...Case study 1 Strategy success in gourmet fast food Contents Introduction ………………………………………………… ……….. 3 The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3 The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3 The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance. ………………………………………………………………………… 4 Risk from the actions …………………………………………....... 6 Conclusion ………………………………………………………… 6 Reference …………………………………………………………. 7 2 Introduction An appropriate strategy like a compass, guides a right direction of the company, it describes the direction of a company want to go. (Pirraglia,W. 2014) But a successful marketing needs a useful strategy, and also a effective implementation. (Case study, Document) A Comparison of the two fast food companies Crust Gourmet Pizza Bars, an Australian company, and Real Burger World, a company in the United Kingdom. Both of them have a similar strategy and a same purpose: product a high quality food. However, during the execution, there are two different outcomes: Crust opened in 2001, and has grown to over 50 outlets from 2001 to 2010; RWB has gone out of business before a few years ago. (Case study, Documen The main forces in the macro-environment facing the fast-food industry The food intake of the people of any country is related...
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...utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but the next step which is the consumer response to these activities has not been understood well in this regard (Chem L. Narayan and P.S. Raju; 1985). So keeping in mind the importance of consumer's reactions and response towards promotional campaigns of organizations in order to implement these promotional activities successfully, the influence of these promotional activities on sales and consumer decision is going to be analyzed. Promotional campaign is an attempt to influence the consumer buying decision; and promotional strategist is a functional behavioral analyst who finds the nature of the response towards any promotional activity and seriously weighs up the facts and support provided by the respondents via behavioral research in order to achieve utmost results and efficient findings (Peter L. Wright; 1973). The impact of advertising on the purchasing behavior of the consumer has been acknowledged in the marketing literature while the impact of promotional activities has given lees consideration (Deborah L. Owens, Michael Hardman, Bruce Keiller). Advertising has a much closed relation with sales promotional...
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...| 2016 | | | [Economics of Obesity] | ECO6150 RESEARCH PAPER | Abstract There has been a significant growth in obesity over the last several years which has been a major epidemic in which more than half of Americans are considered overweight and shockingly 1/3 of the population is shockingly considered obese. Research supports that there is a major economic impact that is associated with the rise of the epidemic of obesity. Medical costs, loss of work, wages and insurance are all key factors which contribute to the direct and indirect costs behind obesity. I will cover the most prevalent information as it pertains to the costs and identify challenges and potentials in regards to the research trends and the impact of obesity. The potential economic impact will be provided and seek to explore potential future research opportunities. In addition it has been shown that there is a correlation to high rate obesity and low income groups in America. With the increase of fast food restaurants competing against each other and their accessibility coupled with their inexpensive menu options has created an increase in weight for Americans in dangerous proportions. Foods that are nutrient filled such as vegetables and fish have a much high cost and are less convenient to most. The refined sugars and grains along with the high fat content and fillers that most of these foods are laden with have caused an addiction and craving for these foods. Because of the small national...
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...Economics and Human Biology 11 (2013) 134–147 Contents lists available at SciVerse ScienceDirect Economics and Human Biology journal homepage: http://www.elsevier.com/locate/ehb Fast food prices, obesity, and the minimum wage Chad Cotti a, Nathan Tefft b,* a b Department of Economics, University of Wisconsin Oshkosh, Oshkosh, WI 54901, USA Department of Economics, Bates College, Lewiston, ME 04240, USA A R T I C L E I N F O A B S T R A C T Article history: Received 1 August 2011 Received in revised form 22 March 2012 Accepted 9 April 2012 Available online 15 April 2012 Recent proposals argue that a fast food tax may be an effective policy lever for reducing population weight. Although there is growing evidence for a negative association between fast food prices and weight among adolescents, less is known about adults. That any measured relationship to date is causal is unclear because there has been no attempt to separate variation in prices on the demand side from that on the supply side. We argue that the minimum wage is an exogenous source of variation in fast food prices, conditional on income and employment. In two-stage least-squares analyses, we find little evidence that fast food price changes affect adult BMI or obesity prevalence. Results are robust to including controls for area and time fixed effects, area time trends, demographic characteristics, substitute prices, numbers of establishments and employment in related industries...
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...pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017. Objectives: Domino’s Pizza plc. Recognises that its day to day operations impact the environment. The company is committed to delivering great tasting, hot pizzas and will aim for continuous improvement in all aspects of its environment performance, while continuing to deliver a great service to its customers. Key to success: Every business has to set goals and to achieve them. There are some main...
