...* The Peruvian government seeks to attract investment -- both foreign and domestic -- in nearly all sectors of the economy. The Peruvian Minister of Economy and Finance announced at a January 2012 international investment fair that Peru seeks $50 billion in foreign investment within the next three years. * In 1991, the Peruvian government began an extensive privatization program, encouraging foreign investors to participate. From 1991 through September 2005, privatization revenues totaled $9.4 billion, of which foreign investors were responsible for the vast majority. * The Peruvian government does not screen foreign direct investment nor does it require foreign investors to register their investments. * Foreign investors have the same rights as national investors to benefit from any investment incentives, such as tax exemptions. And Foreign investment does not require prior approval, except in banking and defense-related industries. But Foreign investors are advised to register with ProInversion to obtain the guarantee that they will be able to repatriate capital, profits, and royalties. * Some laws require that Peruvians own a majority share in companies operating in certain sectors: media, air and land transportation, and private security surveillance services. * In addition, under the Constitution, foreign interests cannot "acquire or possess under any title, mines, lands, forests, waters, or fuel or energy sources" within 50 kilometers of Peru's international borders...
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...Int. J. Environ. Res. Public Health 2011, 8, 321-340; doi:10.3390/ijerph8020321 OPEN ACCESS International Journal of Environmental Research and Public Health ISSN 1660-4601 www.mdpi.com/journal/ijerph Article The Effectiveness of Tobacco Marketing Regulations on Reducing Smokers’ Exposure to Advertising and Promotion: Findings from the International Tobacco Control (ITC) Four Country Survey Karin A. Kasza 1,*, Andrew J. Hyland 2, Abraham Brown 3, Mohammad Siahpush 4, Hua-Hie Yong 5, Ann D. McNeill 6, Lin Li 5 and K. Michael Cummings 2 1 2 3 4 5 6 Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo, NY 14263, USA Department of Health Behavior, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo, NY 14263, USA; E-Mails: andrew.hyland@roswellpark.org (A.J.H.); michael.cummings@roswellpark.org (K.M.C.) Centre for Tobacco Control Research, Institute for Social Marketing, University of Stirling, Stirling FK9 4LA, Scotland, UK; E-Mail: akb2@stir.ac.uk Department of Health Promotion, Social and Behavioral Health, University of Nebraska Medical Center, 42nd and Emile Streets, Omaha, NE 68198, USA; E-Mail: msiahpush@unmc.edu VicHealth Centre for Tobacco Control, The Cancer Council Victoria, 100 Drummond Street, Carlton, Victoria 3053, Australia; E-Mails: hua.yong@cancervic.org.au (H.-H.Y.); lin.li@cancervic.org.au (L.L.) Division of Epidemiology and Public Health, Nottingham City Hospital...
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...106 Int. J Busi. Inf. Tech. Vol-4 No. 1, March 2014 Review and Explain the Impact of Promotion Elements on Brand Equity (Case study: Samsung Brand) #1 1 Hamidreza Salmani Mojaveri, #2Amin Allahbakhsh, #3Mostafa Salmani Mojaveri Ph.D. candidate, Department of Management and Economic, Science and Research Branch, Islamic Azad University, Tehran ,Iran mazisalmani@yahoo.com 2 Master of Executive Management, Payam e Noor University, Babol, Iran 3 Department of Industrial Engineering student , Department of Industrial Engineering, Islamic Azad University,Firoozkoh,,Iran Abstract— This study has been examines the relationship between elements of promotion and brand equity in the home, audio and video products (Samsung brand case study). Type of present Research Method is descriptive and correlation based on structural equation modeling. For this purpose a questionnaire with 36 questions has been designed. Results of data analysis with use structural equation modeling is supported the research hypotheses about the direct effects of variables on each other. Results indicate positive effects of the brand equity dimensions on the brand equity and strong impact of promotion dimensions on these dimensions. finally use of brand enrichment activities (such as extensive advertising, employing qualified and efficiently vendors, increase communication with goal customer use of various and appropriate sales promotion and extensively , use of marketing without intermediaries e.g. creating...
