...SAMSUNG WOULD WIN THE BATTLE, WHY? Samsung and Apple are the two greatest cell phone organizations with a consolidated piece of the overall industry of more than a large portion of the worldwide cell phone market. Consistently both the organizations get new advancements in their cell phones, which extraordinarily expand their cell phone deals. In any case, in today's business where there is ferocious rivalry it is given that every organization will attempt to exceed the other in every conceivable way. Apple made a blast in the cell phone advertise by launching the iPhone, which had more highlights and was the most developed cell phone at that time. The organization made a colossal benefit and apple turned into a family top pick. However, with the ascent of rivalry and the development of Asia titan Samsung, Apple achievement was not to keep going forever. Samsung thought of Samsung Galaxy S cell phone with indistinguishable highlights as that of the iPhone and gradually however relentlessly the offers of Samsung cell phones There are critics of Samsung who argue that its success is basically because of copying and afterward tweaking the advancements of others. There is a decent arrangement of truth in this, particularly around the early Galaxy plans. Anyhow, Samsung is a worldwide pioneer in screen innovation, TVs, batteries, and chip plan. So as far as development it is doing a lot right. Beside that success, Apple has been at the highest point of the amusement for quite a...
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...(Word Count: 1565) Introduction Apple Inc., the world’s third largest mobile phone maker, ranks in 2013 as the world's “second largest information technology company in terms of revenue” (“Gartner Says Worldwide Sales” 2012). Apple is the world’s “most valuable brand” in the report Best Global Brands produced by Omnicom Group in 2013 (Elliott 2013). For companies as large as Apple, which utilise a wide range of resources and whose influence and power are evident, the society is increasingly demanding these companies to act in a socially responsible manner (Fassin 2012, 87). In the general view, companies are expected to adapt business strategies that can benefit all stakeholders, manifesting an organisational performance that exceeds beyond pure business functions (Harrison and Freeman 1999). One of the predominant theories of organisational administration is stakeholder management, which involves identifying the stakeholders and analysing their diverse demands and interest in developing effective strategies (Davila, Rodriguez-Lluesma, and Elvira 2013, 186). Business organisations that are not considering the interests and demands of their stakeholders encounter detrimental aspects that may cause the demise of the firm, such as declining market share and brand image due to ethical considerations affecting consumers’ brand preferences (Post, Preston, and Sachs 2002, 139). This report will seek to assess the social performance of Apple by delving into how the company manages...
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...Apple, innovation and brand experience. Apple, a leader in trend and products design, has managed to associate its name with these qualities. His strategy was to achieve brand value with product design, innovation and "brand experience". That is why their success is based on the emotional bond with the customer, taking into account the product, environment, communication and behavior. The strategy is based on a coherent plan that unifies all communication channels, the positioning of the company (product, packaging, point of sale, advertising, promotional activities, customer service, etc..). Apple's positioning is clearly different, and this makes it one of the most admired and successful brands of the moment. Why Apple arouses such passion and thus causes the emergence of both apple-mania? The strategy is its limited advertising through commercials, but leaving it in the consumers' hands. They are the ones that are going to recommend to his friends, neighbor or his Twitter followers how amazing is the new device. Its corporate culture is defined by not disseminate any information to the media and even sometimes, they send messages contrary to reality to ensure this surprise factor commonly used to launch each of their products. The lack of transparency of the company until the launch date of the product, causes a large number of followers of the brand, while a large number of people show their opposition to it. The brand has been able to generate a family...
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...Vivian Tam Executive Summary Apple Inc. is an American multinational corporation that designs and manufacturers consumer electronics and computer software products and service related services. The company is well known for the hardware products such as the Macintosh computers, the iPod, iPhone, iPad and the latest launch, the iWatch, it has also a variety of related software, services, networking solution and digital content and application. Apple has established a unique reputation in the consumer electronic industry and is today is the largest company in the world by market capitalization and most valuable technology company in the world. Aspirational Brand The brands that we purchase become extensions of our identity, consumers are willing to pay for the must-have gadgets and Apple is an example of level 5 as aspirational brand. (on-linendesigntaxi) Apple goes beyond fulfilling customer’s needs of what they want and desire, they give the feeling that no expense was spared. The Apple logo and name is one of the most recognizable in the world, simple and classic, which applies into a strong brand identity and a worldwide icon. It inspires something beyond loyalty, as apple’s customers are devoted brand ambassadors, which won’t choose to switch to another brand. Apple’s products differentiate in many ways compare to its competitors; it’s highly innovative products, easy to use with simple and stylish designs. Apple uses a strategy with limited supply to...
