...as they have to operate in an environment where they have to be economically viable as well as conforming to the legal laws, rights and obligations of the society. Not only the corporate social responsibility but also the stakeholder’s satisfaction can influence a great deal in the firm’s success. So, the stakeholder’s theory means a lot to the firms. Stakeholders can be internal as well as external. For applying those approaches, shell has to consider several analysis like cost benefit, life cycle analysis, environmental impact analysis, stakeholder matrix , segmentation analysis and so on. Finally, the company will get findings of taking one approaches as per the analysis to implement for being sustainable. * Contents Executive Summary 1 1 Introduction 3 2 For effective management of sustainability, these two approaches can be considered by the Shell Group as prescribed. The approaches are 4 2.1 Carroll’s four part model of CSR and Sustainability 4 2.1.1 Economic responsibilities 5 2.1.2 Legal responsibilities 5 2.1.3 Ethical responsibilities 5 2.1.4 Philanthropic responsibilitites 5 2.1.5 Criticism 6 2.2 Stakeholder theory 6 2.2.2 Criticism 8 3 Analysis for the application of chosen approaches for sustainable management 9 3.1 Analysis for Carroll’s four part of CSR...
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