...the United States in 2007. Only newspaper, with 2007 advertising revenues of $48.6 billion, controlled a larger share of United States advertising dollars. Cable television, radio, and network television each accounted for about $20 billion each in advertising revenues during 2007. The prospects for Internet advertisers looked strong in 2008 with Internet advertising expected to grow from $21 billion in 2007 to $36.5 billion in 2011. Search-based ads accounted for the largest portion of Internet advertisements in the United States during 2007—amounting to nearly $9 billion in industry revenues. Video ads shown on YouTube and other web sites accounted for only $505 million in 2007, but were expected to grow to a $5.8 billion market by 2013. Mobile search was another rapidly growing...
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...ERP is short for enterprise resource planning. Enterprise resource planning (ERP) is business process management software that allows an organization to use a system of integrated applications to manage the business and automate many back office functions related to technology, services and human resources. ERP software integrates all facets of an operation, including product planning, development, manufacturing, sales and marketing. ERP software is considered an enterprise application as it is designed to be used by larger businesses and often requires dedicated teams to customize and analyze the data and to handle upgrades and deployment. In contrast, Small business ERP applications are lightweight business management software solutions, customized for the business industry you work in. Explore New x86 Cluster Options in This Time of Transition Download Now ERP Software Modules ERP software typically consists of multiple enterprise software modules that are individually purchased, based on what best meets the specific needs and technical capabilities of the organization. Each ERP module is focused on one area of business processes, such as product development or marketing. A business can use ERP software to manage back-office activities and tasks including the following: Distribution process management, supply chain management, services knowledge base, configure, prices, improve accuracy of financial data, facilitate better project planning, automate employee life-cycle...
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...000 sq ft. facility), with Regional Offices in Mumbai & Bangalore and Area Sales offices in 10 cities across India • ~700 people strong organization, dedicated to India –350 field surveyors, 200 map and data specialist engineers, 120 sales staff and 30 seat customer support call center specialized in sales, training and support • ISO (Indian Standards Organization) 9001:2012 • Leading & most exciting brand for location-based services in India • De-facto licensing partner to the leading players in the country • Possesses IP ownership for the largest and leading digital map and data product of India 3 Lines of Businesses (LOB) GIS Solutions for governments Web Mobile Licensing GIS Solutions For Enterprises Navigation Tracking Print Lines of Businesses (LOB) GIS Solutions Web Mobile Print Licensing Devices GOVERNMENT CORPORATES GOVERNMENT CORPORATES CITIZENS GIS MAP NAVIGATION MAP TRACKING NAVIGATION Agenda • Introduction to MapmyIndia • GIS empowering governments • GIS solutions for Tourism 2 Enabling States using GIS - Stakeholders Master database maintenance by IT department Forest Department Health Department Agriculture, Animal Hus Fisheries Department Database creation and updating done by Individual departments Public Works Department Disaster Management Authority Revenue Department Industries Department Tourism Dept. Municipal & PR Dept...
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...Lyris Email Marketing Statistics and Metrics Table of Contents Types of Online Marketing • • • • • Email Newsletters Online Lead Generation Landing Pages Viral Marketing and Social Media Mobile Marketing Email Marketing Best Practices, Strategies & Tactics • • • • • • • • Email Lists and List Building Email Marketing, Metrics Email Marketing Industry Growth and Trends Email Deliverability, ISPs and List Hygiene Email Creative, Formats, Images, Personalization and Subject Lines Email Frequency and Times to Send Spam, Anti-Spam Laws, Unsubscribes and ISP Relations What Consumers Want from Email Campaigns Online Marketing Industry Growth, Statistics & Trends • • Web Analytics and Comparative Performance Online Advertising Spending by Format Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259 2 Lyris Email Marketing Statistics and Metrics Types of Online Marketing Email Newsletters 49% of email marketers said their newsletters routinely justified themselves in terms of ROI. – Marketing Sherpa “Email Marketing Benchmark Guide 2008, www.marketingsherpa.com. Average time that users spend reading a newsletter: Users spend 51 seconds reading the average newsletter. The layout and writing both need superb usability to survive in...
