...Jamie described the method of advertising through mobile media in her posting. She gave her opinion on the use of SMS ads stating her dislike for the concept. Jamie continued to explain how advertisements on free applications are tolerable due to their less invasiveness. She contributes the hassle of ignoring SMS ads as a reason for not liking the promotional strategy. I would agree with Jamie’s stance on SMS advertisements. I think they are annoying to receive and I do not trust responding to them. I feel that responding to these numbers may pose a liability to becoming signed up for a costly service unknowingly. Jamie continued her post in a discussion of the current smartphone market and listed that it comprises only about 11% of the mobile communication sector. She details the new methods of communication that have been established and become popular via smartphones. “Talk” has been downgraded and is not viewed as a primary function of a smartphone anymore. I believe that phones will continue to evolve to further function users with benefits and applications. I also think that in the next 5 years smartphones will have a more dominant market share by attracting a greater amount of users by offering more affordable products. After reading through Dr. Bentley’s research materials and Jamie’s posting I believe that the future of news and communication rests in the development and advancement of mobile media and smartphones. Talk and text will be replaced with new...
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...Twitter, Myspace , or texting each other on that cellphone. Today,you don't never hear a teenager say I need to check my email they say wait a minute let me update my status on Facebook and let me check my text message that I just received. Teenagers lives with many new technology this day an time. They can message each other within seconds to tell each other what they want. Teenagers can find a friend or see what a friend is up to by social media. All they have to do is type a friend name in on Facebook address bar and they will be in contact with them in a few seconds. In today world, email is just used mostly in business related issues not in teenagers world. Even people in the ages between 35-55 rather text or use Facebook than use email it's not only teenagers. I know myself I only check my email is when I am at work just in case the boss has something important to say other than that I don't use email. Email became popular back in the day just like email took over instead of writing letters. Teenagers just believe on using social media or texting each other they don't even believe on talking on the phone either. Social networks allow people to connect for a variety of reasons in a digital environment. The environment I am a part of is the Iphone. I wonder what did we do before they invented the iphone. The iphone keeps you in touch with a lot of different things like using your internet,checking your email , or keeping up with your status on Facebook. I do believe people...
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...ASSIGNMENT: 1 Write a reflective report on the impact of social media and mobile communication in your daily life. How should an organization manage its information systems to meet the demand of your generation? Executive Summary Social media and mobile communication both are becoming interrelated and major way of communication. The assignment contains exploration of these two major ways of communication based on personal reflection and possible ways to manage information system more effectively and efficiently in the favor of young generation. The study consisted based on analysis, execution of real life portrays and additional relevant information collected from the internet. Given suggestions on the eyes of user are included with pertinent points for better understanding so, separate recommendations are not included in the method. Focused point are, strong moderating and authentication system, age restriction for underage children, customization and target based information flow, innovative web-based customers account for mobile information system. Finally, the conclusion states that organization should put importance on the information flow, how user is trying to use it and what can be done to facilitate them. Table of Contents Executive SummaryTable of Contents 1. Introduction 1.2 Impact of social media and mobile communication2. Findings 2.1 Moderation and Authentication System2.2 Age Restriction for Underage Children2.3 Customization and Target...
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...The MOBILE MEDIA tours were an initiative of the Ontario Arts Council (OAC) to help build audiences in northern and regional communities of Ontario for independently produced, artist-driven film and video. In 2005, the tour took place over four weekends in April and went to four communities Peterborough, North Bay, Thunder Bay and Sudbury). Each community had a 90-minute screening and a half-day workshop. A promotional poster and program guide, in both official languages, were made available free of charge by OAC to presenters and the public. The program guide included a critical essay contextualizing the MOBILE MEDIA tour within Ontario’s contemporary media arts practice. The practical and comprehensive workshop following each screening was facilitated by a group of media artists, the tour coordinator (Annette Mangaard) and an OAC granting officer. In 2006, the tour was expanded to 11 communities (Attawapiskat, Fort Albany, Guelph, Hamilton, Moose Factory, Moosonee, North Bay, Sault Ste. Marie, Sudbury, Timmins, Whitefish Lake First Nation). The screenings consisted of two 30-minute programs, curated through an open call to programmers, and one 30-minute program of work by local artists. The tour was co-presented by local individuals or organizations who provided the venue, screening equipment and volunteer labour and promoted the event to their community. Once again, a promotional poster and program guide were provided by the OAC. Filmmakers, programmers,...
