Premium Essay

Introduction to Retail Business

In:

Submitted By arisonandreas
Words 3361
Pages 14
PIGGLY WIGGLY : A SUPERMARKET FRANCHISING GIANT

PIGGLY WIGGLY (WWW.PIGGLYWIGGLY.COM) is a franchisor with over 6000 supermarket units that span the southern states from Louisiana to north Carolina. In addition, Piggly Wiggly franchises about 20 stores in Wisconsin that are owned and operated by fresh brands (www.freshbrands.com) , a wholesalers that uses the fresh brands name. Any independent supermarket can become a Piggly Wiggly franchisee by signing a franchise agreement and paying a percentage as sales as a royalty. In 2002, progressive grocer honored Piggly Wiggly with an award of excellent, based on the firm’s successful marketing efforts for its franchisees. The company pays strict attention to such elements as developing specifications for store signs to assure a uniform image managing a private-label program, arranging for special purchases for its franchisees, planning special promotion, and so on. Piggly Wiggly provides extensive purchasing assistance for its franchises by arranging for both private-label and national-brand programs. Piggly Wiggly’s private-label program includes about 1000 products in more than 200 categories. The franchisor handles all of the management responsibilities for its private-label line, including setting product specifications, choosing suppliers, monitoring quality, and package design. Although

Piggly Wiggly is owned by Fleming companies (www.fleming.com) , a major grocery wholesaler, its franchised store do not have to purchase from Fleming. Some of the privatelabel products are bought from Fleming; others are acquired from various sources.

Through a centralized purchasing program for national brands, Piggly Wiggly franchisees have access to deals that would be otherwise unavailable to them. According to Piggly Wiggly’s president, “we do top-to-top meetings with manufacturers in which we present ourselves as a

Similar Documents

Premium Essay

Reaerch Project on Eretailing

...Growth of E-Retailing in India By: Shifa Hashmi MBA – 1 Year Tapmi School of Business, Jaipur Abstract Consumer’s perception regarding shopping has been changed with the introduction of Internet media. Retail industry has witnessed major revolution in the changing technology oriented business scenario of 21st century in India. Internet has shrunk the entire World. The rules of the game in retailing are fast changing with the introduction of Information Technology. The e Retailing website is the front door of the online store that interacts between the e-retailer and consumers. The electronic retailing (e-Tailing, e-Retailing, internet retailing etc.) is the model of selling of retail goods using electronic media, in particular, the internet. E-Retailing is a subset of e-Commerce (Electronic Commerce). E-Retailing accounts for about 10% of the overall growth of e Commerce market. The growth in the e-Retailing market is driven by the need to save time by urban India. It is estimated that 2.5 billion internet users, access to internet has played a significant role in growing the business markets. The Internet gives retailers an instrument for: broadening target markets, enhancing consumer relationships, extending product lines, improving cost efficiency, improving consumer communications, and delivering customized offers. E-Retailers serve 24 hours x 7 days in a hassle free manner to consumers. Along with advantages of e-Retailing some major issues...

Words: 960 - Pages: 4

Premium Essay

Marketing

...INTRODUCTION- The word retail has its origin in French word retaillier and means “to cut a piece’’ or “to break bulk’ “Retailing is the sale of goods and services to the ultimate consumer for personal, family or household use.” According to Kotler: “Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use” Retailing may be understood as the final step in the distribution of merchandise for consumption by the end consumers. Retailing is responsible for matching final consumer demand with supplies of different marketers. Retailing is high intensity competition industry, The reasons for its popularity lie in its ability to provide easier access to variety of products, freedom of choice and many services to consumers. The Indian retail is dotted by traditionally market place called bazaars or haats comprises of numerous small and large shops, selling different or similar merchandise  -India retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, changing lifestyles, and favorable demographic patterns. A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural  It is the second fastest growing economy...