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... Module : Strategic Management Coursework Title : Examining Strategic Management for Chicken Delight Ltd Date Of Submission: 23 April 2015 Lecturer: Mr. Narain Presented by: Ramdin Devesananda INTRODUCTION It is the beginning of a new era that the fast food industry has gradually breakthrough the Mauritius lifestyle. Due to the globalisation process, many fast food franchises are now available in Mauritius. Whether these fast foods have revolutionised Mauritius, today these products form part of our lifestyle and culture. People rely on their convenience to enhance their lives and productivity. But in the fast and increasing competitive business environment of today, the right marketing approach is necessary to compete with competitors. The ability to develop effective marketing strategy which enable the firm to become more responsive and adaptable to the market will perhaps more than ever before, differentiate the winners from the losers The rational of developing marketing strategies is to respond to the increasing high demand in fast food and to eventually increase the market share of chicken Delight Ltd. The answer lies in the fact that Chicken Delight Ltd franchise is in the fast food industry, selling fried chicken, chips and burgers, and its main and direct competitor is Kentucky Fried Chicken. Chicken Delight Ltd is relatively new on the Mauritian market and Kentucky Fried Chicken has already position itself in the mind of customers since it (KFC) was...
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...THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry, an awareness of the external environment is essential. This section aims to highlight the position of the industry, in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. ECONOMIC: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Purchasing Power Parity) is estimated at 2.965 trillion U.S. dollars in the year 2010. The GDP- per Capita (PPP) was 2700 U.S. dollars as estimated in 2008. The GDP- real growth rate in 2007 was 8.7%. Foreign direct investment rose in the fiscal...
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...general external business environment and the specific industry factors that may affect the business. The results of this essay can then be used as the background for a SWOT analysis to highlight the specific strengths and weaknesses of the McDonald’s business model and its potential future opportunities and threat, which should help to determine the best strategic direction for McDonald’s to take in the coming years. PESTEL Analysis A PESTEL analysis examines the external business environment facing a firm in 6 main areas; Political factor, Economic factors, Sociological factors, Technological factors, Environmental factors and Legal factors. Though a single organisation is normally unable to directly affect the external factors facing it, a conglomeration of companies can exert some pressure on these factors, particularly any political factors through the intelligent use of political lobbying. Proper understanding of these factors allows the organisation to highlight areas of business opportunity when combined with proper understanding of the business’ strengths, and also potential threats to the business when combined with a proper understanding of the firm’s weaknesses (Baines et al, 2011). Thus, for effective strategic planning, analysis of the external factors is the most important step before performing an analysis of the business’ intrinsic strengths and weaknesses through a SWOT analysis. Political The fast food industry is often a target for government initiatives aimed...
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...Key characteristics of the industry Companies in the F&B industry are defined by the Singapore Department of Statistics (2011) as “establishments engaged in the sale of prepared food and drinks for immediate consumption”, which consists of restaurants, fast food restaurants, food caterers and others (food courts, cafes, etc). This is consistent with The Chicken Rice Shop’s (TCRS) product offering consist of local food fare and has a “quick serve” restaurant concept (The Chicken Rice Shop 2010). Thus the identified industry for TCRS is the F&B (F&B) industry. More specifically, in the industry segment of Fast Food Outlets. Size of Food & Beverage Industry (as at 2010) % Growth from 2009 to 2010 Number of Establishments* 6,197 + 3.8% Number of Employment 91,264 + 1.9% Operating Receipts ($) 6,239,943 + 10.6% Total Operating Expenditure ($) 5,918,149 + 10.2% *Does not include unregistered establishments and establishments which provide both lodging and F&B services. (Singapore Department of Statistics 2010) Statistics for each industry segment 4000 2000 0 Establishments Operating Receipts Operating Expenditure 376 3257 2261 304 803 2320 711 2406 775 2259 591 2293 Fast Food Outlets Restaurants Food Caterers Others Employment Statistics for Each Industry Segment Employment 0 5793 13159 35150 37163 Others Food Caterers Restaurants Fast Food Outlet 5000 10000 15000 20000 25000 30000 35000 40000 Among the four industry segments, the only industry segment that has shown potential...
