...E-business plan An e-business plan for e-bookstore Presented to the professor of E-business Radostina Ruseva By: Anel Nussupbayeva (3.11.2014) Executive summary “Read Business Easy” Company is a start-up which wants to create an e-bookstore for global usage. The e-bookstore will provide people with e-books strictly related to business topics in short period of time. The goal of the company is to acquire a market share in the e-book industry through dominant selection of products, a competitive variety of services and products including the application for electronic devices, suitable prices for chosen segments and friendly environment, good browsing and reading. The RBE Company will have its head office in USA, Massachusetts, Boston. This area was chosen because many colleges and universities make Boston an international center of higher education in business area, and the city is considered to be a world leader in innovation. Boston's economic base also includes finance, professional and business services. Introduction The idea of the current business plan is to create an e-bookstore with specialized books on business topics and provide with e-book students who study business currently or business people who currently are running their own business and sometimes need to refresh the knowledge they got before. Offered Products and Services Read Business Easy will offer a wide range of books on business topics. This includes books on Economics, Finance...
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...Pay it forward Book Supplier Executive summery Executive Summary The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college. The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually. The College Cafe was founded in July and is presently in its start-up stage. 1.1 Solution The College Cafe will enable students to buy, sell, and trade used textbooks directly to other students, by-passing the university bookstores. By selling textbooks to other students, the seller can receive more money than the bookstore will pay and the buyer can pay less than the bookstore charges. In addition to textbooks, students will be able to sell class notes, old tests, computers, dorm accessories, used CDs, tutoring services or anything students wish to sell via an online student-to-student marketplace. In addition, the College Cafe will offer other services such as classifieds, teacher evaluations, weblogs (bloggers), specialized content and retail. The College Cafe will establish itself as the leading online student-to-student marketplace by combining extensive market-specific expertise with Internet technologies to generate revenue while creating a win-win solution for students. The College Cafe will achieve market dominance by...
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...Pay it forward Book Supplier Executive summery Executive Summary The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college. The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually. The College Cafe was founded in July and is presently in its start-up stage. 1.1 Solution The College Cafe will enable students to buy, sell, and trade used textbooks directly to other students, by-passing the university bookstores. By selling textbooks to other students, the seller can receive more money than the bookstore will pay and the buyer can pay less than the bookstore charges. In addition to textbooks, students will be able to sell class notes, old tests, computers, dorm accessories, used CDs, tutoring services or anything students wish to sell via an online student-to-student marketplace. In addition, the College Cafe will offer other services such as classifieds, teacher evaluations, weblogs (bloggers), specialized content and retail. The College Cafe will establish itself as the leading online student-to-student marketplace by combining extensive market-specific expertise with Internet technologies to generate revenue while creating a win-win solution for students. The College Cafe will achieve market dominance by...
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...2.0 Situation Analysis All New Ebooks (ANE) is a new ebook store that will target African American ebook readers and will virtually be the first online bookstore of this kind. Although competition may come due to the rise of interest in ebooks, ANE will have gotten a jump on the competition and set the stage. The two owners are African American self published authors that have extensive experience in publishing, web technology and social media therefore they have the skill sets to make the estore successful. They understand the shortcomings of the publishing industry in terms of serving the African American community. Ebooks and the ebook publishing business currently are changing the nature of publishing. Eventhough ebooks have been around for years, new technology has given way to a revolution where ebooks are becoming more popular. E-readers have captured the attention of consumers and have increased the demand for ebooks. Research shows that roughly 7% of the adult population is reading ebooks and numbers are growing. New e-readers and e-reader applications have been developed to meet the needs of all types of consumers. “Content is king” as they say and the holder of the content is going to drive the ebook industry as a whole and especially will provide for niche markets that larger companies can’t accommodate. 2.1 Market Summary With the advent of the Apple Ipad, Amazon Kindle, Barnes & Noble Nook and other e-readers as well as apps for mobile phones...
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...ECOMMER In partial fulfillment of the requirements in E-commerce (ECOMMER) Submitted to: Mr. Jaime Borromeo Submitted by: K32 Term 2, A.Y. 2015-2016 I. Company Background bookcop.com is a start-up conceptualized by four business students from De La Salle University who all intend to apply what they have been learning so far and have a stable source of income, at the same time. Eyeing on providing value to their fellow students through their business, they had identified that one problem that is consistent in the school setting is the need for cheaper, but legitimate textbooks. The group saw that majority of the courses require textbooks and not all students are able to get their own copy on time for a number of reasons. Some of which are bookstores not having enough stocks and students themselves are unwilling to spend much money on books. This problem was considered an opportunity by the young entrepreneurs, and not so long after months of brainstorming and conceptualizing, there was the birth of bookcop.com. bookcop.com will serve as an online marketplace and bridge where students from different schools, colleges and universities in Metro Manila are able to make selling, and renting transactions of college textbooks with other college students from their own school or from others. With bookcop.com, not only are cheaper books a step nearer to students, but the transactions are more convenient to do and are easily reviewed and retrieved for they...
