HOW ADVERTISING AFFECTS OUR SOCIETY
Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with substantial daily doses of advertising in multiple media. With the perpetual bombardment of marketing media, it is presumable that it will affect our individualism and society as a whole. This is an analytical approach to advertising's effects on the society.
Consumer minds' can be changed, opinions molded. Attitudes towards a brand are not set in stone after one commercial or even one purchase. Indeed, shaping attitudes often takes a considerable amount of time.
Many commercials aim to entertain. Some consumers (and many advertisers) object to this soft sell approach, believing an ad should convince consumers, not amuse them ("You wouldn't buy a product that the company doesn't take seriously!"). At times some ads completely lack product information, and the only product reference can be strange with no reasonable association with the rest of the ad. The Budweiser "Frogs" campaign made a lot of people ask, "What do frogs and lizards have to do with beer?"

The answer is "affect." The Budweiser ads made people laugh and feel good about Budweiser. Simple reciprocation would lead a consumer to thank Budweiser for the chuckles by buying their beer. A little more complicated, the consumer might want to buy a piece of the whole Budweiser image, to participate in the entertaining, "cool" Budweiser world.
Images of men influence the gender role attitudes that men express soon after exposure to the images. Men view magazine advertisements containing images of men that varied in terms of how traditionally masculine versus androgynous they were and whether the models were the same age or much older than the viewers. Men who had initially been less traditional espoused more traditional attitudes than any other group after exposure to traditionally..

Today’s society is well known to be influenced by advertising. It surrounds us in our everyday lives, and advertisers use countless means to catch the customer’s eye. They tend to use sexuality, celebrity appeal, fantasy, comedy, and plain old creativity. People have expectations for the television shows that they watch. The colors and “stories” that ads use to catch peoples attentions, take into consideration who the ad has to target, in order to make their ads to effective. Advertising is designed for one purpose: to sell. To achieve this goal, advertisers are willing to stretch and twist the truth, just to convince consumers to buy their products. Today’s society expects to be satisfied by the ads while watching Television shows. It disgusts me how advertisers use creative strategies like such, the public is deceived into buying a product that may not do what is required, or a product which a buyer may have ever really needed.
Advertiser know very well what the consumers like, what they wear, what television shows they like, and which age group likes what. When ads are set, the advertisers make sure they have enough attraction involved in order to catch customer’s eyes. For example, when I was watching MTV, which is a television show designed for mostly teenagers, there was a Double Mint gum being advertised and Chris Brown (a famous celebrity) is dancing, throwing the gum pack around and blowing bubbles. After watching that commercial, I realized how advertisers used a celebrity, to introduce a certain item, so next time a teenager goes to the gum section they pick up the
Double Mint gum thinking they might just get to be like Chris Brown. While I was looking through a magazine, I noticed a alcohol advertising that was a good looking male with a good looking female, and they both were attracted to each other. The message here was to people that haven’t had alcohol before, and they were trying to tell them that when you...