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Interview Guide

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INTERVIEW GUIDE I want to thank you for taking the time to meet with me today. My name is Kamaljeet Kaur Sidhu. I am a student of MBA in Indian school of business and computing and I would like to talk you about your experiences participating in the Research methodology project. I want to study about attitude of young consumers regarding Indian product and multinational company’s product – A comparative study with reference to electronic product. Objective of study – To find out awareness level of Indian and MNCs products To find out reason for preferring Indian and MNCs products To find our effectiveness of promotional activities To find out role of income and educational level of the consumer in the preference of product The interview should take around half an hour. I will be taking some notes during the session. All responses will be kept confidential. This means your responses will only be shared with research members and faculty. We will ensure that any information we include our report does not identify you as a respondent. Remember, you don’t have to talk about anything you don’t want to and you may end the interview at any time. Are there any questions about what I have just explained? Are you willing to participate in this interview? I will be analyzing the information you and others gave me and submitting a report to the college as on 22nd Nov, 2012. I will be happy to send you a copy to review at that time, if you are interested. Thank you for your time.

PERSONAL INTERVIEW Interview Date _____________ Interview Time __________ INTERVIEW QUESTIONS 1. Would you prefer to buy Indian product or MNCs product from following list- Refrigerator – Mobile phone – Television – Computer – 2. Why would you prefer to buy MNCs products? 3. How do you know that the product you have

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