...Abstract Neptune Gourmet Seafood is facing a problem with oversupply for existing demand. It can either decrease supply to match demand or increase demand to match supply. I recommend the latter. I further recommend the way to increase demand is for Neptune to increase its marketing efforts in its existing markets and to penetrate other markets it currently is not in. The Competitive Environment Neptune is a 40-year-old, $820,000,000 company, specializing in quality shell and non-shell seafood in a $20 million industry. It is North America¡¦s third-largest seafood producer, but that designation is misleading, because its revenues account for only 4.1% of the total market. As such it is but one of many firms operating in the seafood processing industry, one whose market structure could be termed monopolistic competition. The industry is not limited to North American firms such as Neptune, but also includes companies from China, Peru, Chile, and Japan, competition from which has pushed Neptune to upgrade its fishing fleet and which also has helped shrink the company¡¦s margins by 10%.. Neptune markets to the high end of the market, differentiating itself from the competition by its quality, selling its high-end brand at 25-30% above the rest of the market. Their years of ex perience coupled with the company¡¦s value development pose a threat to any new firm trying to enter the market. It is the only member company of the U.S. Association of Seafood Processors and Distributors...
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...11/20/2015 Marketing Channel MAR 4203 Raquel Eskenazi 3997201 Michael Perera 3004721 Mauricio Etienne 4932817 Antonio Kiriakov 5361314 Kevin Hodgeson 3964446 Andres Lacayo 3342194 1. Is McDonald’s trade-up strategy to the McCafe line of premium coffee products a good deal for the franchisees? Why or why not? The McDonald’s strategic initiative to bring full range of coffee products into its franchisees to all its US stores, created large amount of excitement to the restaurant industry and the press as well. Bringing new line of coffee products would mean direct competition with the primarily competitors; Starbucks and Dunkin Donuts. In reality what really mattered to all those 14,000 franchisees was whether the new line of premium coffee products would be a good thing for them. Either winning or losing from the franchisers point of view was all about whether the new McCafe product trade-up strategy would bring more sales and profits to their stores. Even though there is a lot of talk in the press and it has been largely discussed by store owner, I believe that McDonalds trade-up strategy would be successful. McDonalds is a brand that has been accepted by all Americans, furthermore it is brand that is mostly visited by the Middle Class of people. Furthermore the expectations are that McCaffee premium coffee products would add an average of $125,000 in additional revenue per store; the premium coffee products will also attract more off-peak customers. Other than...
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...Business Strategy Gourmet Bakers Business Strategy (Business Strategy plan for Gourmet backers) PREPARED FOR: Sir Ghulam Ahmad Rana PREPARED BY: Mohammad Ali Khan 083805-209 Mohammad Mujtaba Shafi 083805-181 Ali Aslam 083805-182 Hamza Ejaz 000000000 Ali Raza Goraya 083805-168 Shoaib Malik 083805-099 May 21, 2012 Declaration This is to certify that Report entitled “Gourmet Bakers” which is submitted by us in practical fulfillment of the requirement for the award of degree BBA (H) to University of Management and Technology, Lahore comprises only our original work and due acknowledgement has been made in the text to all other material used. Name of Students: Mohammad Ali Mohammad Mujtaba Ali Aslam Hamza Ejaz Ali Raza Shoaib Malik Date: May 21, 2012 Acknowledgement All praises are for Almighty Allah, which is the creator of this universe. We owe a great many thanks to a great many people who helped and supported us during the writing of this business plan. Our deepest thanks to Lecturer, Sir Ghulam Ahmad Rana the guide of the project for guiding and correcting various documents of ours with attention and care. He has taken pain to go through the...
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...Running Head: KUDLER STRATEGY Week 6 Kudler Strategy Yong Zhou University of Phoenix/ MBA Program STR/581 Strategic Planning & Implementation Professor Doug Gilbert August 11, 2009 Executive Summary Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one store. A wide variety of foods are offered at Kudler Fine Foods. The many different departments include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. Furthermore, the three different retail locations will offer cooking classes in addition to monthly cheese and wine customer appreciation classes. Some of these services will be expanded into the private residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers as well as increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies such as establishing contracts with local producers of organic produce, creating a purchasing department, and through the use of marketing tools. The right strategies will keep Kudler...
