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International Integrated Reporting

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International Integrated Reporting
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-The Clorox Company

JWM

02-15-2014 * Background of Clorox Company
Clorox is a global company, which is based on Oakland, California. The Company has leading brands that have become household names, such as the Clorox bleach and cleaning products, Green Works naturally derived cleaning products, Ayudín and Poett home care products, Brita water filtration products, and Burt's Bees natural personal care products. Clorox manufactures products in more than two dozen countries and market them in more than 100 countries (Company, 2013). On May 3, 2013, Clorox celebrated its 100th anniversary, which showed the company provided the products and services to customers for a century. It has more than 8,400 employees worldwide, and the net sales of the company in 2013 are $5.6 billion, which is the No. 361 on Fortune 500 list (Our leadership, 2013). The mission of the company is to make people everyday life better. Because of that mission, the company creates many strategies to improve the products and services. In 2008, the Clorox Company released and developed a natural cleaning line and Green Works that created environmental friendly.
In 2011, the Clorox Company became an early adopter of a corporate trend to integrate corporate social responsibility reporting with financial reporting. Before adopting an Integrated Reporting format, the Clorox Company issues the normal annual report for the fiscal year. It never issues a standalone Integrated Report before. Until June 2011, Clorox Company is ending to issue the normal annual report. It starts to share data on financial performance as well as advances in environmental, social and governance performance. (About Report, 2013) * Integrated Report
The definition of the

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