...BANK ISLAM BANK BERHAD CREDIT CARD A MARKETING PLAN MOHD HALIM RIDHAUDDIN BIN ABD MANAP ( 2013133609) ABD RAZAK BIN AWAB ( 2013519593 ) NOOR IDAYU BINTI OTHMAN ( 2013191665 ) HAFIZAH BINTI ABD WAHAB ( 201339929) MKT 750 : MARKETING MANAGEMENT GROUP EMBA12JB PM KAMEL TAUFIQ BIN ABDUL GHANI TABLE OF CONTENTS 1. | Executive Summary | | 2. | Company description | | 3. | Strategic focus and plan | | | * Mission | | | * Goals | | | * Competency and Sustainable Competitive Advantage | | | | | 4. | Situation Analysis | | | a) SWOT analysis | | | * Strengths | | | * Weaknesess | | | * Opportunities | | | * Threats | | | | | | b) Market Summary | | | * Market Trends | | | * Market Growth | | | | | | c) Competitor analysis | | | | | | d) Customer analysis | | | | | | e) Company analysis | | | | | 5 | Product – Market Focus | | | a) Marketing objectives | | | b) Target market | | | c) Customer Value Proposition | | | d) Positioning | | | e) SWOT analysis | | | | | 6. | Marketing program | | | a) Marketing mix | | | * Product Strategy | | | * Price Strategy | | | * Promotion Strategy | | | * Place/ distribution Strategy | | | | | 9. | Financial Data and Projections | | | a)Break- even Analysis | | | b)Sales Forecasting | | ...
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...3.2.1. Overdrafts/Credit Cards etc. Conventional banks offer the facility of overdrawing from account of the customer on interest. One of its form is use of credit card whereby limit of overdrawing for customer is set by the bank. Credit card provides dual facility to customer including financing as well as facility of plastic money whereby customer can meet his requirement without carrying cash. As for facility of financing is concerned that is not offered by Islamic banks except in the form of Murabaha (which means IFI shall deliver the desired commodity and not the cash) however facility to shop/meet requirement is provided through debit card whereby a customer can use his card if his account carries credit balance. Under conventional banking a customer is charged with interest once the facility availed however under Murabaha only profit is due when the commodity is delivered to the customer. Furthermore in case of default customer is charged with further interest for the extra period under conventional system however extra charging is not allowed under Murabaha. (Vol. 2 No. 2; February 2011, pg 170, Differences and Similarities in Islamic and Conventional Banking Muhammad Hanif) Credit cards can offer certain advantages to the holder. Firstly, they provide easy means of obtaining credit for an interest free credit period from a week to a mouth. Secondly, credit card can easily be used to withdraw cash over the counter or from an Automated machine (ATM).Furthermore...
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...GROUP MEMBERS M.FURQAN YOUNAS M10MBA007 MUHAMMAD AHMAD M10MBA022 JUNAID ALI SULERI M10MBA006 NABEEL TAJ GHORI M10MBA027 TABLE OF CONTENTS Introduction………………………………………………………………….. ………. 03 Definition …………………………………………………………………………………… 07 Factors to be in mind while going for auto finance………………………. 07 Financing Glossary ………………………………………………………………………. 09 Best deal ………………………………………………………………………………………. 12 Prudential rules and regulations of SBP ………………………………………. 14 How does auto financing work ……………………………………………………… 16 Types of Auto Finance ………………………………………………………………. 19 Drawbacks of Auto finance ………………………………………………………… 20 Ijarah car financing ………………………………………………………………………. 22 Auto finance by commercial banks in Pakistan …………………………….. 25 Difference between ijara and conventional Auto Finance …………….. 33 Issuue of takaful…………………………………………………………………………… 37 Conclusion …………………………………………………………………………………… 39 INTRODUCTION: The subject of car finance comprises the different financial products which allows someone to acquire a car with any arrangement other than a single lump payment. The provision of car finance by a third party supplier allows the acquirer to provide for and raise the funds to compensate the initial owner, either a dealer or manufacturer. For Business sector finance: Car finance is required by both private individuals and businesses. All types of finance products are available to either sector, however the market share by finance type for each sector...
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...truth about credit card reward schemes | GulfNews.com February 21 2013 | Last updated 2 minutes ago gulfnews.com Business | Your Money The bitter sweet truth about credit card reward schemes If you are the type of person who can pay off your credit card in full each month, exploit the advantages. If you are not, stay well away as nothing compares to the pain of unpaid debt By Cleofe Maceda, Senior Reporter Published: 00:00 January 21, 2012 loading Close [x] gulfnews.com/business/your-money/the-bitter-sweet-truth-about-credit-card-reward-schemes-1.968638 1/11 2/21/13 The bitter sweet truth about credit card reward schemes | GulfNews.com Image Credit: Supplied Perhaps the biggest allure of credit cards is the ability to spend without having to carry cash. But for some people, part of the appeal is the belief that frequent card use can bring a host of incredible rewards. In rewards schemes, the cardholder earns a fraction of the amount spent in the form of cash, vouchers and gifts. Free tickets to a dream destination, weekend stays at a luxury resort, dining and retail discounts are just a few of the freebies up for grabs. Because the offers often look too tempting to resist, cardholders are increasingly pursuing air miles and points to supplement their expenses. Consequently, as consumers swipe more, spending and debt levels also rise. A Federal Reserve Bank of Chicago paper published in December 2010 tackled the impact of credit card rewards on...