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...combine ex int analysis decide strategic option for growth . ansoff product mix( based on rational approach) to identify strategic option and devide strategic option into four broader classification -market penetration, product expansion ,market expansion, diversification product development is expansion of product range and market development is expansion of customer base both help strategy development and implementation and basically consider based org capabilities and strategy product and market options the ansoff product -market matrix increase, develop new product and market based on experience ,capabilities fist do what you have experience and capabilities and let it exhausted then move to other area (have capability increase in excising market do it until exhausted it then move to increase in market then to new product then to new market growth in existing products and ,markets good for start up or growth phase org where penetration has not saturated increase the frequency of usage (frequent flyer) increase the qty of usage( coke 1.25 ltr) find new application for current users , attract more customer in same segment of customer base ( supply to Coles along with Woolworth to obtain Coles customers following question shows how to increase market and customer base 1 who we serve and who we don’t and who stop and why ? 2 can products to be serve different way 3 can increase plan capacity 4 need any change to marketing , distribution and pricing , how it affect...
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...------------------------------------------------- A Report on Best Buy Culturally Sensitive Marketing and Advertising Best Buy Co., Inc. is considered to be the largest consumer electronics retailer in the world, which went bankrupt few years earlier due to various causes. However, the company has been striving hard to get back its old reputation and fame to which it became successful to a great extent. One of the reasons behind this is considered to be marketing or more specifically advertising of Best Buy. The company understands the need to create effective advertising in the present competitive market environment (Balmer & Illia, 2012). No doubt a company needs to improve its product line and quality of those products to capture customers and potential market. Besides this, it is equally important for firms to focus on the advertisement strategies to highlight own potentials and effectiveness and represent theses to the world by means of improved advertisement. The Company understands the local culture of the two nations and therefore develops its advertisement strategies according to it. This gives the company a competitive advantage of satisfying customers deeply-rooted to their culture (Balmer & Mukherjee, 2006). While adopting advertising strategies, the company Best Buy pays great attention to some of the key requirements like that of command for attention, showcasing the product benefits extensively, proving the benefits, persuading people to grasp the benefits...
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...Political Environment Page 9 5 Conclusion Page 11 6 References Page 12 EXECUTIVE SUMMARY The following essay interrogates Nike, Inc., in the Indian market. The context of the paper lies within the framework of an environmental analysis for the groundwork of a future marketing plan. The central argument is that; (A) the economic environment offers an overall attractive outlook, (B) the cultural environment requires Nike, Inc., to change their core product portfolio while continuously learning to customize and localise to the needs of the Indian consumer, (C) The political environment does not have a substantial risk impact in both its historical and current outlook, and the government is heavily involved in reforms that promote foreign direct investment. The extent of the analysis highlights relevant international marketing issues that Nike, Inc., faces in India in the context of country attractiveness, market segmentation, market positioning, and the marketing strategy in the context of the four P’s. 1 INTRODUCTION The aim of this essay is to select a consumer product and country market and undertake an in-depth and extensive environmental analysis as groundwork for a marketing plan. The selected consumer product will be sports apparel by Nike, Inc., while the selected target market is India. Currently, more than half of the Fortune 500 companies are involved in some form of outsourcing operation to India, with the remaining explaining to shareholders...
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...Quality Management on Domestic and Global Competition Allen Mukamusoni MGT/449 Saturday, March 17, 2012 John Dewey Quality Management on Domestic and Global Competition Lufthansa is originally from Germany, and is one of the world's largest airlines and an aviation group with a network of more than 400 subsidiaries around the globe, operating in six business areas: passenger business, logistics, maintenance, repair and overhaul, catering, leisure travel and international technology services. Southwest Airlines Company (SA) is an America low-cost airline based in Dallas Texas. Southwest Airline is the largest airline in the United States based upon domestic passengers carried with over 550 of these aircraft in service, each operating an average of six flights per day. Southwest and Air Tran merged with 37,000 employees as of December 2011 and operates more than 3,300 flights a day, and operates scheduled service to 97 destinations in 42 states. Today the concept of quality management has come out as an important business practice that companies want to take on. Companies strive for effective and customer oriented by implementing quality management, enterprises has become able to ensure quality in their products and services. Organizational goals are to generate a high quality, high-executing product or service that conforms to and passes the customers' expectations. This paper will discuss similar processes, the procedure that produces a competitive product or service...
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...in this course is gain knowledge and understanding of international markets. - Develop skills to analyse and evaluate non-domestic markets to enable firms to compete effectively in world markets. - Learn how firms can develop their international business in order to exploit opportunities. - Examine implementation issues of international product management, marketing communications, distribution, logistics and pricing. COURSE ASSESMENT Students are expected to read the materials and prepare classes based on the materials provided during or before the classes. Students’ presentations and group assignments in class will be graded. You will have three group assignments and an individual exam. Students will be assigned to a team and will do a research project for a fictuous or real company. The individual assignment will be an exam were theory and insight will be examined. COURSE PREREQUISITES Understanding the principles of marketing is a prerequisite. Reading the required chapters and case studies related to international marketing is another prerequisite. COURSE GRADING Group assignment int business plan (report only) 20% Group assignment Eye on “country X” (ppt only) 10% Group assignment Food-culture project (ppt only) 10% Individual exam 60% The minimum score to pass is 5.5. COURSE MATERIAL (recommended) Global Business Today – Charles W.L. Hill - McGrawHill SESSION OUTLINE |SESSION |Title |Dates...