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...Group 1 & 2 Case study 1 Can This Bookstore Be Saved? Barnes & Noble (B&N) has been portrayed in the past as a big bully that drove small independent bookstores out of business with aggressive pricing tactics and an unbeatable inventory of books. Today, B&N finds its role reversed as the company fights a fierce battle to survive in the inevitable era of e-books. Booksellers were one of the many industries disrupted by the Internet and, more specifically, the rise of e-books and e-readers. B&N hopes to change its business model to adapt to this new environment before it suffers a similar fate as many of its competitors, like Borders, B. Dalton, and Crown Books, or their peers in other industries, like Blockbuster, Circuit City, and Eastman Kodak. More than ever, consumers are reading books on electronic gadgets—e-readers, iPods, tablets, and PCs—instead of physical books. Although B&N still depends on its physical, brick-and-mortar stores to drive its business (B&N operates 691 bookstores in 50 states, as well as 641 college bookstores), the company has thrown its energies behind development and marketing of the Nook series of e-readers and tablets. Once simply a bookseller, B&N now styles itself as a seller of e-books, devices to read them on, and apps that enhance the reading experience. The company has had success gaining market share, but at a steep cost, and to stay afloat, it will need to contend with increased competition from Amazon, Apple, and Google—not...
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...Borders Books Strayer University Bus 302 – Management Concepts October 31, 2011 Envisioned by its company founder and CEO Jeff Bezos since 1994 as "Earth's most customer-centric company" Amazon.com today, with more than 17 million customers and over a billion and a half dollars in annual sales, stands as the world’s largest E-commerce E-tailer. Named after the Amazon River, one of the largest and most exotic rivers in the world, Amazon.com started as an online bookstore but quickly diversified its selling efforts to DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys with the aim, as implied by its logo “A to Z with a smile,” to attain customer satisfaction and carry every product from A to Z. Although it was a slow starter, not showing a profit for the first five years, and enduring the dot-com burst, Amazon.com persevered and now profitable it is recognized as having popularized online shopping (Schneider, 2011). Without any experience in the business of selling books, Jeff Bezos realized that the books had a great potential shipping profile for online sales. Always believing in the economic network effects, he decided to setup his company in Seattle, WA, very close to the largest book distribution warehouse and talented computer programmers in the U.S. According to a quote that Bezos said in an article publicized in U.S. News, “While we're crossing the desert, may we be thirsty, but we sincerely believe there’s...
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...Envisioned by its company founder and CEO Jeff Bezos since 1994 as "Earth's most customer-centric company" Amazon.com today, with more than 17 million customers and over a billion and a half dollars in annual sales, stands as the world’s largest E-commerce E-tailer. Named after the Amazon River, one of the largest and most exotic rivers in the world, Amazon.com started as an online bookstore but quickly diversified its selling efforts to DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys with the aim, as implied by its logo “A to Z with a smile,” to attain customer satisfaction and carry every product from A to Z. Although it was a slow starter, not showing a profit for the first five years, and enduring the dot-com burst, Amazon.com persevered and now profitable it is recognized as having popularized online shopping (Schneider, 2011). Without any experience in the business of selling books, Jeff Bezos realized that the books had a great potential shipping profile for online sales. Always believing in the economic network effects, he decided to setup his company in Seattle, WA, very close to the largest book distribution warehouse and talented computer programmers in the U.S. According to a quote that Bezos said in an article publicized in U.S. News, “While we're crossing the desert, may we be thirsty, but we sincerely believe there’s an oasis on the other side" (Jeff Bezos, 2008, "Living on the Edge, "para. 6), Bezos always...
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...SDLC to Business Applying Information Security and SDLC to Business Businesses today have a continually growing need to explore new technologies to help make their businesses more productive and ultimately more profitable. To accomplish this task there are many factors to consider centered on discovering what resources are available, what the user’s needs are, along with how to improve the customers experience with the company. Barnes and Noble has taken advantage of this process and turned the company around from facing the prospect of going out of business to becoming a successful driving force in the industry. Barnes and Noble is a giant that bought out and helped put so many bookstores in the world out of business. This company has more than 703 stores worldwide and is in a fight with Amazon to keep the reputation as the top bookstore in the world. Barnes & Noble claims to be a technology guru just like Amazon and continue to produce products like the NOOK to compete with the Kindle. Barnes & Noble strive to be the best in their business. They state in their mission statement that, “As booksellers we are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry nuances of style and approaches to bookselling which are consistent with our evolving aspirations (Barnes and Noble, 2013).” Their mission is to operate the best specialty retail business in America...
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...The publishing industry is grappling with disruptive technologies that may transform its business models and the way we buy and read books. What is the impact of the Internet and e-book technology on book and newspaper publishing? Who will win and who will lose out, and how will the struggle play out? Newspapers are the most troubled segment of the publishing industry, due to the availability of alternatives to the printed newspaper and publishers' inability to protect valuable content from being distributed for free over the Internet. Over 60 percent of newspapers have reduced news staff in the past three years and about the same percentage report reducing the size of their newspapers. Readership has been declining for about a decade and advertising is down 15 percent a year. Alternative online sources of news such as Yahoo, Google, and blogs have become major sources of news for many Americans, especially younger readers. At first glance, the online newspaper industry appears to be a classic case of a disruptive technology destroying a traditional business model based on physical products and physical distribution. But the newspapers have much valuable content worth preserving and they have acquired a huge online audience. Next to social networks, newspapers have the largest online audience of any media, and online newspaper readership is growing by 17 percent each year. Contrary to popular opinion, they are one of the most successful forms of online content to date. The...