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...website, they can view .Their accounts, credit card & home loan balances * Accrued interest, fees and taxes * .Transaction details of each account Pay bills . Transfer funds to third party accounts which you nominate . Open a deposit right from the terminal you are sitting at. . However, till now Internet services in Bangladesh only allows for a minimum level of interactivity such as . Answering e-mail queries . Feedback forms . Articles asking for readers’ opinion at the end .An accountholder, armed with a password, can use the Net to order a cheque book, stop payment of a cheque and spot the balance and individual operations in the account and transfer funds. E- Banking Services and Products E banking products and services can includes wholesale products for corporate customers as well as retail and fiduciary products for individual customers. Ultimately the products and services obtained through internet banking may mirror products and services offered through other bank delivery channels. A brief description of retail and wholesale products and services are given below. Automated Teller Machine (ATM) Automated teller machine (ATM) is a computerized telecommunication device that provides a financial institute s customer with a method of financial transaction in a public space without need for a human clerk bank teller. Debit Card Debit card is a plastic...
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...2.1 Incorporation of Organization EXIM Bank Limited was established in 1999 under the leadership of Late Mr. Shahjahan Kabir, founder chairman who had a long dream of floating a commercial bank that would contribute to the socio-economic development of our country. A group of highly qualified and successful entrepreneurs joined their hands with the founder chairman to materialize his dream. This bank starts functioning from 3rd August 1999 with Mr. Alamgir Kabir, FCA as the Advisor and Mr. Mohammad Lakiotullah as the Managing Director. Both of them have long experience in the financial sector of our country. By their pragmatic decision and management directives in the operational activities, this bank has earned a secured and distinctive position in the banking industry in terms of performance, growth, and excellent management. The bank has migrated all of its conventional banking operation into Shariah based Islami banking since July/2004. 2.2 Mission and Vision of EXIM Bank The efforts of EXIM Bank Limited are focused on delivery of quality service in all areas of banking activities with the aim to add to increased value to shareholders investment and offer highest possible benefits to the customers. Mission: ❑ To be the most caring and customer friendly and service oriented banks. ❑ To create a technology based most efficient banking environment for its customers. ❑ To ensure ethics and transparency in all levels. ...
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...INTERNSHIP REPORT ON Retail Banking Activities of City Bank Ltd Gulshan Branch of the year 2009, Dhaka 1 INTERNSHIP REPORT ON Retail Banking Activities of City Bank Ltd Submitted to: Syeda Shaharbanu Shahbazi Ahmed Senior lecturer, BRAC Business School BRAC University, Dhaka Submitted by: Md.Mozahidul Islam ID: 05304077 Date of submission: 20th December, 2009 2 Letter of Transmittal December 20, 2009 Syeda Shaharbanu Shahbazi Ahmed Senior Lecturer BRAC Business School BRAC University, Dhaka Dear Madam, I am glad to submit my report on the topic as you have assigned me to prepare an internship report on retail banking activities of City Bank limited of Gulshan Branch as a partial requirement of the course Bus 400. Now I am looking forward for your kind appraisal regarding internship report. You would be glad to hear that I have given my best effort to prepare the report with relevant information that I have collected from City Bank Limited, Gulshan Branch and from other relevant sources during my internship program. I have the great pleasure to have the opportunity to study on “retail banking activities” of City Bank Ltd. It is meaningful to mention that the knowledge I have gathered during the internship period, will help me in practical field of professions. In spite of various inadequacies I have tried to cover all the relevant affairs. It is quite worthy to mention that without your kind hearted guidance and cooperation it would not be possible for...
