Free Essay

Intro Sample

In:

Submitted By frappujello
Words 5826
Pages 24
1.1 INTRODUCTION
The combination of visual and auditory information at the human-computer interface is a natural step forward. In everyday life both senses combine to give complementary information about the world; they are interdependent. The visual system gives us detailed data about a small area of focus whereas the auditory system provides general data from all around, alerting us to things outside our peripheral vision. The combination of these two senses gives much of the information we need about our everyday environment. Dannenberg & Blattner ([23], pp xviii-xix) discuss some of the advantages of using this approach in multimedia/multimodal computer systems:
"In our interaction with the world around us, we use many senses. Through each sense we interpret the external world using representations and organisations to accommodate that use. The senses enhance each other in various ways, adding synergies or further informational dimensions".
They go on to say:
"People communicate more effectively through multiple channels. ... Music and other sound in film or drama can be used to communicate aspects of the plot or situation that are not verbalised by the actors. Ancient drama used a chorus and musicians to put the action into its proper setting without interfering with the plot. Similarly, non-speech audio messages can communicate to the computer user without interfering with an application".
These advantages can be brought to the multimodal human-computer interface. Whilst directing our visual attention to one task, such as editing a document, we can still monitor the state of other tasks on our machine. Currently, almost all information presented by computers uses the visual sense. This means information can be missed because of visual overload or because the user is not looking in the right place at the right time. A multimodal interface that integrated information output to both senses could capitalise on the interdependence between them and present information in the most efficient and natural way possible. This thesis aims to investigate the creation of such multimodal interfaces.
The classical uses of non-speech sound can be found in the human factors literature (see Deatherage [48] or McCormick & Sanders [116]). Here it is used mainly for alarms and warnings or monitoring and status information. Alarms are signals designed to interrupt the on-going task to indicate something that requires immediate attention. Monitoring sounds provide information about some on-going task. Buxton [38] extends these ideas and suggests that encoded messages could be used to pass more complex information in sound and it is this type of auditory feedback that will be considered here.
The use of sound to convey information in computers is not new. In the early days of computing programmers used to attach speakers to a computer's bus or program counter [168]. The speaker would click each time the program counter was changed. Programmers would get to know the patterns and rhythms of sound and could recognise what the machine was doing. Another everyday example is the sound of a hard disk. Users often can tell when a save or copy operation has finished by the noise their disk makes. This allows them to do other things whilst waiting for the copy to finish. Sound is therefore an important information provider, giving users information about things in their systems that they cannot see. It is time that sound was specifically designed into computer systems rather than being an add-on or an accident of design that can be taken advantage of by the user. The aim of the research described here is to provide a method to do this.
As DiGiano & Baecker [55] suggest, non-speech audio is becoming a standard feature of most new computer systems. Next Computers [175] have had high quality sound input and output facilities since they were first brought out and Sun Microsystems and Silicon Graphics [154,185] have both introduced workstations with similar facilities. As Loy [110] says, MIDI interfaces are built in to many machines and are available for most others so that high quality music synthesisers are easily controllable. The hardware is therefore available but, as yet, it is unclear what it should be used for. The hardware manufacturers see it as a selling point but its only real use to date is in games or for electronic musicians. The powerful hardware plays no part in the everyday interactions of ordinary users. Another interesting point is made by DiGiano & Baecker [55]: "The computer industry is moving towards smaller, more portable computers with displays limited by current technology to fewer colours, less pixels, and slower update rates". They suggest that sound can be used to present information that is not available on the portable computer due to lack of display capability.
We have seen that users will take advantage of sounds in their computer systems and that there is sophisticated sound hardware available currently doing nothing. The next step that must be taken is to link these two together. The sound hardware should be put to use to enhance the everyday interactions of users with their computers. This is the area addressed by the research described in this thesis.
1.1.1 Research topics in auditory interface design
In 1989 Buxton, Gaver & Bly [39] suggested six topics that needed further research in the area of auditory interfaces. The areas that they suggest for further investigation partly motivated the work in this thesis. The research topics are: * Use of non-speech sound: Research is needed to find out how people use sound and also to find out about the perception of higher-level musical structures to assess their potential to encode information. What sorts of variations of sounds will prove the most useful and the best associated with a particular meaning? What about the annoyance due to sound? * Mapping of information to sound: Research is needed to explore the mapping of information to sound. Everyday sounds can be mapped to everyday events in a computer. This is intuitive but does not work if there is no everyday equivalent to the operation. Some musical properties map easily into sound (high pitch means up) but are there others? How hard is it to learn new mappings? * Sounds in relation to graphics: How do sounds work in relationship to other types of feedback in the interface? Sounds can complement, replace or work independently of other feedback. Can auditory and visual components be designed to create one coherent system? * User manipulation of sounds: What control should users be given over the parameters of sounds in the interface? Should they be allowed to control volume? What other kinds of controls are needed? * Structure of sounds: Can useful sounds be built-up from smaller components? How are complex structures mapped to sound? How easy is it for listeners to perceive and learn the structures? * System support for sound: What architectures (hardware and software) are needed to support sound in the interface? What capabilities of sounds are needed? Are MIDI controllers and synthesisers necessary?
These topics are presented so that the description of research in the thesis which follows is put in context. After the contents of the thesis have been described in section 1.6 the work in the thesis will be explained in terms of this research agenda.
One question that might be asked is: Why use sound to present information? A graphical method could be used instead. The drawback with this is that it puts an even greater load on the visual channel. Furthermore, sound has certain advantages. For example, it can be heard from all around, it does not disrupt the user's visual attention and it can alert the user to changes very effectively. It is for these reasons that this thesis suggests sound should be used to enhance the graphical user interface.
1.2 MOTIVATION FOR RESEARCH INTO AUDITORY INTERFACES
