The inverted pyramid method is very effective to use when employees need to be informed regarding an action required like for an enrollment plan or any changes made in a benefit plan. In the example given in the book on (page 66) Sheila’s inverted Pyramid approach in communicating a long-term disability program was broken down into
1) Introducing in High Level Concept about the program as;
• Protect your income if you can’t work long term (lasting more than 26 weeks)
• Plan that offers more coverage at affordable price.
2) Body having usually 3 key messages
• 50% lower cost to employee than last year
• Better coverage
And 9 supporting points
• When does coverage begins: in the case the reduced contribution begin on Jan 1
• How aspect: Monthly …show more content…
This method is widely used in writing literature. There are several benefits of this technique.
1.) Readers can quickly assess if they want to read the whole article.
2.) Readers can stop at any point and go away with the heart of article in their mind.
3.) Because we are starting with conclusion, the first few sentences will carry most of the key words.
4.) Each new paragraph allows readers to skim through the first sentence of every paragraph to get quick overview of the article. (Brech)
Davis employs the formula for the inverted pyramid in more than one chapter as he progress throughout the book that format is a staple of how to communicate with your employees. What Davis discusses in this chapter is the importance of maintaining your employee’s attention and focus with attention grabbing headliners, from start with the email headliner because that will usually dictate whether someone opens it or deletes it. With the examples given from the book the most important part of the information your giving to the receiver needs to be the first thing they are seeing or else it wont work. Employees just like the general population are humans and we process information and data according to what we deem is important. With the Inverted pyramid we see how media to movie posters and movie previews have to draw your attention and basically summarize their pitch in a matter of seconds as time is of the essence now more than ever.