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...class on Saturday, 11/26/2011) Session 2 SPRING January 7/2012- March 31/2012 12 week session QMB 3200 Application to Quantitative Methods FIN 3403 Financial Management MAR 3023 Marketing Management Martin Luther King Holiday – Jan. 16, 2012 (University Closed) Spring Break: March 12-17, 2012 Session 3 SUMMER April 7/2012 – June 23/ 2012 12 week session ECO 3202 Applied Macroeconomics MAN 4504 Operation Management MAN 4602 International Business Summer Break : June 24 –July 13, 2012 Session 4 FALL A- July 14/2012 – September 15/ 2012 Time: 8:00am -2:00pm MAN 4701 Business in Society 10 week session MAN 4600 International Management MAN 4301 Human Resource Management Indep. Day: July 4th Session 5 FALL B- September 22/2012 – December 8/ 2012 12 week session BUL 4310 Legal Environment of Business MAN 4151 Organizational Behavior ENT4113 Entrepreneurship Thanksgiving Day: Nov. 22nd & Nov 23rd (University Closed) No class on Saturday, Nov 24, 2012 Winter Break: Dec 9, 2012 - Jan.4, 2013 New Year’s Day Holiday – January 1, 2013 (University Closed) Spring Classes Begin January 5, 2013 Session 6 SPRING - January 5/2013 – March 23/2013 12 week session MAN 4720 Strategic Management MAR 4156 International Marketing FIN 4604 International Financial Management Martin Luther King Holiday – Jan. 21st, 2013 (University Closed) • Management major requires two online or two regular program (3)...
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...different levels: Market demand/ Market research- - 2 tests with BASES methodology indicate that treatment has greater appeal over prevention with respect to the target groups- dual users as well as traditional antacid users. (Table D). While the focus groups and concept tests favored prevention and treatment (both together). However, JJ’s extensive experience with this BASES technique makes the findings more reliable. JJIM”s core competency- Merck’s strength is is R&D’s expertise. The treatment positioning focuses on the product’s benefits.It outperforms the existing antacids in the OTC market.However the medication’ s ability to prevent is questionable. The treatment strategy will also rely on JJ’s core competency is its consumer marketing and sales. In the recent past (1990 t0 1993) JJ successfullyswitched from prescription to OTC medications , twice. For instance,JJ drove Immonium sales from 31.5 million in 1987 $ to 125 million in 5 years. (table b) FDA as a collaborator- FDA’s rjected JJM’s to sell Pepcic AC on the grounds that the clinical trails failed to show its perforamnce as prevention medication.If JJM drops this claim it has a higher chance to be approved to be the first – to – market. Also, it is more advantageous for it to be the first-entrant to the OTC switch market.(discussed in next question) Differentiation- Eventhough prevention was a way to differentiate from exisitinf competition and future competition. Perpcic AC can differentiate itself with...
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...segmentation, income segmentation - hanging out in a starbucks, grab and go coffe, brew i tat home coffee - income : high quality expensive coffee and instant low-budget high quality coffee, for 1.2 $ - wealthy, well educated (demographic), gender, age - concentrated marketing – small segmentation - loyalty – behaviour – heavy user (psychograpfic) b. The Starbucks experience changed first. They extended the target market by inenting new products and opening new stores. First they targeted the upper class – higher income, more educated. After opening new stores, their customer scale extended, and they had to target both groups. Maintain the value by satisfying both target market’s needs and wants. they wen from concentrated to differentiated c. new segmentations : grab and go coffee, brew it at home, the traditional starbucks experience – lifestyle, income and attitude toward product segmentation. a. geographical segmentation – they targeted in other countries assignment – absolut vodka behavioral segmentation: - occasions: regular vodka drinkers - benefits: they look for a high-quality vodka - user status - loyalty status - usage rate demographical segmentation - age : everyone from the age of 21 (int he US) and from the age of 18 ( europe) - income : affordable price - religion psychographical segmentation: - social class : middle class, upper class - lifestyle : party, - personality value difference : it is a high-quality vodka, offered to everyone. this...
