...WHAT IS USER EXPERIENCE? WHY DOES IT MATTER? HOW DO WE DESIGN IT? THE BIG PICTURE WHAT IS USER EXPERIENCE? The concept of “user experience” encompasses a people’s interactions with all aspects of a product or service ‣ In practice, the term most often refers to a person’s interactions with the computer used to access a digital product ‣ The term is necessarily broad and ever-evolving ‣ THE BIG PICTURE FORM FOLLOWS FUNCTION In other words: The way that something looks should be derived from the way that it works ‣ This principle originated in architecture and industrial design in the 20th century ‣ A quality experience considers (and balances) both form and function ‣ THE BIG PICTURE IN SIMPLER TIMES, YOU COULD JUST START BUILDING THE BIG PICTURE MODERN PROJECTS REQUIRE COMPLEX PLANNING THE BIG PICTURE OUR PRODUCTS GOT BETTER WHEN USER EXPRIENCE BECAME A DEFINING QUALITY THE BIG PICTURE WHAT IS UX DESIGN? The design of “how it works” balanced against “how it looks” It’s about establishing purpose ‣ It’s the process of defining the functionality of a product or service with constant empathy for the user ‣ It’s the documentation of all design decisions ‣ THE BIG PICTURE VISUAL DESIGNS ARE TO WIREFRAMES… Documents Form Documents Function THE BIG PICTURE …AS RENDERINGS ARE TO BLUEPRINTS Documents Form Documents Function THE BIG PICTURE ALWAYS CONSIDER USABILITY The ease of use and learnability, or usability...
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...access The Web makes it possible for customers to interact immediately. 3 Information density The technology reduces information costs and raises quality. 4 Richness Multimedia and information can become vivid. Abstract This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient. Keywords: Internet Marketing, Customer Experience, E-brand, Integrated Marketing Communications. 3. Integrated Marketing Communications ntegrated Marketing Communications (IMC) is capable of enhancing the holistic consumer experience and creating a holistic brand value structure, which can unite the consumer’s sensory, emotion, social and intellectual experiences. ( Don,Rober,Stanley,1994,Don,Heidi,2004,Chen -linChen,2004,Shu-peiTsai,2005 ): (1) Put consumers in core of marketing strategy. (2) Pay much attention to Brand strategies. (3)Establish long-term relationship between enterprise or brand and consumers. (4)Using more information technologies...
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...mall-based stores where kids create their own teddy bears and other furry friends. To make the experience even more engaging for a new generation of youngsters, Build-A-Bear Workshop wanted to develop a new store concept that combined the hands-on experience with the best of digital technology. Samsung Solution During a development phase spanning two years, Build-A-Bear Workshop worked with numerous partners to create a newly imagined store incorporating innovative interactive technology. With fun, experiential applications developed for each stage of the bear-making process, Samsung technology — including the Samsung SUR40 with Microsof PixelSenseTM, the Series 7 Slate PC and other touch-screen displays — provided the platform for a new, personalized retail experience that engages young guests in immersive digital play. Results The new, interactive store concept contributed to higher trafc and a 30 percent boost in sales — exceeding the company’s own ambitious targets. Customer satisfaction scores have risen in the stores, as has an equally important metric for the company: the number of children’s smiles. Based on this success, Build-A-Bear Workshop plans to open 40 to 50 more stores with interactive technology over the next two years. CASE STUDY: BUILD-A-BEAR WORKSHOP® Samsung Technology Helps Create Engaging Retail Experience for New Generation of KidsTHE CUSTOMER Build-A-Bear Workshop Build-A-Bear Workshop invented...
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...1 Usability Engineering Bettina Thurnher Institute of Software Technology and fS f Interactive Systems (IFS) Vienna University of Technology 2 Outline Definition & Moti ation Motivation The Usability Process y Usability Methods Usability d Process M d l U bilit and P Model Mobile Usability Engineering y g g Web Usability 3 Definition & Motivation 4 What is usability? Usability: a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use Appropriate f a purpose A i t for Comprehensible, usable, (learnable), … Ergonomic, hi h E i high-performance, … f Reliable, robust, … Usability is a quality attribute that assesses how easy user interfaces are to use The word "usability" also refers to methods for improving ease-of-use during the design process 5 What is usability? Five quality components Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe y , are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? 6 What is usability? A model of the attributes of system acceptability 7 What is...