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...following before you submit your assignment. This step is required to validate your compliance with sections 107 or 108 of the 1976 United States Copyright Act. 1. Remove the front cover of the workbook and identify: * Name: Oskar Diaz de Leon _. * Term: Spring1 2010 . * Company: Apple Computer Inc (AAPL) _ . * Instructor: Natasha Bell-Scott _ . 2. Print out your completed electronic template. 3. Attach the following: * This front cover (completed) * Electronic solution template * Company annual report Chapter 1 - Introduction * Chapter 1: Select a Company and Gather Documents—Question 1Fill in the page numbers on the annual report where the following are located. | Required information for this workbook project. | Page No. | Required information for this workbook project. | Page No. | Financial Highlights (Not absolutely necessary, but very common in annual reports.) | 36 | Statement of Cash Flows | 59 | Chairman’s Message (President’s, CEO’s or other top official’s message or letter to the shareholders) | 36 | Notes to Financial Statements | 60 | Management’s Discussion and Analysis (MD&A) | 36 | Report of Independent Accountants or Independent Auditors’ Report | 89 | Income Statement(Statement of Earnings)...
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...Environmental Analysis Apple BUS499 Mavasia Partman-Willis Dr. Love November 2, 2015 External and Internal Environments Analysis Apple Inc. November 02, 2015 Apple Inc. is a PC manufacturing organization that was propelled into the business sector through the shared endeavors of Steve Jobs and Steve Wozniak in the year of 1976 and is aimed for coming to the differing worldwide group. The changes in the external environment of the organization decide the choices that the company will make. Apple Inc. has legitimate systems that have been produced to survey the outer situations of the organization. The organization has distinguishes the particular areas that influence the operations of the organization all things considered. These powers on the company empower the operations of the organization to be affected. In a more extensive sense, the substances that fall outside the operations of the Apple Inc and identify with the organization are the external environment. These are the components that exist outside the organization limits and still influence the association and its operations. The quick development of e-commerce in the business domain is one of the significant external variables that influence the operations of Apple Inc. The organization will subsequently have inside conformities of its frameworks in order to stay aware of the evolving e-commerce. Apple Inc associates with its external surroundings to finish its set objectives. Apple Inc is gone for making...
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...several non-owners, and by an essentialdedication to simplevalues such as honesty, equality and reverence for persons (Donaldson, T., 2005). “Corporate social responsibility, once a do-gooding sideshow, is now seen as mainstream. But as yet too few companies are doing it well”.(Franklin, D., 2008). This paper will analyze Apple’s corporate social responsibility policy (CSR) and the recommendations to improve their CSR. Apple Inc. Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. Originally just specializing in personal computers; Apple has no become one of the most dominate figures in popular culture. Through their sales of the iPod, iPhone, and iTunes music store Apple has been able to take control of the technology market (Apple, 2004). Like the rest of the technology business, it is demanding and competitive due to low entrance cost for new companies. Therefore, individual businessescontend on excellence, value and product, which consist of social image, to increase market share. In order to stay competitive in the technologybusiness, Apple has...
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...2: Option 1 Apple’s challenges and its dependency on market Apple was founded in 1976 and has, since its founding, offered a line of products that was distinct from that of its competitors. In the very beginning, it was actually the first company to sell an easy-to-use, desktop computer. The Apple II was very successful, and started the market for personal computers, bringing it to over $1 billion in less than three years.[1] However, within a few years, IBM and Microsoft entered the market, and by 1982 the IBM-compatibles had driven down Apple’s share to just 6.2%[2]. Since then, Apple has launched several other successful product lines, such as the PowerPC, iMAC or MacBook. But in retrospect, one can only wonder why despite Apple’s initial success and its easy-use, versatile product line, its market share in the PC market has remained so low. Even in the past few years, it has produced less than 5% of the PCs sold worldwide.[3] According to resource dependency theory[4], organizations are often controlled by external forces, and their ability to transform their goals is limited by those who they depend on for their survival. These outside actors range from suppliers to venture partners to advocacy groups and to competitors. The path of Apple has been influenced by the demand for a particular kind of computers and by the PC model that was prevalent in the market. In my paper, I will attempt to explain Apples successes and failures through the lens of its relationship with...
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...Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is...
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...Communication Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is...
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...only involves satisfying customer’s needs and wants; it also aims to retain customers for the long term. An important facet of Marketing is Relationship Marketing which focuses on developing and retaining long term relationships with prospects, stakeholders, peers and above all customers. “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication." (Olenski, 2013) Many theorists have attempted to define Relationship Marketing which has been a topic of discussion for many. The idea of RM essentially developed inside of the fields of service and industrial marketing. Leonard Berry (1983) was one of the first theorists who defined RM as a strategy that attracts, develops and retains customer relationships. On the other hand, Christopher stated that “Relationship Marketing concerns the dual focus of getting and keeping customers (Christopher et al, 1991 in Daskou, 1997). Whereas, Sheth (1994) proposed that “Relationship marketing is the understanding, explanation, and management of the ongoing collaborative business relationships between...
