...Marketing Apple iPhone The marketing concept has since its discovery been recognized as core to success of any business and more precisely, any product irrespective of aspects such as its manufacturer or cost. Regardless of the economic sector in which a product is introduced, marketing plays a vital role in the product’s proliferation in the market. In this regard, this analysis seeks to present a critical exploration of the role of marketing both for Apple Inc. as a company, as well as iPhone as its product. This breakdown will bring to light a trail of marketing objectives, useable tactics in the various stages of the marketing process, as well as the diverse segmentation techniques all with the intent of boosting iPhone’s success in today’s market. Importance of Marketing for the Organization and the iPhone Product To start with, modern marketing revolves around the understanding, creating, communicating, and subsequently delivering value and satisfaction to the consumers (Burrow and Jim 6). Deducing from this, marketing will allows consumers to reach products, which they would otherwise have not attained. This is because it facilitates accessibility through channels such as cross-border and international trade. Despite the Apple Company being located in the United States, the iPhone manages to spread to other countries around the world. Through marketing, Apple Inc. will notify the world about the iPhone product through appealing presentations of the device’s...
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...Mis In Your Pocket Information Technology Essay The important business objectives are: Operational excellence, new products and services, Customer and supplier intimacy, improved decision making, Competitive advantage & Survival. The functions of every firm revolve around all these mentioned objectives. Accordingly the applications for the achievement of these objectives should be selected. Ans1. In this case the advanced features of Smartphone (including the common ones like browser, telephone, camera, music/video player) are discussed. These applications include the use of Smartphone as a Global Positioning Device, a secure system to connect to the database of a particular organization, using tools and applications to interpret the certain medical, theorems, and other results. The other applications include its use as a networking device to remain connected with friends and employees. It is also used as an efficient and fast e-mail sending / receiving device. A large number of tools and software are also available for solving different These applications nowadays can support almost every business activity, particularly those which demands a strict timely delivery of services and products. This accounts for developing an efficient supply chain management process, if the business demands so. Also the diversified business functions like collecting data at some place while delivering the same at other place are largely helped by these applications and those where each update/modification...
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...Balochistan University of information techonology engineering and management sciences | Implementing Strategic Management | APPLE Inc. | Rabia Iftikhar 12285 | MBA 5th B | Jun 24, 2013 | | | | | | Ma'am Mehwish Shahid Think Different ACKNOWLEDGEMENTS Praise and thanks to “ALLAH” Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. The report being submitted today is a result of collective effort. There are innumerous helping hands behind who have guided us on our way. Writing this report appeared to be a great experience to us. It added a lot to our knowledge. This report is one of our memorable experiences in student life. Though words are inadequate in offering thanks to our teacher but we owe our profound gratitude to Ma’am Mehwish Shahid for stimulating our creative abilities by assigning this project to us and for her able guidance and useful suggestions, which helped us in completing the project in time. Whatever we have learnt from her and this project report has put indelible impression on our minds and it is our conviction that this learning experience will always be a source of help in our practical life and professional career. Finally, yet importantly, we would like to express our heartfelt thanks to our beloved parents, for cooperation, help, kindness...
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...Table of Contents Section A short answers…………………………………………………………………………………………………………………………..1 Section A short answers…………………………………………………………………………………………………………………………..2 Section A short answers………………………………………………………………………………………………………………………..…3 Section B Essay………..………………………………………………………………………………………………………………………………4 Section B Essay………………………………………………………………………………………………………………………………………..5 Bibliography…………………………………………………………………………………………………………………………………………….1Section C calculations Question 1- productivity…………………………………………………………………………………………………………………………7 Question 2- forecasting………………………………………………………………………………………………………………………….8 Question 2- forecasting………………………………………………………………………………………………………………………….9 Question 2- forecasting…………………………………………………………………………………………………………………………10 Question 2- forecasting…………………………………………………………………………………………………………………….….11 Section A: Short Answers 1) It is difficult to improve service productivity because services cannot be stored on shelves for sale at a later date. Also, in the service sector, it is not always possible to increase output given the same number of input, as the input is usually people and the service experienced by them contains many variables, each of which can lead to a different outcome for the consumer. For example, whenever I visit my hairdresser in Jades Hair Salon, I come back very happy knowing that my hair will look neat and perfect. However, recently, my hairdresser seemed very rough while combing and trimming my hair and even at the end,...
