Investigation
The following paper will investigate the concept of social media marketing in general, its benefits and impact on the business industry.
It is reasonably to start with some statistic: more than 800 million of people use Facebook, approximately 14 million have pages in Twitter, about 346 million people read blogs, and 184 million people are bloggers themselves. Every day more and more consumers make purchases in social networks, or consult with the help of the Internet. Thus, companies that still have not gained access to Social Media Marketing are missing out the opportunity to communicate with potential customers. (Zarrella, 2010)
Social Media marketing is defined as a process of business promotion through the Social Media channels, and it is a powerful strategy that will help you to get a huge amount of attention of the public. (Kabani, 2013)
A colossal success the company can achieve not only by an extraordinary products, but also due to very successful marketing moves. (Rakusova, 2011)
Some benefits and impact of Social Media marketing
This part of investigation will demonstrate some ways to improve your business:
1. Increased Brand Recognition. This is important in light of the fact that it at the same time makes you simpler and more available for new clients, and makes you more natural and conspicuous for existing clients. (DeMers, 2014)
2. More Opportunities to Convert. Each post you make on an online networking stage is an open door for purchasers to change over. When you build a following, you'll all the while have admittance to new clients, recent clients, and old clients, and you'll have the capacity to cooperate with every one of them. (DeMers, 2014)
3. Higher conversion rates. studies have demonstrated that Social Media has a 100% higher lead-to-close rate than outbound advertising, and a higher number of Social Media followers