.......................................................................................................... 7 COMPETITION ............................................................................................................................8 CHANNEL....................................................................................................................................10 CONSUMER ................................................................................................................................11 PILOT STUDY ............................................................................................................................. 11 BLIND TEST ............................................................................................................................... 12 CONSUMER SURVEY...
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...Windshield Survey H’Linh Kay American Sentinel University Sentinel City Community Windshield Survey A community is defined as a group of people who live in the same area, where they interact with each other and share common interests, beliefs, needs, resources, and environment (Harkness, & DeMarco, 2016, p. 189). The windshield survey is a personal collection of observed data while walking or driving a car or using public transportation in the community. The purpose of this assignment is to complete a virtual experience of Sentinel City. During a tour, the primary focus will assess the core of Sentinel City community environment through windshield survey method, which identifies the community dynamics and exposes the community’s health related problem. Characteristics of People in Sentinel City Community The Sentinel City community windshield survey on the bus begins from Ashley Road in Acer Tech Center neighborhood. With a population of 168,390, the culture is somewhat diverse, where the region consists of predominately White (70.2%) and Hispanic or Latino (13.7 %). People working in this community has an average household income of $166,300 (Sentinel City, 2015). The overall appearance illustrates a clean neighborhood with beautiful modern architecture buildings. Along Ashley Road, the community offers health facilities such as Med care urgent care center and dentist office. The community has many outdoor eating areas and Italian restaurants. Men and women...
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...Assignment One: Data Sheet 1 Kimmy Givins NorthCentral University Dr. Boysen-Rotelli 08/10/2014 Date File 1 Chapter One 1) Determine whether the evaluated group is a population or a sample. a) Based on a randomly selected group of 500 patients with high cholesterol, it was found that 67% have heart disease. Is this a population or a sample; explain your answer. Sample is made up of of the raw data collected from 500 patients which is the sample and 67% is the sample statistics. Bennett, Briggis, & Triola (2009) the raw data is collected from a subnet of patient with high cholesterol (p.3). Which indicate this as a sample from the raw data and sample statistics. b) An investigation of 150 randomly selected local restaurants concluded that 42% of local...
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...The Global effect of the ADA Michael Wakefield, Leonard Florida International University Advantages and Barriers LA Fitness has provided many advantages for disabled persons. The whole setting of the building is very convenient. The entrance is ground level; people will not have a hard time getting into the building. Disabled persons that want to get into the pool will have no problem because they have a pool lift. I noticed that they have lowered all of the hand sanitizers and paper towel machines so that they are accessible for people in wheelchairs. While on the visit to LA Fitness I noticed that they don’t have any TDD phone or phones that is hearing aid compatible. I also noticed that they don’t have much room in between the machines, there for people in wheelchairs can’t get easy access to all the workstations. If they can’t get to all the workstations they won’t get the full experience of the gym. Accessibility Recommendations LA Fitness is a very assessable building for disabled persons but there are some things that they can fix. 1. Spreading out the machines so it will be easier for people in wheel chairs to get around, and use all the machines. 2. They should have a phone replaced with a hearing aid compatible phone. 3. They should also place a planter or other cane detectable barrier on each side at floor level because the water fountain is undetectable by cane. Global Review of Disability and Accessibility Kenya introduced an Act in 2003 called the...
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...Windshield Survey Summary and Reflection Windshield surveys are conducted to observe different aspects of a community. The information obtained from driving through the community allows the observer to gain a better understanding of the community including culture, housing, and signs of decay just to name a few. This paper focuses on the family I selected, the overall impression of the family’s community and environment, and my observations about cultural diversity and vulnerable populations within this community. Three aspects of the community that affect residents’ health and one Healthy People 2020 Leading Health Indicator that is relevant to the community are also explored. Community Community is defined as “a group of people, often living in a defined geographical area, who may share a common culture, values and norms, and are arranged in a social structure according to relationships which the community has developed over a period of time” (Stanhope & Lancaster, 2012, p. 397). Community health focuses on a specific geographical area instead of concentrating on people with similar values and qualities. Community health nurses provide care that promotes the health and well-being of the community they serve. This fact encompasses the idea of community as a client. Oftentimes health related issues of individuals are similar to others in the community. By working with individuals, families and groups within a community, the nurse is providing care that will ultimately benefit...
