When Apple released the iPad 2 they were trying to satisfy customers’ needs and wants by creating customer value. Do consumers really need an iPad 2, if so why? Why do consumers want an iPad 2? We believe there are many needs an iPad 2 is capable of filling. For example, the Generation X and early Y market consist of many professionals who need a portable device to carry with them to work or meetings. The iPad 2 fills this need by being only 1.33 pounds, with dimensions of 9.50 inches x 7.31 inches x 0.34 inches. This incredibly thin and light iPad design, 10-hour battery life, and convenient wireless connectivity make iPad your mobile office on the go. Attend or host online meetings with clients, share agendas, and make video calls with colleagues. Whether you use the built-in Wi-Fi or choose a model with 3G connectivity, iPad gives you immediate access to all your important files. And with easy-to-use business apps on iPad, you can access Microsoft Office and iWork files, organize and manage documents, and annotate PDFs on the fly. Satisfying your everyday business needs.
Another need the iPad 2 fulfills is the need of college students, during and in between classes. Not everyone wants to carry a heavy laptop and charger around with them all day during classes. The iPad fulfills this need, not only by being portable and lightweight but with apps specifically for education. Apple’s iTunes U is home to more than 350,000 free lectures, videos, books, and podcasts from learning institutions all over the world. Universities such as Yale, Stanford, UC Berkeley, Oxford, Cambridge, MIT, Beijing Open University, and the University of Tokyo, as well as broadcasters such as PBS, offer free content on iTunes U. Content ranges from lectures and presentations to syllabi and campus maps. For students, with its expansive display and large, onscreen keyboard, iPad is perfect for