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...Benefits of Technology in the Classroom The benefits of technology in the classroom are broad and deep. When schools utilize education technology like SMART® Interactive Whiteboards, students are more engaged, more motivated, and more excited about learning. An interactive smart classroom enables teachers to prepare dynamic multi-media lessons with hands-on components. The benefits of technology in education reach across all grade levels, from K-12 all the way up to colleges and universities. ComputerLand Network Technologies of East Texas has been helping schools with integrating technology into the classroom for over 30 years. Benefits of Technology In The Classroom: Preparing The 21st Century Workforce One of the most important benefits of technology in the classroom is that it can help to prepare students to become successful members of the 21stCentury workforce. Schools can leverage computer technology to create a project-based learning environment that teaches students essential skills they will need to thrive in the real world of work. Not only do they gain competence and experience using the technology itself, but students in the 21st Century classroom learn critical thinking and workplace skills that will prepare them well for their future. It is not just about learning facts and figures, but learning about collaboration, problem-solving, communication, leadership, motivation, productivity, and self direction. Simply put, integrating technology into the...
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...Creating and Evaluating Accessible Audio-only Games First Author: Tatt Loong Hung Affiliation: CIRCUA, School of Engineering & Information Sciences, Middlesex University Address: The Burroughs, Hendon, London NW4 4BT, UK. e-mail address: t.hung@mdx.ac.uk ABSTRACT Second Author: Ray Adams (supervisor) Affiliation: CIRCUA, School of Engineering & Information Sciences, Middlesex University Address: The Burroughs, Hendon, London NW4 4BT, UK. e-mail address: adams@churchillians.net In summary, this work demonstrates the feasibility and acceptability of creating audio-only games plus new findings about the importance of the level of cognitive load, the nature of the learning curve, the different design methodologies and the different types of players for an understanding of the psychology of the player of the audio-only computer game. MOTIVATION FOR THIS RESEARCH Audio-only computer games are the primary focus of the present work. They are important for both practical and theoretical reasons. Computer games now form one of the biggest categories of software application in the world. Yet few of them are accessible for those players for whom visual displays are not appropriate, due to circumstances or visual disabilities. Equally, audio-only games provide an environment in which to investigate the psychology of the users of such games. We have deployed both existing games and those designed in collaboration with potential users, noting greater satisfaction with the latter. The...
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...Interactive Learning Workshops | | To host this workshop at your organization, community or conference, contact Lisa Heft at lisaheft@openingspace.netSession / Workshop DescriptionParticipatory learning educator-facilitators use carefully designed activities, presentations, discussions and room dynamics to involve participants' own insights and life experience for increased understanding and retention of information. Come to participate, laugh, share, learn and teach in a way that refreshes and stimulates both learner and facilitator.Duration1 day - if participants wish to use this workshop as a design clinic for their curriculum or presentations: 2 daysTarget AudienceParticipants on all levels are welcome - anyone who may enjoy learning and sharing how to teach others.Learning ObjectivesAfter completion of this workshop, participants will * learn how to turn some of their didactic presentations into interactive sessions * problem-solve and share their own challenges and solutions with their colleagues on how to make learning more participatory * gain some familiarity with different interactive learning methods and theory * have fresh ideas for interactive activities and approaches they might immediately use in their own workContent Outline and Description * Introduction, definition of interactive learning and theory and research on how participatory learning affects information retention * Analysis of pre-workshop exercise (participants do upon entry)...