Some of the general advantages that can be gained from adding sound have been described but what are the specific benefits that it offers? There are many reasons why it is important to use sound in user interfaces: * To reduce the load on the user's visual system [114]. Modern, large screen workstations and graphical interfaces use the visual system very intensively. This means that we may miss important information because the visual system is overloaded. Mountford & Gaver ( [119], p 322) suggest that the visual display can be overburdened because:
"system information is traditionally displayed via graphical feedback that remains on the screen, although it may be obsolete or irrelevant soon after it is shown. The result is often crowded, incomprehensible displays".
To stop this overload, information could be displayed in sound. With the limited amount of screen space available, the presentation of some information in sound would allow more important graphical data to be displayed on the screen. * Non-intrusive enhancement [103]. Sound can be added to visual displays without interfering with existing tools and skills. If sounds are introduced redundantly with graphics then users will be able to continue to use the systems as before but gain from the advantages of sound. Kramer [103] suggests that the addition of sound will enhance the perceived quality of systems because it allows increased refinement and subtlety. * The auditory sense is under-utilised. The auditory system is very powerful and would appear to be able to take on the extra capacity. Experiments have shown that a human can distinguish between any two of 400,000 different sounds and remember and identify up to 49 sounds at one time [27]. In certain cases, reaction to auditory stimuli have also been shown to be faster than reactions to visual stimuli [27]. * Sound is attention grabbing [99]. Users can choose not to look at the screen but cannot avoid hearing sound (if they are at the machine). This makes the auditory system very good for presenting alarms and warnings. * There is psychological evidence to suggest that sharing information across different sensory modalities can actually improve task performance [36, 132] (See Chapter 3 for more on this). Intermodal correlations resulting from sharing between the senses may make the interface more natural. For example, throwing something into the wastebasket and hearing a smashing noise on a computer reflects real life. Sound also has a greater temporal resolution than vision. This means it is good for representing rapidly changing data. * When information is represented in a visual form users must focus their attention on the output device in order to obtain the presented information and to avoid missing anything. According to Perrott, Sadralobadi, Saberi & Strybel [132] humans view the world through a window of 80 deg. laterally and 60 deg. vertically. Within this visual field focusing capacity is not uniform. The foveal area of the retina (the part with the greatest acuity) subtends an angle of only two degrees around the point of fixation [139]. Sound, on the other hand, is omni-directional. It can be heard without the need to concentrate on an output device, thus providing greater flexibility. Sound does have drawbacks because of its transient nature - once it has been played it cannot be heard again but this may be advantageous, for example, when presenting dynamic, rapidly changing data. * Some objects or actions within an interface may have a more natural representation in an auditory form. Mountford & Gaver ( [119], p 321) suggest sound is useful because "[it] is a familiar and natural medium for conveying information that we use in our everyday lives". Gaver [74] suggests that sounds are good for providing information on background processes or inner workings without disrupting visual attention. Sound is also a very different medium for representing information than graphics. Bly ( [27], p 14) suggests: "... perception of sound is different to visual perception, sound can offer a different intuitive view of the information it presents ...". Therefore, sound could allow us to look at information we already have in different ways. * To make computers more usable by visually disabled users. Developments in graphical user interfaces, such as the Apple Macintosh or Microsoft Windows for the PC, have made it harder for blind people to use computers [63]. In older systems, for example PC's running MSDOS, all the information presented was in text. A screen reader could be attached which would read all the text displayed on the screen in synthetic speech. Thus a blind person had access to all of the same information as a sighted person. With the development of graphical displays, information is presented in a pictorial form; users click on a picture of the application they want, instead of reading its name in a list. A screen reader cannot read this kind of graphical information. Providing information in an auditory form could help solve this problem and allow visually disabled persons to use the facilities available on modern computers [121].
Buxton ( [38], p 3) claims that sighted users can become so overloaded with visual information that they are effectively visually disabled. He says that if our visual channel is overloaded "we are impaired in our ability to assimilate information through the eyes". Therefore research into displaying information in sound for visually disabled users could be used to help the sighted in these situations. This is also the case in `eyes-free' interfaces. For instance, where the user must keep visual contact with other elements of the environment or where vision is otherwise impaired, for example in the cockpit of a fighter aircraft.
The area of auditory interfaces is growing as more and more researchers see the possibilities offered by sound because, as Hapeshi & Jones ( [89], p 94) suggest, "Multimedia provide an opportunity to combine the relative advantages of visual and auditory presentations in ways that can lead to enhanced learning and recall". There are several examples of systems that use sound and exploit some of its advantages. However, because the research area is still in its infancy, most of these systems have been content to show that adding sound is possible. There are very few examples of systems where sound has been added in a structured way and then formally evaluated to investigate the effects it had. This is one of the aims of this thesis.
1.3 WHAT SOUNDS SHOULD BE USED AND WHERE?
Section 1.2 showed that there are many compelling reasons for using sound at the interface. This brings up two fundamental questions: * What sounds should be used at the interface to communicate information effectively? * Where should sound be used to best effect at the interface?
Prior to the work reported in this thesis there was no structured method a designer could use to add sound. It had to be done in an ad hoc manner for each interface. This led to systems where sound was used but gave no benefit, either because the sounds themselves were inappropriate or because they were used in inappropriate places. If sounds do not provide any advantages then there is little point in the user using them. They may even become an annoyance that the user will want to turn off. However, if the sounds provide information users need then they will not be turned off. The work described in this thesis answers these two questions and from the answers provides a structured method to allow a designer (not necessarily skilled in sound design) to add effective auditory feedback that will improve usability. The structured method provides a series of steps that the designer can follow to find out where to use sound and then to create the sounds needed.
There are several different methods for presenting information in sound and two of the main ones are: Auditory icons [74] and earcons [25]. Auditory icons use natural, everyday sounds to represent actions and objects within an interface. The sounds have an intuitive link to the thing they represent. For example, selecting an icon might make a tapping sound because the user presses on the icon with the cursor. Auditory icons have been used in several interfaces. Whilst they have been shown to improve usability [79] no formal evaluation has taken place. One drawback is that some situations in a user interface have no everyday equivalents and so there are no natural sounds that can be used. For example, there is no everyday equivalent to a database search so a sound with an intuitive link could not be found.
