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Crisis Plan

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ACME Furniture

Crisis Management Plan
2013

NB – A crisis management template has been used in creating this plan.
The template is available from http://www.brighthubpm.com/risk-management/104970-tips-and-template-for-developing-a-crisis-management-plan/ Table of Contents I. Purpose: 4 Principals for crisis management 4 II. Process: 5 III. Communication Responses Protocol (List of Emergency Contacts): 6 iii – (a) Key personnel, Legal Counsels and Advisors 6 iii – (b) Crisis Management Team 6 iii – (c) communications team 6 IV. Roles and Responsibilities 7 iv – (a) Crisis Management Team 7 iv – (b) Communications team 7 V. Critical Scenarios/Incidents of Medical Emergencies/ Attacks against ACME Furniture’s Integrity & Reputation 10 v – (a) CRITICAL SCENARIOS: 10 v – (b) Incidents of Medical Emergencies: 10 v – (c) Attacks against ACME Furniture’s Integrity & Reputation: 10 VI. Emergency Response Centre 11 VII. Employees 12 VII – (a) Office 12 VII – (b) Retail Outlet 12 VII – (c) Factory 12 VII – (d) Warehouse 12 VIII. References 13

I. Purpose:
This document provides a plan of action in the event of any business disruptions or interruptions that pose threats of damages to life, property or reputation to ACME Furniture. This document contains plans for setting up and running a crisis management centre, media responses and roles responsibilities, key contacts and personnel of ACME Furniture. This document further provides a Communications Response Protocol to be observed by the key officials and personnel of ACME Furniture.
The main purpose of this crisis management plan is to safeguard the interests of ACME Furniture’s shareholders, customers, clients and employees, by at least minimising if not eliminating the potential losses arising from unavoidable major incidents. ACME Furniture intends to recover control over all critical situations within the quickest timeframe possible.
This plan will respect the rights of all employees and will take account of cultural difference and special needs.
This plan is to be reviewed on an annual basis and after the event of a crisis.

Principals for crisis management
1. An organised company-wide commitment to crisis management.
2. Establishment of a crisis control centre with structured procedures and strategies for responding to a crisis.
3. Define clear policy and objectives which provide for;
a) The safety of people
- consumers
- public
- employees
b) Protection of assets including reputation; and,
c) Timely termination of the crisis
4. Immediate notification of appropriate authorities and stakeholders.
5. Communication procedures to ensure timely and accurate information flow.
6. Coordination of appropriate personnel to handle the crisis and ensure all roles and responsibilities are clear.
7. Have action plans in place for managing the media, public and staff and to enable ongoing business as soon as practicable.
8. Ensure regular education of staff, training of crisis management teams and key stakeholders, and validation of Crisis Management plans in preparation for the management of a crisis.
9. Fulfil legal and regulatory requirements
10. Develop effective stakeholder relations (pre, during & post the crisis).

II. Process:

III. Communication Responses Protocol (List of Emergency Contacts): iii – (a) Key personnel, Legal Counsels and Advisors

Name | Title / dept | Office # | Home # | Mobile # | Anthony La Serda | CEO | 02 9999 5555 | 02 8888 3333 | 0414 147 632 | Debra Burton | CFO | 02 9999 6666 | 02 8978 2225 | 0416 321 458 | Sonia Kruger | Legal | 02 9999 7777 | 02 4178 9632 | 0402 258 963 |

iii – (b) Crisis Management Team

Name | role | Office # | Home # | Mobile # | Sam Estafan | Crisis Team Leader | 02 9999 0000 | 02 9716 6935 | 0416 123 589 | Jaqueline Scifleet | Crisis Senior (WHS) | 02 9999 0123 | 02 9885 7412 | 0416 176 223 | John Bunyan | Legal | 02 9999 0236 | 02 9632 3258 | 0478 369 258 | Judy Ritchie | Administration | 02 9999 3698 | 02 9856 1247 | 0417 266 635 | Mandy Ng | Human Resources | 02 9999 3487 | 02 9685 4785 | 0412 367 252 | Ishmail Hammond | Security | 02 9999 3578 | 02 9889 3232 | 0414 323 323 | Robert Hannah | IT / Technology | 02 9999 2589 | 02 8978 5855 | 0414 789 258 |