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...E-Marketing Strategies 10 Offer 10 Value 12 Distribution 14 Communication 14 Customer Relationship Management 16 Implementation 17 Budget 18 conclusion 19 Appendix 20 references 21 Executive Summary Mealshare is a unique non-profit organization that partners with restaurants in order to not only provide aid to people in need, but to also assist in the marketing of partnered restaurants. As a fairly new organization, Mealshare has acknowledged that it needs an online presence in today’s market. The organization touts a Facebook and Twitter page, as well as a website with information regarding their operations. However, our team of marketing researchers found that Mealshare is not using their resources effectively. Through analyzing Mealshare’s strengths and weaknesses, as well as assessing the environmental forces at play, we have outlined new e-marketing objectives that will help the firm prosper. For Mealshare to reach the public more effectively, we advise that they have their website redesigned to evoke their message more effectively, optimize search engines to increase website traffic, and employ various forms of social networks and use them actively to create buzz. The implementation of these recommendations should take no longer than one to...
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...01 Introduction to Social Media Measurement with HootSuite By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard www.fullfrontalroi.com 01 Introduction to Social Media Measurement with HootSuite Introduction Measuring social media is now an expectation that marketers need to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement...
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...TM2A 2015-2016 E-Commerce 2.2 Evaluation Report [pic] Chantall Bebb 550461 Prof. Feico Brinck Contents Abstract 3 Evaluation Report E-commerce Website 4 Purpose of Website 4 Navigation and Usability 4 Web Content 5 Marketing 5 Use of Social Media 6 Target Group Analysis 6 Recommendations 6 References 7 Abstract The continued development of technology has made people increasingly dependent on technological resources to run various aspects of life. Digital communication has worked to foster globalization. The tourism industry is one of the many sectors that have become global because of digital communication. Currently, tourism promoters from different countries are using websites to reach out to a broad market of target consumers. In that line, this paper will analyze and evaluate the “http://www.visitbritain.com/en/EN/” site to create a partial understanding of digital communication in transforming marketing. Evaluation Report E-commerce Website http://www.visitbritain.com/en/EN/ Purpose of Website The website under evaluation belongs to the national tourism and a non-departmental public agency financed by the British Department for Culture, Media, and Sport in particular. The purpose of the website is to market and promote Britain as a worthy tourism destination (Visit Britain, 2015). The website highlights and summarizes the various tourist attraction sites and contents that visitors should seek to know. The...
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...Cellular Debate Name Course Date Tutor Network Security Issues on Cellular Network One major advantage of Cellular network security is the ability of communication to be done “Wirelessly” (Xiao et al, 2007). This means that the signals do not follow a specific assigned signal path which may be destroyed by vandals or even by nature, as in case of copper conductors or other physical media such as fiber optic. In addition, data security is enhanced by used of packed switched data in which data is send in form of packets and at no particular order only to be reconstructed at the receiver which makes intercepting such messages cumbersome. In addition, user authentication allows only specific users registered to a specific cellular service provider to use their resources thus allow proper billing to be charged according to the usage of the network(Xiao et al, 2007). A security issue that arises from the use of the cellular networks is subscriber authentication. These systems consist of a large number of subscribers who need to be identified and verified before they can enjoy the services offered by the provider. If authentication is not properly done, then the network is vulnerable to misuse by subscribers not entitled to use the network leading to the service provider incurring losses. Confidentiality is another security issue that can be noted in cellular network (Ciampa, 2009). This is because the ‘air’ channel can be intercepted by malicious people and...
