...Goldilocks: From family fairy tale to global phenomenon When Filipinos think of Goldilocks, a curious blonde girl and her three bear companions are not usually what come to mind. For Filipino families around the world, Goldilocks is more than a character in a fairy tale, but is a delectable and cultural fact of life. The most famous and largest bakeshop/restaurant based in the Philippines is expanding beyond the book to better serve its loyal and growing customers. For nearly 50 years, Goldilocks has provided unique, quality Filipino meals and baked goods to thousands worldwide. With eight locations in Northern California, three in Southern California, and one in Las Vegas, Goldilocks is known to Filipino communities all over the West Coast. It has also made its mark as a global brand, selling goods and products to markets internationally, including Asia and Canada. Today, the company continues to reach out to its growing customer base at home and abroad, while sticking true to its Filipino roots. “Fairy tale” beginnings The story of Goldilocks began where most fairy tales start: with family. In 1966, two close half-Filipino/Chinese sisters, Milagros Yee and Clarita Go, and their sister-in-law, Doris, were baking sweets in their humble Makati City apartment to provide for hospital patients and family friends, who were their first dedicated customers. Nicknamed “The Two Moms,” the sisters were known for their ambitious work ethic and special homemade recipes—especially...
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...EXECUTIVE SUMMARY Type of Business E.S. Food Corporation is a corporation established in 2013 that will offer a new product and made from vegetables and fish. The company’s goal is to endorse the production of healthy patties made from organic ingredients. Management Highlights E.S. Food Corporation chose corporation as our form of organization. It is formed and authorized by law to act as a single person although constituted by one or more persons and legally endowed with various rights and duties including the capacity of succession. The associates are known as shareholders and each of their shares in the ownership, control and profits of the corporation is determined by the portion of shares in the company that they own. Success of the company will depend on the input, perseverance and endeavour that they will be providing. Marketing Highlights The company focus their energies on the food industry, particularly- burger patties, which is made up of horseradish and mongo beans. It is low in cholesterol, rich in protein and fights against cancer. Our product is new to the food business ventures that may capture the attention of those who are food lovers through with the product’s Unique Selling Proposition. We see this as an opportunity and advantage to generate effectual marketing and advertising. Financial Highlights The study of the financial stability of the company will only consider years 2014 to 2018 financial accounts. The figures we have in...
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