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...interactions 4 4.1 Internal Interactions 4 Human Resource Manager 4 Loan Officer 5 Credit Manager 5 Bank Operational Manager 7 Customer Service Manager 7 4.2 External Interactions 8 Saudi Arabian chambers of commerce 8 Customers 8 5.0 Nature and evaluation of interdependencies 8 6.0 Recommendations 11 7.0 References 12 1.0 Introduction The role of managers nowadays has evolved greatly over the past years and it has changed significantly in different industries. One thing that remains the same is that managers are always held responsible by their supervisors, to make sure the employees achieve their objectives with expectations. The key to a success and profitable business are neither the systems nor the strategies of the firm. It is the character and skill of individual managers, who practice what they preach are what counts, that is why hiring the right manager is essential in supervising and managing the overall performance of staff in their department (Robbins, 2001). ‘People in the organisation are your most important asset’ is an incorrect statement; because I believe the right people are the organisation’s most important asset. Therefore, companies should hire based on the correct individual’s attitude and behaviour for the company, then train and develop those who deem to have potential. 2.0 Organizational Background – Al-Rajhi Bank Al-Rajhi Bank is the world’s largest Islamic bank and is one of the largest joint stock companies in Saudi Arabia. Al-Rajhi...
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...summary.…………………………………………………………………………………………………………………………..……iii Introduction:………………………….……………………………………………………………………………………………………1 Objective of the report: ………………………………………………………………………………………………..2 Limitation of the report: ……………………………………………………………………………………………….2 Methodology: ………………………………………………………..………………………………………………………2 Management information system: ………………………………………………………………………………………….…3 Corporate Profile: Southeast Bank Limited…………………………………………………………………………………5 3.1 3.2 3.3.0 Services provided by SEBL: ………………………………………………………………………………………….…5 SMS Push - Pull Service: …………………………………………………………………………………………………7 Card Services: …………………………………………………………………………………………………………..……7 3.3.1 3.3.2 3.3.3 3.3.4 3.4 3.5 3.6 3.7 3.8 3.9 ATM /Debit Card: ………………………………………………………………………………………………7 Virtual Card: ……………………………………………………………………………………………….……8 Platinum Card: ……………………………………………………………………………………………….…8 SEBL-Visa Credit Card: ………………………………………………………………………………………8 Money Transfer Services: ……………………………………………………………………………………….……10 SWIFT Services: ……………………………………………………………………………………………………………11 E-Statement Services: ………………………………………………………………………………………………….11 Electronic fund transfer: ………………………………………………………………………………………………11 Internet Banking services: ……………………………………………………………………………………………11 Remittance business Service: ………………………………………………………………………………………12 4.0 Information Technology of SEBL: …………………………………………………………………………………….………13 4.1 ICT Risk Management: …………………………………………………………………………………………………14 5.0 conclusions: ……………………………………………………………………………………...
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...1. Introduction: The dissertation is prepared to fulfill partial requirement of MBA Program of International Islamic University Chittagong. I am a service holder of United Commercial Bank Limited(UCBL) that’s why I have chosen “Consumer banking” as my topic of interest this study is being formed based on the – A study on United Commercial Bank Limited. Dissertation program is very much important. Because when a student of MBA program acquire theoretical knowledge through class and group study then he found something difference between the theoretical knowledge and practical working environment. Again an executive of any organization remain always busy with his own organization. For the dissertation tries to go to the deep of his own organization and acquire much knowledge. So dissertation of IIUC place a major rule to build up skilled executives as well as skilled manpower. In this dissertation it is tried up to take out the zest of the Consumer banking performance Evaluation of the study, anyone can get idea about how this bank is differ from other banks, how this bank make effective its Consumer banking performance moods, what is the performance of the bank till now. 2. Objectives of the study: ❖ Main Objective The main objective of this study is to analyze the Consumer banking of United Commercial Bank Limited, Jubilee Road Branch, Chittagong. ❖ Specific Objectives The specific objectives of the study are: a. To know about the United Commercial Bank Limited...
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...about banglalink banglalink digital communications limited is fully owned by telecom ventures ltd. (previously orascom telecom ventures limited) of malta, which is a fully owned subsidiary of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.) (www.orascomtelecom.com). following business combination in april 2011 between vimpelcom ltd and wind telecom s.p.a, vimpelcom owns 51.92% shares of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.). vimpelcom (www.vimpelcom.com) is one of the world’s largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies in russia, italy, ukraine, kazakhstan, uzbekistan, tajikistan, armenia, georgia, kyrgyzstan, laos, algeria, pakistan, burundi, zimbabwe, central african republic, canada and bangladesh. vimpelcom is headquartered in amsterdam, the netherlands and listed as an ads on the new york stock exchange under the symbol "vip". since banglalink’s launch in February 2005, its impact was felt immediately: overnight mobile telephony became an affordable option for customers across a wide range of market segments. banglalink’s success was based on a simple mission: "bringing mobile telephony to the masses" which was the cornerstone of its strategy. banglalink changed the mobile phone status from luxury to a necessity and brought mobile telephone to the...
