with technologically...
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...The main production of various high profile multi functioning pen included different features like 3 refill (blue, red & black),pencil link,2 megapixel camera, video recording, 8GB pen drive, ear phone, mp4 music player and accu weather. 2. Industry detail 3. Company detail MULTI FUNCTIONING PEN INDUSTRY CO.,LTD The Multi functioning Pen Industry Co., Ltd. is a professional production of all kinds of pen manufacturers, is located in the juhu (mumbai) , " the india County , convenient transportation. The company was founded in 2013, after nearly a decade of development, the plant area of over 4000 square meters, 20sets of injection molding machines, more than 100 employees, and the annual production capacity of more than 3,000 million. The main production of various high profile multi functioning pen ( 3 refill (blue, red & black),pencil link,2 megapixel camera, video recording, 8GB pen drive, ear phone, mp4 music player and accu weather.) can also be designed and manufactured according to the different needs of merchants, products are mainly exported to the international market, domestic and foreign customers praise. The company has a group of skilled personnel and state-of-the-art equipment, from raw materials to the finished product to the new product development can own independently. Years of stability built in the development process, the company always adhere to the "people oriented, innovation". We have always stressed the heavy product quality contract, the principle...
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...until 1962, when Wilkinson Sword introduced its stainless steel blade. After 1962, Sword-Schick became Gillette’s primary competitor. Over the years both Gillette and Schick focused on improvements in razors and each of them introduced their own line of products. When Gillette introduced Mach3 (3-bladed razor), Schick responded with its Quattro (4-bladed razor). Gillette has always been known for its innovation and the peak of its innovation occurred in 2006 with the introduction of the Fusion 5-bladed razor. Schick is yet to respond to Fusion. Now under the ownership of Proctor & Gamble, Gillette faces a saturated US market that fluctuates only when new products are introduced. Going back to the way Gillette Company was founded; in 1895 King Camp Gillette had a brilliant idea when he was shaving. It was almost impossible at that time to come up with a blade that is hard, thin and disposable. After few unsuccessful attempts, in 1901, Gillette partnered with an MIT graduate William Nickerson in creating a razor with a safe, inexpensive, hard, thin and disposable blade. This innovation gave birth to Gillette Safety Razor Company. Since then, for many years, Gillette enjoyed the...
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...DIABETES TEST KIT MANUFACTURING INDUSTRY ANALYSIS STRATEGIC MANAGEMENT 1 SECTION A | GROUP 9 IIM RAIPUR Submitted by: Anshoo Saini 15PGP008 Gautham Balaji 15PGP015 Isha Tayal 15PGP018 Koundinya Niggamadda 15PGP026 Piyush Gaurav 15PGP037 Shekhar Suman 15FPM009 Index Industry Definition…………………………………………………………………………………………………………………………….2 Industry Activities 2 Similar Industries 2 Market Participants 2 Porter’s Five Forces Analysis 3 PESTEL Analysis 4 Industry Outlook 5 Products & Markets 6 Future Outlook 7 Competitive Landscapes, Success factors and Business Locations 7 Major Companies 8 Strategic Recommendations 10 Industry Analysis Industry Definition This industry develops and produces blood glucose meters and testing supplies that help users monitor blood glucose levels. Most manufacturers also develop other medical devices. Industry Activities * Diabetes market research * Glucose meter monitoring research and development * Glucose meter * Glucose meter accessory Similar Industries * Dental Laboratories * Diagnostic & Medical Laboratories * Dialysis Equipment Manufacturing * Health & Medical Insurance * Hearing Aid Manufacturing * Medical Device Manufacturing * Medical Instrument & Supply Manufacturing * Ophthalmic Instrument Manufacturing * Pacemaker Manufacturing * Robotic Surgery Equipment Manufacturing * Syringes & Injection Needle Manufacturing ...
