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Interactive Digitized Media

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According to Stephen Peach, the legal world of interactive digitized media – and the rights inherent in use and fair use – is one of broad confusion. All such media includes: visual, textual, and / or audio elements; digital storage; and an aspect of interactivity by the end user and delivers in such forms as “…computer games, interactive websites, DVDs and mobile telephones through ‘infotainment’ products … compendiums of film reviews … still photographs and theme songs, to educational products such as interactive encyclopedias” (114). With such a vast array of multimedia products and their producer’s intent to multi-purpose each venue for optimal revenue, legal issues loom ever larger over intellectual property (IP) rights and copyrighted material ownership. Peach discusses several legal matters affecting the production of multimedia use, including ethics considerations and blatant unauthorized usage. Anytime a multimedia producer incorporates unauthorized material into a production or product, copyright infringement almost always results. The author ascribes such infringements to ignorance – many by thinking that “…because it is technologically possible… it must be legal” or the blatant choice to ignore copyright processes and requirements (115). Peach warns that technological marvels are no excuse for such violation; legal remedies exist for such infringements and are often sought to protect the ownership rights to such materials. During the process of obtaining fair use permissions or clearances, responsibility rests on both sides of the process – the one who wishes to borrow media and the one who must grant permission to do so. The copyright owner must establish that he or she has the right to grant license to use; if the material is original with the owner, of course, such licensing is direct but if this producer has incorporated others’ materials into

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