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...collaboration and vertical collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration. Nick o Identify the key stakeholders and their roles needed to achieve the organizational goals, and recommend the collaborative interactions among the key stakeholders to facilitate the organization’s success. Organization Analysis Kudler Fine Foods was founded by Kathy Kudler. She was an executive living a fast paced life which required extensive travel and put her under a lot of stress, which had finally started to take its toll. Kathy enjoyed cooking gourmet meals to ease the stress of her busy lifestyle; the idea for Kudler Fine Foods grew from this passion. When shopping, Kathy noticed that to get the finest products for her meals that she had to travel to several different stores around the San Diego area. The need for a gourmet food store that offered a wide selection was apparent to Kathy and she believed that by filling this need she could create a profitable business. Kathy’s idea was to provide a store that focused solely on the gourmet food...
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...Kudler Fine Foods-Strategy University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic...
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...Kudler Fine Foods: Generic Strategy and Use of Technology Sonya Parker January 14, 2012 MMPBL/502 Managing the Business Enterprise Dr. Pat Cummings Table of Contents Abstract2 Introduction2,3 Changes In Technology3,4,5 Generic Strategy5,6 Reccomendations7,8 CONCLUSION…………………………………………………………………………………………………...8 References……………………………………………………………………………………………………9 Abstract Kudler Fine Foods is an expanding business with increasing locations and services offered. The use of technology in the internal and external environment can help to increase revenue for Kudler. Decreased start up costs can be expected as well due to the advantage of having foundational elements for the additional business already present within the internal environment. With the implementation of the concentric diversification Kudler can expect to smoothly implement the additional businesses. INTRODUCTION Changes in technology and a businesses use of technology at hand can either help to grow a business or leave it trailing behind competitors who take advantage of technologies that make the shopping experience more convenient. Kathy Kudler, owner of Kudler Fine Foods is looking at expanding her business by location and through services offered. With the addition of a catering business and increasing the online business supplements, transactions can increase, and the same increase will be seen in revenue. In this paper I will discuss Kudlers use of technology and the generic...
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...Kudler Fine Foods-Strategy University of Phoenix MBA-502 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic Information Systems are mostly used:...
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...Kudler Fine Foods-Strategy Brian R. Duncan University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches...
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...Executive Summary April’s Pasta will be the leading gourmet pasta restaurant in Madison, WI with a fast paced developing consumer brand and growing customer satisfaction. This great line of premium pasta dishes includes incredibly unique dishes with smoked salmon and chicken and cheese linguini in an alfredo sauce. April’s Pasta also serves creatively made salads, beverages, and desserts. April’s Pasta will reinvent the pasta experience for individuals, families, and take-out customers with all vastly different incomes by selling high quality products at a reasonable price, convenient locations, and providing extremely great customer service. Situation Analysis April’s Pasta is close to entering their first year of operation. The restaurant has been well received, and marketing is now critical to its future success. The store offers an extensive offering of gourmet pastas. The basic market need is to offer individuals, families, and take-out customers fresh, creative, attractive, pasta dishes, desserts and salads. April’s uses homemade pasta, fresh vegetables, and premium meats and cheeses. Market Summary April’s Pasta possesses good information about the market and knows a great deal about the common attributes of making the most prized and loyal customers. April's Pasta will spread this information to better understand who is served, their specific needs, and how April's can better communicate with them. Market Analysis 2001 2002 2003 2004 2005 ...
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...Kudler Fine Foods – Marketing Research LaToya Grant MKT 421 Bryan Rice January 26, 2012 Kathy Kudler discovered a way to cope with the stress in her life by preparing gourmet meals and shopping for gourmet items. With no upscale gourmet food stores in her area she decided to open her own. She left her very successful day job and started a chain of Kudler Fine Food Stores. Kudler Fine Foods is an upscale store with three locations in the San Diego area, each in high-end shopping centers. The stores offer a fine selection of baked goods, pastries, fresh produce, meats, seafood, packaged goods, cheeses, and other specialty items. All items are made to order and baked goods and pastries are prepared on site. They offer over a variety of fresh fruits and vegetables including 16 different kinds of apples. Their meat comes from organic farms and Kudler also carries tropical fruits and spices. Kudler is also popular because of the amount of and types of cheese they carry, “250 varieties from 21 different countries” (Strategic Plan, 2003). Importance of Marketing The first store opened in La Jolla in 1998. It is located in a well populated area with high end tastes, homes there are worth about $2 million. With no gourmet food stores in the area, this was the perfect place to start a business. The La Jolla store is very successful and offered enough cash flow to open another business in nearby Del Mar and the last store in Encinitas. The Del Mar location has proven...
