...2013). Not only are Australian males become more image conscious they are also recognizing the importance of maintaining healthy lifestyles (Euromonitor 2013). Australian men can be demographically profiled by generation, Baby Boomers being aged roughly 47-65, Generation X aged early 30’s to mid-40’s, Generation Y born between 1981 and 1994 and Generation Z those born between 1995-2009 (Holroyd 2011). Over the next five years the population of Australians over 50 is expected to grow to 8.5 million people, making up 32% of Australia’s total population (Australian Bureau of Statistics 2013). The baby boomer age cohort will therefore represent a market of 4 million Australian males (IBISWORLD 2013). This presents them as a key target demographic for Bulldog Natural Skincare. Overlook of Major...
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...Executive Summary Group 1 Blind Restaurant Experience Survey Analysis The blind restaurant experience is a relatively new concept that we have conducted the market research on to measure its feasibility in Dubai. Our survey restricted its scope to Dubai and the surrounding areas specifically due to it being the major attraction within the Emirates. This research investigates into the prominent demographic factors influential in deciding whether Dubai is the correct location for this unique dining experience. We used quota sampling from the Dubai Key Demographic Statistics from 2008 and 2010 provided to us to adequately represent our target market. We choose to gather our statistics from the most popular malls in Dubai which gave us an excellent pool to sample from, including the correct factors like age, gender, nationality and location. About 87% of the sample’s age group is between 18-42 which are most likely the individuals that will visit the mall and could be prospective customers for this restaurant (Fig.1). Similarly the gender and nationality were considered, the majority of sample’s nationality being Asian at 54% and Arabs at 34% combined for a total 88% which accurately represents the population of Dubai (Fig.3). We concluded that the most beneficial location within Dubai for this concept would be either Dubai Mall or Mall of the Emirates because of tourists, which is the highest percentage of sample, as well as having the highest potential for visiting (Fig.4)...
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...Consumer Behavior Insights Executive Summary – In this research report we will analyze the topic name as consumer behavior insights. As any company before launching their product in the market first understands the consumer behavior about their products hence behavior of consumer is one of the most parts for the analysis of the topic. Table of Contents Executive Summary 1 Introduction 2 Consumer Behavior Insights 2 Better Consumer Behavior Insight in today scenario 3 Tools used for Measuring consumer behavior 4 Demographics, Media Habits, and Psychogra phics 4 Research Question 7 Benefit from Consumer Behavior insights Data 7 Challenges of analyzing Consumer Behavior Insights 8 Gathering of Data for Consumer behavior Insights 9 Conclusion 9 References 9 Introduction – Consumer behavior is one of the important tools to launch any product in the market as success and failure of the product mainly depend on the consumer behavior towards those products. One cannot measure the consumer behavior in the easy manner though by doing survey, taking feedback and marketing strategies all the companies try to understand the consumer behavior which shows their taste towards products and service launch by the company. Hence in this assignment we will analyze the consumer behavior insights, their characteristics, Consumer Behavior towards low involvement products and services and Consumer Behavior towards high involvement products and services. Consumer Behavior Insights...
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...Name Institution Course title Date Introduction Emami in collaboration with Activor Corp, USA, herbalists and dermatologists from India has created a unique fairness cream for Men with a breakthrough Five Power Fairness System to make skin fair and handsome in 4 weeks. It also helps in relieving stress and fatigue signs - gives men's tough skin a firmer look. Emami Fair and Handsome World's No.1 fairness cream protects men's face from sun's UV Rays. Swot analysis of Emami fair and handsome Strengths * Fair & handsome ‘the awareness level of this higher for this brand. And introduction of “Menz Active” fairness cream for men * Fair & handsome USP - Fairness in Six Weeks has worked better for it. * Fair & handsome, is one of the most trusted brand for young men in India ranked 4. in Economic Times survey of 180 top brands in 2001 and 2002 & ranked 7. * Fair & handsome brand is World's first and largest Fairness cream brand with a presence in 40 countries and a value of around Rs. 6 billion * FAH commands a market share of over 70% in the Rs 1000 crore fairness market in India. Weakness * Presence of several competitors with the same product line * Many untapped market around the world * Decline market share from 90 per cent to 76 per cent * Entrance of foreign companies in India with higher skilled and efficacy to beat existing or domestic player Opportunities * Extending the equity of its leading fairness cream brand "Fair & handsome"...