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...Sample 1 – High score Introduction Marketing ethics refers to the moral principles concerning acceptable and unacceptable behavior related to the operation of marketing by business people (Barron’s Educational Series, 2007). In order to obtain higher profit, some of the companies may violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune, 2008). Although Mattel is a major toy company, there are many unethical issues found. Firstly, Mattel`s products contained lead paint and tiny magnets that could be swallowed (Mauro, 2007). Secondly, Mattel recalled toys frequently as there were five recalls in less than a year (Mattel.com, 2010). Thirdly, the packaging of Mattel`s product contributed to rainforest destruction (Jakarta, 2011). According to the American Marketing Association (AMA), these activities are unethical and violate 3 ethical values including responsibility, honesty and citizenship. Responsibility For responsibility, Mattel failed to accept the consequences of our marketing decision and strategies. Mattel did not recognize their special commitments to vulnerable market segments such as children who may be disadvantaged. First of all, on August 14 2007, Mattel`s product, the ‘Sarge’ cars, was discovered with lead paint and tiny magnets which are harmful and dangerous to children. Although the product was recalled, some of the products which are claimed passed still contain lead paint...
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...Section A: Short Answers 1) It is difficult to improve service productivity because services cannot be stored on shelves for sale at a later date. Also, in the service sector, it is not always possible to increase output given the same number of input, as the input is usually people and the service experienced by them contains many variables, each of which can lead to a different outcome for the consumer. For example, whenever I visit my hairdresser in Jades Hair Salon, I come back very happy knowing that my hair will look neat and perfect. However, recently, my hairdresser seemed very rough while combing and trimming my hair and even at the end, my hair setup did not turn out quite well, and thus it made me very unhappy about it. Another example is my favorite restaurant Wishbone, recently the service quality seemed very poor to me as the staffs do not greet in a friendly manner plus the food takes so much time to get served which makes us even more frustrated. As with manufacturing firms, successful service businesses use marketing as a tool to strongly position themselves to selected target markets. These firms develop their positions by using marketing mix activities. Since services are different from tangible products, they need additional marketing approaches. For example, products of Pure Fiji are manufactured to the premier American Quality Control Criteria with the use of the proper manufacturing guidelines. Pure Fiji produces in bulk, stocks their outputs and sells...
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...the photo such as the ribbons, the iPhone, and the overall design of the poster. The title “Rogers Wireless Happier Holidays are Just around the Corner”, portrays that the holiday season is fast approaching. Second, the creator of this advertisement used axial balance, whereby the visual elements of this advertisement have been separated by an imaginary horizontal line. The bow is placed horizontally at the center of the picture, then the title and caption of the ad are on the upper half. Meanwhile, the price and a picture of the iPhone can be seen at the lower half. There is also a larger picture of an iPhone which stands at the left side of the poster, the said iPhone is has a red ribbon wrapped around it which signifies that it is a present awaiting everyone (Berger, 1995). There is a relationship between the pictorial elements and the written material. The word “iPhone” is depicted by the iPhone picture at the bottom of the advertisement, and the larger iPhone picture on the left of the advertisement. The words “happier holidays” are represented by the large, red bow that runs in the middle of the poster. The red bow implies that the advertisement is a gift to the customers on the holiday season. The “499” means that the item is for preorder. It also indicates the price of the iPhone. Finally, “iPhone is here” is depicted by a large picture of an iPhone. Showing a photo of the iPhone to the possible clients proves that the iPhone already exists, and Rogers will soon...