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...Conclusion Page 11 6 References Page 12 EXECUTIVE SUMMARY The following essay interrogates Nike, Inc., in the Indian market. The context of the paper lies within the framework of an environmental analysis for the groundwork of a future marketing plan. The central argument is that; (A) the economic environment offers an overall attractive outlook, (B) the cultural environment requires Nike, Inc., to change their core product portfolio while continuously learning to customize and localise to the needs of the Indian consumer, (C) The political environment does not have a substantial risk impact in both its historical and current outlook, and the government is heavily involved in reforms that promote foreign direct investment. The extent of the analysis highlights relevant international marketing issues that Nike, Inc., faces in India in the context of country attractiveness, market segmentation, market positioning, and the marketing strategy in the context of the four P’s. 1 INTRODUCTION The aim of this essay is to select a consumer product and country market and undertake an in-depth and extensive environmental analysis as groundwork for a marketing plan. The selected consumer product will be sports apparel by Nike, Inc., while the selected target market is India. Currently, more than half of the Fortune 500 companies are involved in some form of outsourcing operation to India, with the remaining explaining to shareholders...
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...Tesco Marketing Strategy - Recommendations Content Topic Page No 1. Introduction 2 2. Product 2 3. Price 3 4. Place 3 5. Promotion 4 6. Conclusion 5 7. Bibliography 6 Introduction The concept of Marketing is continuously evolving. Advancing technologies such as internet and mobile communications has led to a situation where customers are demanding one-to-one relationship, even though organizations do not have the resources to cope with this. Tesco UK, to further improve its market size and profitability, needs to bring about revised marketing programme elements, a few of which has been mentioned below (Tenson et al, 2004). The revised marketing programme elements look at each aspects of the Marketing Mix individually. The 4 P’s of the Marketing mix are product, price, promotion and place. Product. Tesco has a broad range of products and should now consolidate on the present range rather than go for expanding the range. This is because, in the year 2009, Tesco had to recall a number of products because of quality lapse. The company recalled its 567 gms cans of value beans and sausage because number of these cans had pieces of plastic in them. Also, Tesco admitted that its fresh and easy brand chilli lemon flavoured pistachio nuts had salmonella contamination. There was another scare that Rio Patio set...
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...Business to Business Marketing Intel Inside - Case Analysis Submitted By: Group 49 Problem Statement: Should Intel associate with Microsoft to venture into the PDA and mobile segment and risk its brand equity? Would this b2b association be profitable to brand Intel? Background: Intel was a well established company in the microprocessor segment. Intel was a market leader with more than 70% market share through the years 1994 till 2000. Their maket share grew by 6.55% in the last 6 years. Intel was always ahead of the technology curve and made products which were a market winner. Intels marketing program to educate the consumer on why they should be using their brand was very enriching. Intel associated themselves with OEM’s to create a very strong brand name. Intels marketing campaign was very strategic and quite innovative. Intel strived to create a brand rather than just being a technology company. Mr. Carter was a very important figure in create the brand “Intel”. Creating a equity for a microprocessor is an ardous task. He created campaigns which made the end consumers understand the value of having Intel int their PC’s. This in turn stimulated the PC manufacturers to associate with Intel as they stood for innovation and relaibility. The perks and also the sales were impacted in a positive way for the manufacturers when they associated with Intel and they agreed to advertise Intel on their campaigns. Thus the age of Intel Inside began. Intel faced stiff competition...
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...the opposite of risk taking, which means you wont grab opportunities, and wont be profitable for a business. Because this is a key downfall for an entrepreneur then they will not last within a business. The answer isn't A, because resilience means persevering and not giving up which is a good quality for an entrepreneur. 2. A Having and owning your own business can use up a lot of somebodies time, and demands great responsibility. The time consuming activities such as sorting out cash flows and managing the finance of a company can really take up a lot of time. The answer is not D because if you sell a business it will keep you clear of debts and other costs which will reduce capital anyway. 3. A The more money that is spent in marketing promotions the higher the demand of customers, and revenue. The reason for this is because more customers will see adverts and will like there advertising techniques. The answer wont be D, as the installation contractor will gain more demand, and probably have an increase in his income. 4. A Demand is the amount a customer wants a certain product on a day to day basis, and if prices rise of certain products then demand usually falls. This is because people tend to find the cheapest possible price they can, and the product becomes unaffordable. The answer wouldn't be D, as if demand is falling for that product, then the contribution would also fall, because people don't want to buy the product. 5. B Secondary research, is research...
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