...Media on Generation Y Abbigail Bronkema Chamberlain College of Nursing Abstract This paper explores the effects of Social media on today’s Millennials. Social media has created an environment that allows for communication and sharing posts with friends and even someone unknown. This paper also explores three published books and three articles that report on the effects of Social media on social and personal behavior. In the first section of this paper it examines the difficulty of interpersonal communication, that has been created by Social media, for Generation Y. Keller (2013) suggests that we are more social and more interactive with other but the style of communication has changed. This paper also looks at the ability to interact with anyone through different media sites. Cabral (2008) reports that younger generations are changing how the society communicates on many different levels. The last section of this paper examines the fulfillment without delay that Social media provides to Millennials. Alsop (2014) supports that social media supplies instant gratification whenever Millennials need it. Keywords: Social media, Interpersonal communication, Instant gratification The Effects of Social Media on Generation Y There are many influences that shape today’s Millennials lifestyles and behaviors. Families, friends, and environment are the main factors that shape a person as they grow, but today social media has begun to make its mark on Generation Y. From...
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...beneficial because it demonstrates the transition between a child and a grown adult. Emotional development is a major beneficial result from emerging adulthood. Furthermore, this developmental stage encourages and aides the change from dependence upon parents to the independence that is typical of adults. This independence is beneficial because it prepares the emerging adult for their future autonomously from their parents. Currently society has labeled these emerging adults as the “Me Generation” because they are more self-focused. Furthermore, they have a sense of entitlement. “We're seeing an epidemic of people who are having a hard time making the transition to work — kids who had too much success early in life and who've become accustomed to instant gratification," says Dr. Mel Levine, a pediatrics professor at the University of North Carolina Medical School and author of a book on the topic called Ready or Not, Here Life Comes”. (IRVINE, 2005). Ms. Irvine goes on to explain that this generation has developed a sense of entitlement because of the increased push for fostering self-esteem in...
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...enterprise it is essential for Lego to have a marketing and communication objectives effectively and efficiently. Marketing communication helps to establish link between the management and the stakeholders and also provides an environment within which the business can operate. It constructs such new design for product that will be liked by the modern economy. Lego had been successful to a great extent in recreating the Lego Legend. Reference: - * http://www.eurobricks.com/forum/index.php?showtopic=55317 2: - Do you think this sort of approach is sustainable given the short attention span, instant gratification of young consumers today? Lego has leaded the way to the recent group of the management system. This sort of approach is really sustainable in the long run business and earns profit. So according to me the LEGO approach is quite sustainable in the given short span of time. The instant...
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...an instant gratification topic. The people who were reported the sports news were well qualified journalists that attended games and did research. In today's sports reporting world, anyone with a computer and basic writing skills can report and offer insight to any sports topic of their choosing with little or no skills. So why as avid sports fans, have we allowed the common sports blogger to infiltrate and provide us with average and marginal news? There are thousands and thousands of sports games played each year. In days past, unless you attended the actual game, you normally wouldn't know the outcome of games unless you stayed up late to watch the local news or you read the newspaper the next day. The newspaper was the top of line source of detailed information for your favorite team or the game you wanted to know about. The men and woman who wrote the articles were passionate and provided the readers with actual accounts of the game. Most if not all were college educated and had numerous credentials. The information they provided the best picture possible, but there were some setbacks, mainly that you had to wait for it. In other instances, human error showed its head as some scores were inaccurate and there was no real way to double check. There simply was no other way to do it during those times. In today's sports world, that is no longer a problem. Gone are the days of waiting. Today, almost nothing is out of reach. People want instant gratification. They...
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...Joshua Brumbaugh Mr. Brienzo Composition II 9/14/2011 The Age of Instant Gratification The purpose of this essay is to argue the media’s impact on the minds of the young children, as today’s media outlets suggest. From violent video games to movies depicting and glorifying crime as a means of success, the news in this age can just as easily play a role in desensitizing our youth. I don’t believe this to be one hundred percent true. As a product of this very same generation, I could never imagine doing the things I do in games, in real life. I was born in 1984, the same year Nintendo launched its first home console. From the time I could pick up a controller or use a keyboard (mice weren’t around yet) I was exploring this new virtual world from the safety and security of my couch. I remember one of the first violent PC games I played was DOOM or Quake. Both of which were considered extremely violent and dangerous for young minds to experience. At six years old I was saving the planet from hordes of demons, or completely annihilating whole countries, no remorse! Have I grown up to do these same things depicted in my lovely dreamscape? Absolutely not! I realize the ramifications of violence, the real world pain and anguish it brings. Maybe I’m a unique case, but I believe the media gets an easy scapegoat for an easier story. In my opinion, American media companies, thrive on the fears they send, thru our often centrally placed, television screens. Realizing that it’s...