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...For the exclusive use of K. Larsen, 2016. 9-914-525 DECEMBER 16, 2013 FRANK V. CESPEDES JAMES KINDLEY Clique Pens: The Writing Implements Division of U.S. Home A fierce thunderstorm had just brought brief relief to the sweltering mid-August temperatures in Tampa, Florida, as Elise Ferguson, president of the writing implements division of U.S. Home, Clique Pens, stared at the notepad in front of her. She had jotted some thoughts about just whose needs were more important for Clique to satisfy—its retailers or its consumers? Fortunately, the 2013 back-to-school sales of her core writing implements product lines appeared to be on goal for a 3% increase over 2012. These sales were not without a cost, however, as various discounts, allowances, and other off-invoice deals had pushed gross profit margin down from 42% in 2010 to just over 36% in 2012. (See Exhibit 1.) Another one of Ferguson’s primary goals for Clique was to stop this decline in gross profit margin percentage and grow its overall gross profit by 4%. She hoped to accomplish this by growing revenues and increasing the gross profit margin. At this point, she felt it was unlikely that the latter would happen this year (2013). Ferguson wondered, were all these “giveaways” to retailers necessary? If so, couldn’t the monies be shifted to a form referred to generally as Market Development Funds (MDF), which would in theory allow Clique to have more control over their use in driving sales of its products...
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...2005 Masters Business Administration (Leadership) Menakha a/p Rathana Singgam KLCP119004 1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. King C. Gillette has founded Gillette in 1901. It was one of the first great multinational organizations and a marvel of marketing effectiveness. Gillette has set a goal for his company: To offer consumers high-quality shaving products that would satisfy basic grooming needs at a fair price. Throughout its history Gillette has always strived to be on cutting edge of shaving technology in a market that thrives on innovation. Gillette did a great job in razor market dominance. Its innovation also expanded to other products like introducing the refillable Paper Mate pen and the Cricket disposable lighters and the Soft & Dri antiperspirant. Meanwhile Gillette's Trac II razor was a great success. The Colman Mockler era was one of the most successful in Gillette's history, producing memorable innovations as the Atra razor, the Good News! Disposable razor and the Daisy razor for women. With such product additions, Gillette held majority of the US shaving market and also 75% of the global market share. Gillette has been throughout its history a first runner in innovation. Its introduction of new products that were developed in its research laboratories helped boost sales in razor and blades,...
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...1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. 2. What do you make of the razor wars, first between Gillette and Schick, and now with online competitors? Does Gillette face a serious threat from competitive inroads? Explain. 3. What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance? What specific marketing program decisions would you recommend? Should Gillette be worried about its pricing strategy? Explain. Products Founder of Gillette Safety Razor Company- King Camp Gillette Traveling salesmen Met William Painter who told him a successful invention was one bought over and over again by a satisfied customer. Intrigued, he spent the next 14 years considering new inventions but ended up rejecting them all One morning while shaving, came up with the brilliant idea of a razor with a safe, inexpensive, and disposable blade Technical experts claimed it would be impossible However, in 1901, with the technical partnership of MIT graduate William Nickerson, the original Gillette safety razor blade was produced, establishing the foundation of the company Gillette. Benefit Segmentation Strategy--> Selective Targeting M1: Male customers who are either in their 20's or early 30's, have a high disposable income (if student, then those who spend comfortably), are salaried...
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...Ergonomics of Pens * Mitali Prakash Vrinda Gupta Ask anyone who’s ever taken a timed, hand-written exam about the disadvantage of using a poorly-designed pen. Not only can writing with a sub-par utensil cost you time, but pain too. That’s because standard pens are not made with your ergonomic well-being in mind. In fact, the typical, “run-of-the-mill” ballpoint pen is designed to do one thing and one thing only: write. But as you grip the simple, straight shaft of the average pen, you begin to realize that it takes an increasingly high amount of pressure to keep the pen in your fingers. Indeed, because your fingers are fatiguing, and your fingertips sweating, more and more pressure is needed to continue to write. The problem with this of course, is that for all the pressure you exert on the pen, it exerts an equal amount of force on the bones, ligaments, and tendons of your wrist and forearm. This kind of random pressure can wreak havoc on your joints. In fact, it’s one of the leading causes of Repetitive Stress Injuries (RSIs) and Musculoskeletal Disorders (MSDs). Luckily, this problem has been recognized by the designers of several leading pen manufacturers. These companies have stepped forward, creating writing utensils made to eliminate pressure points, allowing you to write with ease for hours on end. Introduction The design of hand writing instruments has been based primarily on touch, feel, aesthetics and muscle exertion (Kao, 1977, 2004), and has mostly being...
