International Entrepreneurship Case Report: Steam CC
Arturo Castro
May 11, 2015
Dr. Dan Hsu

Table of Contents
I. Background
II. Competitors
III. Operations
IV. Marketing
V. Advantages / Disadvantages
VI. Resources
VII. Recommendations
VIII. References

Background
The retail coffee industry was disrupted when Starbucks introduced their innovative approach to making coffee desirable again; bringing lattes, frappuccinos and espressos to a market that was previously sustained with bitter black coffee introduced an entirely new customer base for coffee to cater to. This resulted in a very profitable industry generating an estimated $36 billion in revenues and an annual growth rate of 3.8% meaning that this industry continues to be a valuable opportunity (IBISWorld). The Ripple Maker takes a personalized cup of coffee to another level, by printing ‘Ripple’ images onto the milk-froth left on the top of a coffee. Ripple began in Israel in 2013 and began to gain momentum after receiving awards at the ‘product demo of our lives!’ competition and after winning the ‘Last Gadget Standing’ competition. The Ripple Maker uses a patented coffee bean extract that uses 3D printing technologies to replicate any image onto the top of the cup. Their advantage is in the customizability of the printing which allows baristas and customers to choose from a library of images or upload their own, posting the picture on social media is almost inevitable. This report will delve into the history of this company, their business strategy and potential opportunities that this company will face in the future.

Eyal Eliav and Danny Lavie are designers and inventors who fell in love with the idea of creating a unique experience for each coffee consumer. The vision was to ripple the world with a unique and innovative way to make people’s day that much better. Coffee has had such an