...The PsychSim5 Activities Psychology’s Timeline Purpose: To provide a more comprehensive synopsis of the origins of psychology, the early history of psychology as a discipline, and the major themes in twentieth century psychology. Summary: This activity will take you on a tour through the history of psychology. You will learn how psychology grew out of philosophy and medical physiology, and will become acquainted with some of the pioneers of psychology as a scientific discipline. Descriptive Statistics Purpose: To describe the common measures of central tendency and variability and demonstrate their use in summarizing a data set. Summary: This activity introduces you to the basic statistics that researchers use to summarize their sets of data. You will learn how to produce a distribution of scores and how to graph the distribution. After descriptions of the measures of central tendency (mode, median, and mean) and variability (range and standard deviation), you will be able to manipulate the scores in a distribution to see how each score affects the descriptive statistics for that distribution. Hemispheric Specialization Purpose: To explain how research on split-brain patients has helped us understand the special abilities of the two halves of the brain. Summary: This activity describes what researchers have learned about the special abilities of the left and right sides of the brain. After a brief review of the way...
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...Psychological Disorder Analysis Jamelle Martin Psy 270 December 2, 2012 Miles Castle The subject matter of this psychological disorder analysis is Marla. She is a forty-two old Hispanic female who came to the mental health clinic complaining of having trouble sleeping, feeling "jumpy all of the time," and experiencing an inability to concentrate. These symptoms are causing problems for her at work, where she is an accountant. Marla has been suffering with various symptoms for a long time and I feel that further questioning must be done in order to get an accurate reading of her symptoms and to determine what her disorder is along with a cause and treatment plan. The initial diagnosis for Marla is Dysthymic Disorder. In a typical clinical setting the following questions will be asked of Marla: 1. Have you ever seen a psychiatrist before? Marla states that she has not seen a psychiatrist before I ever her mother has seen one in the past. Marla also states that although she has never gone to see a psychiatrist she is well aware of the good work that they put in to help each patient with their individual needs. Marla also states that if she had sought help earlier she might not have gotten to the place she is today by being overwhelmed with everything around her. 2. Could you describe to me the symptoms you are feeling? Marla states that on a daily basis she is feeling tired and she has not been able to concentrate. Marla states that she has also become very jumpy...
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...Musical Influences in Advertising How music modifies first impressions of product endorsers and brands Mark F. Zander University of Freiburg, Germany accepted by ‘Psychology of Music’, London Ms 113 1 0. ABSTRACT The ability of music to create differentiating effects on subjects' impressions of product endorsers and brands of an advertisement were examined based on the theory of 'musical fit'. Subjects (N=132) listened to one of three versions of a radio commercial in which the music varied in each version. The music selections differed in style, tempo, rhythm etc. but matched product and message of the commercial in terms of 'musical fit'. After listening to the commercial, subjects rated the endorser's personality via the external version of a personality inventory. Impressions of the brand were measured using semantic differentials. The results concur with previous findings: depending on musical style, music can lead to significantly different impressions of the endorser as well as the brand without affecting general evaluations of the product. Based on sex interesting differences concerning music perception and its impacts were found. Self-critical annotations and suggestions for practitioners and future studies are discussed. Keywords: Music, advertising, musical fit, product endorser, brand, impressions, evaluation, different musical styles 2 1. INTRODUCTION Today music in multimedia is a tried instrument that influences perceptions in many ways....
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...Consumer Behavior Assignment 1 Activity | Community | Observations | | | | | | | | | | | | | | | | | | | | | | * Marketing Manipulation : Market manipulation describes a deliberate attempt to interfere with the free and fair operation of the market and create artificial, false or misleading appearances with respect to the price of, or market for, a security, commodity or currency.[1] Market manipulation is prohibited in the United States under Section 9(a)(2)[2] of the Securities Exchange Act of 1934, and in Australia under Section s 1041A of the Corporations Act 2001. The Act defines market manipulation as transactions which create an artificial price or maintain an artificial price for a tradeable security. * Hobby -> product * Perception = view, opinion, taste, feeling, sound(hearing), touching, smell -> Sensory Stimulation Smell – Nose Touch – Skin See – eyes Sound – ears Tastes – Mouth * Expose to products -> attention -> Interpretation * Associating with sensory stimuli * Percepting * 1. Sensory Marketing Sample of perfumes [ Smell ] Music (in Zara – club music) [ Sound ] * Subliminal Messaging : Subliminal stimuli (pronounced /sʌbˈlɪmɨnəl/, literally "below threshold"), contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual...