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...vision of marketing strategy. Other mistakes on the product development efforts was that the market research they did wasn’t not very extended; this was a because they thought they didn’t need it because of their market share and brand positioning Lilly had. In my personal opinion I think that they should emphasize more on the research... Ely Lilly originally pioneered the diabetes care market. It had some prosperous years, but eventually failed. In 1995, Novo, a major competitor, dominated the European market, and was building a new plant in the US, in order to produce insulin cartridges for its pen. Simultaneously, Lilly was working on its own pen, seeking to reverse its decline. The basis of competition evolves from functionality, to reliability, to convenience, and then price. The shift from functionality to reliability, results from product innovation overshooting market need; product performance progresses faster than the market is able to absorb. Hence, markets become...
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...|Contents | |Title |Page no. | |Introduction |01 | |Model of consumer behavior |02 | |Physical influences within an individual |03 | |Motivation |04 | | Perception |05 | |Learning |06 | |Attitudes |06 | |Lifestyle |06 | |Social influences affect consumer behavior ...
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...us. I wish to study the Art and Design program at the University of Ryerson because I want to devote my passion to art and design under an insightful guidance, broaden my understanding of the art world and strengthen my painting and creating skills. Last year, I took an Art and Design course to build up a solid foundation for painting and designing skills as preparation for my first year at university. In the course, I was captured by mixing and testing with colors, discovering diverse concepts and using several types of mediums to illustrate my idea. Additionally, in a group project under a topic of “Life and Sky”, I contributed to design and make a pen with my team members, which had the shape as a scaling airplane with two wings at both sides. It can be used by pushing two wings with springs back into the pen and this pen was acknowledged as an excellent sample for my juniors with a mark of 96%. Afterwards, I realized that art is closely linked with our daily life. This course has strengthened my ability to be creative and unremitting as well as provided me with eyes of discovering the beauty in our daily life. As I knew that the Art and Design program requires a foundation of knowledge that includes art history and famous art pieces since I was young, so I found a part-time job as a custodian in Nanjing Art Museum from 2006 to 2009 and in Singapore Art Museum from 2011 to 2012 in order to understand art pieces from diverse cultures. In the museum, I learned detailed information...
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...Pasbul, San Juan, Lubao, Pampanga Tel #: 971 5080/971 7040 Core Learning Area Standards: The learners utilize gained scientific skills and attitudes in understanding the nature of waves as carriers of energy. They become acquainted with the different types of waves, know the different characteristics and properties of each disturbance, and through the process, develop appreciation on the importance of wave to man’s life and his environment.Year Level Standards: Understand the nature of wave as energy carriers, differences between electromagnetic waves and mechanical waves, and their characteristics and properties | Waves | Number of Days – 20 days | Content Standards * Demonstrate understanding on: * the nature of waves as energy carriers and the wave properties of reflection, refraction, diffraction, and interference * differences between electromagnetic waves and mechanical waves and give examples of each * characteristics of waves, amplitude, crest, frequency, period, trough, and wavelength * different properties of waves | Performance StandardsConduct research works, carry out mathematical equations, and produce outputs that will reflect the existence of waves including their importance and impact to man and his environment | Lesson Number/Title | Key Understanding and Key Questions | Knowledge | Skills | Teaching Strategies | Assessment Strategies | Resources | 1. Vibrational MotionNumber of Days: 5 daysLesson Focus: * - Simple Harmonic Motion *...
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