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...Abstract Entitlement, as defined by The American Heritage Dictionary (1985), is "to furnish with a right or claim to something." The legal definition of entitlement as defined by Merriam-Webster Dictionary (2007), is “an individual’s right to benefits by law or contract.” “Entitlement Mentality” as defined by our textbook is the general belief that someone is owed something (for example, a job, an education, a living wage, or health care) just because she or he is a member of society (Carroll & Buchholtz, 2008). In this paper we will discuss the entitlement mentality of various demographic groups along with the other generations we have labeled, and how the idea of Pluralism plays a part in the Entitlement way of thinking as well. Along with how this mentality is perceived, why and how it’s been acquired by our new generation and how other generations played a part in this new mind set and the potential effect and how or what we can do to remedy the situation. Introduction I would like to explain my background as I feel this will lay the groundwork for this paper and portray my personal beliefs as to why the various generations have played a part in my life and others lives as well. I myself was born in 1964 in Chicago the last year of the “Baby Boomer Generation” (1946-1965) one year before “Generation X’ (1965-1981) and from parents of the “Silent Generation” (1928-1945) and I now have children from the “Millennial” (1982-2009) or “Generation Y” (Pew, 2010). ...
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...last 10 years, with the development of the technology, “Social Media” concept entered literatures and spreaded quickly and became a powerful material on both individual and institutional perspective. Also it’s growing its power every day. Nowadays, lots of companies could not resist of this power and settled it in their business dynamics to take advantage of social media. Lots of the companies using social media on their marketing strategies and number of firms that use social media on customer feedbacks growing day by day. With these methods, companies are trying to turn over social media threat to an opportunity. The other fact that must be discussed about social media is, collecting personal and demographic data from registered users and there is no method to restrict using of these data for intelligence information and commercial purposes without approval of the users. The other interesting fact is, the number of users that registered only top 10 favorite social networks is more than the population of the world that uses internet. Although there are lower age limits on most of the social networks, the statistics show these rules are breaking. With social networks, information can be shared by thousands of people within minutes. On the other hand, with the use of social media (especially by Y and Z generations) growing day by day, the question –ironically- occurs in the people’s mind. “Does the social...
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...1.Explain the strategy behind Asian automakers targeting Gen Y. The strategy behind Asian automakers targeting Gen Y as well as other industries is because Gen Y have become relevant consumers in the market place. Also known as Millennials, the Generation Y are comprised of 56 million people, according to the 2010 Census and it is considered the second largest age group behind Baby Boomers. Born between 1946 and 1964 the Baby Boom generation has long been the primary target group that product developers. However, the Baby Boomers are an aging demographic and their financial priorities are shifting, while Millennials sheer numbers alone were appealing. Even knowing Millennials have household incomes below $50,000 (Nickell, 2012) the country's post-war prosperity gave them tremendous buying power, making the growing focus on the Millennials as the next consumer target for many companies’ especially Asian automakers. Additionally, a national survey by communications firm Capstrat, shows that more than 20% of young consumers, so-called millennials, age 22 to 30, plan to purchase a car within a year. 64% of female millennials have already bought a vehicle, compared with 44% of males. "Millennials are going to overtake baby boomers in terms of spending power by 2018," says Capstrat President Karen Albritton (cited by Steve, 2011). Another strategy behind Asian automakers targeting Gen Y is to fulfill Gen Y desire of being part of a community, giving to them...