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...Evaluating Football Players Essay by D. Cummings It may seem overly simplified and obvious to state that player evaluation is critical in generating success and wins on the football field. A coach may have the greatest “system” and an amazing game plan laid out but, without the right players in the right positions the only thing a coach will collect are losses. This is true of coaching recreational and youth football through the professional ranks. Player evaluation is not only about addressing the physical skills needed for specific positions but, it is also about plugging in the right players who posses the temperament and character to lead the team in all critical situations on the field. Coach Trimble has a very encompassing player evaluation process that fits his program and situation. His evaluation cycle is a constant year round model that allows him to track his players over long periods of time. Even with that being the case, many of his methods can be translated to youth football, middle school/ junior high school , and smaller high school programs. Coach Trimble uses off season conditioning routines, preseason, practice, and game situations to evaluate his players as well as his players evaluating themselves to make sure they are properly used on the field. Many of these evaluation techniques can be used, with some adjustments, just as effectively at lower levels of competition as they are for larger programs like the one at Jenks High School. ...
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...Evaluation Essay Floyd Wilson ENG1000 Cell phones or mobile devices are developing to allow quicker texting, Web access, GPS and shared networking. Smart phones like the Blackberry, HTC phones and the iPhone are the leading smart phones in the current market place. Because of the operating systems these phones run with various types of applications they can be compared to computers in the palm of your hands. With so many different smart phones on the market, consumers must utilize the following criteria’s to make the best well-informed choices; cost, comparisons, the differences and weaknesses to determine the phone that best suits one’s smart phone technological wants and needs. A medical professional, is in need of a quick answer and or affirmation of a diagnosis given, which phone would he/she utilize? Would he/she choose the HTC Evo or the Blackberry 8350i? This paper will evaluate the HTC Evo by Sprint and the Blackberry 8350i by Sprint. When one considers buying a cell phone the first thought that one has to consider is the cost. Will it fit in one’s budget? Will one get more for the money spent? The HTC Evo by Sprint currently cost after rebate and discounts approximately $199.00 where as the Blackberry 8350i by Sprint currently cost $99.00 after rebate and discounts are given. Based on cost one would question why not purchase the cheaper of the two phones-Blackberry 8350i. The disparity between the costs for the two phones is based...
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...CHAPTER ONE: 1. INTRODUCTION: The background of the essay is discussed in the first chapter .Then, the research findings about customer satisfaction in Apple iPhone is being discussed in the next chapter. This finding is found out by taking short interview of students and some working professionals in the University of Chester. In the end the research comes to conclusion with understanding about what drives customer to buy Apple iPhone in comparison to other mobile phones available in market. 1.1 BACKGROUND: The background of mobile handset industry and some information on Apple iPhone is discussed in this section. It contains some general idea of new upcoming mobile handset in the market and some relationship of customers and their purchase of these products. Oliver (1997), defines customer satisfaction as the fulfilment of customers’ response to the wants of his needs and wants. This adds the pleasurable level of this consumption with respect to a particular product or a service feature can either be under fulfilled or over. (Grigoroudis & Siskos, 2010). Therefore a brief study on customer satisfaction in Chester study regarding their satisfaction for the Apple iPhone is discussed. This section also describe the importance of the quality of customer service quality and its impact on customer satisfaction. 1.2 MAIN OBJECTIVES OF THIS RESEACH WORK: For the attainment of the broad objective of customer satisfaction discussed above, some of the specific objectives...
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...to 10) about the study conducted above to the rest of the class in about 10 minutes with the use of print for information and slides for graphs, pictures, images, video and animations etc. Note to teachers: • A teacher may guide only 6 to a maximum of ten students per year. This is to ensure active participation of each learner. • All 96 hours need NOT be contact hours by the teacher. Students may be encouraged to do activities on their own with peer group to ensure higher level of participation. • There are ten different tasks to be completed in the course of 96 hours. On completion of each task, record the result and the marks along with the initials of the learner for future reference, inspection and evaluation. • A few activities are suggested under each task. Teachers can improvise on the list and add more activities as they progress from one batch to another. • Students should not be compared with each other; instead they must be compared to the standards given against each task. • The standard suggested is minimum requirement,...