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...LICENSURE EXAMINATION FOR TEACHERS (LET) PROFESSIONAL EDUCATION REVIEWER [SET 2 - PART 1] LICENSURE EXAMINATION FOR TEACHERS (LET) PROFESSIONAL EDUCATION REVIEWER 1. Which assumption underlies the teacher's use of performance objectives? A. Not every form of learning is observable. B. Performance objectives assure the easier of learning. C. Learning is defined as a change in the learner's observable performance. D. The success of learner is based on teacher performance. 2. In the parlance of test construction what does TOS mean? A. Table of Specifics B. Table of Specifications C. Table of Specific Test Items D. Team of Specifications 3. A student passes a research report poorly written but ornately presented in a folder to make up for the poor quality of the book report content. Which Filipino trait does this practice prove? Emphasis on __________. A. art over academics B. substance over porma C. art over science D. porma over substance 4. In a criterion-referenced testing, what must you do to ensure that your test is fair? A. Make all of the questions true or false. B. Ask each student to contribute one question. C. Make twenty questions but ask the students to answer only ten of their choice. D. Use the objectives for the units as guide in your test construction. 5. Which does Noam Chomsky, assert about...
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...principles of learning and organizationalReward Systems and the behavioral performance management approach discussed in this chapter are based on behavioristic theories, or behaviorism. The classical behaviorists, such as the Russian pioneer Ivan Pavlov and the American John B. Watson, attributed learning to the association or connection between stimulus and response (S-R). The operant behaviorists, in particular the well-known American psychologist B. F. Skinner, give more attention to the role that consequences play in learning, or the response-stimulus (R-S) connection. The emphasis on the connection (S-R or R-S) has led some to label these theconnectionist theories of learning. The S-R deals with classical, or respondent, conditioning, and the R-S deals with...
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...Book Review: The TIPPING POINT HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE ByMalcolm Gladwell Table of Contents Introduction and Summary…………………………………………………………………… Page 2 Objectives of Study…………………………………………………………………………….Page 2 Method of Study…...………………………………………………………………………….. Page 2 Chapter wise summary and Critical Analyses……...…...…………………………………….. Page 3 Theoretical Framework………...……………………………………………………………… Page 6 Relating Theories to Practical Aspects……………………….……….………………………. Page 7 Learning and Conclusion…………………………………………………………………….... Page 9 “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.” -Malcolm Gladwell Introduction and Summary Malcolm Gladwell’s book The Tipping Pointis a compilation of compelling ideas and innovative thoughts in a field of study which so far had been considered mysterious and unquantifiable.The book challenges this premise and provides its readers with insights through real life examples and case studies which indicate how societies and individuals in a society can be influenced in order to tip ad existing trend and establish a new one. He decries the process with three key rules- the Law of the Few, the Stickiness Factor, and the Power of Context, with...
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...desire to advertise. Though advertising ultimately aids in the sale of products or services, other factors such as price or lack of distribution may influence purchase decisions. Advertising effectiveness tends to be measured in terms of communication impact such as exposure to a message, awareness of a product, attention, and involvement. Most responses can be categorized as perception (seeing), learning (thinking), persuasion (feeling), or behavior (doing). Effective advertising stems from a combination of carefully planned strategy that connects to audience members on an emotional level and that isolates a need the product fulfills, creative that delivers the strategy, and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity, and retail/local advertising strives to move merchandise in a restricted area. Political advertising encourages support of a candidate or idea while directory advertising helps consumers locate outlets for specific purchases. Direct response allows consumers to skip the middleman and purchase products directly from distributors by mail, phone or online. Business-to-business ads are directed...