iii – (c) communications team

Name | role | Office # | Home # | Mobile # | Sue Liu | Primary Media | 02 9999 1111 | 02 9885 3085 | 0414 207 956 | Jenny Stanmore | Secondary Media | 02 9999 1232 | 02 8779 2589 | 0412 369 852 | Diane Carrol | Communications | 02 9999 1247 | 02 4917 8563 | 0416 175 891 | John Stevens | Communications | 02 9999 1246 | 02 9555 2587 | 0412 236 547 | Beverley Jones | Public Relations | 02 9999 1245 | 02 9896 3058 | 0412 789 369 |

IV. Roles and Responsibilities iv – (a) Crisis Management Team
The ACME Furniture Crisis Management Team (CMT) has been established to manage all operations during the crisis. The CMT need to have immediate access to security, communications, marketing, legal, operations, finance, technical, regulatory and human resources functions to enable them to manage the crisis.
During a crisis the CMT team leader reports directly to the CEO and has the authority to make decisions regarding the handling of the crisis and the CMT responsibilities. Throughout this time, the CMT must be able to concentrate solely on managing the crisis – other executives must be delegated to run the day to day business. As such, the team must have timely access to all relevant documentation, eg. company policy documents, procedures, contracts and position papers. The CMT is there to fulfil the following objectives: * Notification to authorities of crisis and implications * Ensure legal and regulatory obligations in regards to the crisis. * Establish, set up and equip the Crisis Management Centre * Minimise risk to the business, staff, public, customers and other stakeholders * Maintain business assets, reputation and goodwill * Ensure the communications team and other relevant parties are updated with any information on a timely basis * Bring the crisis to a timely closure and ensure that activities are reintegrated into the normal flow of business. * Understand and be able to act on the company’s legal obligations * Take responsibility to ensure that the company’s Crisis Management Plan is up-to-date and that relevant staff are trained.

iv – (b) Communications team
The ACME Furniture Communication Team (ComT) has been set up to ensure that valid and correct information flows from the CMT to the right people and that the communication plan is followed. Disseminating information requires knowledge, experience and sensitivity. Therefore it is vital that any information given out to the media or the public is done so through our specially trained team.
Good communication allows a company to: * Set up an issues tracking register to ensure all issues are tracked to minimise escalation * Maintain Issues Tracking Register by removing issues that have been dealt with or have diminished * Monitor media releases and report to the Public Relations officer * Address concerns of the public * Keep its employees and other stakeholders informed * Initiate contact with or respond to the media * Control the escalation factor * Avoid confusion * Ensure the company is seen to be taking appropriate action * Provide valid and timely guidance on what affected persons should do.

