Strategies
Forward Integration: Jamba’s attempt to take control of new distribution channels could expand their presence in the industry.
Backward Integration: Jamba could grow their own products and produce materials to cut costs and spending.
Horizontal Integration: Jamba introduced bread, soups, and pretzels to their menu in order to expand their product offering.
Retrenchment: As a form of survival, Jamba was forced to close their least profitable stores.
Related Diversification: Jamba’s licensing agreement with Whole Foods and franchise structure diversifies Jamba’s risk and consumer contact.
Competitive: Jamba’s focus on broad differentiation by using the freshest produce and producing the highest quality smoothies separates themselves from the industry.
Competencies and Deficiencies …show more content…
Jamba’s commitment to the community and encouraging healthy living is great for their public image. Jamba’s FIBER mentality created a unique environment where employees are ambassadors of Jamba’s values because of their love for the company. Jamba’s biggest deficiency is the past decision making of management. Management’s commitment to growth almost led the company into bankruptcy. Management’s continued expenses during recovery continued to put Jamba into a deeper hole. Jamba’s finance department was able to guide the company their toughest times by acquiring loans and liquidating inefficient assets. However, Jamba’s management and finance teams have never been able to reduce direct costs, have acquired large amounts of closure and lease termination fees, and have continued to see a drop in