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...Bernardino, California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald’s in Des Plaines, Illinois and became exclusive franchising agent for the company. By 1991 McDonald’s owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries (Ezine). The company recorded revenues of $21,586 million during the fiscal year ended December 2006 and increase of 8.8% over 2005 (Yahoo Finance, 2007). SWOT ANALYSIS: Strengths: The greatest strengths of McDonald was introducing people to the fast food and creating an image in people minds of fast food culture. McDonalds has over 30,000 branches in 120 countries and 80% of its revenues is derives from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US (Ezine). The biggest strength that the case study focused on was strategy – market leadership and buyer supplier relations. Shamsie stated that “the bigger success came in the form of McGriddles breakfast sandwich which was lunched nationwide in June 2003” (Dess, Lumpkin & Eisner, 2007, p. 692).New breakfast addition gave the firm comparative advantage in the market place and brought about 1 million new customers each day. Weaknesses: The same factors which are consider strengths are also weakness for the company. After a while people are tired of the same brand, seeing McDonalds everywhere cause the immigration to new healthier brands. “This fast-growing segment including several newcomers...
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...McDonald Case Summary: The food industry is a highly competitive market and midsize sit-down restaurant chains have been especially hard-hit as consumers cut back discretionary spending such as eating out due to the recent recession. McDonald’s however, has been very successful in a market that has proven very difficult for other restaurants; while most other restaurant chains are struggling to stay open McDonald’s has actually grown its sales and its profits. They’ve done this in part to their strategy of expanding their menu to healthier items and increasing their beverage, snack, and breakfast offerings. Another part of McDonald’s extraordinary success during the recent recession is the fact that half of its stores are located overseas where a weakened dollar has meant higher profits from local currency. This has been especially beneficial to help offset weaknesses in other areas that may not be as profitable such as its long-term strategy of expanding into the gourmet coffee market. While its strategy of increasing sales and trying to gain a foot hold in the upscale coffee market may have been a strength thus far, depending on the changing landscape and environment it has the potential of becoming a weakness. The tide has turned on the recession and the dollar is growing stronger again which will diminish the offset it has provided. Couple that with the fact that Starbucks and other gourmet coffee outlets have experienced a marked decrease in sales, McDonald’s may find...
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...Company Our team of external consultants has been queried to assess the gourmet coffee market forStarbucks Co. in order to develop a marketing strategy with recommendations for thecompany. We’ve crafted a strategy to improve the sales of existing products and justify the launch of a new product offering, detailed in this document. We did this through completing amarket analysis, determining the current strengths, weaknesses, opportunities, and threatsfacing the company, defining the market segmentation, target market, and productpositioning for the company, and outlining thecompany’s current and opportunemarketing mix. As standing, Starbucks is the world’s number one specialty coffee retailer, currently withmore 12,000 coffee shops in more than 35 countries. The outlets offer hot and cold coffeedrinks and few food items, as well as beans, some coffee accessories, and teas. Thecompany owns about 7,100 of its shops, which are located in about 10 countries—thoughmostly in the U.S.— while licenses and franchises operate more than 5,300 unitsworldwide. In addition, Starbucks markets it coffee through grocery stores and licensesits brand for other food and beverage products. We’ve found the popular coffee company underscores a simple truism: a good idea is not enough; its execution is critical (Forbes). The company adds hundreds of outlets each year, yet quality and service rarely suffer. Furthermore, the success of the company underscores the fact that America can successfully compete...
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...- Kudler Fine Foods ECO/365 November 25, 2013 Differentiating Between Market Structures - Kudler Fine Foods Kudler Fine Foods is dedicated to providing quality products and services to its customers. The company operates three local upscale specialty food stores in the San Diego area. The company’s “vision is to be the premiere gourmet grocery store for those selective shoppers searching for the best meats, produce, cheeses, and wine” (Apollo, 2013, Strategic Plan, p. 3). Kudler has three stores in Southern California, and the owner Kathy Kudler considers the company as operating in an industry without direct competition (Apollo, 2013, Strategic Plan). This paper will attempt to address Kudler Fine Foods market structures, its competitive strategies, strengths, and weaknesses as well as provide some strategic competitive recommendations. Market Structure The monopolistic competitive market structure according to (Colander, 2010) includes several firms selling slightly different products. Kudler Fine Foods falls within this market structure. There is an easy entry into the market for new firms in the long-run, and these firms are large enough to influence total supply. The benefits of a monopolistic competitive market structure is the ability to act independently, and adapt to economic changes while meeting customer preferences, which differentiates the firm from its competitors. In other words Kudler Fine Foods exercises monopolistic...
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