Earcons are the other main method of presenting information in sound. They differ from auditory icons in the types of sounds they use. Earcons are abstract, synthetic tones that can be used in structured combinations to create sound messages to represent parts of an interface. Earcons are composed of motives, which are small sub-units that can be combined in different ways. They have no intuitive link to what is represented; it must be learned. Prior to the research described in this thesis, earcons had never been evaluated. The best ways to create them were not known. It was not even clear if users would be able to learn the structure of earcons or the mapping between the earcon and its meaning. This lack of knowledge motivated the investigation of earcons carried out in this thesis. When more was known about earcons a set of guidelines for their production could be created. These guidelines should also embody knowledge about the perception of sound so that a designer with no skill in sound design could create effective earcons.
Neither of the two sound presentation methods above give any precise rules as to where in the interface the sounds should be used. The work on auditory icons proposed that they should be used in ways suggested by the natural environment. As discussed above, this can be a problem due to the abstract nature of computer systems; there may be no everyday equivalent of the interaction to which sound must be added. This work also only uses sounds redundantly with graphical feedback. Sounds can do more than simply indicate errors or supply redundant feedback for what is already available on the graphical display. They should be used to present information that is not currently displayed (give more information) or present existing information in a more effective way so that users can deal with it more efficiently. A method is needed to find situations in the interface where sound might be useful and this thesis presents such a method. It should provide for a clear, consistent and effective use of non-speech audio across the interface. Designers will then have a technique for identifying where sound would be useful and for using it in a more structured way rather than it just being an ad hoc decision.
In the research described in this thesis sound is used to make explicit information that is hidden in the interface. Hidden information is an important source of errors because often users cannot operate the interface effectively if information is hidden. There are many reasons why it might be hidden: It may not be available because of hardware limitations such as CPU power; it may be available but just difficult to get at; there may be too much information so that some is missed because of overload; or the small area of focus of the human visual system may mean that things are not be seen. This thesis describes an informal analysis technique that can be used to find hidden information that can cause errors. This technique models an interaction in terms of event, status and mode information and then categorises this in terms of the feedback needed to present it.
Many uses of sound at the human-computer interface are never evaluated. One reason for this is that research into the area is very new so that example systems are few in number. Most of the interfaces developed just aimed to show that adding sound was possible. However, for the research area to develop and grow it must be shown that sound can effectively improve usability. Therefore, formal testing of sonically-enhanced interfaces is needed. One aim of this research is to make sure that the effects of sound are fully investigated to discover its impact. In particular annoyance is considered. This is often cited as one of the main reasons for not using sound at the interface. This research investigates if sound is annoying for the primary user of the computer system.
The answers to the two questions of where and what sounds are combined to produce a structured method for adding sound to user interfaces. The analysis technique is used to find where to add sound and then the earcon guidelines are used to create the sounds needed. This method is tested to make sure the guidelines for creating sounds are effective, the areas in which to add sound suggested by the analysis technique work and that usability is improved.
1.4 A DEFINITION OF TERMS
1.4.1 Usability
In the section above one of the aims of the thesis was shown to be creating a structured method for adding sound that would increase usability. What is meant by usability in this case? In ISO standard 9241-11 (reported in [19], p 135 and also described in [126]) it is defined as: "The effectiveness, efficiency and satisfaction with which specific users achieve specified goals in particular environments". Bevan & Macleod [19] suggest that effectiveness can be measured by accuracy, efficiency by time and satisfaction by subjective workload measures. This definition of usability will be used when measuring the effectiveness of the structured method for adding sound.
1.4.2 Multimedia and multimodal systems
The research described in this thesis aims to create multimodal interfaces. What is a multimodal interface and how does it differ from a multimedia one? There are, as yet, no accepted definitions of the terms multimedia and multimodal as Alty and Mayes both describe [3,115]. This thesis uses the definitions proposed by Mayes: * Multimedia: A medium is a carrier of information, for example printed paper, video or a bit-mapped display. As Mayes says (p 2): "It may be used to refer to the nature of the communication technology". A multimedia computer system is one that is capable of the input or output of more than one medium [22]. In this definition a computer screen is a multimedia device because it can display text, graphical images and video. The medium of the display can contain pictures, text, etc. * Multimodal: The term mode has many meanings. In computer system dialogues modes put an interpretation on information and affect what the user is able to do at any given point in the system (see Chapter 6 for more on this). Mode refers to the state of the system. Mode can also refer to the human sense that is used to perceive the information - the sensory modality (see Chapter 2 for more on this). This is the standard psychological definition. In this thesis a multimodal interface is defined as one that presents information in different sensory modalities, specifically visual and auditory.
Almost all computer systems are multimedia by this definition. They all have the ability to present information via different media such as graphics, text, video and sound. They are not all multimodal however. Most of the different media they use present information to the visual system. Very few systems make much of their capacity to produce sound. Errors are sometimes indicated by beeps but almost all interactions take place in the visual modality. The aim of this research is to broaden this and make everyday interactions with computers use the auditory modality as well as the visual.
1.4.3 Musical notation used in the thesis
Standard musical notation is used to describe the earcons in this thesis. In this very brief description only the parts of musical notation used by the sounds in the thesis are described. For a more detailed description of the notation used see Scholes [148]. The earcons used are based around the quarter note. Whole notes are four times as long as quarter notes, half notes twice as long, eighth notes half the length, etc. A quarter note rest is a period of silence for the length of a quarter note. These time divisions and their iconic notations are:

The arrangement of notes on the stave (the series of horizontal lines) defines the rhythm of the earcon. An example earcon might look like this:

These are three quarter notes of increasing pitch. A note with a `>' above it is accented (played slightly louder than normal), with a `<' it is muted. A sequence of notes with a `<' underneath indicates that they get louder (crescendo) and with a `>' they get quieter (decrescendo). The height of the note on the stave indicates its relative pitch. This is only a very simple overview of musical notation.
1.4.4 Pitch notation used in the thesis
In addition to describing the notes and rhythms used the octave of the notes must be specified. There are eight octaves of seven notes in the western diatonic system [148]. There are many different systems for notating pitch. The one used in this thesis is described in Scholes. In this commonly used system a note, for example `C', is followed by an octave number, for example: Middle C C1 C2 C3 C4 C5 1046 Hz 523 Hz 261 Hz 130 Hz 65 Hz So A above middle C (440 Hz) would be A3. This system will be used throughout the thesis to express pitch values.
1.5 THESIS AIMS
In this section the main aims of the thesis will be summarised. The overall aim of this research is to provide a structured method that designers can use to integrate sounds into human-computer interfaces. By doing this it is also hoped that sound will be shown to be effective at communicating information and able to increase the usability of systems. Before the method can be created two questions must be answered:
What sounds should be used at the human-computer interface? The main aims of this part of the work are: * To investigate whether earcons are an effective method for presenting structured information in sound; * To show the best way to construct earcons; * To investigate whether their rate of presentation could be increased so that they can keep pace with interactions; * To improve upon the current rules for creating them and produce a set of guidelines for interface designers.
Where should sound be used at the human-computer interface? The main aims of this part of the work are: * To analyse some interactions to investigate whether there are problems due to hidden information; * To find out if using event, status and mode analysis will make useful predictions about where to use sound; * To see if the feedback to make the hidden information explicit can be modelled; * To produce an analysis technique that an interface designer could use to find where to add effective sounds.
These two components will be brought together and the structured method will be evaluated. The aim of the evaluation will be: * To determine the effectiveness of the structured method by investigating if the sounds added improve usability; * To find out if sounds used in this way are annoying to the primary user of the computer system.
1.6 CONTENTS OF THE THESIS
Figure 1.1 shows the structure of the thesis and how the chapters contribute to the two questions being investigated. Chapters 2 and 3 set the work in context, Chapters 4 and 5 investigate what sounds are the best to use, Chapter 6 shows where sound should be used and Chapter 7 brings all the work together to show the structured method in action. The following paragraphs give an overview of each chapter.