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...from the competition especially that customers today have so many products to choose from and so many ways to buy. Factors like price and service surely help attract customers, but to truly differentiate themselves from competition, retailers need to nurture customer advocacy, so that when shoppers want to make a purchase decision, they think first about the retailer’s store brand rather than the list of products. In response, retailers are investing more and more in the creation of truly immersive shopping experiences that allow them to connect with shoppers on an emotional level through customized shopper marketing strategies. To involve the customer has therefore become the purpose of design and merchandising in the new retail environment Given customer expectations, retailers that can connect with customers through experiences that are personally relevant, memorable, interactive and emotional are more likely to increase sales and brand loyalty. These experiences also benefit retailers by helping them to: - Stay relevant through greater shopper engagement - Create new opportunities to appeal to customers’ lifestyle choices and stand out from competition. - Enhance flexibility to respond to changing customer caprice and competitive threats. Inspirations from other retail industries 3- PRADA STORE NEW YORK: Prada Epicenter of New York was provided with technology RFID, in order to improve the in-shop customer service. the Prada salespeople are equipped by a portable...
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...Analysis 9 Recommendations 9 Action Plan 10 Contigency Plan 10 Problem Statement: Louisa Morgan needs to Set a price and service level for advertising campaign for Halpernia Industry regard to maintain client relationship and satisfaction. The management at Henderson Bas needs to set up a pricing model to effectively balance company's profitability against customer satisfaction Situation Analysis Background Henderson Bas was founded by Dawna Henderson in 1996 and started as an interactive agency in downtown Toronto. The company developed from a one person operation to a midsized 65 person corporation. The company provided wide range of online services like web design, online advertising, e-mail marketing, database marketing and Technology services. They worked with many large companies including Coca-Cola, eBay, Molson and Nike. Henderson Bas was recognized as a leader in the interactive advertising industry. Objectives and Goals Keep its position as a leader in the interactive advertising industry by providing premium service and maintaining well above average relationship with clients also successfully acquire the confidence and ongoing business of the Halpernia account. Current Situation Halpernia industry chose Henderson Bas to promote its new product. Henderson Bas assigned an account manager...
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...from the competition especially that customers today have so many products to choose from and so many ways to buy. Factors like price and service surely help attract customers, but to truly differentiate themselves from competition, retailers need to nurture customer advocacy, so that when shoppers want to make a purchase decision, they think first about the retailer’s store brand rather than the list of products. In response, retailers are investing more and more in the creation of truly immersive shopping experiences that allow them to connect with shoppers on an emotional level through customized shopper marketing strategies. To involve the customer has therefore become the purpose of design and merchandising in the new retail environment Given customer expectations, retailers that can connect with customers through experiences that are personally relevant, memorable, interactive and emotional are more likely to increase sales and brand loyalty. These experiences also benefit retailers by helping them to: - Stay relevant through greater shopper engagement - Create new opportunities to appeal to customers’ lifestyle choices and stand out from competition. - Enhance flexibility to respond to changing customer caprice and competitive threats. Inspirations from other retail industries 3- PRADA STORE NEW YORK: Prada Epicenter of New York was provided with technology RFID, in order to improve the in-shop customer service. the Prada salespeople are equipped by a portable...
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...Interactive Features in Web Design Mark Ferris WEB/240 Web Design Fundamentals September 23, 2013 Steven Staton Interactive Features in Web Design Proper functionality is just as critical as visual appeal when designing a website. A professional website must find a balance between needed features and the presentation of those features. There are dozens upon dozens of popular interactive applications with many of these easily implemented. Many web designers are offering these tools as standard features with websites. The key is picking the interactive features that will make the most sense for the company and the user. This paper will focus on the following: Contact Forms, Google Maps, and Comments. Requesting Additional Information Because it is impossible to put every bit of information about a company or product on a website, the customer needs the ability to reach out to the company to request additional information, schedule an appointment, have a representative contact him or her, et cetera. The easiest way to accomplish this is by the user completing a contact form. By tailoring the contents of the form designers can meet the needs of both the company and the customer. The website in this project is an American Civil War Reenactor’s site. The contact form will have drop down boxes to select the type of inquiry and a text box to type comments or questions. Users can request information on joining the unit, request a unit...