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...Approval Sheet This thesis entitled “The Effects of Computer-Game Playing to the Academic Performance of the Grade 10 students of Don Bosco College – Basic Education Department High School Level School Year 2015-2016”, prepared and submitted by Syrell B. Almazan, Axl B. Cantil, Jorish B. Del Rosario, and Cyrihl C. Velasquez, in partial fulfillment of the requirements in English X, is hereby recommended for oral examination. Mr. Artell L. Almonte Subject Teacher Approved by the Committee on Oral Examination with a grade of _____. Mrs. Ma. Fatima A. Alarcon Mr. Joseph Christopher DT. Briana Member Member Mrs. Carolina B. Campos Ms. Vilma Rosa R. Dorado Member Member Mrs. Anita V. Maullion Mr. Wally A. Micosa Member Member Mr. Erbert V. dela Resma Chairman Accepted and approved in partial fulfillment of the requirements in English X. Rev. Fr. Regulus M. Porlucas, SDB Principal Date: __________ Acknowledgment Thanks to those teachers who helped us, especially Sir Erbert Dela Resma who gave the formula and Ma’am Joyce Bacuyag for helping us on how to compute the data. Also thanks to the aunt of Cyrihl Velasques for helping us on how to create a thesis Thank you. Dedication We dedicate this research to our Almighty Father for giving us strength in making this thesis. Next, to our beloved teachers and also to our classmates, the Grade 10 Caravario...
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... 1904 – August 18, 1990) was an American psychologist, behaviorist, author, inventor, and social philosopher.[1][2][3][4] He was the Edgar Pierce Professor of Psychology at Harvard University from 1958 until his retirement in 1974.[5] Skinner believed that human free will is an illusion and that any human action is the result of the consequences of the same action. If the consequences are bad, there is a high chance that the action will not be repeated; however if the consequences are good, the actions that led to it will become more probable.[6] Skinner called this the principle of reinforcement.[7] The use of reinforcement to strengthen behavior he called operant conditioning. As his main tool for studying operant conditioning Skinner The Skinners’ grave at Mount Auburn Cemetery invented the operant conditioning chamber, also known as the Skinner Box.[8] Skinner developed his own philosophy of science called radical behaviorism,[9] and founded a school of experimental research psychology—the experimental analysis of behavior. His analysis of human behavior culminated in his work Verbal Behavior, as well as his philosophical manifesto Walden Two, both of which still stimulate considerable experimental research and clinical application.[10] Contemporary academia considers Skinner a pioneer of modern behaviorism along with John B. Watson and Ivan Pavlov. Skinner emphasized rate of response as a dependent variable in psychological research. He invented the cumulative recorder to...
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...management. Many of today's management texts including Daft (2005) have reduced the five functions to four: (1) planning, (2) organizing, (3) leading, and (4) controlling. Daft's text is organized around Fayol's four functions. Fayol believed management theories could be developed, then taught. His theories were published in a monograph titled General and Industrial Management (1916). This is an extraordinary little book that offers the first theory of general management and statement of management principles. Fayol suggested that it is important to have unity of command: a concept that suggests there should be only one supervisor for each person in an organization. Like Socrates, Fayol suggested that management is a universal human activity that applies equally well to the family as it does to the corporation. Fayol has been described as the father of modern operational management theory (George, p. 146). Although his ideas have become a universal part of the modern management concepts, some writers continue to associate him with Frederick Winslow Taylor. Taylor's scientific management deals with the efficient organisation of production in the context of a competitive enterprise that has to control its production costs. That was only one of the many areas that Fayol...
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...Unit 1 Discussion Board Applying Learning Theories EDU622-1304C-02 Regina Dzwonar Most records acknowledged formal education as existing as least as far back as ancient Greece. The big three names universally known are Socrates, Plato and Aristotle. Education at this time was concerned mainly with reason, logic and philosophy. Socrates, Plato and Aristotle differed in preferences of extremes. Socrates is infamous for pushing limits while Aristotle preached balance. Many historians consider Plato the most sophisticated of the three; Socrates taught on the streets of Athens. Sources, such as the American Psychological Association, credit Plato, with founding the first formal institution of education, “After returning to Athens, Plato set up his own school, which was called the Academy. Philosophy and other subjects were taught there, and the Academy continued to produce scholars for many centuries after Plato died.” (Downey, 2006, para. 6). Aristotle, according to legend, was the teacher of Alexander the Great. The most notable theory from this time the Socratic Method, which consists of posing probing questions to students rather than espousing a hierarchy of knowledge. Brief History of its Founding Modern theories such as behaviorism, founded in the early twentieth century, are associated with theorists including Watson, Skinner, Pavlov and Thorndike. Watson known as the father of behaviorism proposed an alternative to the views of Wilhelm Wundt the founder of...
