New Trends in Marketing Strategies
Thesis: In our age, in order to have a strong place in market ; specialist and brands have improved various strategies as neuromarketing, internet marketing and real time marketing.
I. Neuromarketing A. Understanding consumer brain 1. Using reward system 2. Addressing emotions B. Analysing consumer brain 1. Electroencephalography (EEG) 2. Magnetoencephalography (MEG) 3. Functional Magnetic Resonance Imaging (fMRI)
II. Internet Marketing A.Convenience of online business 1.Online advertising 2.Online shopping and customer services B.Devolopment of business using internet 1.Global and partial opportunities of Internet 2.Market research and analysis
III. Real Time Marketing A. Personalization 1. Understanding customers 2. Increasing customer loyalty B. Responsiveness 1. Tapping into the moment 2. Having low cost 3. Opening for creativity

Human is a social being that have to earn money to survive. For make money, there are two things: purchasing and selling. Since World War I, people try to find a solution for “What/how should I sale?”. Knowing this questions’ answers means identify the consumer and make profit. The main purpose in here is increase the sales. Hence, firms do various works in the cause of attracting consumer. In World War times, questions generate a new term as ‘marketing’ that push people to think about this. Marketing is an action that analyses and tries to understand not only the person’s but also the society’s behaviours to answer the consumer’s necessities and wants by using special techniques and technologies. Furthermore, marketing is an undivided process for firms so that they can use it to build consumer loyalty by creating