Figure 1.1: Structure of the thesis.
Chapter 2 gives an introduction to psychoacoustics, the study of the perception of sound. This is important when designing auditory interfaces because using sounds without regard for psychoacoustics may lead to the user being unable to differentiate one sound from another or being unable to hear the sounds. The main aspects of the area are dealt with including: Pitch and loudness perception, timbre, localisation and auditory pattern recognition. The chapter concludes by suggesting that a set of guidelines incorporating this information would be useful so that auditory interface designers would not need have an in-depth knowledge of psychoacoustics.
Chapter 3 provides a background of existing research in the area of non-speech audio at the interface. It gives the psychological basis for why sound could be advantageously employed at the interface. It then goes on to give detailed information about the main systems that have used sound including: Soundtrack, auditory icons, earcons and auditory windows. The chapter highlights the fact that there are no effective methods in existence that enable a designer to find where to add sound to an interface. It also shows that none of the systems give any real guidance about designing the types of sounds that should be used. One of the main systems, earcons, has not even been investigated to find out if it is effective.
Chapter 4 describes a detailed experimental evaluation of earcons to see whether they are an effective means of communication. An initial experiment shows that earcons are better than unstructured bursts of sound and that musical timbres are more effective than simple tones. The performance of non-musicians is shown to be equal to that of trained musicians if musical timbres are used. A second experiment is then described which corrects some of the weaknesses in the pitches and rhythms used in the first experiment to give a significant improvement in recognition. These experiments formally show that earcons are an effective method for communicating complex information in sound. From the results some guidelines are drawn up for designers to use when creating earcons. These form the first half of the structured method for integrating sound into user interfaces.
Chapter 5 extends the work on earcons from Chapter 4. It describes a method for presenting earcons in parallel so that they take less time to play and can better keep pace with interactions in a human-computer interface. The two component parts of a compound earcon are played in parallel so that the time taken is only that of a single part. An experiment is conducted to test the recall and recognition of parallel compound earcons as compared to serial compound earcons. Results show that there are no differences in the rates of recognition between the two types. Non-musicians are again shown to be equal in performance to musicians. Parallel earcons are shown to be an effective means of increasing the presentation rates of audio messages without compromising recognition. Some extensions to the earcon creation guidelines of the previous chapter are proposed.
Chapter 6 investigates the question of where to use sound. It describes an informal analysis technique that can be applied to an interaction to find where hidden information may exist and where non-speech sound might be used to overcome the associated problems. Information may be hidden for reasons such as: It is not available in the interface, it is hard to get at or there is too much information so it cannot all be taken in. When information is hidden errors can occur because the user may not know enough to operate the system effectively. Therefore, the way this thesis suggests adding sound it to make this information explicit. To do this, interactions are modelled in terms of events, status and modes. When this has been done the information is categorised in terms of the feedback needed to present it. Four dimensions of feedback are used: Demanding versus avoidable, action-dependent versus action-independent, transient versus sustained, and static versus dynamic. This categorisation provides a set of predictions about the type of auditory feedback needed to make the hidden information explicit. In the rest of the chapter detailed analyses of many interface widgets are shown. This analysis technique, with the earcon guidelines, forms the structured method for integrating sound into user interfaces.
Chapter 7 demonstrates the structured method in action. Three sonically-enhanced widgets are designed and tested based on the method. The chapter discusses problems of annoyance due to sound and some ways it may be avoided. The first experiment tests a sonically-enhanced scrollbar. The results show that sound decreases mental workload, reduces the time to recover from errors and reduces the overall time taken in one task. Subjects also prefer the new scrollbar to the standard one. Sonically-enhanced buttons are tested next. They are also strongly preferred by the subjects and they also reduce the time taken to recover from errors. Finally, sonically-enhanced windows are tested. Due to a problem with the experiment it is not possible to say whether they improve usability. In all of the three experiments subjects did not find the sounds annoying. The structured method for adding sound is therefore shown to be effective.
Chapter 8 summarises the contributions of the thesis, discusses its limitations and suggests some areas for further work.
1.6.1 The thesis in terms of the research topics in auditory interface design
How does the work in this thesis fit into the research agenda described in section 1.1.1? The investigation of earcons in Chapters 4 and 5 falls into three of these areas. It investigates the use of non-speech sound. The experiments investigate the best types of sounds to use; the best timbres, pitches, rhythms, etc. The work deals with the mapping of information to sound and how hard these mappings are to learn. Finally, the chapter looks at the structure of sounds. Earcons are investigated to find out if listeners can extract and learn their structure.
Chapter 6 investigates mapping information to sound. The agenda suggests that a method for translating events and data into sound is needed and this is what the research provides. It gives an analysis technique that models hidden information and from this produces rules for creating sounds. The chapter also investigates the sound in relation to graphics, suggesting that sound and graphics can be combined to create a coherent system.
Chapter 7 again looks at the use of non-speech sound and particularly at the annoyance due to sound. It considers sound in relation to graphical feedback. Sounds are shown complementing and replacing graphics.
The thesis does not investigate system support for sound, although from the research the types of sounds necessary in an interface are shown. This knowledge could then be used when deciding what hardware and software are needed to support sound in a computer system. The research also does not investigate user manipulation of sounds.
The work undertaken for this thesis has been shown to address many of the major research issues that Buxton et al. suggest are important for the future of auditory interfaces. The answers gained from this thesis will extend knowledge of how sounds can be used at the interface.

Similar Documents

Premium Essay

Synopsis

...ASMA FATHIMA REG NO: 11SKCMA016 TITLE OF THE STUDY: “A STUDY ON PERFORMANCE MANAGEMENT SYSTEM OF LIFESTYLE INTERNATIONAL PVT LTD” 1. TITLE OF THE STUDY: “A STUDY ON THE PERFORMANCE MANAGEMENT SYSTEM OF LIFESTYLE INTERNATIONAL PVT LTD.” 1.0. INTRODUCTION TO THE STUDY: Performance Management System (PMS) includes activities which ensure that goals are consistently being met in an effective and efficient manner. Performance management can focus on the performance of an organization, a department, employee, or even the processes to build a product of service, as well as many other areas. PMS is also known as a process by which organizations align their resources, systems and employees to strategic objectives and priorities. In organizational development (OD), performance can be thought of as Actual Results vs Desired Results. Any discrepancy, where Actual is less than Desired, could constitute the performance improvement zone. Performance management and improvement can be thought of as a cycle: • Performance planning where goals and objectives are established • Performance coaching where a manager intervenes to give feedback and adjust performance • Performance appraisal where individual performance is formally documented and feedback delivered It is to understand the gap between two things: A performance problem is any gap between Desired Results and Actual Results. Performance improvement is any effort targeted at closing...

