...70 percent of teenagers in the U.S. in a survey taken by market researcher Harris Interactive. We all know or have friends that would say the same exact thing when it comes to buying materialistic items. Are today’s teenagers really too materialistic? What could possibly be the reasons behind this obsession of wanting the latest material items? Maybe it’s to portray an image that the media is constantly advertising about. It could also be that they are trying to maintain an image amongst their peers of the same clique. There are many negative consequences of being too materialistic due to focus on items more than themselves. Teenagers tend to value material items more than they value learning and becoming a better person. One of the biggest influences on teenagers nowadays is the media. They manipulate our teenagers into buying the newest and latest trends. Many studies have shown that television presents an unrealistic picture of many aspects of the American life. Celebrity endorsers may be influential because they are viewed as highly dynamic and they have attractive and likeable qualities, which teenagers are attracted to. Teenagers think that by buying the newest Apple iPhones that they see advertised by the media, they will fit in their social groups or be the coolest kids at school. Teenagers will spend money that they don’t have to buy material items that they don’t need just because of advertisements. They see Lebron James endorsing his shoe on television that supposedly...
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...Smartphone’s: Our national obsession Date: - October 18, 2010 by John D. Sutter, CNN Doug Wilson takes his smartphone everywhere. When the 28-year-old wakes up, he snatches the phone from the nightstand to read Twitter feeds and Facebook messages before he gets out of bed. During the day, he tends to carry the iPhone 4 in his hand. Putting it in his pocket would be too risky, he said, because he might miss a photo opportunity -- like that crazy "rat tail" hairdo he saw at a fast-food spot recently. ("I was like, 'I've GOT to take a picture of this!'") And at night, access to this on-all-the-time gizmo is arguably more important than ever. First, there's the dog. Wilson uses his phone's LED camera flash to guide his steps as he takes Lucy, a bichon frise, outside. "I live in Arkansas, so I don't want to step on a snake or anything," he said. Then there's his wife, Ashlee, whom he accidentally impregnated one evening after forgetting to look at an iPod app that explains the details of the rhythm method. "That's how we got pregnant," he said, "because I lost my [iPod Touch]." While the couple from Russellville, Arkansas, are now thrilled about their expected baby girl, Doug Wilson said the slip-up was yet another reminder that his phone should be turned on, in his hand, ready to accept alerts -- all the time. Otherwise, he said, things tend to go awry. He's not alone in this hyperconnected world...
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...Concerns about social and ethical implications on society caused by convergence technologies. Abstract The purpose of this paper is to outline concerns arising from the use of converging technologies such as smartphone’s. The discussion will more particularly dwell into the concerns resulting that are believed to have some social and ethical implications to the society. Introduction The technological convergence of communication and computing for mobile technology is in the outburst forefront compare other convergence technologies such as nanotechnology, etc. This evolutionary path of these technologies brings interoperability and benefitted from each other’s services and functions including other industries. This has placed smartphones in the leading technology trend of playing the role of universal mobile unit. Smartphone is a mobile phone with advance features and functionality that provides integrated services from communication, computing and mobile areas which also includes voice communication, messaging, applications to management personal information and wireless communication features (Zheng, P. et al, 2006). In addition to the above mentioned capabilities, smartphones are also equipped with features to take, edit and display photos, play games on the devices or over the network, play videos, navigation and audio and video playback and recording, send and receive emails, social networking applications functionalities and surf the web and wireless internet, etc...
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...Steve Jobs is incredibly sad. But amid the raw, jumbled feelings in these early moments after hearing of his death, the other emotion that keeps surfacing is this sense of utter unfairness. More up his sleeve At 56, Steve Jobs, the co-founder of Apple, had given the world so much more than most people could ever dream - and he surely had so much more up his sleeve. And that is incredibly disappointing to consider. The secret to his success, the key to why his death is being mourned more like a pop star than a CEO and the biggest reason his untimely passing is profoundly unfair, are all the same: His products were polished reflections of an obsession with the customer experience. The consistent imprint across the products he touched over four decades - from the Macintosh, to the string of blockbuster Pixar movies to the lineup of iPods, iPhones and iPads - was an almost neurotic attention to the smallest details. And in the technology realm, he insisted on an unparalleled emphasis on usability, on inventing intuitive, easy-to-understand ways of interacting with devices that, in the hands of others, so often make us want to pull our hair out. But everything he said and did made...
