...On-screen characters: their design and influence on consumer trust J.T. Luo Mayfair Artist Ltd, Bolton, UK, and Peter McGoldrick, Susan Beatty and Kathleen A. Keeling Manchester Business School, Manchester, UK Abstract Purpose – Previous research has focused on how trustworthiness can be evoked by the physical design of on-screen characters (OSCs) within the e-commerce interface. The purpose of this study is to investigate whether or not the OSCs representation, along with user differences, influence, how likeable, appropriate and trustworthy they are. Design/methodology/approach – A web site was created for a simulated online bookseller and 183 people from various countries participated in the experiments. OSC representations were tested under four conditions in the main experiment: facial appearance (human-like vs cartoon-like) and gender (male vs female). Findings – The results suggest that the human-like characters are more likeable, appropriate and trustworthy in general terms. However, when perceived capabilities of OSCs are measured, a mismatch can occur between expectations and capabilities of the human-like OSCs. In fact, cartoon-like OSCs, especially female, had more positive effects on the web site interface. Research limitations/implications – This study was limited to simulations of on-screen scenarios. Future work, with access to the huge database required, could investigate the effects of truly interactive OSCs. Larger national sub-samples would permit generalisations...
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...Improving user authentication on mobile devices: A Touchscreen Graphical Password Summary By: Quaniesha Hillian December 12, 2013 Abstract We analyze three biometric verification modalities – voice, face and motion – and in addition secret word passage, on a portable gadget, to investigate the relative requests on client time, exertion, blunder and errand interruption. Our research center study furnished perceptions of client movements, techniques, and responses to the validation strategies. Face and voice biometrics conditions were speedier than watchword passage. Talking a Pin was the speediest for biometric specimen entrance, yet fleeting memory review was better in the face check condition. None of the confirmation conditions were recognized exceptionally usable. In conditions that consolidated two biometric entrance routines, the opportunity to get the biometric examples was shorter than if obtained independently yet they were extremely disliked and had high memory assignment blunder rates. These quantitative effects exhibit cognitive and engine contrasts between biometric verification modalities, and brief strategy choices in selecting confirmation. Typing text passwords is challenging when using touchscreens on mobile devices and this is becoming more problematic as mobile usage increases. They designed a new graphical password scheme called Touchscreen Multi-layered Drawing specifically for use with touchscreens. They conducted an exploratory...
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...| Breastfeeding is Bad for Business | How Nestle creates dependency in the developing world | | Wrtitten by Jinny PagleInternational Business 868 Strategies in Emerging and Developing EconomiesProfessor Gerardo UngsonSan Francisco State University MBA Program12/5/2011 | | Introduction A system exists on our planet; A system in which certain regions of the globe are continuously dominated by others. Because of this system, we observe poorer countries stripped of their resources and limited in their abilities to develop. Around the 16th century, when the major continents were for the first time all aware of each other, nations and regions began to emerge as economically dominant and dominated. We observe a coordinated effort to implement this system of domination and dependence in the first colonizers. Many centuries later, this system still exists. It has evolved into a system with a global capitalist, consumerist, profit maximizing, goal. Even more interesting, this system is no longer controlled by nations. The very governments which encouraged strong capitalist minded companies are no longer in control of the supra-national organizations. Multinational companies, having exhausted their home markets, have reached to the underdeveloped regions in search of resources, and ultimately profits, in an effort to continue growing their business. Successful firms with flourishing international businesses and markets are not necessarily a negative...
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...TOTAL QUALITY MANAGEMENT AND SIX SIGMA Edited by Tauseef Aized Total Quality Management and Six Sigma http://dx.doi.org/10.5772/2559 Edited by Tauseef Aized Contributors Aleksandar Vujovic, Zdravko Krivokapic, Jelena Jovanovic, Svante Lifvergren, Bo Bergman, Adela-Eliza Dumitrascu, Anisor Nedelcu, Erika Alves dos Santos, Mithat Zeydan, Gülhan Toğa, Johnson Olabode Adeoti, Andrey Kostogryzov, George Nistratov, Andrey Nistratov, Vidoje Moracanin, Ching-Chow Yang, Ayon Chakraborty, Kay Chuan Tan, Graham Cartwright, John Oakland Published by InTech Janeza Trdine 9, 51000 Rijeka, Croatia Copyright © 2012 InTech All chapters are Open Access distributed under the Creative Commons Attribution 3.0 license, which allows users to download, copy and build upon published articles even for commercial purposes, as long as the author and publisher are properly credited, which ensures maximum dissemination and a wider impact of our publications. After this work has been published by InTech, authors have the right to republish it, in whole or part, in any publication of which they are the author, and to make other personal use of the work. Any republication, referencing or personal use of the work must explicitly identify the original source. Notice Statements and opinions expressed in the chapters are these of the individual contributors and not necessarily those of the editors or publisher. No responsibility is accepted for the accuracy of information contained...
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