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Internal and External Facts of Johnson & Johnson

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Internal and External facts of Johnson & Johnson's management functions
Akiko Yarita-Chiba, Charlene Meadows, Jana Davis, Jesse Tarpay, Nicole Biffle
MGT/230
April 16th, 2012
Professor Angela Guest University of Phoenix Internal and External facts of Johnson & Johnson's management functions

Planning
Globalization
Due to globalization, management must adjust how it plans when it comes to the four functions of management. With globalization a company has to take into account a diverse environment and customer base (Ray, 2010). Johnson & Johnson is a New Jersey based company, but it is also a multi-national company.
Technology
Technology has helped management be able to expedite the planning process. Even though the employees of Johnson & Johnson work in a small company setting, they have access to all of the resources of a fortune 500 company (Johnson & Johnson, 2012). Planning can now be done in a more timely and organized fashion while information can also be backed up and shared easier now.
Innovation
Innovation can change the planning by adding risk, uncertainty, and interest. The upside of risk is that it can lead to a more desirable offering; however, it can also have a downside. What’s innovative is new, so it has the possibility of not working, which is where uncertainty comes in. Johnson & Johnson has over 250 operating companies around the world which help to evaluate its wide base of customer needs, new scientific developments, and all the newest technology. These three things allow them to get an insight into innovative new products or even new businesses (Johnson & Johnson, 2012). Innovation can also bring the interest of marketers, competitors, and investors (Berry, 2009).
Diversity
Diversity helps the planning to be flexible and adaptive. A diverse organization is going to be more

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