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...Mobile Technology, Social Media and a 180 million peopled Market Introduction “Information technology has for sometime been a wildcard in business, a source of opportunity and uncertainty, of advantage and risk” (Applegate, Austin, & McFarlan, 2007). Advanced economies of the world have in the past three decades taken advantage of Information Technology in all facets of life especially in the utilization of IT to drive efficiency in organizations as well as the linkages between the organization and its internal and external stakeholders. Though technology in advanced economies of the world has become embedded in the everyday life of people especially in the way they define strategy and how business is defined, not much can be said for the advancement of such new technologies in developing Nations due to so many reasons. The main reason for the hitherto poor penetration and utilization of IT in developing countries can be attributed to various factors including poverty, inadequate infrastructure, poor Internet penetration, high cost of energy, corruption and an unstable political system. However the trend seems to be changing since the mid 2000s. Economic index and a potential growth market Nigeria is an example of a developing economy that is embracing IT systems in organizations due to the rapidly growing trend of consumers utilizing the Internet. Internet usage has increased as a result of the increasing use of smart phones, which has in recent years become more...
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...(2010): The Impact of New Media on Customer Relationships Giorgio Davico, Clémence Masson, Adrien Magnenat, Kennedy Nnodim, Raphael Rodriguez Claim : Managers should take into account that new media have a growing in@luence in the relationships with customers 1. The Pinball framework : In new media environment, companies can’t forecast and control their customers’ reacJons to messages. 2. AcJve role of customers in the markeJng acJviJes : posts on Facebook, retailers on Amazon, authors on Wikipedia – the «sharing principle». 3. CreaJon of communiJes : between customers themselves, and between customers and companies. Arguments in the text 10 n media phenomena to take into account in the customer rela5onships ew Digital consumer arJculaJon New mulJmedia services Consumers as retailers Online social communiJes Search bots Shopping bots Mobile technologies RecommendaJon...
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...world. To do this we will explain how the use of social media, video and satellite conferencing, and Internet meetings will place Smith Systems at the top of their class in communications. Social media can contribute to success and growth in all areas of Kudler Fine Foods by providing networks and new channels for your brand's voice and content. Social media offers the opportunity to increase your visibility and grow brand awareness. Utilizing social media allows your customers to connect and interact with your business on a more intimate level. Interacting with your customers regularly is a show of accountability and good-faith for other customers. The Kudler Fine Foods brand will be mentioned on social media, i.e. Facebook, Yelp, where people can go to compliment a product or service received by the company. The more talk that is created by the people on social media, the more valuable and authentic your brand will seem to new customers. Almost all social media sites are free to use. This means that your company will be in direct contact with potential customers without having to pay a dime. Initially, you may need to send an email to current customers, asking them to follow, join, like, or friend you to get the process up and going. The cost associated with traditional marketing strategies are a lot higher than social media advertisement methods (10 Benefits of Social Media for Business, 2015). Social media is great for creating...
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...Technology and social media is becoming a driving force in the success of businesses and communication within them and their consumers. While these new media options compete with corporate efforts to reach today's increasingly distracted audience, Crescenzo said they also create new opportunities to not only connect and share information, but also to create new relationships and gain valuable feedback. Never accept these words again: 'That's the way we've always done it around here.' Because the way you've always done it doesn't work anymore. Kirby, L. D. (2012, Apr 12) This article enlightens readers on using social media and technology to improve communications internally and externally. In nearly all organizations, employees serve as the first audience of communication that could possibly be the demise or gainful future of the organization. Crescenzo has an idea of implementing a social network strictly for employees. Within this social network employees are able to vent and voice their complaints they have noticed within the organization, without fear of being reprimanded. Studies have shown that this system has decreased the amount of gossip and downgrading the company in the public eye. Also within the social network employees will be the first to see advertisements, publications, etc. This will also allow them to offer their feedback and to give possible ideas which they feel will be beneficial to the company. When it comes to branding, social media makes it possible to...
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...2012) Digital communications is constantly developing and ever advancing as new technology is designed to appeal to various consumers and within the business sector. There is an evident increasing demand for digital communications. Non-digital communication companies are also converting over to digital so that they can better compete in the market. According to research conducted by VSS, expenditures relating to digital technology represented 16.7% of all Communications Industry expenditures. VSS also predicts growth by 39.3% by 2016. Significant emphasis is placed on the forecast period on digital conversion. In addition, two specific segments within the Communications Industry are predicted for a position of high growth; Targeted Media and Business &...
