...Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled "Who leads the charge in Social Media? Marketing, PR, Sales, Customer Service, Who Knows?" It's a year later and the various Social Media platforms have evolved with massive increases in adoption rates and a larger glaring problem has emerged: The very concept that Social Media is 'Marketing'. It's not. It's a communications tool. As the platforms like Facebook, Twitter, Linkedin, and now G+ have evolved more and more marketing people have started to develop strategies to utilize the various platforms functionality. Strategy is useless without a tactical implementation plan. So marketers have developed Social Media editorial calendars that are built with the hope that the platforms don't change their API's and the dashboards actually post the message. The concern is more about will the technology continue to work when the real tactical quesiton is "how will it be utilized by our COMPANY. This is where large company heirarchical structures tend to impede rather than help the effort. The reason Social Media works so well for smaller companies is because of the mere fact that they are smaller. The decision making and internal communications structure all lie with one or two people wearing multiple hats. Large corporations tend to silo who controls what. The idea that...
Words: 532 - Pages: 3
...According to Alcohol Concern (2013), rapidly developing of media with the increasing of technology have significantly influenced on an approach of marketing. Alcohol marketing have different strategies to promote their products. One of these strategies is harnessing the contemporary media such as internet and television as well as social network like Twitter, Facebook and YouTube to promote by advertising. In United Kingdom, approximately £800 million annually have spent on promotion of alcohol by factories (Alcohol Concern 2013). There is growing concern that this strategy might raise the impact of alcohol marketing on young people and a recent research have provided evidence that social networks as YouTube, Twitter and Facebook are widely utilized by young people and children and that such sites are utilized for promotion by alcohol firm (Winpenny et al, 2013). Studies have indicated that underage drinking is more exposed to advertising of alcohol than grown-up (Patil et al, 2014). It seems that there are many complex factors that affect alcohol consumption by youth. Nevertheless, the most important factor is advertising . This essay will examine the problems of alcohol advertising on adolescents and analyses some possible solutions. It will then evaluate the solution given in order to tackle this issue. Advertising creates favorable climate towards drinking alcohol(Gunter et al, 2010). As Saffer point out (2002) that the role played by alcohol advertising can lead to positive...
Words: 965 - Pages: 4
...Project FOX Fad or Expedient? - Perceptions of Consumers and Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling plan 9 6.3. Instruments 9 6.4. Procedures 9 7. Proposed methods for processing, analysing and interpreting data 11 7.1. Quantitative 11 7.2. Qualitative 11 8. Timeline 12 9. Potential outcomes and conclusion 13 10. Reference list 14 11. Appendix A 15 Background * Green marketing is the product modifications and/or changes in production processes, * packaging and advertising, made by companies to ensure that the final consumer product * is environmentally safe. * This is a simple definition for green marketing, but how many consumers and organisations * in South Africa (SA) actually understand the essence of green marketing. And if they do, * what are their viewpoints on green marketing and how was it shaped? Do organisations see * it as a fad attribute that's merely added to a product to ensure premium pricing options * and eventually higher profits for the company...
Words: 3360 - Pages: 14
...BİLİMLER ENSTİTÜSÜ E - TİCARET GÜZİDE AYLİN EGESOY Vize Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing Hazırlayan: Osman ÖZEN (401111024) Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing First of all, let me give some information about Cisco Systems and the new product ASR 1000 Series. Cisco Systems, Inc., founded in 1984 by a small group of computer scientists from Stanford University. By the end of 2012 Cisco became one of the leaders in offering networking solutions for individuals, enterprises, service providers, and governments. The company designs, manufactures and sells networking equipment. Stills one of the world’s most successful technology companies with 68,000 employees over the world. Over 5 years of research and development, Cisco created new generation of compact, purpose-built edge router that offered significant improvements in capital and operating cost, as well as space footprint, while maintaining industry leading performance and reliability. With fully developed new product Cisco Systems was ready to lunch the ASR 1000 Series Router marketing campaign. The implementation of a new kind of marketing strategy was adopt to launch and promote a new product ASR 1000, avoiding traditional print and television media and focus entirely on social media and digital marketing. Cisco value proposition for ASR 1000 product is based on: • Cost reduction and saving space. • Reduction of carbon...