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...References 13 8.0 Appendix 16 1.0 Introduction Apple Inc was found by Steve Jobs and Ronald Wayne in 1976. Apple is a successful and well-known company that designs, creates and produces consumer electronics, computer software and personal computers. Apple is also well recognised for the used of technology that is cutting edge and the innovation that take place on the products. Macintosh computers, iPhone, iPod and iPad are the best-known hardware products of Apple. As the slogan that used in the advertising in 1997, “Think Different” and Steve Job’s creativity and passion in making innovation and differentiate the products from competitors has been the culture of Apple. The leadership of Steven Jobs and the culture that embedded inside the company have drive the success of Apple and become the market leader. As culture informs success and leadership drives culture (Elliot, 2012). 2.0 Focus of Report on Culture on Organisation Practice Nowadays, it has been recognised that different organisations have distinctive culture that embedded in the organisation. Every organisation has the unique cultures that makes it different from the other organisation and give people a sense of direction in achieving the goal. Therefore, it is essential to understand the culture of organisation. This report will be primarily focus on the practice within Apple, which will be looking at the workplace design that formed by the culture of Apple and review the culture that embedded within the...
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...Case Analysis Assignment: Apple Inc. Geraldo Moraes DeVry University BUSN-412 Business Policy Professor Raef Assaf CASE ANALYSIS ASSIGNMENT: APPLE INC. Apple Inc. designs, makes, and markets mobile communication and media gadgets, PCs, convenient advanced music players, and offers a mixed bag of related programming, administrations, peripherals, organizing arrangements, and outsider computerized substance and applications (Dess, G., Lumpkin, G., & Eisner, A. 2012). Its items and administrations incorporate iPhone, iPad, iPod, Mac, iPod, Apple TV, an arrangement of customer and expert programming applications, the iOS and OS X working frameworks, iCloud, and frill, administration and bolster offerings. According to the case study, Apple Computer was established in Mountain View, California, on April 1, 1976, by Steve Jobs and Steve Wozniak. Jobs was the visionary and advertiser, Wozniak was the specialized virtuoso, and A. C. "Mike" Markkula Jr., who had joined the group a while prior, was the businessperson (Dess, G., Lumpkin, G., & Eisner, A. 2012). Employments set the mission of engaging people, one person, one PC, and doing as such with polish of configuration and savage tender loving care. In 1977 the first form of the Apple II turned into the first PC standard individuals could utilize right out of the case, and its moment achievement in the home market brought on a processing upheaval, basically making the PC business. By 1980 Apple was the business pioneer...
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...Evidence Based Management and Psychological Contracts: The Success of Apple. Aaron Wood Ottawa University * Introduction For decades, the application of organizational behavior theories to business management has been an ongoing process of discovery and innovative thinking. Concepts like evidence based management (McShane, 2013) and psychological contracts (Braekkan & Tunheim, 2013) are being employed in some of the world’s leading corporations. For the purpose of this paper, the synthesis of material into conceptual application will be applied to a single corporate entity. By choosing a company with global interests who continues to espouse very personal, individual based value perspectives, Apple is a good representational fit. This paper will highlight not only how Apple in some cases is using these concepts successfully in the market place, but also ways in which their former CEO failed miserably in utilization of these concepts while achieving enormous corporate success. This paper will also look to Apple’s future and how study of these theories along with others may be further developed. Multiple references from a wide array of media sources and fields of study have been researched to show the breadth of Apple’s stakeholder and business positioning strategies from the earliest days up to resources compiled as late as November 2013. As the development of information threads lead to fields like manufacturing, education, supply chains, demography, and even...
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...harvested, making autumn fruit-full. * Autumn is a close friend of the sun, who is "maturing" as the year goes on. "Maturing" could be a polite way of saying "getting old." The sun is no longer in its prime. * A "bosom-friend" is like that friend you told all your secrets to in junior high school. Lines 3-4 Conspiring with him how to load and bless With fruit the vines that round the thatch-eves run; * Ah, so now the sun and autumn are "conspiring," eh? Looks like we might have to separate the two of them. What are they whispering about over there? * OK, so not quite as thrilling as we thought. They are planning how to make fruit grow on the vines that curl around the roofs ("eves") of thatched cottages. * The image highlights the weight of the fruit as it "loads" down the vines. * Thatched cottages suggest a pastoral setting, characterized by shepherds, sheep, maidens, and agriculture. The "pastoral" as a literary genre was thought to originate in Ancient Greece, and the ode is a Greek form, so it is appropriate for this ode to include...
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