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...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | The evolution of mass media during the 20th century has had major developments such as the telephone, television, radio, newspaper, and Morse code. Morse code was the fastest way for people to communicate by telegram before the telephone. Once the telephone came about it made communication between people much more convenient vs. waiting on a telegram. This then led to the invention of cell phone that made communication even better because now people were able to talk to one another while on the go. Radio was the way people listen to the news, music, storytelling and talk shows. This at the time was the main source of entertainment before the creation of the television. Television changed the way people received information as a whole because before the way to reach the people was through newspapers. Television went from black and white to colored and affordable for everyone to have in their homes, which became a large source for people to see and listen to the news. Next was the making of the computer that allowed individuals to communicate across the world, share pictures with friend and family through social sites, and search the web for any and almost anything one may want to look up. But, before it reached business and homes it was...
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...1. There are 4 types of media. Oral Media. Oral communication is the best when you need to encourage interaction, express emotions, or monitor emotional responses. (Textbook, page 96) Advantages – Provide opportunity for immediate feedback. Promote interaction. Allow the expression of the emotions behind the message. Disadvantages – Restrict participation to those physically present. In most cases, reduce communicator’s control over the message. Other than for messages that are prewritten and rehearsed, offer no opportunity to review or edit spoken words. (Textbook, page 100) Written Media. Printed messages have been replaced in many instances by electronic media, although the print medium still has a place in business today. (Textbook, page 96) Advantages – Allow planning, and control of message. Reach geographically dispersed audiences. Can help control the emotional aspects of an interchange by eliminating interpersonal communication. Disadvantages – Usually not conducive to speedy feedback. Lack the rich nonverbal cues provided by oral media. For elaborate documents, can require special skills in preparation and production. (Textbook, page 100) Visual Media. In some situations, a message that is predominantly visual, with text used to support the illustration, can be more effective that a message that relies primarily on text. (Textbook, page 98) Advantages – Can convey complex ideas and relationships quickly. Often less intimidating than long...
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...Abstract Electronic communication had revised a lot from last decade, which is helping individual to do work in easy and comfortable manner to complete their task in time and they can also send huge data for person to person within seconds from any point of the world is also time saving and helping to get instant communication and saving time by clear conversation through emails other than phone conversation, this is possible because of maintaining ample coverage in all over the world, there is also economical advantage of this electronic communication which is cheap and liable to every person helped to stay connected to people in all over the world, whereas this kind of positive reasons helped to increase video calling, mobile, e-mails, tele-conferencing and social media. Many Multi-National companies are accessing data from employee related to different localities in all over the world with the help of electronic communication helping to improve employment around the globe named as outsourcing employment and increasing global economy, in some places electronic communication is playing major between politician and people. Although electronic communication has many benefits its effecting face to face conversations in society leading to communication gaps between person to person. ELECTRONIC COMMUNICATION CHANGED HUMAN LIFE In the modern generation, the working prototypes changed a lot than past in years, communication was only pager and also known as beeper, which gives beep when...
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...In general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own advantages...
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...American culture relies heavily on media, and that is not as valuable to learning as literature. I completely agree. It stated that an American child from age five to age eighteen has viewed over 20,000 hours of television and electronic media. That is an abundant amount of time spent doing that opposed to spending time doing homework and studying. There needs to be more of a balance in the use of electronic curriculum and traditional curriculum. I know that when I was a child, my family didn’t even have cable, so it was a real treat when I would get to watch a movie, or any television on the non-cable channels. My family pushed the importance of reading books, and figuring out the message in everything I read. Television and media is making us lazy. We rely too much on electronics to do the work for us. Television requires very little brain activity, which is why when we watch it, we tend to zone out, or easily forget what was just said. When watching television we only tap into the emotional side of our brain, and never think logically. Everything we learn from television goes into our short-term memory, but when we use traditional curriculum, we have to think and comprehend everything, which goes into our long-term memory. For me personally, I am a much better learner when I have to read and comprehend something on my own. To summarize, people are becoming more dependent on electronics. If we start to think on our own, without the help of the media, we will become better cognitive...
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...Also the difference in communication processes used in this crisis situation. The potential advantages and challenges associated with communicating within the organization. You will also read about the different media opportunities during the management crisis. As a director of a regional Emergency Management Office I have been receiving reports that the public water supplies of several towns in the area have become contaminated with life threating biological agents. It is my duty to address this to the organizations without causing a panic. I will allow one spoke’s person to talk about the crisis and answer any question. This spoke’s person will tell the truth and the facts and do it in a fast manner. I will also form a crisis team; the team will involve individuals who are the key to the crisis. Once the team is formed each team member will be educated on his or her responsibilities. I will also have the spokes person schedule a press conference with the media to inform the public what is going on. Also the spokes person will be someone who is comfortable in front of a TV and with reporters. I will also ask the Governor and Director of the Water Waste Manger to attend the press conference. I will take lead of the proper use of proper technology for instance social media, affecting communication throughout this crisis...
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