Communication - During a Crisis
The main phone lines to the organisation may be inundated with calls during a crisis from the media, the general public, staff and families as well as usual business calls. It is vital that the receptionists are aware of where to route calls. If the crisis management centre has a need to be located outside of the building then it is important to have an experienced telephonist to be able to transfer calls to the appropriate person.
The communications team consists of: a) A media team including primary spokesperson, secondary spokesperson and communications officers for media tracking b) Public Relations Officer to liaise with major clients, stakeholders and staff.
Both the Primary Spokesperson and the Public Relations Officer are to keep in close contact with the CMT to ensure that correct and up to date information is at hand.
The Media Team’s Role is to: * issue media and employee statements where appropriate; * arrange press briefings/conferences as necessary; * ensure the press office is properly manned, equipped and serviced at all times with dedicated phone lines if necessary; * monitor all media coverage. * record all action/events/communications;
The Public Relations Officer’s role is to: * advise relevant company personnel; * brief company spokespersons, external advisers, switchboard security; * establish appropriate liaison with wholesalers, pharmacies, retailers, and other trade customers; * record all action/events/communications; and
Remember the following key points of effective communication.
You represent ACME Furniture and will be honest in all of your communications
Always follow through with promises made
Don’t rush – speed can mean errors in delivery.
Don’t speculate – if you can not answer a question – get back to the person when you can answer it
Ensure that you get your information from reliable sources and limit those sources..
Nothing is “off the record”, if you say it – it is out there.
Show our concern for the public, customers and employees.
Journalists will demand to know answers to the following questions: What? Who? When? Where? Why? How? Responses must be dictated by the circumstances but it is important that the spokesperson maintains control of the situation and is not bullied into answering the questions before the facts are available and properly prepared. When preparing for an interview, it is also valuable to have in mind three “must get across” points.
Communication - After a Crisis
The following actions should be taken after a crisis: * Conduct a debrief for all staff and any victims of the crisis * Advise customers, shareholders and other stakeholders as appropriate * A final report should be issued for relevant Govt. officials and management
These actions should continue to be coordinated through the CM.

V. Critical Scenarios/Incidents of Medical Emergencies/ Attacks against ACME Furniture’s Integrity & Reputation

v – (a) CRITICAL SCENARIOS:
NB! The actions and completion to be completed by industry experts Scenario | Action | Completion | Fire | | | Bomb | | | Earthquake | | | Hazardous material spill | | | Factory / Warehouse Accidents | | | Robbery | | | Floods | | |

v – (b) Incidents of Medical Emergencies:

Scenario | Action | Completion | Annaphalic shock | | | Cardiac Arrest | | |

v – (c) Attacks against ACME Furniture’s Integrity & Reputation:

Scenario | Action | Completion | Supply of Sub standard supplies | | | Malware / computer virus | | |
VI. Emergency Response Centre
A Crisis Response Centre (CRC) should be immediately set up by the Crisis Management Team (CMT) on direction from the CMT Team Leader. Ideally the CRC should be located on the ground floor of ACME Furniture in meeting room 1. This gives direct access to the front door and is of a sufficient size. If the building is non-habitable then a temporary CRC can be established at: Bellevue RSL Club 100 Hope Street, Bellevue Contact: Trish Newman 02 9999 5896
Crisis management Plan – At least one copy of this plan needs to be placed into the ERC so that all personnel know what is required during the crisis. It is the responsibility of the CMT team leader to ensure that is set up.
Building Plan and Evacuation Procedures – a copy of the building plan and evacuation procedures needs to be placed in the EMC. This will assist emergency personnel in the event of evacuation of the building and / or fire. It is the responsibility of the CMT team leader to ensure that is set up.
Emergency medical kit – containing bandages, medications to common medical aliments, Epi Pen, Eye washes, burn gel, tweezers and other basic first aid items.
Land Line Phones – Where normal phone lines are interrupted a primary line and at least one additional line is needed to be set up. More phones in the vicinity of the command centre are desirable. Ideally, phones should be set up to rollover automatically to an open line in the command centre if the main line is busy. It is the responsibility of the IT / Technology agent in the CMT to ensure that this is set up.
Mobile Phones – all CMT and ComT members must have access to a mobile phone. If they do not have access to their work mobile phones then they need to be issued phones. At least one mobile phone needs to be left for use at the response centre. It could also be used to locate team members that leave the command centre. It is the responsibility of the CMT team leader to ensure that is set up.
Dedicated computer with internet and intranet access – The crisis plan and critical information for specific sites or an anticipated crisis should be on the computer hard drive and / or a web site. Maps, weather, etc could be obtained from internet sites. Record the sites as favourites for quick access. It is the responsibility of the IT / Technology agent in the CMT to ensure that this is set up.
Laptop connection(s) - to a printer, the internet, etc. need to be set up. It is the responsibility of the IT / Technology agent in the CMT to ensure that this is set up.
Printer – connected to a desktop and accessible to laptops. It is the responsibility of the IT / Technology agent in the CMT to ensure that this is set up.
Fax machine – connected to a dedicated phone line. It is the responsibility of the IT / Technology agent in the CMT to ensure that this is set up.
Photocopier – easily accessible to the command centre. It is the responsibility of the IT / Technology agent in the CMT to ensure that this is set up.