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...and its Setting Introduction Restaurant is an eating place where meals and drinks are sold and served to customers. It is also refers to any wide variety of establishment in which people may buy and prepared meals. A restaurant may be manage by a restaurateur, who is the owner or either the manager of the restaurant. The service of the business can be full service and may stand alone or can be accompanied with other facilities such as bar and hotel. A bar is a retail business establishment that serves alcoholic drinks beer, wine, liquor, and cocktails for consumption on the premises. Bars provide stools or chairs that are placed at tables or counters for their patrons. Many bars have a happy hour to encourage off-peak patronage. The term "bar" is derived from the specialized counter on which drinks are served. Customers may sit or stand at the bar and be served by the bartender, or they may sit at tables and be served by cocktail servers. The "back bar" is a set of shelves of glasses and bottles behind that counter. In an economy, it contributes greatly to the progress because it provides employment and healthy competition. It also satisfies the needs of the society and other business as well. Customer satisfaction is the main goal of a restaurant that is why they aim to discover unique menus and serve quality of foods and services that would make their customers satisfied. Customers have different lifestyles and they will eat in a restaurant that matches their standard of...
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...least an equal increase in the number of cell phone users who drive while talking on the phone. The National Highway Traffic Safety Administration (NHTSA) estimates “there are some 974,000 vehicles on the road at any given daylight moment driven by someone on a hand-held phone” (Glassbrenner, 2005). Anyone who has been driving for more than a year has been the “victim” of a cell phone driver on at least on occasion. There have been comparisons drawn which have been supported by various studies, some of which will be discussed throughout this paper, which equate the cell phone driver to a drunk driver. While it could be argued that there is no comparison between the two, the inference drawn by many of the surveys is that the drivers are more likely to be involved in accidents as a result of being preoccupied with their phone conversations. “Cell phone distraction causes 2,600 deaths and 330,000 injuries in the United States every year” (Britt, 2005). As a society, we have become dependent upon the use of cell phones to the point we will talk on them no matter what we are doing or where...
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...Journal of Management and Business Research Volume 12 Issue 21 Version 1.0 Year 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 A Study on Customer Preference and Satisfaction towards Restaurant in Dehradun City By Neha Joshi Abstract - India is in the midst of the restaurant revolution. The revenues hotel and restaurant industry in yr.2006-2007 increase of nearly 22 %...The eating habits of people are changing; the style of cooking and the ingredients used increased the popularity of Indian food all throughout....... Indian food had experienced a tremendous change, people started following cooking style and adopted eating habit according to their religion. At present Indian food is recognized all over the country...service quality is an attitude or global judgment about the superiority of a service, industries must achieve a quality service the exceed customer, expectation .service quality determine an organization success or failure, the satisfaction is a function of consumer, experience and reaction to provide behavior during the service encounter. The level of satisfaction may be influence by various attitudes from internal, external factor. The demand for food away from home is dramatically increasing. According to the 2003/04 Indian Household Economic Survey, the average weekly household expenditure on meals away from home increased from $13.80 in 2000/01...
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...That is why fast food restaurants are so popular because people on the go do not want to get out of their car to get food. The same convince applies to texting while driving. Texting is so much faster than having a full length conversation (Loftis, 2009). The text sends immediately and the response is almost simultaneous. Using a phone while driving is also helpful because of the access to GPS and other apps that can direct you to locations, traffic issues, weather, and music. Without having a phone in your car it is almost impossible to have any connection with the outside world. Texting has become second nature to many teens and most when asked believe that it does not hinder their ability to...
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...begging life and saw begging activity as an immoral conduct. Street beggars obtained their basic necessities from different sources. Furthermore, it was found that begging flourishes because community tends to be generous to beggars. The study recommends that awareness programmes need to be conducted for the poor so as to help them realize how shameful begging is. Step towards banning, or discourage begging should be welcome. Families where beggars come from should be made aware of taking fore responsibility of taking care of their family members who are beggars. Key words: Singida, Dodoma, begging life, livelihoods, Central Tanzania * Institute of Rural Development Planning (IRDP), P.O.Box 138, Dodoma, Tanzania. A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial...
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... 1. Theory Theory This study aims at affirming that the taste perception of the participants will be highly influenced on whether they are exposed directly to the brand-label, are only aware of the brand or blindly tested. A previous study about the “ Influence of Beer Brand Identification on Taste Perception” proved that in a blind taste, beer drinkers “could not distinguish the taste difference among the brands on an overall basis” (Allison&Uhl, 1964, p.37), moreover did the study conducted by Allison and Uhl highlight that beer drinkers were not able to identify their favorite brand of beer in a blind beer comparison test. Another study conducted by Plassmann, O’Doherty, Shiv and Rangel about how “ Marketing actions can modulate neural representations of experienced pleasantness” also identified that when participants are not presented with any particular information about the wines they had to taste in their blind test, participants were not able to report any major “differences among the wines”. (Plassmann et. All., 2007, p. 1051) Based on these findings the first hypothesis of the study is (1) Participants tested in the blind test will taste no major difference among the different coke sorts. Based on the same study about beer brand identification on taste perception, the researchers observed that participants have a certain loyalty to their preferred brands. This was highlighted when preferences for brands with higher brand equity increased when the beer brands...