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...Albert Bandura (born December 4, 1925, in Mundare, Alberta, Canada) is a psychologist who is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University. For almost six decades, he has been responsible for contributions to many fields of psychology, including social cognitive theory, therapy and personality psychology, and was also influential in the transition between behaviorism and cognitive psychology. He is known as the originator of social learning theory and the theory of self-efficacy, and is also responsible for the influential 1961 Bobo doll experiment. A 2002 survey ranked Bandura as the fourth most-frequently cited psychologist of all time, behind B. F. Skinner, Sigmund Freud, and Jean Piaget, and as the most cited living one.[1] Bandura is widely described as the greatest living psychologist,[2][3][4][5] and as one of the most influential psychologists of all time.[6][7] In 1974 Bandura was elected to be the Eighty-Second President of the American Psychological Association (APA). He was one of the youngest president-elects in the history of the APA at the age of 46. Bandura served as a member of the APA Board of Scientific Affairs from 1968 to 1970 and is well known as a member of the editiorial board of nine psychology journals including the Journal of Personality and Social Psychology from 1963 to 1972.[8] At the age of 82, Bandura was awarded the Grawemeyer Award for psychology and is known as one of the most influential psychologists...
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...Leading Licensing Companies By Dawn Wilensky A combination of new and evergreen properties/brands drove 2006 worldwide retail sales of licensed merchandise. Over the last five years, we have made strategic changes to our Leading Licensors list to ensure up-to-date, accurate worldwide retail sales estimates. This year, we made yet another change. As the line between licensor and licensing agent continues to blur—with many licensors taking on the task of representing properties/brands outside of their portfolio, and many traditional licensing agents being charged with fueling power for the brands/properties they represent—we have widened our list to include overall retail sales figures for licensing agents. As a result, we have changed this feature's name from “Leading Licensors” to “Leading Licensing Companies” to better reflect the power of the licensing business. As for this year’s list, which reflects 2006 worldwide retail sales of licensed merchandise, No. 1 Disney recorded a $2 billion increase in retail sales fueled, in part, by consumer demand for all things Pirates of the Caribbean, High School Musical, Cars, and Disney Princess. Sanrio also saw a significant uptick in sales, rising from $4.2 billion in 2005 to $5.2 billion in 2006. Phillips-Van Heusen makes its debut on the list at No. 2 with $6.7 billion in sales driven by proprietary brands Van Heusen, Arrow, Izod, Bass, and Calvin Klein. Other newcomers include: Carte Blanche Greetings ($700 million); Sean John...
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...pap32045_ch02_022-053.indd Page 22 8/6/10 9:38 AM user-f469 2 CHAPTER TWO /Volumes/201/MHSF210/pap32045_disk1of1/pap32045_pagefiles pap32045_ch02_022-053.indd Page 23 8/6/10 9:38 AM user-f469 /Volumes/201/MHSF210/pap32045_disk1of1/pap32045_pagefiles A Child’s World: How We Discover It There is one thing even more vital to science than intelligent methods; and that is,the sincere desire to find out the truth, whatever it may be. —Charles Sanders Peirce, Collected Papers, vol. 5 Did You Know . . . Basic Theoretical Issues Issue 1: Is Development Active or Reactive? Issue 2: Is Development Continuous or Discontinuous? Theoretical Perspectives * Theories are never “set in stone”; they are always open to change as a result of new findings? * Children shape their world as it shapes them? * Cross-cultural research enables us to determine which aspects of development are universal and which are culturally influenced? * An experiment is the most definitive way to demonstrate that one event causes another? * The results of laboratory experiments may be less applicable to real life than experiments carried out in a home, school, or public setting? These are just a few of the interesting and important topics we will cover in this chapter. Here, we present an overview both of major theories of human development and of research methods used to study it. In the first part of the chapter, we explore major issues and theoretical perspectives that...
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