Words: 2405 - Pages: 10
...Digital Marketing As discussed in your chosen case study, outline the main strengths and limitations of the case’s digital marketing strategy. In the Unilever case study, the company decided to distribute samples of a new cereal bar, the Marmite, to drive awareness of the new product by increasing connections to the brand’s Facebook page by a Facebook sampling ads campaign. The activity on Facebook was part of an integrated campaign that included print media to raise awareness as well as additional sampling initiatives through digital transvision screens and escalator panels. The ad’s headline was “Free Marmite Cereal Bar”. Strengths One of the reasons why the campaign was so successful was the user-friendly set-up: Once users clicked on the call-to-action button in the ad, they were given the unique opportunity to fill out their shipping address within the ad, providing them with a quick and easy way to request a sample without leaving their newsfeed. It is less time consuming as one does not have to go to the store to buy the sample but just order it through Facebook. This also makes it convenient for the customer and therefore the probability of satisfaction towards the brand increases. Another success factor was Unilever’s use of Facebook Targeting to target its ads to mums and adults 16 to 44 years old. Targeting on Facebook allows the most likely customers to be reached based on information they list in their profiles. Unilever delivered 33,000 samples...
Words: 1968 - Pages: 8
...How to Clean up your Business Overview: The article Spring Cleaning by Gwen Moran focuses on mistakes small businesses make and the simple yet effective solutions to them. Most of these solutions are presented by consultants who have worked first hand in turning companies around. Many of these concepts show how little changes can make a big difference to small and mid size businesses. It biggest point is how to keep cost down and be more efficient. This article will be described and compared to real life opinions and management 325. This article specifically finds solutions to business problems with simple and cost effective solutions. One of the more interesting topics is how to utilize employee salaries. Kristen Marquet founder of Marquet media found this to be a big problem with a simple solution. She realized that she had spent ten thousand dollars on menial tasks like book keeping and web designing. After doing further research she hired a book keeper at a quarter of the cost and a web designer. These simple and quick solutions freed her up to do more important tasks like running her business. It also saves money and leaves the higher level executives to focus on their tasks at hand. Kimberly Medlock talks about how to focuses on untamed distraction that needs to be cut out of the work place. An estimated thirty eight hours a year is lost by employees looking for misplaced items. Not to mention the constant web browsing during office hours. It goes on to say that...
Words: 1094 - Pages: 5
...Solve a Problem PHL/458 Rebekah Armstrong University of Phoenix Aleyda Cardenas February 17, 2014 Solve a Problem Creative thinkers have a generalized set of character traits used within the creative thinking process to assist with finding the best resolution to the challenge faced that consist of originality, use of imagination, and effectiveness. Through each of the four stages of creative thinking, thinkers continuously find challenges and multiple ideas that create solutions for these challenges. Determining what the most effective solution to the challenge is may take a varied amount of time but because creative thinkers are so dedicated, they will keep striving to meet their goal. The personal challenge search effectively demonstrated all areas of the creative thinking process from beginning to end. Creative thinking is not just an art form; it is a process that requires hard-work and dedication from independent individuals who strive to find the best possible solution to a challenge. Creative Thinking Process The creative thinking process consists of four steps which break down the different essential areas that cover all aspects of the process, from beginning to end. Creative thinkers have character traits of boldness, resourcefulness, independence, are generally dedicated hard workers. Each step of the creative thinking process is routine for creative thinkers because they know until one step is completed the next cannot commence. Step 1 Many...