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...monde. L’entreprise Apple comprend en effet de nombreuses filiales à travers le monde comme Allemagne Apple computer Gmbh, Brésil Apple computer Brasil Ltd ou encore Hong Kong Apple computer international Ltd. Le principal objectif d’Apple est de produire et vendre ses ordinateurs. Cette activité a longtemps été la principale mais on peut noter qu’elle est en recul depuis 2001 par rapport à la production et la vente de produits annexes comme l’iPod. LA MISSION d'Apple est d' amener la meilleure expérience d'informatique individuelle aux étudiants, les éducateurs, gens de métier et les consommateurs autour du monde par ses offres innovatrices de matériel, de logiciel et d'Internet. » pple est l’un des seuls dans le domaine à avoir cette obsession pour le design et l’innovation....
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...Case Study - Research in Motion (RIM) Summary "Research in Motion (RIM) is the company behind BlackBerry, the best-selling smart-phone brand in the United States. Today, the company is credited with launching the handheld smart phone craze and the obsession with 24/7/365 access to e-mail and the Intranet" (Kotler & Keller, 2012). In 1997 RIM went public and two years later they introduced the BlackBerry. After September 11, 2001 BlackBerry became known and popular due to the government using the product. Analysis RIM focused on a strategy of building the BlackBerry brand as the most reliable, secure, and efficient data device solution on the market. RIM continued to create and provide new generations of Blackberry's that featured: longer-lasting batteries, improved wireless Internet access, an organizer, calendar, and pager. "It took five years, but in 2003 RIM sold its one millionth BlackBerry. Only one year later it sold its two millionth device, and the BlackBerry's growth exploded. In 2005, PCWorld named the BlackBerry 850 the 14th greatest gadget of the past 50 years, and between 2006 and 2008, Fortune dubbed RIM the fastest-growing company in the world." (Kotler & Keller, 2012). By RIM creating BlackBerry, they changed the way communicate, worked, and lived. What the company did well and made them unique was the end to end solution; it developed and produced the hardware as well as the software and services that made BlackBerry work. "RIM successfully targeted its...
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...4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] [Type the author name] Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Value through Design 6 2.1.2 Value through Features 7 2.1.3 Value through Brand Image 7 2.2 Price 8 2.2.1 Value through Price Options 8 2.2.2 Value through Purchase Options 8 2.2.3 Value through Higher Benefits vs. Price 9 References 10 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include...
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...4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] Ali Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an...
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...Jobs co-founded Apple in 1976 with his school friend Steve Wozniak. He was ousted in 1985 and returned 1997 to save it from bankruptcy and died in October 2011. He transformed Apple into the world’s most valuable company. Steve Jobs was a polarizing figure, a visionary who led Apple from the depths of bankruptcy to become the most valuable company in the world His personality was integral to his way of doing business. Eccentric leadership style. He was a transformational, innovative and charismatic business leader. He was a Focused, Passionate, intense, petulant, impatient character. Described as a “visionary” He was excellent at communicating his vision to his staff, customers and shareholders. On his return in 1997, the company were producing numerous random products for example different versions of the Macintosh. Several weeks of product review sessions, Jobs intervened. On a whiteboard he drew a 2X2 grid declaring what he felt the company needed. On the two columns of the grid Jobs wrote “Consumer” and “Pro” and along the rows he wrote “desktop” and “portable” he told his team members to focus on 4 great products, one for each of the 4 segments of his grid. All the other ideas and products should be discarded. Jobs took 100 people on a retreat each year. On the last day of the retreat Jobs would stand up and ask the people involved with the retreat to give 10 ideas of what they should do next. This evoked a positive response with people fighting to get their suggestion...
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...The Mobile Landscape Insights for Advertising April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly...
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...Assignment 3 What lessons can other companies learn from Apple’s strategies over the year? Introduction Since the return of Steve Jobs to Apple Incorporation, the company regains its influence and expands to embrace millions of customers worldwide with its increasing brand value of USD $98.3 billion (Mourdoukoutas, 2013). In global market nowadays, it is rare for other companies to imitate Apple’s influencing brand with high customer loyalty. Most Apple product users call themselves as an Apple fan rather than a customer and worship Apple brand as a religion, which shows a strong bond between customers and Apple (Milian, 2011a). Moreover, 59% iPhone owners admit blind loyalty to the brand that they exclude other brands while making purchasing decisions (Kelly, 2014). Apple’s achievement on brand building has reached a level where most companies can only dream for, but it takes more than ordinary marketing to achieve that. Apple’s success can be summarized into cult branding and product innovation. Cult Branding Unlike the traditional marketing which promotes products to customers, Apple’s cult brand creates its own unique customer ‘community’ to share the ideology for a better lifestyle associated with the brand and products (Schneiders, 2011). In order to attract more people to join Apple’s ‘community’, it frequently shares its company’s belief via movement marketing activities with emotional attachment to build a bond with its target market. Instead of simply telling what...