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...Fast Food and Consumer Behavior ABSTRACT Marketing can impact the economy in one or two ways. First, marketing has the potential to increase the demand for a good or service. Effective marketing campaigns entice people to want/buy a specific good or service. The market demand curve is comprised of individual demand curves for a good. General theory states that consumers will buy less of a product as the price increases. However, marketing can cause the demand for the good or service to become more inelastic, which causes consumers to still buy even when the price increases. This is because strategic marketing plans have a goal to convince consumers that there is no real substitute for the good or service. Some argue that consumer behavior is manipulated by marketing and that consumers need to operate within a “laissez faire” market. This paper will discuss the impacts of marketing on consumer behavior in the fast food economy and the ability to generate demand curves. It will test the following three hypotheses: (1) consumer behavior is influenced by marketing (2) effective marketing impacts the indifference curve (3) marketing can override the individual and market demand theory. The research paper will present the research that supports the psychological and economic theory of consumer behavior in the fast food industry to support the results demonstrating the economic effect from the efforts of marketing. Introduction ...
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...an informal word describing a small person or small thing, the business was named Wee as it is a fast food restaurant or burger shop that will offer unlimited mini burgers in with patties like beef and pork complemented with mini-cut fries. The concept will be given much emphasis with the tagline “Know Your Craving” which was suitably thought to have a dual meaning as, We, the company know every one’s craving and as to them knowing their personal want for food specifically. This was planned to be more individualistic in type by tapping the inner desire of people to teeming burgers. B. LOCATION Wee’s restaurant is located at Eastwood City Walk 188 E Rodriguez Jr. Avenue Bagumbayan Libis, Quezon City Metro Manila, Philippines measuring 300sqm inclusive of the space for parking lot. Considering Eastwood City as a home for leisure and other relaxing activities, it is a perfect location for the said establishment plus the capacity of market to consume products beyond average price that suitably support the pursuance of the enterprise. Delivery of supplies and raw materials is not also an issue such the chosen area is accessible to any vehicle coming either from North and South Bound lanes. The said location is for lease priced at P115, 000 monthly. It was strategically chosen taking into account the target market, its ability and the accessibility of the restaurant to potential customers. Also, the establishments surrounding the area seem to be non-direct competitors because...
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...1. Healthy eating habits It’s no secret that healthy eating can help you lose weight, feel more energetic, reduce the risk of illness and even extend your life. But if you’ve developed a lifetime of bad eating habits, developing new mealtime patterns can be a real challenge. Fortunately, there are a number of simple, easy and, yes, delicious ways you can start eating better without losing any of the pleasure we associate with food. Once you replace your bad habits with these good ones, you’ll be well on your way to a lifetime of rewards. Here are some simple ways you can eat better every day: * Always eat breakfast. Breakfast may not really be “the most important meal of the day,” but missing breakfast can throw your metabolism off for hours. Eat a morning meal, but stay away from pastries, pancakes, waffles and other super-sweet, starch-heavy foods. Instead, focus on eating whole-grain breads or cereals; low-fat (or high monosaturated fat) protein sources like eggs, peanut butter, lean meats and fish; low-fat dairy products like skim milk, yogurt and low-fat cheese; and either fresh fruits or 100% fruit juice. * Eat meals at a table, not on the run. Whether eating at home or out, always make meals “special” by eating at a table. Avoid eating “on the run,” in your car, or even at your desk. Food that’s “stuffed into your face” is rarely satisfying—leading you to eat more. * Always have plenty of healthy “snack foods” within reach. Often, we consume “empty calories” just...
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...structured and managed to meet a need or to pursue collective goals. All organizations have a management structure that determines relationships between the different activities and the members, and subdivides and assign roles, responsibilities; and authority to carry out different task.” (Sources: http://www.businessdictionary.com/definition/organization.html) From that statement, my understanding about organisation is a group of people that is specifically organised within their area and cooperates with each other within the group or usually define as a group of people working together to achieve common goal. Diagram 1.0: Example of chart of McDonald’s organisation As an example, in McDonald’s restaurant, there would be restaurant manager that monitor the restaurant with the help of first assistant manager. Then there would be second assistant manager that trains the trainee manager that comes from shift running floor manager. Before that, floor manager also has to train the trainee floor manager that comes from training squad. The crew member that works to serve the customer also has to train the trainee worker. Types of Organisation Diagram 1.1: Example of Types of Organisation There are 3 types of organisation that I am going to explain which are public sector organisations, private sector organisations and voluntary sector organisations. Firstly, public sector organisations are for the people owned and run by the government. The money that the government use...
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