Words: 1406 - Pages: 6

Premium Essay

Hamilton Power Tools (a)

...needs, motives, attitude and values at a sub-conscious level. Purpose of research: The research was primarily exploratory to gain insights into reasons why people make certain purchases. Mr. Campagna also wanted to get a flavour of language people use in talking about chain saw. Analysis of method: The research was conducted in states of Illionois and Wisconsin. People who were selected for TAT were screened on basis of whether they planned to purchase a chain saw in next 12 months or already owned a chain saw or had used a chain saw in past. However this was the only information collected, ideally some more information must have been collected regarding their demographics and more regions could have been considered. They restricted the sample to only two states. How should Conway and Baggins respond to Hamilton’s question? Hamilton...

Words: 856 - Pages: 4

Free Essay

Marketing Research

...All of the following data are demographic data except a. income b. age c. education d. residence e. religion * Data Types The following question elicits _____ data. How satisfied are you with the last flight you took with American Airlines? Very Somewhat Neutral Somewhat Very Dissatisfied Dissatisfied Satisfied Satisfied 1 2 3 4 5 a. demographic b. psychographic c. attitude d. behavioristic Types of variables marketing researchers may work with include all of the following except a. nominal b. ordinal c. logistic d. ratio The variable in which numbers serve only as labels to identify or categorize objects or events is the ____. a. nominal variable b. ordinal variable c. interval variable d. ratio variable The following question will result in a ____ variable. Which is your favorite Yogurt brand? __ Yoplait __ Dannon __ Chobani __ Stonyfield __ Other () a. nominal variable b. ordinal variable c. interval variable d. ratio variable Which type of scale is the following question? Please rank the importance of the following product features in your decision to buy a laptop computer. (1=most important, 4=least important) a. Rank order b. Likert scale ...

Words: 679 - Pages: 3

Premium Essay

Argumentative

...200 workers who responded to the survey questionnaires expressed a high level of interest in the topics of corporate restructuring and redesign of benefits programs. However, a critical review of the claim and its premise cast some doubts on the validity of the argument. First, corporate restructuring and redesign of benefit programs is a small part of management issues and thus cannot be used as a basis to say workers have interest in management issues. Second, for workers to have merely indicate on a questionnaire that they have interest in the topics of corporate restructuring and design of benefit programs is not enough to conclude that they actually do it in reality. Finally, a generalization made from the result of a survey with a sample size of 1,200 workers without stating the population size is not adequate. First and foremost, the discussion will touch on the inadequacy of the premise as against the claim. With this, I state that, corporate restructuring and redesign of benefit programs is a small part of management issues and thus cannot be used as a basis to say workers have interest in management issues. Management issues encompass several measures. These are inclusive of spinning of departments into agencies to enhance efficiency, changing of product lines, merging with or acquiring of other firms and so on. Again, the emphasis of benefit programs is so obvious that workers will be concerned with since it directly affect them thereby resulting in the kind of response...

Words: 498 - Pages: 2

Premium Essay

Sampling Design

...(1) Assign a single number to each element in the sampling frame. – (2) Use random numbers to select elements into the sample until the desired number of cases is obtained. • The method is not very different from winning a lottery. 2. Systematic Sampling • Steps: – (1) Calculate the sampling interval as the ratio between population size and sample size, I = N/n. – (2) Arrange all elements in the population in an order. – (3) Select a case in the first interval randomly. – (4) Select every ith case from this point. 2. Systematic Sampling (continued) I I 1st element, randomly chosen I I I I – Systematic Sampling is easier and simpler than SRS – The text warns of a danger to this method. What is it? 3. Stratified Sampling • Stratified sampling is more complicated than SRS. The advantage is the guaranteed representativeness in some important characteristics. • For example, say that we want to select a sample of 100 individuals. Sex ratio in the sample is up to chance if we do SRS. We can guarantee the 50-50 split if we do stratified sampling: Stratified Sampling, Graphic Representation Population SRS SRS Sample • Stratified sampling is often used to reduce the variability of a sample. Oversampling, Graphic Representation Population SRS SRS Sample • Increasing the representation of a group in a sample. This is often done when groups are very different in size – e.g., race 4. Cluster Sampling • Cluster sampling is...