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...that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful. History Apple Inc: Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics. Latest era of extraordinary success of the company is in iOS based Apple products like I Phone, IPod slim, I Pad and now I Pad 2. Now a day’s Apple is a biggest technology corporation in the planet with the profits...
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...pioneers among them are Frederick Taylor and Max Weber. The classical theories have been contested of little relevance to work and organization today simply because today’s organizations have moved from industrial revolution to the information age due to the fast-paced change in technology (Toffler, 1984). Although bureaucracy has been synonymous to red tape and has negatives effects such as “rigidity, alienation and low commitment” (Adler, 1999, p.37) and dehumanizing people (Grey, 2009), the characteristics of bureaucracy such as specialization, hierarchy of authority, system of rules and impersonality (Stewart, 1986) as well as evidence of ongoing existence of this management method, bureaucracy is proved to remain noteworthy. This essay will examine the situation presented in organization today, and determine whether bureaucracy and scientific management can be considered as old fashioned, out of date and of little relevance to work and organization today. With the broad set of powerful economic, social and technological changes – greater competition, globalization of production, rising demand for innovation, new forms of information technology and wide change in customer preferences have concluded that the days of stable structures of bureaucratic models are over. According...
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...BSc (HONS) in Business Information System BIS3012 – Customer Relationship Management Field Research – Customer Relationship Management Tutor: Dr. Lakshimi Narasimhan Chari Date of submission: 9th December 2011 ABSTRACT. Relationship Management is the most strongest and most efficient approach in maintaining relationship with customers. Businesses base on the customers as the famous saying, “Customers are always right” The impact of CRM in the commercial world cannot be undervalued. CRM is first and foremost business strategy that can be effectively executed through the appropriate business process and technology management capabilities the best match to an organization’s customer facing goals. Says Francis Buttle, pg 6, yr 2009. Table of Contents Pages 1. Introduction to Customer Realationship Management (CRM) 1 - 2 2. Business Models of Companies # Alibaba.com 3 # Illyria Geotechnologies 4 # iTunes 4 # Apple.Inc 5 # E-Bay 11 5 # Avon 6 # Inland Revenue Board of Malaysia 6 # Syabas 6 # The Northeast Gang Information System 7 # Proton Sdn Bhd 7 # E-Citizen portal of Singapore 8 # Immigration Department of Malaysia 8 3.Social Media Applications 9 4. CRM Software applications 10 5. CRM Strategies and associated business process 11- 12 6. CRM Best Practices 13 - 14 7. Conclusion 15 8. References 16 – 17 Introduction. According to Judith (2003, pg 41) CRM...
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...Marketing Strategy of Apple Inc and its Effectiveness ukessays.com /essays/marketing/marketing-strategy-of-apple-inc-and-its-effectiveness-marketingessay.php Carrying out this research on a strong brand image like Apple Inc. contributes to further and wider understandings about marketing strategies, even for other organizations, such as: To study the needs, wants and expectations of the various customers from different market segments. To find out reactions of customers to products of the company. To evaluate company's sales promotion measures for suitable adjustment and improvements. To study current marketing problems and opportunities for suitable follow up. To suggest introduction of new products, modification of existing products. To study marketing competition, channel of distribution and pricing for suitable changes if necessary. To find methods for making the product popular and raising its goodwill and marketing reputation. Furthermore, from a student’s viewpoint, it helps to improve research, analytical and presentation skills, rather than just studying from the assigned text books and preparing for CAT and ACCA exams for the past three years. Research Question How effective was the marketing mix strategies used by Apple Inc. to maximise their overall performance and gaining market share comparing the financial performance for year 2009 and year 2010? 2.0) Company Background Apple Inc. is a California corporation founded in 1977, selling a range of personal computers...
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