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Introduction to Green Marketing

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Introduction to Green Marketing
Green marketing is a brand that offers ecofriendly items that are appealing to consumers, and the items that consumers purchase is okay because they are willing to pay the price for it. It is something that has gained recognition in public and business life because of global threatening down to every day home use. People are wanting to do more for the environment. In green marketing there are key principles which are: the precautionary principle and the hanover principle. It has been stated that people think green marketing is at a loss already. Somehow this is not all bad news, reason being an example, “a growing number of people are willing to pay a premium for organic foods because, whether it is actually true or not, they believe organic food to be healthier, tastier and safer.4 Likewise, some consumers have been willing to pay an up-front premium for energy-efficient, water-conserving washer and dryer units (although the price premium has diminished recently)” (Ginsberg, 2004).
The precautionary principle is has multiple items under it. The reason for the precautionary principles is that as business owners we can do things with care and consideration in mind for the environment and the damage we are trying to prevent or minimize. This principle can be used by business owners at any time so that they are working in an ethical manner and taking care as not to destroy the environment. For example restaurant owners that serve canned or bottled beverages can make sure they recycle so they not produce excess waste in the general trashcans. The precautionary principle deals with mainly human and environmental health. It is important to be mindful and careful when dealing with chemicals or toxins because that is harmful to the environment. Asbestos is an example that is a fire blocker that is a natural retardant that was developed for

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