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...w ww.pwc.com Turning the Page The Future of eBooks Technology, Media & Telecommunications Foreword Today, it seems eBooks and eReaders provide more questions than answers for the book industry: • Will the industry face the same issues that music publishers did during its digital transformation several years ago – primarily digital piracy and a loss of revenue as customers discovered new methods of acquiring content and adopted new listening habits? Publishers, Internet bookstores, and companies that manufacture eReaders have high expectations for the digital future of the book industry. A new generation of eReaders may, at last, achieve the long-awaited breakthrough that lures consumers away from paper and ink. In the United States, Amazon has revolutionized the market by producing an eReader that is easy to use and making it easy for customers to purchase a wide variety of books at competitive prices. While some people herald the advent of digital reader technology as an opportunity to open new target markets and create customers, others mourn the end of traditional books and doubt the industry will be able to retain control over pricing and content. • Who will purchase eReaders? Will they be designed to appeal to a broad group of customers or only to those who have a high degree of comfort with technology? Will people who read once in a while want to buy an eReader, or will they only be purchased by the small group of...
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...Affordability of College Textbooks: Textbook Prices Have Risen Significantly in the Last Four Years, but Some Strategies May Help to Control These Costs for Students August 2008 Report 2007-116 CALIFORNIA S TAT E A U D I T O R The first five copies of each California State Auditor report are free. Additional copies are $3 each, payable by check or money order. You can obtain reports by contacting the Bureau of State Audits at the following address: California State Auditor Bureau of State Audits 555 Capitol Mall, Suite 300 Sacramento, California 95814 916.445.0255 or TTY 916.445.0033 OR This report is also available on the World Wide Web http://www.bsa.ca.gov The California State Auditor is pleased to announce the availability of an on-line subscription service. For information on how to subscribe, please contact the Information Technology Unit at 916.445.0255, ext. 456, or visit our Web site at www.bsa.ca.gov. Alternate format reports available upon request. Permission is granted to reproduce reports. For questions regarding the contents of this report, please contact Margarita Fernández, Chief of Public Affairs, at 916.445.0255. Elaine M. Howle State Auditor Doug Cordiner Chief Deputy 555 Capitol Mall, Suite 300 CALIFORNIA STATE AUDITOR Bureau of State Audits S a c r a m e n t o, C A 9 5 8 1 4 916.445.0255 916.327.0019 fax w w w. b s a . c a . g o v August 12, 2008 The Governor of California President pro Tempore of the Senate Speaker of the Assembly State...
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...Round Table Discussion #2: Friday Afternoon June 16, 2017 Ally ship is Rooted in Co-Liberation: A 21st Century Perspective on Addressing Personal Biases and Micro aggressions in the Profession Presenters: Kijua Sanders-McMurtry-Assoc. Vice President and Dean or Community College Diversity, Agnes Scott College and Kristian Contreras, Director of Diversity Programs, Agnes Scott College. This interactive workshop discussed developing skills related to ally ship. I must say I had never heard of the term ally ship until this workshop. Understanding now that the definition is “an active, consistent, and difficult practice of unlearning and re-evaluating”. The focus was how as leaders we must steer a combative political climate in America, and how our biases and issues of identity affect our behaviors, which may have lasting effects on diversity and inclusion initiatives on college campuses....
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...Introduction AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, downtown Dallas, Texas. AT&T Inc. (AT&T) is a provider of telecommunication services to its customers, predominantly in the US. The company offers both wireline and wireless-based telecommunication services. The company’s service offerings include local exchange services, data/broadband and Internet services, and long-distance services. Besides, it also offers video, telecommunications equipment, managed networking, wholesale services and directory advertising and publishing services. AT&T provides voice coverage in over 225 countries, data roaming in over 205 countries, and 3G in over 145 countries. AT & T, the nation's fastest, most reliable 4G LTE network for a widespread, ultra-fast and consistent experience. AT&T's mobile Internet service footprint covers more than 80 percent of the U.S. population, including the top 100 U.S. markets. This company expanding 4G LTE across their network footprint and AT&T customers will continue to have access to fast 4G speeds even when they are outside of an LTE area. They are constantly working to deliver new capabilities and applications via their access network. For example, their U-verse service deployment is enhancing our wired access capabilities to deliver advanced IPTV services to residential customers. AT&T is bringing it all together for our customers, from revolutionary smartphones to next-generation TV services...
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...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research. Cho and Ha (2004) measured consumer behavior by surveying 300 people on two brand names, Chow et al (2003) studied the environment friendly (eco-label) issues on the...
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