...New Trends in Marketing Strategies Thesis: In our age, in order to have a strong place in market ; specialist and brands have improved various strategies as neuromarketing, internet marketing and real time marketing. I. Neuromarketing A. Understanding consumer brain 1. Using reward system 2. Addressing emotions B. Analysing consumer brain 1. Electroencephalography (EEG) 2. Magnetoencephalography (MEG) 3. Functional Magnetic Resonance Imaging (fMRI) II. Internet Marketing A.Convenience of online business 1.Online advertising 2.Online shopping and customer services B.Devolopment of business using internet 1.Global and partial opportunities of Internet 2.Market research and analysis III. Real Time Marketing A. Personalization 1. Understanding customers 2. Increasing customer loyalty B. Responsiveness 1. Tapping into the moment 2. Having low cost 3. Opening for creativity Human is a social being that have to earn money to survive. For make money, there are two things: purchasing and selling. Since World War I, people try to find a solution for “What/how should I sale?”. Knowing this questions’ answers means identify the consumer and make profit. The main purpose in here is increase the sales. Hence, firms do various works in the cause of attracting consumer. In World War times, questions generate...
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...Leadership Handbook Leadership Handbook 2014 Team Payton Manning Western Governors University 10/26/2014 2014 Team Payton Manning Western Governors University 10/26/2014 Emotional Intelligence Kristen Bogue 000214741 What is emotional intelligence? ------------------------------------------------- “If your emotional abilities aren’t in hand, if you don’t have self-awareness, if you are not able to manage your distressing emotions, if you can’t have empathy and have effective relationships, then no matter how smart you are, you are not going to get very far.” –Daniel Goleman ------------------------------------------------- “If your emotional abilities aren’t in hand, if you don’t have self-awareness, if you are not able to manage your distressing emotions, if you can’t have empathy and have effective relationships, then no matter how smart you are, you are not going to get very far.” –Daniel Goleman Commonly referred to as EQ, Emotional Intelligence is the ability to observe, influence, and assess the emotions of others by being aware and in control of your personal emotions (Cherry, n.d.). The search to understand people’s ability to get along with other people using emotional intelligence began in the 1930s and was popularized by Daniel Goleman in the 1990s after the EQ theory was developed by Peter Salovey and John Mayer (Unknown, 2009). EQ was originally thought to be an inborn trait—one that could not be developed, but Daniel Goleman and other psychologists...
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...Chapter 1 THE PROBLEM AND ITS SETTING Background of the Study The business world changes in every tick of the clock. As a result, businesses tend to rise or fall and the stability of the business enterprise is always at stake. But, business sustainability depends on its financial performance and the people governing the business. And to measure whether companies are capable of handling potentially unexpected corporate risks, companies’ accounting transactions are reported through financial statements. These financial statements are the masterpieces of accountants who analyze the transactions and measure the financial stability of the company if they are sustainable enough to defray any business risks. However, in presenting these statements, some accountants may mislead owners or decision makers through financial mistatements which affect the business itself. Because of this accounting malpractice, it may cause to a major problem that will put CPAs into grave misconduct such as allegation of fraud and engangement in corporate accounting scandals. Accounting malpractice are affecting the businesses globally. It decays the economy of the country and slowly creeps into different industry until they are no longer outlive in the business world. In fact, the Report to the Nations on Occupational Fraud and Abuse in Asia-Pacific Region led by Wells (2010) found out that the Asia Pacific median has a loss that was significantly higher than the global median loss of $160...
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