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...Loob at Labas: A Multiple Setting Case Study about Product Duplication in Public Markets Alix, Viblikka Faye Canare, Arra Camille Catolico, Keith Dolalas, Leslie Love Garcia, Elmer Ponce October 10, 2013 Introduction Markets have been part of everyone’s daily lives. It is where people can buy the ingredients for their meals for the day, school related things, and even clothes and accessories; there’s no need to go to grocery stores and malls to purchase their desired items. Also, markets (public markets) provide items at a lower price compared to those sold in leading grocery stores and malls. Since many people prefer buying goods from the public markets, the number of people who wants to sell their goods there is also high. In this regard, laws and some literature where written to help improve the schemes in public markets. In some areas in Metro Manila like Marikina, there are laws that were made to prohibit people from buying from sidewalk vendors as per Ordinance No. 201, Series of 1993. As a whole, we also have laws that were implemented to systematize the arrangement of stalls (Senate Bill No. 1319, Chapter 4 Section3). In relation to the laws found in the archive of Marikina City, we decided to make a research about the selling of goods “informally” or “illegally” outside public markets, also known as product duplication. Hence, this study will focus on how duplication of goods occurs in public markets. At the end of this study, the researchers aim to...
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...Introduction Dear Mr. Malcom On this report, I have been asked to use different and reliable sources and cover areas like graduate labor market. Also in this report, it will be explained and explored the theory Generation Y. With that contradiction will be raised, whether or not the theory is perfect and if companies do understand it or if the theory is perfect should they apply it in their companies. In the end, we will also argue in this report if Nationwide uses the right graduate scheme and we will compare them to other big organization. While talking about the graduate scheme that Nationwide implement in their company, you will be able to compare and use suggestions to produce a discussion of any suitable changes that will help to increase the quality of the organization and system layout graduates. I hope this report eventually help companies in the best way possible when the subject is to recruit graduates in order to obtain the best personal possible for the company. The Graduate Market In this section, firstly it will be given a definition of, what is labor market? According to English Dictionary is the market in which employers look and compete for workers and in which workers look and compete for employment, “the longer people have been unemployed, the harder it is for them to compete in the labor market”. (Business Dictionary, 2012) However, it is important to understand what has happen to the graduate market and how the demand of graduates has change...
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...their clientele to make the most effective method in its customer appeal tactic. I would recommend an easy approach that is low cost. A direct mailing package is sure to reach a large number of individuals in an established method of communications that delivers messages by a governmental department. The U.S. Postal Service regularly transports and delivers mail to all people in any given location. The cost of mailing a survey package is low. The population size of the audience is vast. These factors allow for the company to effectively reach its target audience within a low cost range that makes the endeavor manageable. The Type of Media I Would Use. A simple survey that entails questions on shopping habits, customer preferences, demographic factors, and general attitudes will retrieve preliminary data for follow up at a later time. This follow up will give the researchers a proper direction to pursue the...
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...Trends in Consumption Patterns In this paper the consumption trends and patterns of the increased appetite for Wine is evaluated and explained. Wine is an upcoming commodity in the United States, with some of the interest showing in the import variety of Wine, local Wineries, and retailers of Wine throughout the United States are seeing an increase in their volume sales from the increased interest in Wine. This increases the trends of sales and the demographic patterns in which that are purchasing this product. The drastic change in the demand of this product has been linked to a generational change in the United States that has become more involved in drinking Wine over any other spirit. The wine growth is well ahead of beer and other spirits when put up against each other. In 2010 the consumption of Wine increased to 276 Million cases from 205 million cases in 2000. An estimated 46 million adult core wine drinkers are thought to be behind this impressive increase. The core drinkers are put into categories that include ones who consume wine on a daily, weekly (once or more), less than weekly, and whom consume wine on two to three occasions a month. The marginal drinkers have shown to represent 31 million adults making the total consumers of wine to be in the neighborhood of 77 million people. Generational trends are the breaking down of the age groups defined in the trending of wine. Millennial, ages 17-34 represent about 70 million drinkers, Generation X, ages...