Words: 1229 - Pages: 5
...Running head: HOW SOCIAL MEDIA IS REVOLUTIONIZING THE APPAREL INDUSTRY1 “How Social Media Is Revolutionizing the Apparel Industry” Alaa El-Bially Johns Hopkins Carey Business School HOW SOCIAL MEDIA IS REVOLUTIONIZING THE APPAREL INDUSTRY 2 Social media is a buzzword. Social media is “like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is a surprise it’s not better”, says Avinash Kaushik, co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. In just a few short years, social media has revolutionized the way people communicate and share information, turning conversations into 140-words blips and making e-mail- the original electronic communication tool- seem quaint. In the business perspective, social media creates a kinship between the brand and its consumers and prospective consumers, which drives purchase intent and word of mouth. In this context, I will address the role of social media in revolutionizing the apparel industry as a business model, and its challenges and projections. Why Is Now the Right Time for Social Media? Growth & Interest Are High. A recent survey from eConsultancy shows that social networks and blogs are the fourth most popular activities online, (ahead of personal email, even) and that 10 percent of all time spent on the Internet is spent on social media sites. Statistics on the leading social networking sites are equally impressive: Facebook now lists more than 500 million...
Words: 3252 - Pages: 14
...hacking of AT&T was. Then, explain why IT Hack Solutions, a computer security firm would encourage hacking. Next, I plan to discuss why and how companies like Gawker Media are socially responsible for finding threats. Third, I plan to explain how CEOs should respond to security breach in the IT network. Finally. I will write an email by AT&T to customers explaining informing, the security breach and what was done to correct the issue. Determine if hacking into a Web site is ever justifiable, applying your theory to a real-world case in which someone hacked into a system, including the name of the company and details. Yes, there are justifiable means for web site and network system to be hacked. Hacking is both a science and an art what isn’t taught by colleges. Companies that are hacked can suffer significant losses, and their customers made vulnerable to other crimes, privacy violations, and unwanted contact. However when a company wants to get business or show off skills then, hacking is like building a resume. Once hackers have proven themselves, they can show off their resume to both government and corporation for business. For example, the AT&T and Apple IPad hacking by Goatse Security was justifiable for three reasons. One showing a security breach, two exposing privacy to the public, and three as a marketing. AT&T's email security breach shows that major brands have IT system flaws. We all know that there really isn't a way to make a perfect IT security system...
Words: 1126 - Pages: 5
...total sales (additional revenue added by an additional unit of output, or in terms of a formula) • Average Revenue- the revenue generated per unit of output sold. It plays a role in the determination of a firm's profit. Per unit profit is average revenue minus average (total) cost. 2. Explain how to conduct a break even analysis. Show how a break-even point is calculated. Illustrate what a break even chart looks like. 3. What is a marketing channel? What is its function? • is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process. 4. Describe and explain the relationship between marketing channels, supply chains, supply chain management, and logistics management. Provide examples. 5. Define Marketing and Social Marketing. Explain the similarities and differences between commercial and social marketing. 6. Discuss and describe the three forms of consumer ads. Discuss and describe the three forms of industrial ads. • 486-487 • 3 types • Consumer Product: focus on selling a good or service • Pionnering (informational) • Competitivte (persuasive) • Reminder • Institutional: build goodwill or an image for an organization • Advocacy • Pionnering institutional • Competitive institutional ...
Words: 1290 - Pages: 6
...Fulfillment Of the Requirement in Values Education XI “Social media as a Distraction to students” Matthew Angelo A. Arciaga Approved by: Grade: Sr. Rea Pangantihon Values Education Teacher March 2016 CHAPTER 1 THE PROBLEM AND ITS BACKGROUND http://socialmediaandstudents.blogspot.com/ http://www.usf.edu/ucm/marketing/intro-social-media.aspx http://ivythesis.typepad.com/term_paper_topics/2008/06/a-sample-thes-2.html Intoduction Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more. Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. At the company level, social media allows you to have a conversation with your audience, gain customer feedback, and elevate your brand. With so many new social media sites launching each year, deciding which one is right for your...