Words: 526 - Pages: 3

Premium Essay

Business Dimensions

...consumer demand and greater disposable income has given opportunity of retail industry to grow and prosper. They expect quality products at decent prices. Modern retailers offer a wide range of products and value added services to the customers. Hence this has resulted into growth of organised retailing in India. Growing consumerism would be a key driver for organized retail in India. Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating the convergence (meeting) of consumer tastes. 2. Increase in the number of working women: Today the urban women are literate and qualified. They have to maintain a balance between home and work. The purchasing habit of the working women is different from the home maker. They do not have sufficient time for leisure and they expect everything under one roof. They prefer one-stop shopping Modern retail outlets therefore offers one store retailing. 3. Value for money: Oganised retail deals in high volume and are able to enjoy economies of large scale production and distribution. They eliminate intermediaries in distribution channel. Organised retailers offer quality products at reasonable prices. Example: Big Bazaar and Subhiksha. Opportunity for profit attracts more and more new business groups for entering in to this sector. 4. Emerging rural market: Today the rural market in India is facing stiff competition in retail sector also. The rural market in India is fast emerging as the rural...

Words: 1021 - Pages: 5

Premium Essay

Report on Business Communication

...INTRODUCTION Our research topic is “The barriers to open ‘Tukitaki’ retail chain shop”. Tukitaki is a new retail chain store that caters to the middle class and upper middle class community in Dhaka. The store is an upscale international grocery, food, toiletries and cosmetic with a distinct menu. Our focus is to provide beverage, drinks, fruit, vegetables, healthy food, baby products etc. we want to become the central hub of shopping activity for the local middle class population as well other who enjoy buying quality product and healthy food items in a reasonable price. Our purpose of research is to understand the challenges and barriers to open the ‘Tukitaki’ retail shop. In the past decade, retailers have invested billions of dollars on advertising and technology to attract customers and get the right product in the right store at the right time at the right price. Retailers have invested in new technologies such as wired and wireless networks, supply chain systems, planning software, and more to improve efficiency and reduce costs. At the same time, retailers have spent significant time and money developing and implementing marketing and merchandising strategies to drive increased customer foot traffic and build customer loyalty. In 2008, Wal-Mart alone is estimated to have spent about $1.7 billion on advertising, and that was just for its U.S. stores. In the same year, retail supplanted the automotive industry as the number one ad spender in the U.S., based on measured...

Words: 5850 - Pages: 24

Premium Essay

Hair Care

...rates. South African salons unaffected by economic downturn Chemical relaxing and African hair styling most popular services accounting for almost all salon business. Products formulated to suit new service combinations – such as colouring relaxed hair – in demand, command premium prices in salons The South African haircare market - both professional and consumer - is growing in double digits and this strong growth is expected to continue for 2010 and beyond. Hosting the World Cup may have inspired the country but the economic fundamentals are extremely positive. The economy develops and employment expands in South Africa. The number of people in image or appearance conscious workplaces - such as consumer service industries, media sector and the professions - is growing strongly. The middle classes, in particular the black middle class, are increasing in size and influence. In South Africa patterns of consumption of hair services and products differ by consumer segment and by ethnic group. The ethnic African segment is the single largest consumer group and this market has the most potential. As one salon expert in Johannesburg explained, “There is a big market for ethnic hair. These needs have to be addressed” Chemical relaxing and African hair styling are the most popular services accounting for almost 80% of salon business. Hair relaxing is the leading service category and will continue to be the mainstay of the African professional and consumer hair care market. The complex relaxing...