VII. Employees
Below is a general outline of the staff at ACME Furniture and the characteristics of the people in the different areas of operation. This guide is to be used for communication and liaison purposes only. Staff numbers are fluid and comprehensive up to date staffing lists and numbers can be found on the Shared Drive: H under Human Resources folder – staff lists. Links are below.
VII – (a) Office
The office is staffed by between 45 and 50 staff members. Staffing levels are more static than in other areas and staff are mostly long term employees. Office times are flexible and overtime is often taken. The majority of the office staff have qualifications in their area of expertise and have high levels of language and comprehension skills.
H:\Human Resources\Administration\Staff Lists\Office
VII – (b) Retail Outlet
The retail outlet is staffed by between 15 and 25 staff members who work on rosters to allow the shop to open 7 days per week. It is the only area that is open on the weekend. Staffing numbers are at the higher end during end of Financial Years sales and Pre and Post Christmas. The retail outlet opens at 9:00 to 5:00 Monday to Saturday and 10:00 to 4:00 on Sundays. The retail outlet is staffed by mainly young staff with the exception of the managers and has a relatively low staff retention rate. At least half of the staff are casual and daily staff numbers are to be confirmed by the CMT during times of crisis.
H:\Human Resources\Administration\Staff Lists\Retail
VII – (c) Factory
The factory is staffed by approximately 100 employees and comprise of a mix of different cultures and ages. The primary culture is Chinese / Asian (approx 60%) and a mix of South African, Italian and Anglo Saxon. Approx 22% of the factory workers are Muslim and observe Islamic prayer times. English language skills are low for most of the factory workers and culturally sensitive communication should be observed.
H:\Human Resources\Administration\Staff Lists\Factory
VII – (d) Warehouse
The warehouse is staffed by approximately 25 to 30 staff members that work in 2 teams Mondays to Saturdays 8:30 to 4:30. The majority of workers are Anglo Saxon with acceptable language skills.
H:\Human Resources\Administration\Staff Lists\Warehouse

VIII. References
Unit BSBPUB504A Develop and Implement Crisis Management Plans * SmallPrint Pty Ltd
Crisis management guidelines * Complementary Health Care Council of Australia
Crisis Management Workbook * Fairfax Schools
Crisis Management Template
http://www.brighthubpm.com/risk-management/104970-tips-and-template-for-developing-a-crisis-management-plan/

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...Develop Crisis Management Plans 1 Hurricane and Storm Short term: Purchasing proper insurance. Long term: Changing facility location and opening new branches. 10 Demand Shortfall Short term: Construct business relationship with more potential customers and establish more business opportunity. Long term: Investing on research and development to improve core competency. 11 Customer Retention Short term: Establish intimate and loyal relationship with your current customers and achieve your customers’ trust. Long term: Find more customer and build trust with them and improve their satisfaction. 12 Industry/Sector Downturn Short term: Purchasing proper insurance. Long term: Optimize asset allocation and diverse investment. 13 Supply Shortcut Short term: Increase order quantity properly. Long term: Find alternative option. Take High-Level Risk Management Actions 5 Poor supplier quality Short term: Introduce supplier audit regularly and urge the supplier to get proper certificate to improve and ensure the product quality. Long term: Developing a supplier evaluation and selection process. Monitoring and predicting supplier financial health. Manage Risk Events as Required 2 Radiation Short term: Seeking more qualified suppliers. Long term: Switch to alternative suppliers. 8 Employee issues Short term: Introduce background check of new employee. Long term: Developing an employee evaluation and training process. 9 Bribery and Corruption Short term: Provide...

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