Words: 1069 - Pages: 5
...Header: SOCIAL MEDIA AND BUSINESS 1 Running Header: SOCIAL MEDIA AND BUSINESS 2 The internet era has brought with it numerous pros in all walks of life be it academic, business, or social. The internet has taken business to an all new level. This includes online shopping, online banking, and online flight booking just to mention a few. Each and every business needs an online presence in order to have an edge over its competitors. The onset of internet improved business a lot, but what has really revolutionized the internet business is the social media. The social media sites form hubs for online interactions of people from all walks of life and of all ages. People meet and build relationships via social media. Social media forms a powerful tool for marketing a business and help it achieve its own goals. The most powerful of all is the word of mouth from friends in the social media or recommendations and /or like. There are numerous social media sites nowadays including twitter, facebook, Google plus and LinkedIn. This essay will focus on facebook as a tool for marketing a business. Just like any other form of business strategy, use of social media has its own share of legal matters that need to be managed appropriately for the success of a business. Marketing managers of business using the social platform should have a good knowledge base and be able to wisely employ the legal tools in their marketing strategy...
Words: 1526 - Pages: 7
...tablet PC and social media was the hottest issue in IT market in last year. There are some successful global companies that go along the trends although it is not that long period since they appeared in the world, such as Apple, Google, Facebook, and Twitter. They have something in common. That is, they are based on ‘Big Data’ technology. As a result of using ‘big data’, the amount of stored data by their big data system during 2012 is much more than that of data which had been produced and stored until 2011. It helps to solve several problems in the company. Due to the geometrical increase of the amount of data, the important of big data will be continuous. Big data is selected as one of noticeable keyword in 2013 IT area with mobility, social, and cloud. It will be main factor of growth of IT infrastructure in the medium to longer term and is expected to provide new strategic superiority for many companies. It is highly acclaimed at the domestic market and also the foreign market. Several successful cases of applying big data shows that it can be positive factor helping to recover global economy. Moreover, it is not limited to IT-related business but the introduction in various areas will create value. B. Background of emerging big data In fact, there are many efforts to extract meaningful information through collection and analysis of huge amount of data. Through this effort, many companies and government try to find a solution of several problems. However, as the...
Words: 2394 - Pages: 10
...Bachelor Thesis Degree programme International Business 2013 Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES – CASE STUDY ON AN INTERNET MARKETING COMPANY: LEAD CREATION BACHELOR´S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES Degree programme | International Business Completion of the thesis| 59 + 18 Instructor: Emmanuel Querrec Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES The purpose of this thesis is to highlight the evolution of the marketing strategies of businesses and more specifically of their communication strategies, with the important rise of social media influence, which is changing the way people get informed as well as their purchasing decision process. Indeed, this research is about underlining the fact that businesses, small or big sized, have to get online and to use social media and to adapt their business models if they want to stay on top of the competition on their markets. The research is supported by a case study of an Australian internet marketing company, in order to get valuable insights from internet marketing experts, which will strengthen the points explained by the different authors in the literature review. KEYWORDS: Marketing strategies, communication strategies, social media, community, online presence, brand image 2 TURKU UNIVERSITY OF APPLIED SCIENCES THESIS | Benjamin Ach TABLE OF CONTENT List of abbreviations...
Words: 21193 - Pages: 85
...Channels for sales of: a) Pre-School As World School is leading player in pre-primary and ERP/learning management solutions for Schools and Colleges in Maharashtra. They have 200 pre-schools in tier-2 and tier-3 cities of Maharashtra. They were established in 2007 and have grown since then through the franchising channel for preschool business and direct sales channel for the ERP/learning management business. The decision to enter the smaller cities was deliberate and has helped the company evolve over the last 5 years. Having seen success, the management has now decided to enter into the metro/cities of Mumbai, Delhi, Bangalore and Hyderabad. The following are the most effective route to market/ channels for sales of Pre-School. Direct marketing Direct marketing is a one-to-one communication between the seller and the potential buyer. Traditionally direct marketing has been about direct mail – posting a printed piece of communication to a targeted visitor and calling for a response, typically a request for a brochure (or more recently a visit to the website). As this is Pre- School which is maximum based on Taking care for children and teaching (EMOTIONAL SELLING), this is done by consultation by our sales team, so that they can convey the matter and convince patterns by showing FAB (Features, Advantages, benefits). Direct marketing can be very cost-effective for reaching the target market and generating sales. The impact is also easily measurable...
Words: 1964 - Pages: 8