Words: 2263 - Pages: 10

Premium Essay

Us Pharmaceuticals of Korea

...Contents 1. Introduction to Sales and Distribution Management Introduction 1 Evolution of Sales Management 1 What is Sales Management? 2 Nature and Importance of Sales Management 2 Relationship Selling 3 Varying Sales Responsibilities/Sales Positions 4 Importance of Personal Selling and Sales Management 4 Role and Skills of Modern Sales Managers 4 Skills of a Sales Manager 6 Types of Sales Managers/Sales Management Positions 6 Top-level (Strategic) Sales Managers 6 Middle-level (Tactical) Sales Managers 7 First-line (Operational) Sales Managers 7 Staff Sales Management Positions 8 Sales as a Career 8 Rewards in Sales Career 8 Salesperson to Sales Manager 9 Changing Role of a Salesforce 9 Women in Sales 11 Sales Objectives, Strategies and Tactics 12 Sales Objectives 12 Sales Strategies and Tactics 12 ii vii ix xiii xv 1 xviii Contents Emerging Trends in Sales Management 13 Global Perspective 13 Revolution in Technology 14 Customer Relationship Management (CRM) 14 Salesforce Diversity 14 Team Selling Approach 14 Managing Multi-channels 15 Ethical and Social Issues 15 Sales Professionalism 15 E-Selling 16 Linking Sales and Distribution Management 16 Distribution Channels 18 Maximising Customer Service 18 Sales Operations Planning 19 Summary 20 Glossary of Key Terms 21 Conceptual Questions 22 Objective Type Questions 23 Application Questions 24 Reference Notes 24 Case 1.1: PI Foods Ltd.—Managing Sales and Distribution 2. Personal Selling: Preparation and Process Introduction: The...

Words: 3416 - Pages: 14

Premium Essay

Information Systems Supporting Business Processes

...supporting Business Processes Unit Code: CIS 13 Assignment 1 – Part B Executive Summary The ANZ Bank has an organisational structure which is divided into geographic location. The focus of this report is on the Australian Division and The Retail Distribution Functional Area. All functional areas within any business are support by a number of business processes. One business process which supports ANZ’s Retail Distribution functional area is Retail Lending. This particular business process plays a big part in creating revenue and ensuring that any risks in lending are kept to a minimum. Management and sales staff within Retail Lending use two types of Information Systems (IS), Hogan and Seibel Customer Relationship Management (CRM). It is these IS which allow ANZ to create their revenue and ensure the appropriate risk assessment is being use. Information Systems are used in all types on businesses globally; they add value to the organisation and also to the customers. Table of Contents Executive Summary 2 1. Introduction 4 2. Retail Distribution – Functional Area 4 2.1. Business Process 4 3. Customer Information System – CSC HOGAN Systems 5 3.1. Supporting Business Process 5 3.2. Value Add 5 3.3. Inputs, Outputs and Feedback 5 3.4. Requirements 5 4. Customer Relationship Management System - SEIBEL 5 4.1. Supporting Business Process...

Words: 1928 - Pages: 8

Premium Essay

Role of Technology

...Technology Technology is utilized in the retail environment to allow more greater and meaningful interaction with the customer and headquarters for a better understanding of store operations. The retail business has been around for many years. Retail has been in progress with the public commonly where people in the neighborhood would shop for needed items. As societies highly developed with people increase leading to expanded in different places, and newly developed technologies gave rise to interconnectivity as well as easily communicating with the society. One of the most critical technologies in the retail business today is point of sales purchase (POS). POS system is one of the most fast and efficient system for retail business. Technology Most all shoppers go the store with a credit or debit card to avoid carrying great amount of cash. When people enter the store he or she most likely does not know the vast amount and level of style of the technology needed to keep the store running. “Technology resource from mainframe only to today’s highly complex, interconnected, wirelessly networked business environment” (Rainer 2009). Using technology is an opportunity to enhance retail shopping experience, produce new retail channels, and offer new and more different products efficiently. The retail industry modified technologies for use in their stores and operations and is always changing the retail atmosphere. The retail marketplace has broken technology in such distinctive...