Words: 921 - Pages: 4

Free Essay

Irreg

...INTRODUCTION The Study is entitled “IRREGULAR SUDENTS CAUSES AND EFFECTS TO ITSELF”. The researchers chose this topic because nowadays, the researchers have noticed that there is an increasing population of irregular students. The researchers would like to know what causes them to become an irregular and the effects of being one. STATEMENT OF THE PROBLEM The main Problem is about the causes and effects of being an irregular student. The study seek to solve the following sub-problems: 1. What is the percentage of CITHM Tourism irregular students? 2. What are the causes that make the Tourism students irregular? 3. What are the effects of being an irregular student to the following? a. Grades/Class performance b. Schedule c. Course Completion d. Financially e. Social Life/Classmates 4. What are the actions being implemented by the college to minimize this problem? OBJECTIVES OF THE STUDY 1. To know the percentage of CITHM Tourism irregular Students. 2. To determine the causes that make the Tourism students irregular. 3. To find out the effects of being an irregular student to the following. a. Grades/Class performance b. Schedule c. Course Completion d. Financially e. Social Life/Classmates 4. To know the actions being implemented by the college to minimize this problem. BACKGROUND OF THE STUDY (Discuss the significance of the study, how the study contributes to existing knowledge, social relevance of the study...

Words: 597 - Pages: 3

Premium Essay

Sampling

...sampling Cluster sampling is a sampling technique where the entire population is divided into groups, or clusters and a random sample of these clusters are selected. All observations in the selected clusters are included in the sample. Cluster sampling is typically used when the researcher cannot get a complete list of the members of a population they wish to study but can get a complete list of groups or 'clusters' of the population. It is also used when a random sample would produce a list of subjects so widely scattered that surveying them would prove to be far too expensive, for example, people who live in different counties in the Country. Advantages One advantage of cluster sampling is that it is cheap, quick, and easy. Instead of sampling the entire country when using simple random sampling, the research can instead allocate resources to the few randomly selected clusters when using cluster sampling. A second advantage to cluster sampling is that the researcher can have a larger sample size than if he or she was using simple random sampling. Because the researcher will only have to take the sample from a number of clusters, he or she can select more subjects since they are more accessible. Disadvantages One main disadvantage of cluster sampling is that is the least representative of the population out of all the types of probability samples. It is common for individuals within a cluster to have similar characteristics, so when a researcher uses cluster sampling, there...

Words: 1337 - Pages: 6

Premium Essay

Asbitch as Shit

...Definition of Terms Target population * the population we want to study Sampled population * the population from where we actually select the sample Sample * these are the elements from the sampled population who are actually selected to participate or to be the subject in the study Sample size * Total number of elements in the sample SAMPLING * the process of selecting a small number of elements from a larger defined target group of elements such that the information gathered from the small group will allow judgments to be made about the larger groups SAMPLING TECHNIQUES * PROBABILITY SAMPLING a method of selecting a sample wherein each element in the population has a known, nonzero chance of being included in the sample. Simple Random Sampling a probability sampling method wherein all members of the population have equal chances of being included in the study. When to use: * If the members of the population are not so spread geographically. * If the members are homogeneous with respect to the characteristic under study. Systematic Sampling probability sampling method wherein the selection of the first member (random start - r) is at random (using simple random sampling) and the selection of the other members in sample is systematic by successively taking every kth member from the random start, where k is the sampling interval. When to use: * If the arrangement of the members is according to magnitude...

Words: 820 - Pages: 4

Premium Essay

Home Work

...1.12 What is the difference between a sample and a population? In most studies, it is difficult to obtain information from the entire population. We rely on samples to make estimates or inferences related to the population. Population means the population of the whole area. Sample means a sample of people taken out of the population to be tested or studied. 1.13 What is the difference between a statistic and parameter? The difference between parameter and a statistic is that a parameter is a number obtained by calculation from a population while statistic is a number calculated from a sample. A statistic is usually used to estimate a parameter. 1.22 A Gallup poll indicated that 74% of Americans who had yet to retire look to retirement accounts as major funding sources when they retire. Interestingly, 40% also said that they looked to stocks or stock market mutual fund investments as major funding sources when they retire. (data extracted from D.Jacobs, “Investors Look Beyond Social Security to Fund Retirement,” www.gallup.com, March 28, 2011). The results are based on telephone interviews conducted March 24, 2011, with 1,000 or more adults living in the United States, aged 18 and older. a. Describe the population of interest. They are the Americans that have not retire yet. b. Describe the sample that was collected. They are the 18 and older group of adults. c. Is 74% a parameter or a statistic? Explain. It is a parameter...

Words: 1086 - Pages: 5

Free Essay

Jaffa

...INTRODUCTION Definitions Each country has its own currency through which both national and international transactions are performed. All the international business transactions involve an exchange of one currency for another Scope of the study * The study can help in analyzing Growth in currency derivatives. * Companies are looking to get a competitive edge * Quick returns are possible for short term profits in currency derivatives * Future growth of currency derivatives OBJECTIVES OF STUDY * OBJECTIVES OF THE STUDY The basic idea behind undertaking Currency Derivatives project to gain knowledge about currency future market. * To study the basic concept of Currency future * To study the exchange traded currency future * To understand the practical considerations and ways of considering currency future price. * To analyze different currency derivatives products. Limitations of the Study Every study is bound by limitations and as such this is no exceptions. 1. The analysis was purely based on the secondary data. So, any error in the secondary data might also affect the study undertaken. 2. The currency future is new concept and topic related book was not available in library and market. 3. Confidential matters were not disclosed by the company. 4. There were time constraints. Existing & proposed product Produts and services 1.Equity Trading The best way...