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...It is impossible to deny that our current society is fully saturated with technology. From the newest iPhone, to FitBits, the tablets and computers we use. If you are not up to date with technology you might just miss something is what the world wants you to think. We also live in a highly consumer culture, when that new iPhone comes out exactly a year after the one you bought you might be lead to believe that yours, while still fairly new, is inadequate and out of date. This can be reflected in our ideas of instant gratification, we love to receive the new thing or to get a reward right now, but we have a terrible time waiting or being satisfied with what we already have. As research has been growing over how technology affects aspects of...
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...for old people since it is an old product (brought to the shelves in 1934). The younger generations seemed to think that since their fathers and grandfathers used the product it was outdated and reminded them of them which may not be particularly what a man wants since he would like to create his own identity thus making Old Spice into an unwanted product. The revival of Old Spice was through an innovative and creative ad campaign created by Wieden & Kennedy (W&K) advertising agency. They utilized the massive network of online users on popular mediums such as Facebook, YouTube, Twitter, and other social networking and video streaming sites giving them access to billions of people around the world instantly. The campaign, lead by the current face of Old Spice, ex-NFL star Isaiah Mustafa, was an instant success and turned viral as planned. Within the first 36 hours the YouTube views had reached over 23.2 million. With the technology available today information can travel instantly from one source to another. Instantly, that’s the key word. This is because as the hilarious Old Spice campaign videos rolled out there were many user responses over Twitter, Facebook, and YouTube comments. W&K took advantage of this by filming immediate response videos to these comments/users which was a great idea since it made the user feel as if they were being cared for and they received instant gratification from the man Isaiah Mustafa himself. Isaiah Mustafa...
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...Outcomes Assessment Essay Spring 2012 Convenience of Technological Entertainment As I think back on my childhood, one memory seems to be constant—my dad as he dusted off vinyl records. Gently, he would unsheathe them from their delicate sleeves. In the same room I would sit and sift through Nintendo video game boxes and relive each monumental triumph as I read the game titles on the cartridges. I couldn’t help but smile. The conveniently placed game console meant instant gratification, and through today’s technologies, similar consoles continue to mean the same thing. Technological entertainment and its convenience factor are major heartbeats in today’s civilization. But there will be a time when these sensations mean nothing. There will be an entire generation with new “things” to obsess about. Maybe they won’t be “things” at all. Maybe they won’t care about past generations’ obsessions with video games and electronic media. Maybe that’s a good thing. Maybe we need to ditch the concept of “instant gratification” and appreciate other types of entertainment. Once upon a time, we valued our entertainment—we would fall in love it. We appreciated and respected media, and we sought out quality in entertainment and beyond. We would absorb live performances and go to the single theater in town. We used to spend quiet evenings playing parlor games with the family, and we considered that genuine entertainment. But for better or worse, we became fans of things, of objects. I wonder...
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...Case Study: Facebook: It’s Not Just for Kids Facebook has become a social networking phenomenon. A place for people all over the world to connect, play games, share photos, and now days shop. While other social networking sites are meeting the status quo Facebook is setting itself apart by keeping the site new and exciting. Facebook is currently the fourth most trafficked site on the web. (Facebook: It's Not Just for Kids) However, even as Facebook is gearing up to expand they still have challenges to overcome if they want to stay on top of the social networking empire. People from all walks of life have discovered the joys of Facebook. However, a recent study by Spruce Advisors found that a large majority of Facebook users are extroverts and narcissistic. Facebook gives these personality types an additional platform to socialize and to promote themselves with the ability to upload an unlimited amount of pictures (there is nothing worse than a friend who uploads pictures of themselves three times a day!) and the ability to update their status every minute of the day. Many of these faithful Facebook fans have a large number of virtual friends and they tend to stay connected. On the other hand, Facebook gives the introverts a large assortment of games and other apps to utilize while still keeping them in contract with their small network of friends and family. The ability Facebook has to appeal to the extroverts and introverts in and of itself gives Facebook the potential...
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...With the above observations in mind, let’s look at a few work situations and how one might handle them. • At annual appraisal time, a manager from the Veterans generation gives out a nice bonus for a project well done. The Generation X employee is ungrateful and says, “Why didn’t I get this six months ago, when the project was completed?” Gen X wants instant gratification, whereas a person in the Veterans generation is happy to get money anytime. The solution here may be for the company to explore reward plans geared to the different generations, or things like monetary rewards and recognition given at the time when it is earned. • A Generation X manager tells a Boomer he has been working too hard and should take time off to take the family on vacation. Instead of saying thanks, the Boomer replies, “I work to get ahead, to get a promotion, not for a vacation.” The next time that situation comes up, the manager might elect to give this particular employee a bonus, rather than suggest a vacation. • A top-notch, cross-functional team with individuals from several different generations has been set up to recommend a solution to a nasty manufacturing problem. After a couple of weeks, the manager responsible for the team cannot understand why there is constant bickering and nothing is getting done. If the manager were aware of just one characteristic of each individual relating to communication needs, he or she might understand the stalemate. The Veterans on the team are looking...