Words: 599 - Pages: 3

Premium Essay

Mnc's Effect on Local Businesses in Retailing Sector (India)

...MNC's Effect on Local Businesses in Retailing Sector (India) Contents Abstract 1 Introduction 2 Literature Review 2 Effect of MNC’s into Indian Retail Market 5 Advantages 5 Disadvantages 7 Hypothesis 8 Conceptual Model 8 Conclusion 10 References 10 Abstract Globalization paved the way for entrepreneurs to expand their wings beyond their respective counties. MNCs exploit the business opportunities in other countries based on the FDI policies in those countries. This has both advantages and disadvantages to the target country. The MNCs have their impact on the economy and people of countries in which they operate business. This paper focuses on the impact of MNCs on local businesses in retail sector in India. The report review existing literature which provides insights into FDI policies in India, the level of FDI allowed by Indian government with respect to single –brand and multi-brand foreign companies, the advantages, opportunities, risks, threats and disadvantages of allowing MNCs into retailing sector in India. Introduction Retailing is the business taking up by individuals or families in India. Generally mom and pop kind of businesses operate in retail sector. The retail sector has tremendous growth in India. Moreover retailing is a profitable business in India. Since India is the country with huge population, naturally it is the correct destination to foreign investors to get profits from the market. India has been traditionally depending...

Words: 2743 - Pages: 11

Premium Essay

Amazon

...Carlton Thomas The Effects of Internet on Business Introduction The emergence of internet and related online technologies dramatically changed the way the world operates. Internet based applications keep the world connected and specifically enhances the flow of information regardless of geographical restrictions. Evidently, such dramatic improvements in information flow have had tremendous effects on the way companies run their day to day operations. The business sector chosen for this assignment is online retail industry, which constitutes a significant portion of current business transactions. The modern business world greatly depends upon the online retail industry as this sector provides customers with many shopping conveniences and time benefits. This paper will specifically discuss online retail industry, and analyze how internet related capabilities have impacted marketing and sales practices, distribution, governmental activities, bill paying, and banking transactions in this sector. To illustrate the changes clearly, the paper will give a specific focus on the Amazon, a US based multinational E-commerce company headquartered in Seattle. Online Retail Industry Undoubtedly, emergence of internet contributed to the development of online retail industry. Business houses realized that internet based operations would be an effective way to expand their market coverage and thereby improve market share. However, companies identified that technological innovations and efficient...

Words: 1618 - Pages: 7

Premium Essay

Fashion Trade

...Business enviroment research Retail trade Members: Tatiana Kazinik, Valeriya Kostyukovskaya, Angelina Ilmast. Pobba 14 Degree Programme in International Business Introduction. Retailers are business firms engaged in offering goods and services directly to consumers. In most—but not all—cases, retail outlets are primarily concerned with selling merchandise. Typically, such businesses sell individual units or small groupings of products to large numbers of customers. A minority of retailers, however, also garner income through rentals rather than outright sales of goods (as in the case of enterprises that offer furniture or gardening tools for rent) or through a combination of products and services (as in the case of a clothing store that might offer free alterations with the purchase of a suit). Retail trade is widely known as a very competitive area of commercial endeavor, and observers note that many fledgling retail establishments do not survive for more than a few years. Indeed, competition for sales has become so great that consumers have seen a marked blurring of product lines among retailers. Increasingly, retailers have taken to stocking a much greater variety of goods than their basic industry classification would indicate (bookstores, for example, increasingly stock music products, while food, liquor, office supplies, automotive supplies, and other wares can all be found in contemporary drug stores). This development further complicates efforts to establish...

Words: 409 - Pages: 2

Free Essay

Revolutionizing the Retail Sector

...In the effort to revolutionize the retail sector, DigiPoS faced a number computing problems when upgrading the system. According to Debra (2008), DigiPoS was led by the desire to meet customers’ need and maximize on their investments while maintaining its competitive advantage being a leading provider of strong POS software and other technologies. This could be achieved by ensuring that the system was upgraded to make sure that the organization was able to reach their customers in time with the right quality. In the opinion of Shinder (2008), this led to a number of problems; DigiPoS being a large organization, used a large sum of money to carry out research on the best system to invest in, which organization gives the most affordable and good quality. This would be a great challenge whenever there was even the slightest need for deviation at the end of the research. It would be expensive to change, as it would need more or equal finance and time. The duration of time taken for research and finances used would be wasted should the upgrade fail. There were also chances of getting incompatible components or those that may cause the system to crash. That would lead to loss of very important information about customers. It would also be costly, as the organization will have to organize finances to purchase another one (Debra, 2008). When this happens, the organization would lose their reputations and lose customer loyalty that they have since enjoyed. Upgrading a system involves closure...