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...couple of years, with negative press and tough times financially. A turnaround had been achieved – Ford recently reported record third-quarter results – and the brand strategy sought to re-instill pride in the brand. Through ‘‘Feel the Difference’’, the company sought to make certain that the brand is loved and desired across Europe. Apple’s iPod took the world by storm despite the fact that Sony, the manufacturer of the Walkman, was better placed in this market. Apple achieved this success through technological innovation, striking design and engaging communication campaigns. Ford’s brand strategy sought to achieve similar results. The manufacturer believed it already had a world-class reputation for its engineering and driving dynamics. To build on this, Martin Smith, executive director of design, began to use the latest European concept cars to introduce the world to Ford’s new design language: Ford ‘‘kinetic design’’. Some of these design elements can already been seen in Ford’s newly released passenger vehicles, including the Mondeo and S-Max. They include a redesigned front, with trapezoidal grilles (or ‘‘mouths’’), a high bonnet and prominent headlights. Now the company believes that a wide range of marketing initiatives, such as sponsorship of Champions’ League football, is winning new customers to the ‘‘Blue Oval’’. The company wanted to communicate this message in a credible but engaging way to its internal European workforce of more than 20,000 – everyone...
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...Institute, Affiliate of Sloan Foundation Industry Studies Centers Major Interests: • Innovation Management • Product Design, Marketing and Brand Management • Innovative Teaching Approaches (Multimedia Enhanced on campus and Distance Learning) AWARDS 1995 Boeing Outstanding Educator Award Hesburg Award Team (for Educational Innovation) In 1995, I was a co-recipient of the Boeing Outstanding Educator Award and a member of the team receiving the Hesburg Award for Educational Innovation TEACHING Teaching Role. My recent teaching has been in Rensselaer’s resident MBA program (both full and parttime), Professional and Distance Education Program and undergraduate programs. My research and teaching have made important contributions to efforts to build the marketing and management and technology curricula in the School of Management at Rensselaer and at other universities who have adopted our teaching materials. As a pioneer in interactive leaning material on product development and manufacturing, I have developed several interactive multimedia cases and collaborated on the development of simulations designed to teach marketing principles and bridge management and engineering disciplines. The simulations teach marketing, design and manufacturing concepts by exposing students to tradeoffs inherent in new product development. They help provide an understanding of design, manufacturing, and marketing decisions, as well as cash and investment flows, inventory management, and product ...
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...Battle-Bailey, L. (2003). Training teachers to design interactive homework. ERIC Digest, 1-8. The purpose of the research was to make teachers more aware of what interactive homework is and how to implement it. Workshops provided teachers with skills needed to put interactive homework in place. Some of the skills included encouraging teachers to create high level questions on the homework, provide clear homework directions and teach students the importance of inferencing. The research briefly mentioned the correlation of parental support and teacher support with how they can improve student success. Because of teacher training, parents can create more meaningful relationships through interactive homework by engaging in conversations, modeling interest in the subject matter and cooperating through problem solving. Without one of the supports, student GPAs declined when compared to students who had in-school and at-home support. The research design was of qualitative nature and was very brief. This resource is meaningful to my research as it provides a brief overview of a communication strategy that I can present during a Focus...
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...STRATHMORE UNIVERSITY FACULTY OF INFORMATION TECHONOLOGY TITLE: STRATHMORE DIRECTIONAL AND INTERACTIVE PORTAL Student Name: ANN NDUNG’U Student no: 068387 Diploma in Business Information Technology Date: 29/04/2013 Declaration I Ann Nyokabi Ndung’u declare that this project has not been submitted to any other University for the award of a Diploma in Business Information Technology or any academic award. Student Name: Ann Nyokabi Ndung’u Sign: ________________________ Supervisor’s Name: Bernard Shibwabo Sign: ________________________ ACKNOWLEDGEMENT First and foremost, I would like to thank the Almighty God for giving me strength, wisdom and knowledge to carry on my project. My supervisor, Mr. Bernard who willingly accepted to supervise me and guide me through my project and ensure its completion.I consulted him when in doubt and he never stopped correcting me whenever I went wrong. I appreciate his effort for the far I have reached. Also much appreciation goes to my mum and siblings for providing me with the material; financial and moral support required undertaking this project and making it a success. I can’t also forget to thank my friends who encouraged me all through and gave me motivation that I was able to make this system. They have believed in me the same way I have believed in them and would like to let them know that we are grateful for their support. Particularly in my friends I feel greatly indebted...
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