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...America is Like an Airplane America is driven by a concept of go big or go home. We are consumers of instant gratification, and want to experience life to the fullest no matter the cost. Careless spending on borrowed money has gripped the people into a financial prison. Where the influence of keeping up with the Joneses has weakened society. In an airplane, seating is categorized by three classes. There is first class, main cabin or otherwise known as economy plus, and basic economy. In first class you get to board first, and have time to put your things away while the stewardess brings you a wash cloth and fancy beverage. There is more leg room, and an abundance of space for more comfort. First class gets the best service with the kinder staff. In the economy plus you have a little extra leg room than economy. There is about the same comforts of first class such as being able to board sooner, and faster friendly service. The economy seating is the lowest class seating. Meaning you get the basic necessities needed to endure travel, and if you want more you better get your credit card out to pay for it. In America we have a social structure just as an airplane. We are put into these classes by our net worth....
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...The American Dream What good are dreams if they are not attainable? The dreams of our fore-fathers are not the dreams that many Americans have today. From generation to generation the dream has transformed from our fore-fathers to our grandparents to ourselves but the outlook may not hold the same promise for future generations. The American dreams that have been attainable by past generations have all but vanished. When the United States of America demanded their freedom from the tyranical rule of British King George III, they developed a document called the The Declaration of Independence. These citizens were seeking freedom, the freedom to govern themselves, cultivate their own lands, and most of all freedom to make their own laws. They no longer needed a higher authority to dictate the laws and rules of their land. The language used in the Declaration is powerful. These words that may not strike a chord today were revolutionary at the time it was written, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness”. These words inspired men to take great risk for themselves and their families for the sake of freedom. In their vision, there was no king or queen who would be above everyone else. Men would be equal among each other and they would be governed by someone who was chosen by the people. This dream...
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...many approach • Sales follows a one to one approach • Marketing aims at building brand identity to become easily associated with needs fulfilment • Sales aims at satisfying needs through individual interaction and not concerned with building brand identity • Marketing follows pull strategy. • Sales follows push strategy • Its scope covers Market research; Advertising; Sales; Public relations; Customer service and satisfaction . • Its scope is concerned with product being created for a customer's need, persuading the customer to purchase the product to fulfill his/her needs • Marketing is the sum total of all activities that lead upto the generation of prospects • The sales team takes over once the marketing team is done with its job in the sense of converting those prospects into sales • Marketers don't experience instant gratification as marketing is not easy to measure • Sales are easy to measure as every salesman knows his sales figures • Marketing analyses the overall data to bring the average results instead of specifics • Sales deals with the intricacies of the individuals and hence brings out the...
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...In 2015, more than 70 million “millennials” will be entering, or have already become part of the workforce and marketplace, replacing the “baby boom” generation as a pool of potential workers/consumers. What is your organization currently doing (or should it be doing) to generate millennial employee and customer loyalty? Consider characteristics that are thought by some to differentiate millennials from earlier generations including technology fluency, importance of a work/life balance, demand for instant gratification, and a greater expectation that employment should be personally satisfying. As millennials continue to manifest, it is evident we must adjust as they are our loyal consumers and employees. I fully support change, which is shown in recent adjustments made internally within the Toyota workforce as high as the board of directors. We are a diversified company operating in five continents. Here at Toyota Motor we are constantly seeking ways to keep our consumers engaged, and with millennials it can be viewed as a challenging task due to the time we all live in especially with the internet. It is not enough to simply have social media for your business, however entities must advertise as a brand featuring share worthy content that motivates millennial consumers to engage (Fromm, Butler & Dickey, 2014). Toyota is continuously working to engage our consumers. In fact, in efforts to keep consumers engaged Toyota uses a mobile advertising unit that can be used for...
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...subsequently increased the volume of social interactions as people are able to socialize through multiple cell phone applications. However, the increased numbers of social interactions through cell phones have diminished the quality of interactions in society. Etiquette skills have deteriorated, family members no longer have time for each other, people have become oblivious to their surroundings, and a majority of cell phone owners have become addicts. Therefore, this paper will argue how cell phones have negatively impacted society and social interactions. Cell phones have allowed for the convenience of communication and interactions from any place and at any time. As a result, contemporary society has developed a culture of instant gratification that is fueled by the convenience of the cell phone. People will answer calls, return text messages and engage in social media interactions regardless of time and place. Etiquette skills have deteriorated as employees will check their cell phones for messages during meetings. Author Sarah Sweeney of the Harvard Gazette argues that the cell phone has deteriorated etiquette and compromised productivity at the workplace. Sweeny argues that it is a common...
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