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...Generational Differences in the Workplace Composition II—Eng 102 Generational Differences in the Workplace The workplace of today involves interactions among people from four different generations often causing much conflict for leaders and organizations. Each generation represented has its own set of different values and beliefs. These differences can easily lead to conflicting barriers within the workplace. This can pose a significant problem for those in leadership. In order to combat this issue, leaders and organizations can effectively deal with these issues by offering different programs such as executive mentoring, town hall meetings, and leadership seminars for those in leadership. The workplace of today is composed of the intermingling of four different generations all working together towards a common goal. This combination of interactions can often cause much conflict for leaders and create challenges for organizations. Warner and Sandberg (2010) states, “people from different generations and age groups have rather different attitudes, values, beliefs and motivations from one another. These differences can easily lead to misunderstanding, miscommunication and even outright conflict in the workplace.” This can ultimately lead to a loss of productivity amongst fellow employees. The key to success for any leader or organization is learning to effectively deal with these challenges. Leaders and organizations must understand these...
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...employees, assistant managers, managers, or even owners of the business. The more you know about the individuals attending the presentation, the better you can prepare the presentation to meet everyone needs and expectations. (Laskowski, 1996) The way you effectively present yourself along with the deliverance of the information will have a direct reflection on your success. In this paper we will talk about characteristics to consider of the audience, the appropriate communication channels, and how to deliver your information effectively. When you consider the characteristics of the audience you look for the personality types, their gender, family background, education, religion, age, and economic status. These characteristics are called demographic characteristics. (Pearson Education, 1995-2010) Psychological profiles of your audience may come to some importance as you shape your message. These characteristics include opinions held by many are beliefs, sense of right or wrong or views of the goodness/badness are values. Inclination to vote is predispositions to behavior, we call attitude. Actions taken are behaviors. They are not often consistent with attitudes, beliefs and values. There are also situational characteristics that may come in effect as well. Time, audience size, location, and occasion may affect the deliverance and effectiveness of the information exchange ability. (Pearson Education, 1995-2010) When preparing your presentation to a diverse group of managers and sales...
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...Employee Engagement Hye Chong Yi (260446951) McGill University CORG 555, Winter 2011 Professor Sema Burney 3 March 2011 “em·ploy·ee (-noun): a person working for another person or a business firm for pay. en·gage (-verb): to occupy the attention or efforts of (a person or persons). en·gage·ment (-noun): the act of engaging or the state of being engaged.” -Dictionary.com (2011) Introduction Employee. Engagement. Separately, each word has a clear, concise definition. Their descriptions are easy to grasp. However, once you put the words together the concept of employee engagement is complex because there are many variations on its definitions and dynamics that contribute to engagement. “To date, there is no single and generally accepted definition for the term employee engagement (Markos & Sridevi, 2010, p.90).” The difficulty of pinpointing an exact definition lies in the fact that employee engagement does not have the same meaning for everyone (Blessing White, 2011). The goal of this paper is to provide a general discussion of its definition, history, current state, future trends, and close the discussion with a conclusion. Employee Engagement: Definition Generally speaking, employee engagement is the concept of an employee that is fully invested emotionally, intellectually, and socially into their work, company, and colleagues (Markos & Sridevi, 2010). “Engagement is about passion and commitment-the...
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...Running head: Xerox CASE STUDY Xerox Case Study January 29, 2012 Introduction In 1960 Haloid Xerox founded Haloid Company. After a few name changes and a few years it changed its name to the Xerox Corporation in 1961("Who we are," 2011). Xerox currently operates in 161 countries with over 136,000 employees. Xerox is currently running into a tuff scenario with a large portion of its staff preparing for retirement and the replacement staff all being a bit wet under the years. So Xerox has been considering many different methods of communication to be able to pass the knowledge between the elder members of the workforce and the newer members of the workfoce. Communities of Practice Communities of Practice (CoP) around Xerox may be driven by technology, however without the mentors and mentees of the company; they do not have the opportunity to survive (Nikols, 2003). The members of the CoP are the people who are feeding and utilizing the information provided. These will assist in the generation gap between the multiple generations because this creates an opportunity for Baby Boomers to learn from Gen X’ers and allows Gen X’ers to learn from the Baby Boomers. Since CoP’s are technology driven, the information that is provided by all levels of members is saved in an accessible manner that provides for future review and consideration when needed. There will come a time that the information that the Baby Boomers has provided will be needed and the Baby Boomers will not...
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