Words: 2725 - Pages: 11

Premium Essay

Sampling

...size of research population, it is not feasible to test all the individuals of the population since it will take too much time and will be expensive as well. So the researchers take few individuals from the research population ( a subset of the set of target population) using sampling techniques. These techniques helps to take out sample as per the requirements of the type of research that is to be conducted. A research population is also known as a well-defined collection of individuals or objects known to have similar characteristics. All individuals or objects within a certain population usually have a common, binding characteristic or trait. Usually, the description of the population and the common binding characteristic of its members are the same. "Government officials" is a well-defined group of individuals which can be considered as a population and all the members of this population are indeed officials of the government. There are various sources from which a sample is created. A set of all these sources is called a Sampling frame from which the sample is selected. With the help of sampling frames, researchers are able to select the sample population from the target population that will be tested for the research or survey. A sampling frame should have the following characteristics: Completeness: A frame should be complete in a sense that all the individuals of the target population should be covered in the frame. In case we are...

Words: 4006 - Pages: 17

Premium Essay

Random Sampling Dq

...Simple Random Sampling is done when every individual subject in the population has an equal chance of being selected for the sample, without any bias (Explorable). For example, if a researcher wants to represent the population as a whole, they can pick random numbers or names out a hat or use a program to randomly choose names so the information is not biased. Stratified Sampling is performed by, dividing the population into at least two (or more) groups or sections, which share certain characteristics, called “strata” (Explorable). For example, a researcher who wants to compare the average economic status of different racial groups may use this technique in order to divide the population into groups based on race and ethnicities and then compare the whole average from each ethnic group. Cluster Sampling is done by dividing the population into separate sections or “clusters” and then picks a cluster randomly and chooses all the members from those clusters for the sample (Explorable). For example, using a geographical cluster, in order to look at the academic performance of students. The researcher can divide Nassau County in Long Island into clusters based on the towns. Then, randomly select a certain number of these clusters or towns and include all the students from those clusters to be part of the sample. Systematic Sampling is performed by, using and selecting a point at which to begin and then selecting every x number after that point (Explorable). For example,...

Words: 391 - Pages: 2

Free Essay

Business Research

...” 2015). Quantitative research “is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.” ("What Is Quantitative Research?” 2015). There also are descriptive and statistical approach’s in this paper that will help with understand what is best for you business research. When constructing a business research there are several sampling methods that can be used. Some sampling methods would be simple random sampling, systematic sampling, cluster sampling and quota sampling and etc. The article I chose to do is called Qualitative and quantitative methods for sampling zooplankton in shallow coastal estuaries. “Many different devices are used for sampling zooplankton. Every sampler has its advantages and limitations in terms of sampling ease and efficiency, which is why hydro biologists search for devices that could increase sampling efficiency and decrease human effort (Nunez et al. 2008).” In this article they used the plankton net sampling method and it is used to sample the lake or pond.” These sampling methods all have their strengths and weakness and to choose...

Words: 1078 - Pages: 5

Premium Essay

Walmart

...Population/Sampling Method Wal-Mart is a giant retail cooperation that is not able to provide adequate pay and benefits to the current employees (“Making change at Wal-Mart, 2014). One possible solution concerning this issue is to conduct research and to properly organize a way to survey or interview employees who are being directly affected. The target group in this research project would be Wal-Mart employees that are willing to participate in the study. These employees will range from different age groups, various backgrounds and cultures. Access to these employees would be during work hours or before or after work. Employees could come in early or stay late. Interviews could also be performed on days when business is slow. There are several types of sampling methods that can be used such as: simple random sampling, stratified sampling, systematic sampling, and cluster sampling (“Choosing a Sampling Method”, 2013). Random sampling is an effective way to measure the perspective of a group of people that is too large to interview (“Basics of choosing a survey population”, 2008). In this research, the random sampling will be the method used so that favoritism or being bias does not occur. Instruments Used Often times large groups of people are broken down into smaller groups because it can be too expensive and too time consuming (“Basics of choosing a survey population”, 2008). Some examples of instruments used to collect data are : informal and formal surveys, direct and...

Words: 982 - Pages: 4

Free Essay

Business Research on 3g

...Chapter 1: Introduction 1.1 Background “3G, short for third Generation, is the third generation of mobile telecommunications technology” (Geneva, 2002). 3G telecommunication networks support services that provide an information transfer rate of at least 200 kbit/s. Later 3G releases, often denoted 3.5G and 3.75G, also provide mobile broadband access of several Mbit/s to smart phones and mobile modems in laptop computers. “3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV. This is a set of standards used for mobile devices and mobile telecommunication use services and networks that comply with the International Mobile Telecommunications-2000 (IMT-2000) specifications by the International Telecommunication Union3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV” (Smith and Collins, 2000). 3G technology is the result of research and development work carried out by the International Telecommunication Union (ITU) in the early 1980s. 3G specifications and standards were developed in fifteen years. The technical specifications were made available to the public under the name IMT-2000. “The communication spectrum between 400 MHz to 3 GHz was allocated for 3G. Both the government and communication companies approved the 3G standard” (CDG Market Trends and Facts). “The first pre-commercial...

Words: 2540 - Pages: 11