Words: 1409 - Pages: 6

Premium Essay

Bongga

...CHAPTER ONE: INTRODUCTION In this chapter an introduction of the research study is provided. This chapter contains the background of the study, statement of the problem, objectives of the study, significance of the study, limitation of the study, scope of the study and assumptions. Job performance is influenced by many factors. According to Kreitner and Kinicki (2007), performance management is continuous cycle of improving job performance with goal setting, feedback and coaching, and rewards and positive reinforcement. In this study the focus is given to financial compensation. A research will be conducted at supermarkets in San Jose Del Monte to see how financial compensation affects job performance of the employees. The question that has prompted this research is what degrees at which the salary, bonuses, benefits and commissions collectively or individually have influence on employee performance? Job performance is a measure of compensation but it is only one part of it. Compensation generally is a key factor in productivity, organizational effectiveness as well as in the well being of people. The way people are compensated is an aspect of the organizations in different parts of the world; manage the disjuncture between life at work and life outside work. Financial compensation schemes based on pay are often developed in individualistic cultures, where the relationship with employees is seen as instrumental and contractual. This may be based on the achievement motive perspective...

Words: 1450 - Pages: 6

Premium Essay

Impact of Culture on Organozation

...“ISSUES AND CHALLENGES IN RETAIL SECTOR AND FOREIGN DIRECT INVESTMENT IN INDIA AND ACROSS THE WORLD” INDRAJIT MITRA B.Sc. LL.B., 4th Sem. 1B-57, KIIT LAW BOYS HOSTEL, CAMPUS 16, KIIT SCHOOL OF LAW, KIIT UNIVERSITY, PATIA, BHUBANESWAR- 751024, ODISHA. Email- imitrakls31@gmail.com Mobile- 09438173993. Abstract Technology has transformed the buying behavior of customers everywhere. Technology in the store is all moving toward integration and more and more savvy customers. Point Of Sale is undergoing major changes because of broadband access, the need and ability for inventory visibility, customers ordering online, returns and pick- up in the store and also the movement toward an ASP (application service provider) model. It is broadband that will help to transfer the information fast and help retailers to serve their customers on time. Business Intelligence & CRM: Learning from International Markets-Customer service and customer satisfaction are the backbone of customer relationships. If an organisation can accurately monitor and measure customer service factors and customer satisfaction, it is easier to make appropriate corrections and ensure customer retention, good client references and new customer acquisition. POS (Point Of Sale)-Point of Sale is a place where actual sale of goods or services occurs. It often refers to the physical cash transfer that takes place between the customer and the seller or the service provider. Third...

Words: 3142 - Pages: 13

Free Essay

Retail Report R

...Introduction.......................................................................... 2 Benchmark for effective reporting................................... 2 The four things that retailers manage............................ 2 Life cycle management .................................................... 3 Informing, alerting, uncovering? ................................... 4 Getting to insight.............................................................. 5 Transforming Insight into action ................................... 5   RETAIL   REPORTING   ROADMAP  WHITEPAPER      Tranforming action into Knowledge ............................. 6 Obstacles to effective reporting........................................ 6 Legacy systems ................................................................. 6 Inconsistent measures...................................................... 7 Media limitations ............................................................. 7 Overlapping software tools ............................................ 7     By Bill Robinson  Senior Executive, QuantiSense  Professor of Marketing, Towson University      Driving business process................................................. 8 Where and when .............................................................. 8 Levels of expertise............................................................ 8 Continuous improvement............................................... 9 Key issues .................................

Words: 4202 - Pages: 17