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...com/ad/nb/12309-160198-1358-3?mpt=2012.09.19.01.56.12" alt="Click Here" border="0">< /a> State of the Art IPhone 5 Scores Well, With a Quibble Justin Sullivan/Getty Images Apple announced the iPhone 5, the latest version of its smartphone, at an event in San Francisco last week. By DAVID POGUE Published: September 18, 2012 If you were taking a college course called iPhone 101, your professor might identify three factors that have made Apple’s smartphone a mega-success. Enlarge This Image Peter DaSilva for The New York Times The iPhone 5, top, and iPhone 4S. The iPhone 5’s smaller connector does not fit existing accessories, docks or chargers. First, design. A single company, known for its obsession over details, produces both the hardware and the software. The result is a single, coherently designed whole. Second, superior components. As the world’s largest tech company, Apple can call the shots with its part suppliers. It can often incorporate new technologies — scratch-resistant Gorilla glass, say, or the supersharp Retina screen — before its rivals can. Third, compatibility. The iPhone’s ubiquity has led to a universe of accessories that fit it. Walk into a hotel room, and there’s probably an iPhone connector built into the alarm clock. If you had to write a term paper for this course, you might open with this argument: that in creating the new iPhone 5 ($200 with contract), Apple strengthened its first two advantages — but handed its rivals the third one...
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...constant—my dad as he dusted off vinyl records. Gently, he would unsheathe them from their delicate sleeves. In the same room I would sit and sift through Nintendo video game boxes and relive each monumental triumph as I read the game titles on the cartridges. I couldn’t help but smile. The conveniently placed game console meant instant gratification, and through today’s technologies, similar consoles continue to mean the same thing. Technological entertainment and its convenience factor are major heartbeats in today’s civilization. But there will be a time when these sensations mean nothing. There will be an entire generation with new “things” to obsess about. Maybe they won’t be “things” at all. Maybe they won’t care about past generations’ obsessions with video games and electronic media. Maybe that’s a good thing. Maybe we need to ditch the concept of “instant gratification” and appreciate other types of entertainment. Once upon a time, we valued our entertainment—we would fall in love it. We appreciated and respected media, and we sought out quality in entertainment and beyond. We would absorb live performances and go to the single theater in town. We used to spend quiet evenings playing parlor games with the family, and we considered that genuine entertainment. But for better or worse, we became fans of things, of objects. I wonder if that is about to become a thing of the past. My dad still listens to vinyl. My brother still invests in Blu-ray copies of his favorite movies. Instead...
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...The success of Apple’s branding Apple is an American multinational specialized in computer software and consumer electronics. The company is known for its popular products, like the Macintosh computers, the iPod, the iPhone and the iPad. At the moment it is the largest publicly traded company by market capitalization in the world, as well as the largest technology company in the world by revenue and profit (Wikipedia, Apple Inc.). When Apple’s first store in Amsterdam opened at the third of March of 2012, people stood in line for hours to get in to the store. Even though everybody could easily buy their products in other shops without having to wait or online, they all wanted to experience the Apple world in the store and wanted to be a part of Apple experience. This phenomenon has to do with the incredible branding of Apple. What makes Apple’s branding so successful? Majken Schultz, one of the leading writers on corporate branding, emphasizes that the core of corporate branding is the alignment between the company’s vision, culture and image (as cited by Cornelissen, page 68). Employees are central as brand ambassadors. Apple’s vision as stated by Steve Jobs, co-founder, chairman, and former chief executive officer of Apple, is to make a contribution to the world by making tools for the mind that advance humankind. Tim Cook, the new chief executive officer of Apple, has the desire for the future to win over more customers and putting products in people’s hands, rather...
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...SWOT Analysis for Apple’s new iphones Apple is a very successful producer of computer software and hardware that leads in its competitive industry. To evaluate the progress, success, and faults of the company, the SWOT analysis is used. The SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats to the organization. This model is used to help it identify internal and external areas that need improvement and internal and external areas that prove to be successful. Strengths: Over the years, Apple has grown by offering superior products compared to competitors. Apple has positioned itself to be a pioneer in the personal computer industry. It is one of the original hardware producers in the market that controls both the manufacturing of its products as well as its operating system. Apple is self- sufficient and creates its own internal components for the core of its iphones. Apple has set standards for high quality products in order to meet customer satisfaction. It is dedicated to research and development in order to create new products, which are expected to make Apple’s products more efficient and feasible to use. As a result of the company’s commitment to excellence, most of its products are compact and simple to operate. Apple is known for its loyal consumers who purchase its products for quality, regardless of price. Apple has ascended to a brand of distinction in the computer industry, which yielded a successful...
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