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...Report There’s no question that social marketing can be used to drive sales. Shoppers are more technologically savvy — and, in particular, socially savvy — than ever, using their social networks to find both products and product information. Not only are more shoppers buying online than Share jobs on social with Job Board ever but more social networking users are doing that shopping. There were an estimated 157 million online shoppers in 2013. 75 percent of Twitter users buy products online every month, compared to 67 percent of overall Internet users who shop online. C O N N EC T 74 percent of consumers use social networks for help making buying decisions, whether that means getting opinions Visit our social media channels: from friends or reading product information provided by brands. TwitterLinkedIn Facebook Google+ This makes social an ideal place for businesses to talk about their products because customers are already there and interested. The Social Stats Behind Shopping Advertising products to your followers isn’t an intrusion into their http://sproutsocial.com/insights/keystatisticssocialshopping/ RSS F EA T U R ED 1/5 16/06/2015 The Key Statistics Behind Social Shopping | Sprout Social Advertising products to your followers isn’t an intrusion into their personal social spaces: many customers who are following your brand on social channels specifically want product information. The statistics ...
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...opened his first store in 1962, Wal-Mart has grown into a global retailer with more than 4,000 store in the United States and more than 6,000 internationally. According to Wal-Mart CEO, Mike Duke, Wal-Mart’s strategic focus areas are •Making sure the company has the best retail talent at every level of the organization by recruiting, developing and retaining the best associates; •Delivering on the productivity loop that enables Walmart to operate for less so the company can drive prices even lower for its customers •Being even more disciplined about operating expenses and capital spending; •Investing to serve more customers globally and accelerating the vision of anytime, anywhere access by bringing together best-in-class online, mobile and social capabilities and our more than 10,700 stores; and •Benefiting our communities and having a world class compliance organization. Walmart has been the giant of brick and mortar retailers having topped the Fortune 500 list on more than one occasion. Several business news agencies have notde that Wal-Mart is stumbling into E-Commerce market as it attempts to adapt its click and mortar business strategies to its E-Commerce business. According to CNN Money Wal-Mart plans to become an online juggernaut, but its online business numbers have been disappointing. Walmart’s E-Commerce has come up with a plan to do e-commerce right. The • Walmart began recruiting top Silicon Valley talent and acquiring start-ups last year. For...
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...1 | P a g e State of the Mobile Nation Switching Attitudes and Behaviours of Mobile Phone Service Providers in Australia Final Report Dr David Gray Dr Steven D’Alessandro Dr Leanne Carter Macquarie University Department of Marketing and Management. March, 20122 | P a g e Table of Contents Executive Summary...........................................................................................6 (i) Introduction ..........................................................................................6 (ii) Objectives of the research ....................................................................6 (iii) Methodology ........................................................................................6 (iv) Key findings .........................................................................................6 (a) The performance of the mobile phone services market..........6 (b) Switching behaviour and savings achieved.............................7 (c) Consumer satisfaction with mobile carriers .............................7 (d) Major reasons for switching carriers.........................................7 (e) Switching costs..........................................................................8 (f) The role of inertia in limiting switching......................................8 (g) The reasons for not switching...................................................8 (h) Bill shock....................................................................
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...Communications team 7 V. Critical Scenarios/Incidents of Medical Emergencies/ Attacks against ACME Furniture’s Integrity & Reputation 10 v – (a) CRITICAL SCENARIOS: 10 v – (b) Incidents of Medical Emergencies: 10 v – (c) Attacks against ACME Furniture’s Integrity & Reputation: 10 VI. Emergency Response Centre 11 VII. Employees 12 VII – (a) Office 12 VII – (b) Retail Outlet 12 VII – (c) Factory 12 VII – (d) Warehouse 12 VIII. References 13 I. Purpose: This document provides a plan of action in the event of any business disruptions or interruptions that pose threats of damages to life, property or reputation to ACME Furniture. This document contains plans for setting up and running a crisis management centre, media responses and roles responsibilities, key contacts and personnel of ACME Furniture. This document further provides a Communications Response Protocol to be observed by the key officials and personnel of ACME Furniture. The main purpose of this crisis management plan is to safeguard the interests of ACME Furniture’s shareholders, customers, clients and employees, by at least minimising if not eliminating the potential losses arising from unavoidable major incidents. ACME Furniture...
