INTRODUCTION
Our research topic is “The barriers to open ‘Tukitaki’ retail chain shop”.
Tukitaki is a new retail chain store that caters to the middle class and upper middle class community in Dhaka. The store is an upscale international grocery, food, toiletries and cosmetic with a distinct menu.
Our focus is to provide beverage, drinks, fruit, vegetables, healthy food, baby products etc. we want to become the central hub of shopping activity for the local middle class population as well other who enjoy buying quality product and healthy food items in a reasonable price. Our purpose of research is to understand the challenges and barriers to open the ‘Tukitaki’ retail shop.
In the past decade, retailers have invested billions of dollars on advertising and technology to attract customers and get the right product in the right store at the right time at the right price. Retailers have invested in new technologies such as wired and wireless networks, supply chain systems, planning software, and more to improve efficiency and reduce costs. At the same time, retailers have spent significant time and money developing and implementing marketing and merchandising strategies to drive increased customer foot traffic and build customer loyalty.
In 2008, Wal-Mart alone is estimated to have spent about $1.7 billion on advertising, and that was just for its U.S. stores. In the same year, retail supplanted the automotive industry as the number one ad spender in the U.S., based on measured spending. In 2008, the Miscellaneous Retail category of advertisers (not including Department Store or Home Furnishing/Building Supply) spent $8.4 billion on advertising in the U.S.
Most of the technology retailers have implemented in the previous ten years has enabled improved performance in one functional area, such as merchandising, marketing, or supply chain. Although these applications