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...1. Introduction: The dissertation is prepared to fulfill partial requirement of MBA Program of International Islamic University Chittagong. I am a service holder of United Commercial Bank Limited(UCBL) that’s why I have chosen “Consumer banking” as my topic of interest this study is being formed based on the – A study on United Commercial Bank Limited. Dissertation program is very much important. Because when a student of MBA program acquire theoretical knowledge through class and group study then he found something difference between the theoretical knowledge and practical working environment. Again an executive of any organization remain always busy with his own organization. For the dissertation tries to go to the deep of his own organization and acquire much knowledge. So dissertation of IIUC place a major rule to build up skilled executives as well as skilled manpower. In this dissertation it is tried up to take out the zest of the Consumer banking performance Evaluation of the study, anyone can get idea about how this bank is differ from other banks, how this bank make effective its Consumer banking performance moods, what is the performance of the bank till now. 2. Objectives of the study: ❖ Main Objective The main objective of this study is to analyze the Consumer banking of United Commercial Bank Limited, Jubilee Road Branch, Chittagong. ❖ Specific Objectives The specific objectives of the study are: a. To know about the United Commercial Bank Limited...
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...9-595-026 REV: OCTOBER 2, 2002 V. KASTURI RANGAN Citibank: Launching the Credit Card in Asia Pacific (A) On a rainy afternoon in 1989, Rana Talwar, head of Citibank's Asia Pacific Consumer Bank, reflected upon the 11 years that had gone by since the Consumer Bank had established its consumer business in Asia. The branch banking business operations in 15 countries throughout Asia Pacific and the Middle East projected Citibank as a prestigious, consumer-oriented international bank and as the undisputed leader in most marketplaces. With earnings of $69.7 million in 1988, and a goal of $100 million in 1990, Talwar considered the launch of a new product (credit cards) as a way of growing future revenues. (See Exhibit 1 for 1988 performance.) Cards could prove to be an excellent way to overcome distribution limitations imposed on foreign banks in the Asia-Pacific region: first, by acquiring card members, by targeting customers outside its branch business and, then, by actively cross-selling other Citibank products and services to these customers. In the past, the credit card idea had met with skepticism from Citibank's New York headquarters as well as its country managers. Many in New York considered it a risky investment. Senior credit managers questioned the wisdom of issuing cards in markets with annual per capita income of $350 and also in markets with little credit experience and hardly any infrastructure. The Citibank management recognized that the economies of most Asia-Pacific...
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...INTERNSHIP REPORT ON HABIB BANK LIMITED PAKISTAN SUBMITTED BY: MUHAMMAD IRFAN ALI LOGID: mc070402338 Phone# 0313-6747208 Mail address: syedirfanmw@yahoo.com & mc070402338@vu.edu.pk Address: Ward # 2 Mohala Chah Kurai MBA (FINANCE) 2007-09 SUPERVISED BY: MAHER AMEER MUHAMMAD DATE OF FINAL REPORT 10-04-2009 to 10-06-2009 NAME OF THE UNIVERSITY VIRTUAL UNIVERSITY OF PAKISTAN 1 2 3 4 5 6 7 DEDICATION Allah Almighty ( whose claim (to obedience) cannot be satisfied by those who attempt to do so”) & His Beloved People. 1 ACKNOWLEDGEMENT Thanks to ALLAH Almighty for giving me such a beautiful opportunity and enabling me to complete my project. Thanks to my loving parents and guardian who help me a lot at every phase of my life, encouraged me in the days of depression and sacrificed for my better future. I am very thankful to Mr. Maher Ameer Muhammad my supervisor, who has helped me a lot in finding an appropriate project and for his reviews, encouragement, and support. I am thankful to all of my teachers and my class fellows and friends whom Cheerfulness and guidance is an asset for me .I am especially...
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...INTERNSHIP REPORT ON HABIB BANK LIMITED PAKISTAN SUBMITTED BY: MUHAMMAD IRFAN ALI LOGID: mc070402338 Phone# 0313-6747208 Mail address: syedirfanmw@yahoo.com & mc070402338@vu.edu.pk Address: Ward # 2 Mohala Chah Kurai MBA (FINANCE) 2007-09 SUPERVISED BY: MAHER AMEER MUHAMMAD DATE OF FINAL REPORT 10-04-2009 to 10-06-2009 NAME OF THE UNIVERSITY VIRTUAL UNIVERSITY OF PAKISTAN 1 2 3 4 5 6 7 DEDICATION Allah Almighty ( whose claim (to obedience) cannot be satisfied by those who attempt to do so”) & His Beloved People. 1 ACKNOWLEDGEMENT Thanks to ALLAH Almighty for giving me such a beautiful opportunity and enabling me to complete my project. Thanks to my loving parents and guardian who help me a lot at every phase of my life, encouraged me in the days of depression and sacrificed for my better future. I am very thankful to Mr. Maher Ameer Muhammad my supervisor, who has helped me a lot in finding an appropriate project and for his reviews, encouragement, and support. I am thankful to all of my teachers and my class fellows and friends whom Cheerfulness and guidance is an asset for me .I am especially...
Words: 19114 - Pages: 77