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...TalentTalk A SilkRoad TalentTalk Report SOCIAL MEDIA & WORKPLACE COLLABORATION 2012 Latest Practices, Key Findings, Hottest Topics TABLE OF CONTENTS 3 4 5 6 7 8 9 10 12 13 14 15 Executive Summary Methodology and Respondent Profile Corporate Approaches to Social Media Access Why Do Employees Use Social Media at Work? “Socializing” with Customers Twitter and Facebook Prevail: Corporate Social Networks Lag Mobile Devices: Personal Use of Social Media at Work Social Media Policy in the Workplace Do Employers Ask Workers for Personal Social Passwords? Email: The Most Popular Way to Share Information The Expanding Job Description and Capturing Employee Expertise In Conclusion 3 // SOCIAL MEDIA AND WORKPLACE COLLABORATION “Companies can no longer ignore social tools, nor the ways that their employees use them to share and access information. These new technologies can be used to create business value, share information, engage employees—and even create dialogue with customers and prospects.” - W. Edward Vesely, Chief Marketing Officer, SilkRoad EXECUTIVE SUMMARY Organizations are engaged in a complex balancing act concerning social media, as they weigh the competitive advantages while juggling issues of law, policy, and employee access. The impact of social media on business agility, the proliferation of innovative social applications for industry, and the bright spotlight on worker productivity and social technology are just a few of the vital considerations for...
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...RELIANCE INFOCOMM’S STRATEGY AND IMPACT ON THE INDIAN MOBILE TELECOMMUNICATION SCENARIO SANGEEETH VARGHESE* CONTENTS 1.0. INTRODUCTION:..................................................................................................... 2 2.0. THE VISION, SCALE AND COMPLEXITY: .............................................................. 2 3.0. PRICING STRATEGY.............................................................................................. 3 3.1. Dhirubhai Ambani Pioneer Offer – Democratizing Mobiles: .................................. 3 3.2. Monsoon Hungama Scheme - Showers of Mobiles: ............................................. 5 3.3. Pre-paid Offering - Market Consolidation:............................................................. 5 3.4. Cost Management - The Inside Picture ................................................................ 6 4.0. SALES AND MARKETING STRATEGY: .................................................................. 8 4.1. Customer Generation - Tapping in to Internal Resources: .................................... 9 4.2. Dhirubhai Ambani Entrepreneurship Programme – A New Way to Market: .......... 9 4.3. Advertising – Educating Masses and Evoking Passions: ....................................10 4.4. RWorld – Reliance Way of Putting the World in Your Hands: .............................11 4.5. Product Innovations - Connecting with Every Section of Society: .......................12 4.6. Customer Service – Icing on the Marketing...
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...Introduction to Data Communication As the world of data communication and networking is changing a transformation of the marketing world is a challenge to stay connected with real world through devices in real time such as mobile phone, tablets, computers and laptops. The modern day marketing have to combine the creative side of discipline and this could be a huge challenge. Three areas of the changing transformation within the market of data communication are by speed, relevance and the reaches within campaigns which has increased greatly through different ways in which people may access the media, like through Facebook, YouTube, cell phones and computers. The changing system bring about a particular tool or system and for any brand of systems to work together in the networking world and brand teams of technologizes be placed to implement new systems. One such resource is “Organizational Challenges to the Adoption of the Internet” gives important update of the changes within the networking community. (www.ncbi.nlm.nih.gov). Current trends that affect the data communication are market trends in which these they show opportunities on how to grow business successfully and take advantages of the many positive changes and guard against the negative ones. While the market trend does effectively also inform it also save organizations from reacting to late when it comes to surprises that may occur while keeping ahead of the many competitors when developing business growth...
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