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...what impacts could it be? According to Word Power Dictionary, globalization comes from word globalize which means develop (business, society, etc.) so as to make international influence or action possible. Other than that, globalization can be define as the increasing connectivity and interdependence of the world’s economies, societies, and cultures because of advances in communications, technology, trade, international investment movement of currency, and migration. In my opinion, technology is the big roles or function that brings the globalization. Same as Kenichi Ohmea words, globalization as a borderless world seeks to change the world into a single unit only. This process is easier with the advances in communication technology. There are numerous ways in which globalization has impacted the world. The globalization has impacted on education, economic, culture, language, food and others. Globalization also means the phenomenon that makes the world seem smaller in terms of human relations due to the speed of development of information technology. Human easily get information and difficult to filter the negative elements that permeate the hearts and minds. Some terms such as “borderless worlds” and “open skies” make such as trade, the development of political and economic power towards the development of civilization. Education is the process of receiving and giving systematic instruction, especially at school and university. There are positive and negative impacts of globalization...
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... 000652920 Tutor's comments Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Final Grade_________ Tutor______________________ Date _______________ 2|Page 0006529208 Strategic Financial Management Report: McDonald’s Part 2: External Analysis Zaheer Mansuri Word Count: 3038 Tutor: Liz Warren 3|Page 0006529208 Contents PESTLE ..................................................................................................................................................................... 4 Political:............................................................................................................................................................... 4 Economic:............................................................................................................................................................ 5 Sociocultural: ...................................................................................................................................................... 5 Technological: ..................................................................................................................................................... 6 Legal:...
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...the marketing of fast food restaurants because of cardiovascular, and cholesterol issue and obesity among young children. Governments have also controlled the number of licenses issued to new fast food restaurants which creates a barrier of entry to potential entrants to the business. Furthermore, a good relationship with the government allows Mcdonalds to function better in the industry. It also gives both sides mutual benefits such as employment and tax which is necessary to serve in any foreign market. According...
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...INTRODUCTION Fast food, a kind of food can be prepared and served in a short time, is one of the most controversial and frequent words in the U.S. even in the world. Fast food is commonly considered as an inexpensive meal with much easier preparation than the process at home. As the economic growing, many modern people have to live and work in a very fast tune. They do not have much more time for buying ingredients and preparing food at home so that they’re eager to find a fast and convenient way for their meals. Fast food is one of the ideal solutions. Therefore, more and more fast food restaurants opened. The fast food industry revolutionized the food industry, affecting the lives of the people who produce it and the people who eat it, and the fast food industry has become a large market in the U.S. Fast food companies usually build their businesses in form of franchise chains. Those fast food chains have grown at very fast rate in the past years. By far, the U.S. fast food industry is the largest in the world. Some global fast food brands such as McDonald’s, KFC, Burger King, and Subway, has built a great market share in the world. According to the statistics report form Statista (Richter), “in 2010, the fast food industry generated total revenue of 184 billion U.S. dollars in more than 300,000 restaurants, employing 3.9 million people.” Certainly, the fast food market value is still growing today, and the fast food chains exist in almost every city in the U.S. The fast food industry...
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...A study on perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises of those who are more open to adapt new products, ideas and follow trends set up by advertising world. Advertising today carries the blame of manipulating and duping audience. The moment you open your idiot box for multifaceted reasons you can see a clutter of advertisements, a commercial of 7 up ends up with a girl kissing a boy, ads of all juices making claims that all of them are preservative free, dangerous stunts being performed in ads of Thumps up and Mountain dew, open and free broadcast of inner wears at prime time encouraging the opposite sex to assault. All advertisement of several branded deo’s end in seductive mode. Ads...
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...refer to in our daily lives is the restaurant industry. Restaurant is basically a place that prepares and serves food for customers outside from home. The main purpose of a restaurant is serving food to customers, but some may also provide entertainment or other services. With all the various types of food that we consumers demand for, the restaurant industries have different kind of restaurants, for example, Thai cuisine restaurant, Chinese food restaurant, Sushi restaurants, fast food restaurant, in order to satisfy customers’ desire. The restaurant industry is the largest employer in the private sector, and it continues to get larger every year (Vault.com, 2014). According to the National Restaurant Association’s analysis, the restaurant employment stands 441,000 jobs above its high point before the recession, while the overall economy in 2012 is still down 3.2 million jobs from the prerecession peak (Qsrmagazine.com, 2013). It might seem like an easy business to set up as food is under the physiological needs according to the Maslow’s hierarchy of needs, which means there will be no problem of running the business as an individual moves up the needs hierarchy from one level to the next (McLeod, 2007). Human needs food to survive, thus, the restaurant industry may easily gain a desirable profit. However, there are a few external environmental factors that affect the organization. For example, the most well-known globalized fast food restaurant that is operating now, McDonald’s...
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